

WBSRocks: Business Growth with Enterprise Software and Digital Transformation
Sam Gupta
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
Episodes
Mentioned books

Mar 31, 2021 • 38min
WBSP056: Grow Your Business by Aligning Your Customer Experience Strategy w/ Kirk Thompson
Send us a textMost people think of customer experience as providing the best customer service. But, in reality, it's much bigger than that. It's about removing the friction and choppiness from each channel. It's making the experience personalized while not compromising on scalability. The customer experience innovation requires a rounded approach, starting from your team alignment, offerings, processes, and the product bundle.In today's episode, we have our guest Kirk Thompson from Chief Outsiders, who discusses how team alignment may be necessary to align with your customer experience strategy. He also touches on removing the choppiness in the sales and operational cycle by systemizing the processes. Finally, he shares several stories where businesses had hit the wall in their growth journey and required a refined product and pricing model to grow.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 30, 2021 • 36min
WBSP055: Grow Your Business by Doing Sales and Operations Planning Appropriately w/ Michael Ryan
Send us a textAs your business grows, it's hard to find that Goldilocks zone of inventory so that neither you lose on opportunities nor lock your cash down. Sales and operations planning is easier said than done. The problem becomes more complex when you might have a high mix of your products, especially if you might be tracking your KPIs manually or on a spreadsheet.In today's episode, we have our guest Mike Ryan, who discusses how to do sales and operations planning appropriately for a growing business. He also discusses his lessons learned from various KPIs pertaining to sales and operations planning and how to streamline them to maintain appropriate levels of inventory and cash. Finally, he shares his insights into several inflection points of growth for businesses and their needs for proper S&OP systems.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 29, 2021 • 37min
WBSP054: Grow Your Business by Better Managing Your Tail Spend w/ Sarah Scudder and Madison Mobley
Send us a textThey say that numbers add up. It couldn't be more true about tail spend, which is the non-strategic spend that most companies don't care for. The problem becomes far serious if they may not have true visibility into tail spend or if they misclassify the tail spend. This issue typically leads to companies losing millions of dollars in potential cost savings and growth opportunities.In today's episode, we have our guest Sarah Scudder from Real Sourcing Network and Madison Mobley from Fairmarkit. They discuss different categories of spend that companies typically consider as tail spend. They also discuss how companies can capitalize on growth opportunities by better managing their tail spend. Finally, they share several stories where they've saved millions of dollars through better insight about tail spend.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 24, 2021 • 33min
WBSP053: Grow Your Business by Having a Cash Flow Mindset w/ Aaron Spool
Send us a textMost organizations focus on growing revenue. Sure, getting revenue is always the hardest part. But did you know that the increased time between earning revenue and collecting cash could result in giant write-offs impacting your growth? Also, how would you define the right customers to focus on? Would it be based on revenue or their ability to pay? Having a cash flow mindset is critical for growth, especially for capital-intensive organizations such as manufacturing.In today's episode, we have our guest Aaron Spool from Eventus Advisory Group, who describes what it means to have a cash flow mindset in the organization. He also touches on business drivers and why tax and accounting should not drive business decisions. Finally, he discusses many scenarios of cash and revenue misalignment and the resulting implications because of this issue.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 23, 2021 • 39min
WBSP052: Grow Your Business by Understanding Artificial Intelligence and Industry 4.0 Adoption Barriers w/ Martin Cloake
Send us a textData is the new oil. But collecting data could also mean distracting your operators from focusing on jobs. Moreover, just because you collected millions of data points, drawing insights or meaning could be challenging if your systems are siloed and don't communicate with each other. Finally, the data quality issues may result in poor sales and operations planning, impacting your bottom line and growth.In today's episode, we have our guest Martin Cloake, who discusses different barriers associated with Artificial Intelligence and Industry 4.0 adoption. While technology has come a long way, he shares his insight into how behavioral challenges impact manufacturers to operate with a continuous improvement mindset. Finally, he discusses why siloed systems result in companies operating on two sets of KPIs and ledgers and the impact on the growth of this siloed mindset.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 22, 2021 • 33min
