WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textThe race to dominate the CRM space has seen enterprise software vendors adopting varied strategies, from launching proprietary solutions to acquiring niche players. While smaller vendors often excel in offering intuitive, specialized tools, their ability to scale and master omnichannel capabilities—particularly under evolving privacy regulations like GDPR—remains a significant hurdle. This competitive landscape underscores the importance of robust, compliant, and scalable solutions. SAP Customer Experience stands out by leveraging its enterprise-grade infrastructure, seamlessly integrating with SAP’s ecosystem, and addressing compliance challenges head-on, positioning itself as a strong contender among CRM suites.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SAP C/4 HANA Cloud’s capabilities. We covered many grounds including where SAP C/4 HANA Cloud might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SAP C/4 HANA Cloud.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textSelecting the right eCommerce platform requires careful consideration of diverse variables, especially when navigating between B2B and B2C needs. For B2B businesses, must-have features include account-specific tools, dynamic pricing capabilities, and seamless ERP integrations that streamline inventory control and order management. Meanwhile, B2C platforms shine in personalization, offering AI-driven product recommendations, smooth checkout experiences, and flexible payment solutions that cater to global audiences. Interestingly, some platforms bridge these models, combining robust ERP connectivity and advanced B2B tools with the user-friendly interfaces and omnichannel capabilities crucial for B2C. Our evaluation considers market relevance, innovation, and customer satisfaction, ultimately spotlighting platforms that excel across industries and set new benchmarks for e-commerce success.In this episode, our host, Sam Gupta, discusses the top 10 eCommerce platforms in 2025. He also discusses several variables that influence the rankings of these eCommerce platforms. Finally, he shares the pros and cons of each eCommerce platform.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe line between ERP and CRM systems can be difficult to define, as ERP vendors often claim to offer CRM solutions, while CRM vendors argue that ERP systems are outdated. The fundamental difference lies in their data models and database structures, with ERP systems focusing on enterprise-wide resource management and CRM systems dedicated to customer relationship management. Microsoft takes a distinctive approach by connecting all of its apps through a common data model across various categories, blending the advantages of both best-of-breed and connected applications. Additionally, there is a subtle distinction between marketing automation systems and Customer Data Platforms (CDPs). While marketing automation tools can connect multiple channels, they lack the advanced capabilities of CDPs, such as integrating diverse data sources, matching datasets based on multiple criteria, and providing precise insights to users. With these factors in mind, how does Microsoft Dynamics 365 CRM stack up against other CRM suites in the market?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MS Dynamics 365 CRM/CE’s capabilities. We covered many grounds, including where MS Dynamics 365 CRM/CE might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MS Dynamics 365 CRM/CE.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textIndustries such as automotive and aerospace require seamless interoperability across their value chains, given the highly interconnected nature of their supply chains. This demands not only the sharing of data at a macro level but also the ability to manage exceptions as plans evolve and adjustments are required. Global supply chain challenges add another layer of complexity, with constraints like sovereign data exchange and geopolitical factors complicating the process. These challenges make it more difficult to implement business models such as just-in-time and just-in-sequence while also complicating the management of vendor-managed inventory and joint planning and collaboration. In light of these factors, how does SupplyOn stand out compared to other supply chain suites in addressing these intricate challenges and supporting efficient, resilient supply chain operations?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SupplyOn’s capabilities. We covered many grounds, including where SupplyOn might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SupplyOn.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textIf you’re in the market for CRM systems or MarTech suites, identifying the top solutions is essential but can quickly become overwhelming. Many CRM products look alike in their marketing claims, yet they differ widely in functionality and fit for specific business needs. This guide zeroes in on best-of-breed CRM systems—standalone platforms with independent data models designed to support a full range of customer-facing operations. These systems excel in managing sales, marketing, and customer service workflows while also addressing industry-specific processes that set them apart in the market. Choosing the right CRM requires a clear understanding of how each system aligns with your organization’s unique goals and operational priorities, ensuring a solution that drives long-term value.In this episode, our host, Sam Gupta, discusses the top 10 CRM systems in 2025. He