The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Kylie Kelly | Visibility Coach & Audience Growth Strategist
Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be…Welcome to The Email Growth Show - the podcast for ambitious female business owners who want to build an online business in integrity and alignment with their life - and they want to see results fast. Long gone are the days of putting a freebie on your website & waiting 5 years to build a large, engaged email list. Who wants to wait that long? Certainly not me - and that’s why we do things differently around here. Through valuable & honest conversations we dive deep into relationship-based strategies to help you grow your email list WITHOUT relying on social media or paid ads. Get ready to discover alternative options you didn't even know existed, to help you grow your email list and make money in a way that feels aligned with your values and vision.I’m your host, Kylie Kelly, a visibility and email marketing strategist, who’s passionate about ditching the social media hustle and doing things differently. Why? Because as a solopreneur & mum of two little boys, my time is limited and I need to make sure that I implement strategies that actually move the needle in my business. In the last 2 years, I’ve grown my own email list from zero to almost 10,000 subscribers through the very same strategies I teach here: summits, bundles, freebie swaps, podcast guesting and so much more! Now, I can send an email and make sales - and that’s what I want for you too. Together, we’ll uncover the secrets to building an email list full of your ideal clients that will drive your growth & success faster than you thought was possible. If you’re a coach, course creator, or online business owner looking to grow your email list & elevate your email marketing, this podcast is for you. You'll find answers to questions like:- How can I grow my email list without social media?- What should I send to my email list every week?- How do I build trust with my email subscribers?- How can I monetize my email list effectively?- How do I write engaging email subject lines that boost open rates?- How do I find potential partners to collaborate with?Tune in for actionable email marketing tips and simple strategies to grow your online business without getting frustrated or burnt out. With a mix of solo episodes and guest interviews, you will walk away feeling empowered, inspired and equipped with practical steps to build a thriving email list and make social media optional.Ready to ditch the overwhelm and start to actually grow that email list - and have fun at the same time? Hit play on the latest episode, subscribe wherever you listen to podcasts and share with a fellow entrepreneur! Oh and don’t forget to grab my must-have collaborations guide to get you started right away! 🔗 Your - https://kyliekelly.com/guide
Episodes
Mentioned books
Mar 7, 2024 • 31min
Best Practices For Your Email List in 2024 & What To Send Your Subscribers [Ep 142]
Welcome back to 'This Mama Means Business! If you caught our last episode, you know we unpacked the beginnings of email list building. Today, we're taking things a step further (and in line with my goal for this podcast, I want to go deep on this topic so that you can feel more confident when you're emailing your list!) Today we're diving into what comes after the initial setup: what to actually send to your email list, the do's and don'ts of email communication, when to sell and when to nurture, personalizing templates without losing your unique voice, and tips to minimize unsubscribes. There's a lot to cover, so let’s get started - I'd grab a pen and paper if you can - or head to the link in the show notes for the blog post that outlines it all for you!LINKS: Email Marketing KPI Guide: https://bit.ly/emailmarketingkpiReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Feb 29, 2024 • 20min
What I Would Do If I Was Growing My Email List From Zero Today...[Ep 141]
Welcome back to the podcast and another episode of This Mama Means Business. Today I wanted to share what my own email list growth journey has looked like and reveal to you what I would do if I was starting my email list from zero today. I'll be digging into practical strategies you can implement to see your own email list grow faster - or if you haven't started one yet - I'll share with you what to do today to set yourself up for incredible success. Let's dive in! Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Feb 14, 2024 • 19min
The Missing Episodes: Behind The Scenes of my 5 Month Podcast Hiatus [Ep 140]
Where the heck has the podcast been for 5 months?!In today's episode, titled "The Missing Episodes," I'm diving into a big question that many of you have been asking: Where has the podcast been for the past 5 months?But don't worry, I have an exciting answer that you're going to love. In this episode I'll take a closer look at how (and why) the podcast was able to take a hiatus for 5 months, yet still experience business growth at the same time. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply feeling stressed to produce content, this episode will give you a permission slip to take pause while guiding you to still see business growth. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes”Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 21, 2023 • 19min
How To Level Up Your Email Marketing for a 1000+ Email List [Ep 139]
In today's episode, we're diving into the advanced strategies you need to know once you've grown your email list to 1,000 subscribers or more. But don't worry if you're not there yet, you can still keep listening and learn valuable tips for when you reach that milestone. Get ready to learn about segmentation, expanding your product ladder and so much more. Let's get started!WE CHAT ABOUT:The importance of segmenting your list but doing it in a way that is simple and easy for you to send specific content to specific people as your email list grows. Different ways you can think about segmenting your email list and what I recommend. What a product ladder is and why I believe it’s important to have products and offers for sale at a variety of different price points. The one step I want you to take today to move your business towards the growth and income you want to see. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 19, 2023 • 22min
Why You Should Overdeliver & How To Do It In Your Free & Paid Offers [Ep 138]