WBSP051: Grow Your Business by Understanding the Story of Every Machine and Its Digital Twin w/ Chris Harris
Send us a textDigital Twin has been around for a long time. But is that just marketing hype? Is it just a fancy term for data gathering? What are the core challenges digital twin solves? Is that supposed to help overworked maintenance departments and extracting stories from each machine? Could it help in reducing waste and improving product quality? These are the questions you will have if you are in the process of exploring a digital twin for your organization.In today's episode, we have our guest Chris Harris, who discusses the importance of data gathering for manufacturers. He also provides insights into how every machine has a story and how much you can learn from these stories by collecting and analyzing data. Finally, we discussed the nuances of digital twin and how that could help manufacturing maintenance departments become proactive and efficient.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 17, 2021 • 35min
WBSP050: Grow Your Business by Understanding Current Economic Conditions and Outlook w/ Chad Moutray
Send us a textAre we already out of the woods from COVID? Should you be bullish on the economy? How should you plan your investments for this year? Can you comfortably plan for long-term investments? How would the new normal look? What disruptions can you expect in your supply chain? What new consumer trends can you expect? What workforce changes can you expect? If you are a manufacturer, these are the questions you might have as you plan for 2021.In today's episode, we have our guest Chad Moutray, who discusses the current economic conditions and outlook for manufacturers. He also translates economic insight for small-to-medium-sized manufacturers who may not understand how these issues might affect them. Finally, we discussed several other topics, including supply chain, consumer behavior in the new normal, pandemic-driven business trends, changes due to new administration, and much more.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 16, 2021 • 37min
WBSP049: Grow Your Business by Understanding the Importance of Customer Relationship Management System w/ Gill Walker
Send us a textAs your company grows, you might feel the need for software as you encounter each problem. The software landscape is hard to navigate, and if you don't understand the role each system, such as ERP, E-commerce, and CRM systems play. You could create an extremely patchy architecture, which typically results in significant admin overhead and conflicts among teams, causing your growth to slow down.In today's episode, we have our guest Gill Walker, who discusses why CRM is important and how that fits among other systems such as ERP and E-commerce. He also shares several best practices for executives embarking on a CRM implementation journey. Finally, she shares several stories about the poor implementation she has seen and the lesson learned from them.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 15, 2021 • 30min
WBSP048: Grow Your Business by Combating Uncertainty Associated With Macroeconomic Factors w/ Mark Jaffe
Send us a textNo one appreciates uncertainty. It is even more frustrating when the uncertainty may not be in your control. And if you are an executive of a company, navigating through difficult times has a toll on everything. The uncertainty could be related to macroeconomic trends such as recession, trade tensions, or merely changing consumer behavior. These macroeconomic factors directly impact not only the top line but also the bottom line. What would you do if your job was to help a company navigate through difficult times?In today's episode, we have our guest Mark Jaffe from Strategic Growth Consulting, who discusses how macroeconomic trends impact consumer behaviors. He also shares his insights on what business owners might do to combat uncertainty associated with macroeconomic factors by understanding customer behavior better and shifting the mindset from cost-saving to opportunistic organization. He also shares several stories of companies that faced macroeconomic uncertainty but ended up growing instead.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 10, 2021 • 33min
WBSP047: Grow Your Business by Understanding the Structure of High-Performing Sales Organizations w/ Enrico Parodi
Send us a textBuilding a high-performing sales team requires more than just winners and the winning product. It requires the right compensation structure, refined customer groups, and a deep understanding of their needs. But is that enough for sustained growth? What do small to medium-sized businesses miss that struggle to grow? Whose responsibility is to generate leads? Is the sales team accountable for everything, or should marketing share some accountability of missing growth targets?In today's episode, we have our guest Enrico Parodi, who describes the sales organization's key components. He also discusses different sales organization structures and how their roles vary, including direct, hybrid, and channel-driven. Finally, he had a chance to touch on sales and marketing alignment and why that is important for an organization's sustained growth.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.