also discusses several variables that influence the rankings of these CRM systems. Finally, he shares the pros and cons of each CRM system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textIn industries such as metal, chemical, and paper manufacturing, supply chain planning requires highly specialized capabilities to address the complexities of their operations. These sectors rely on advanced features like variable routings, multi-level pegging, coupled routings, and intricate changeovers to ensure efficiency and adaptability. While many supply chain solutions provide basic functionalities like available-to-promise or capable-to-promise, the critical challenge lies in mastering profitable-to-promise capabilities. OMP distinguishes itself in the market by seamlessly integrating these advanced features into its suite, making it a strong contender for handling the unique demands of these industries. This raises an important question: how does OMP compare to other supply chain suites in delivering tailored, industry-specific solutions?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of OMP’s capabilities. We covered many grounds, including where OMP might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of OMP.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textConstraints-based supply chain planning is already a complex undertaking, and the addition of retail-specific challenges, such as matrix inventory, adds another layer of difficulty. Logility stands out in this space thanks to its patented capabilities designed specifically for handling complex product types. Compared to other supply chain suite solutions, Logility shines with its robust planning tools that effectively address both traditional supply chain constraints and the unique demands of the retail sector. Its platform focuses on optimizing inventory levels, improving forecast accuracy, and driving overall supply chain efficiency. This raises the question: how does Logility’s specialized approach stack up against other leading supply chain suites in delivering value and addressing industry-specific challenges?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Logility’s capabilities. We covered many grounds, including where Logility might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Logility.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textIf you’re exploring options for an HCM or HRIS suite, navigating the crowded market can be daunting. This guide narrows the focus to best-of-breed HCM suites—standalone systems with independent data models and operational capabilities, separate from ERP-embedded HR modules. These robust solutions are purpose-built to handle a broad spectrum of HR functions, extending well beyond payroll and financials. From recruiting and benefits management to learning management, compliance, and document exchange, these suites offer tools to streamline and enhance nearly every aspect of human resource operations. In fact, some HCM systems rival ERP or CRM platforms in complexity and scope, reflecting the critical and multifaceted role HR plays in organizational success.In this episode, our host, Sam Gupta, discusses the top 10 HCM software in 2025. He also discusses several variables that influence the rankings of these HCM software. Finally, he shares the pros and cons of each HCM software.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textMany ERP vendors, including SAP, have incorporated S&OP capabilities into their platforms, but questions remain about how SAP IBP compares to other leading S&OP or connected planning solutions. While modern planning platforms often tout Excel-like interfaces and connectivity, ERP-integrated tools frequently fall short of delivering the same level of seamlessness and usability. Additionally, the planning capabilities offered by major ERP vendors, such as global planning layers and gating factors, are often designed with large enterprises in mind, making them less relevant or overly complex for smaller companies. This raises an important consideration: how does SAP IBP measure up against specialized supply chain suites in terms of advanced features, usability, and suitability for diverse business needs?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SAP IBP’s capabilities. We covered many grounds, including where SAP IBP might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SAP IBP.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textS&OP systems have evolved dramatically in recent years, paralleling advancements seen across other enterprise software categories. Modern S&OP solutions are now cloud-native, offering far more than traditional demand forecasting capabilities. These robust, enterprise-grade platforms often include advanced features like trade promotion planning and settlements, addressing the needs of the entire value chain. A notable example is Oracle Demantra, which once stood out for its extensive library of demand forecasting algorithms but has since been integrated into the Oracle Demand Management Cloud solution. Yet, its position among other leading enterprise-grade options, such as e2open or Blue Yonder, continues to spark discussion as businesses weigh their strengths in functionality, scalability, and overall fit for diverse operational requirements.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Oracle Demantra’s capabilities. We covered many grounds, including where Oracle Demantra might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Oracle Demantra.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.