
Leading Learning Podcast
The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. The Leading Learning Podcast is for learning business professionals who want to thrive in this new landscape. In each episode, co-hosts Jeff Cobb and Celisa Steele provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.
Latest episodes

Mar 8, 2022 • 34min
295: The Value of Credentials Now
Credentials offer more potential than ever to learners and to the organizations offering them. And learning businesses in particular are uniquely positioned to leverage them to address challenges and create opportunities for the people and industries they serve. In this episode of the Leading Learning Podcast, we share the key macrotrends making credentialing even more valuable today and what learning businesses may need to consider when offering credentials. We also break down and compare various types of credentials and their different purposes. Full show notes and a transcript are available at https://www.leadinglearning.com/episode295. We are grateful to our sponsor for this episode, BenchPrep. *** BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior. Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 1, 2022 • 31min
294: Elevating the Learntech Discussion with Tamer Ali
Tamer Ali, a seasoned learntech entrepreneur and founder of Authentic Learning Labs, believes in the power of technology to deliver transformative learning experiences. Authentic aims to address the challenges and elevate the status of learning within organizations through learning technologies and a global team to support initiatives. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Tamer about entrepreneurship, the evolution of the learntech market, and typical challenges for learning businesses. They also get into the importance of culture and strategy in making learntech work well for an organization and the key characteristics of a successful learning business. Full show notes and a transcript are available at https://www.leadinglearning.com/episode294.

Feb 22, 2022 • 35min
293: Intentionality in Learning with Courtney Vital
Courtney Vital, vice president of learning at the Association for Talent Development, describes herself as a learning leader for learning leaders—and for good reason. ATD is the largest association for professionals who develop others in the workplace, and its membership reflects individuals from all over the world, in all industries and sectors. ATD is focused on advancing talent development, convening a community of people who do talent development work, and supporting them with the necessary knowledge and resources. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Courtney about how the pandemic forced us to rethink in-person learning as the default, the need for equitable experiences in hybrid learning, and the role of credentials in elevating the learning and development industry. They also discuss ATD’s Talent Development Capability Model, a future-focus for the learning profession, and the skyrocketing importance of intentionality in learning design. Full show notes and a transcript are available at https://www.leadinglearning.com/episode293. We are grateful to our sponsor for this episode, Web Courseworks. *** Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Feb 22, 2022 • 31min
292: Focus and Value-Building with Amber Winter
As CEO of Web Courseworks, Amber Winter is committed to helping their clients maximize value and deliver high-quality, impactful professional development to their learners. In this episode of the Leading Learning Podcast, Jeff talks to Amber about her transition to the CEO role, the state of the learntech industry, and which trends are having an impact on learning businesses and learntech. They also talk about opportunities and threats for associations in the current learning landscape and what learning businesses can do to stand out. Full show notes and a transcript are available at https://www.leadinglearning.com/episode292. We are grateful to our sponsor for this episode, Web Courseworks. *** Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Feb 8, 2022 • 30min
291: Beyond Content: Improving Your Presenters
Learning businesses often rely on subject matter experts (SMEs) to develop and deliver learning products. But those SMEs—although highly regarded experts in their particular field—likely don’t know how to develop and deliver products in ways that align with brain science and adult learning principles. In this episode, we focus on the importance of going beyond telling presenters what they need to do to be effective to playing an active role in showing them how. We discuss the tremendous opportunity for learning businesses in helping SMEs understand and apply learning science, key reasons this can be a challenge, and solutions, including resources, such as our new video-based online course offering, “Presenting for Impact,” to help make it happen. Full show notes and a transcript are available at https://www.leadinglearning.com/episode291. We are grateful to our sponsor for this episode, Web Courseworks. *** Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Feb 1, 2022 • 23min
290: Maturity, Learning, and Desired States
Longtime listeners of the Leading Learning Podcast have heard us talk about the Learning Business Maturity Model™ before. We’ve dedicated entire episodes to it in the past, covering what it is and how to leverage it. In this episode, we focus less on the logistics and specifics of the model and more on the purpose of the maturity model. We explain how the model can be used by learning businesses for three interrelated purposes: dialogue, diagnosis, and direction. We also share how our latest offering, the Maturity Accelerator Program (MAP), can help organizations effectively manage this process and why using the maturity model is an inherent reminder that it’s not just about reaching a desired state as a learning business. It’s the journey to get there that matters most. Full show notes and a transcript are available at https://www.leadinglearning.com/episode290. We are grateful to our sponsor for this episode, Web Courseworks. *** Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Jan 25, 2022 • 47min
289: “With” Strategy Not “For” Strategy with Lowell Aplebaum
As CEO of Vista Cova and a Certified Professional Facilitator, Lowell Aplebaum collaborates with organizations to create transformative dialogue around vision, strategic planning, community, and value. He’s passionate about building a better future and his inclusive, learning mindset carries through in his work helping others recognize their potential for lasting impact. In this episode of the Leading Learning Podcast, Celisa talks with Lowell about the components of an effective strategy, how strategy has evolved related to learning and education, and the importance of having an invitation mindset to involve others on the journey set by the strategy. They also discuss inclusion as a silver lining from the coronavirus pandemic, what to consider about hybrid events going forward, and the difference between doing things for those we serve versus doing things with those we serve. Full show notes and a transcript are available at https://www.leadinglearning.com/episode289.

Jan 18, 2022 • 35min
288: Relevant, Efficient, and Economical: Learning Touchstones with Ray Schroeder
As professor emeritus and senior fellow at the University of Illinois Springfield and senior fellow at the University Professional and Continuing Education Association (UPCEA), Ray Schroede is a leading expert in higher education and online learning. With decades of experience teaching, leading, curating, and writing, Ray brings unmatched knowledge and passion to the conversation around emerging technologies and the future of education. In this episode of the Leading Learning Podcast, Jeff talks with Ray about COVID’s indelible impact on teaching and learning, the metaverse, blockchain, non-fungible tokens, artificial intelligence, teaching ahead, and how Google’s wildly popular certificates make the case for relevant, efficient, economical learning going forward. Full show notes and a transcript are available at https://www.leadinglearning.com/episode288.

Jan 11, 2022 • 28min
287: Now's the Time: The Year That Is
The turning of a calendar from one year to the next is a natural time for reflection and preparation. In the previous episode, we looked back at the year that was for learning businesses. In this episode we turn forward to focus on the year that is. Drawing on data collected at the end of 2021, we uncover the top areas that learning businesses are prioritizing in the new year. We also reveal three trends and two major barriers that will impact learning businesses in 2022. Full show notes and a transcript are available at https://www.leadinglearning.com/episode287.

Jan 4, 2022 • 23min
286: Now's the Time: The Year That Was
As we just said goodbye to 2021 and rang in a new year, it feels only natural to pause and take a moment—or, in this case, an episode—to reflect. And, as learning business leaders, we know what a profound impact reflection can have on learning. That’s why in this first new episode of 2022, we’re looking back at the broader learning landscape and larger trends that shaped the previous year, including how the pandemic impacted learning businesses. We reflect on what we can learn from the year that’s been and what we might carry forward to elevate our learning businesses in the year ahead—and beyond. Full show notes and transcript available at https://www.leadinglearning.com/episode286.