Welcome to another exciting episode of This Mama Means Business. Today I’m diving into a topic that I believe is essential for success in business: the art of overdelivering. I’ll be digging into practical strategies and techniques to help you overdeliver in both your free resources and paid products - so grab your fave beverage, get cozy, and join me as we unlock the secrets to overdelivering in your business!WE CHAT ABOUT:The importance in overdelivering in both your paid products and free resources and what this actually does for your business (how in an online world filled with scams and half-baked promises, overdelivering helps build trust - and so much more!) How to overdeliver in your free resources: Focusing on quality over quantity, Keeping your information up to date and sending out updates when you have them.How to overdeliver in your paid products: Planning to include unexpected surprise bonuses that aren’t listed on the sales page or advertised elsewhere, Including extended support and lifetime or annual updates to programs that they have already paid for. Some small ideas for ways that you can surprise and delight your clients and audience.The importance of setting boundaries on how much you will overdeliver - so it doesn’t cause you burnout.Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 17, 2023 • 17min
Swearing, Stress, and a Broken Toe: A Candid Conversation about the Realities of Parenting [Ep 137]
This week, I had an unexpected event that completely threw off my schedule and made me realize just how challenging and overwhelming parenting can be. Join me as I share the story of what happened on the weekend, when my two boys attended a birthday party and things took a turn for the worse. From overstimulation to injuries, it was a chaotic experience that left me filled with guilt, shame, and anxiety… but in the midst of the chaos, there were moments of growth and resilience. So grab a cup of tea, sit back, and join me for a candid conversation about the ups and downs of motherhood.WE CHAT ABOUT:What happened on the weekend and the the difficulty I experience when I have of parenting my two boys together.My feelings of guilt, shame, and anxiety post birthday party and how if you’re feeling similar feelings or thinking similar thoughts, you’re not alone. The need we all have - whether we know it or not - for strategies to cope with parenting difficulties and challenging situations just like this one - that make us question our choices and ability. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 11, 2023 • 18min
Why Email Marketing Is The Most Effective Marketing Strategy for Business Owners [Ep 136]
Today's episode is all about the power of email marketing. Now, I know what you're thinking - "Email marketing, really? Why should I focus on that when there are so many shiny social media platforms out there?" Well, I'm here to tell you that email marketing is the real game-changer for your business. So sit back, grab your favourite beverage, and get ready to dive into the world of email marketing. I've got some practical tips and insights that will change the way you grow your business. Let’s do this! I CHAT ABOUT:The four immediate benefits of email marketing:- Direct communication with your audience & ideal clients on your list- Higher visibility and open rates compared to social media (20% - 50% vs 2% - 5%!)- Your email list becomes a valuable asset in your business that you OWN!- Higher engagement and interaction compared to social media - because more of your audience are actually seeing your content and offers! My own experience in growing my email list from zero to almost 5,000 subscribers in less than 18 months and what that has done for my business - and life in general as an entrepreneur and busy mama to two young boys.Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 7, 2023 • 37min
Live Strategy Call - How Can I Make Money In My Business Quickly [Ep 135]
Today, I have a special treat for you - an exclusive replay of a 1:1 strategy call between me and one of my members of The Spotlight Club. Together, we dive deep into the question on every entrepreneurs mind: How can I make money in my business quickly? We also talk about the importance of scalability, building a supportive community, and finding the perfect membership model to ensure sustainable growth in the long term. Let’s go! Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 5, 2023 • 11min
How To Effectively Sell To Your Email List (& When Should You Start Selling) [Ep 134]
In today's episode, I wanted to specifically talk about how we can effectively sell through our email list and when we should start selling. Why? Because I know for many of you that the idea of selling makes us pretty uncomfortable. But here’s a comforting thought: what if you started to think of selling - as serving - and as a new skill you just need to learn. Let’s dive in and break that down in today’s episode!I CHAT ABOUT:Selling is all about practice! It’s not about having the perfect product, the right price or a bigger email list. It’s a skill and just like any skill, it requires practice. Analogy Time: Think about learning to ride a bike. Imagine you spend days watching videos and attending courses on it. But, does that mean you can jump right on a bike and not fall? Nope! It's about getting on the bike, wobbling, falling, and trying again. The same goes for selling.So when do you start selling and how? From the start, your email list needs to understand one thing clearly: You’re a business. And what do businesses do? They sell. You can do this in a few ways - both directly and indirectly. Each email you send is an opportunity. Whether it's directly pitching a product, guiding them to a free resource, or sharing valuable content, you're selling them an idea or concept related to your business and what you do. It's about building trust, one email at a time.LINKS MENTIONED:The Spotlight Club - waitlistReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Aug 11, 2023 • 15min
Answering Questions from Spotlight Club Members [Ep 133]
Welcome back to "This Mama Means Business". Today's episode is all about giving voice to the pressing questions that often play on our minds as female entrepreneurs, especially while we're juggling family and business. I delve deep into questions that have surfaced in my visibility membership, The Spotlight Club, to shed light on concerns that many of you might resonate with. Let’s go! I CHAT ABOUT:When is enough really enough? I’ll explore the concept of "enough" and the never-ending cycle of setting goals. How do we balance our ambition with contentment and not let our dreams determine our self-worth?Quieting External Voices: With an overwhelming amount of experts and strategies flooding the online space, how do we filter through the noise and trust our gut? I'll share why intuition is the secret ingredient and how it became my game-changer.Navigating the 'Big U': Unsubscribes can be daunting. I chat about how we can change our perspective and see them as an evolution of our email list - a positive and not a negative.LINKS MENTIONED:The Spotlight Club, my proudest creation, is a supportive membership for ambitious women entrepreneurs focused on relationship-based growth strategies. The doors will be reopening soon, so don't miss out! Head over to kyliekelly.com/spotlightclub to join the waitlist.Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
