WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textThere are several strategies that you can explore while starting on your paid media journey. You can either go general or specific, depending on your target market and the audience. But the strategy that may work for B2C might not work for B2B unless it’s a consumerized B2B business. Also, once you start on the customer-driven content acquisition, you need to keep collecting data and experimenting until you have a clear working model.In today's episode, our guest, Rishabh Jain, discusses content-driven customer acquisition and content experimentation for eCommerce brands. He also discusses how brands can formulate their strategy while starting on the journey of paid media. Finally, he discusses why it is critical to have the purchase funnel and the customer journeys right to get ROI from the paid efforts.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhat is a better choice? Go for a well-known horizontal solution. Or opt for a vertical solution that can provide the last mile functionality? What if you could get the best of both worlds? And that's where Aptean JustFood is super handy.  Built on the Microsoft BC platform, it provides one of the best interfaces out there. And then it has all the bells and whistles that you might need for the food business, including support from Aptean. So which customers would be the right fit for Aptean JustFood?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Aptean JustFood’s capabilities. We covered many grounds, including the best-of-breed capabilities of Just Food solution, which would have the best of Microsoft and Aptean while getting support from Aptean. Finally, we discussed the food-specific features and how involved food traceability could get that only solutions such as Aptean JustFood could handle.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe retail industry is unique in its architecture. You have layers such as B2B and B2C. The B2C and FMCG industries have always had unique architecture, with their needs for the POS being the most important. The role of ERP was limited to just financial reporting. The order management layer always consisted of the OMS in a combination of WMS and TMS, with the POS forming the fabric for inventory, allocation, and fulfillment. Now with the needs of eCommerce, things are a bit challenging as the architecture needs to change. So how is Kibo changing that?In today's episode, we invited Mark Wright from Kibo Commerce, one of the hottest vendors in the microservices-based OMS solution. We discussed the strengths and weaknesses of Kibo along with its target market. We also discussed the latest and greatest features that Kibo has been working on in the past quarter.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.

Send us a textMarketing could be a time sucker if you don't track your numbers. But if you track too much, you might come across as too salesy that your prospects might not trust you. Marketing is all about the right balance. So how do you find that balance? And what KPIs CMOs use to track the balance?In today's episode, we invited a panel of cross-functional experts for live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CMOs. We discussed the best KPIs that CMOs should be measuring. Finally, we discussed how the KPIs might differ for a CMO depending upon the industry and the stage of their company. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textThere is typically a difference between open-source and commercial eCommerce platforms. While you might save a little bit on the licensing with open source, it might end up costing the same with payment processor integrations, etc. Also, there are several categories of eCommerce platforms in the market. A lot of them are owned by payment companies. But there are other platforms that are owned by agencies. Both of their pros and cons, but you need to decide what will be in your best interest. So where does X-Cart fit in the value chain?In today's episode, we are going to independently review X-Cart’s capabilities. We covered many grounds including how X-cart’s unique capabilities for automotive and their integrations with several payment providers. Finally, we covered their migration to a recent version and unique customizability that might be available through other platforms.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.

Send us a textThe open-source systems could be as expensive as their commercial peers once you account for all the costs associated with deploying software. Also, not all open-source software is created equal. Some have great governance processes in their communities, while others struggle to enforce controls, causing issues during upgrades. The open source systems are also more suitable for companies that have internal development expertise or have access to developers for free, like non-profits or universities. But just because developers might be available, you might still need business consultants who can help you re-engineer your processes. So where does ERPNext fit in the ERP value chain?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of ERPNext’s capabilities. We covered many grounds, including the differences between Odoo and ERPNext. Finally, we discussed the specific nuances of ERPNext, such as their approach to open source, the size of their community, and their unique capabilities for the service-centric verticals.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textWhen businesses think of upgrading their capabilities, they might feel that they need to hire an agency that can help them get off the ground. Or they might feel that internally they might be able to manage the majority of work. But the reality is that to be successful with eCommerce platform implementations, you need several resources with different skill sets. They spend years sharpening their craft, and it’s very hard to match this expertise with internal resources. So how to approach the right mix for the teams in planning the digital transformation journey?In today's episode, our guest, Isaiah Bollinger, discusses how to approach eCommerce initiatives for brands. He also discusses how the needs of different sizes of the company may be different at each stage of their life cycle. Finally, he discusses how to build a hybrid team with the right balance of internal and external talent.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textCROs are responsible for meeting their numbers. Making sure their teams are hitting their quotas. Or they will struggle with their own. Also, they need to have control of the entire funnel, starting from the lead acquisition to signing the contract. But sometimes, the journey may start well before that. Also, the customer journey could be different per industry type. So which are the KPIs they need to master in order to meet their numbers?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CROs. We discussed the best KPIs that CROs should be measuring. Finally, we discussed how the KPIs might differ for a CRO depending upon the industry and the stage of their company. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a textWhen it comes to the available options to design your storefront, there are a ton of them, whether you are looking for open-source or paid ones. Most open-source platforms have a trend. Making money by selling hosting, tightly coupling with payment providers, or selling premium themes or add-ons. Open-source platforms are also more suitable for communities and universities where development resources are free or not as expensive. So how does OpenCart compare with the other platforms?In today's episode, we are going to review OpenCart’s capabilities independently. We covered many grounds, including how OpenCart has a slightly superior model in making money through books than restricting their customers with a payment provider or limiting the integration options available. Finally, we covered the overall business risks with the open source platforms, such as having duplicate pages for the SEO, the uptime of the servers, and untested plugins being promoted to the platform without quality and compliance.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.

Send us a textThe process manufacturing space is complex, with several different PLM options. As well as manufacturing processes that require completely different capabilities. Food manufacturing requires things such as Yield measurement, while the process space might be super heavy with the versions and revisions of its formulas. There might also be other complications, such as fleet management and eCommerce.An average process manufacturer needs a lot in an ERP. So how does ProcessPro differ from other manufacturing solutions?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Aptean ProcessPro’s capabilities. We covered many grounds, including the differences between Ross and ProcessPro, even though both are Aptean’s products and they both are positioned for process manufacturing industries. Finally, we discussed several other nuances of process manufacturing industries, such as versions and revisions, process-based costing, and DSD accounting.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.