Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Further Together: Fundraising Strategies for Nonprofit Organizations

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Nov 8, 2021 • 41min

an education journey for your donors with Aneil Gokhale

Send us a textAre your donors on the same page as your organization when it comes to understanding the work? Often, we think that there is this great divide between us and our donors - one that is not easily bridged. But Aniel Gokhale at The Toronto Foundation has been creating programs for donors to go on a learning journey to better understand how they can change how they give to align with their values.What might be considered risky - engaging your donors in conversations about justice, equity and a redistribution of funds - has turned into a very successful fundraising campaign and community building initiative. Myths that Aneil wants us to walk away from:Younger generations don’t give. In fact, younger generations often are excited to give but want a little more than just writing a cheque. They want to learn, be involved, and stay engaged. Think of how you can create a community of supporters and bring them along on a learning journey.We have to tiptoe around tough topics with our donors. It can be hard to challenge your donors beliefs around philanthropy, but definitely not impossible. Aneil has leaned on research their organization does as well as understanding the intentions of donors and their values, to broach topics of privilege and power, as well as funding organizations that have historically been underserved by philanthropy.Aneil’s thoughts around bring your donors on a learning journey.You don’t have to be big or well resourced to bring your donors on a learning journey. Now is the time to have important conversations about equity. The world is going through changes and the status quo is being challenged. Your donors want to align their giving with their values but might not know how. Your donors also see you as the expert, so share your knowledge and experience.Let your experts lead the way. The Toronto Foundation ensured that their new equity priorities were driven by populations they wanted to serve and support. Remember that you are the experts and your donors want to learn from you.Now is the time to ask! Younger generations care and they want to be engaged in philanthropy. They expect to be focused on justice and equity and they want to be involved. Your donors are likely committed to their community and feel connected to the work they support.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“It was this idea of actually building out a learning journey and taking your donors on an experience where they're giving more than just that sum of money, but they're actually going out there and they are learning a ton of things about this topic that they care deeply about. So we basically took that concept and created a learning journey here in Toronto, focused on resilience, focused on really just trying to make people understand what the needs were in our community and really trying to underscore how they could make a difference and make an impact.”Resources from this EpisodeThe Good PartnershipToronto FoundationAneil on TwitterEmail Aneil: agokhale@torontofoundation.ca Support the show
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Nov 1, 2021 • 34min

using digital marketing to SCALE with Adora Drake

Send us a textHave you ever wondered how your small organization can leverage marketing to build an audience, raise more money, find volunteers or even find service users? I'm sure you've looked at the big organizations and their advertising, whether it be online or in-person and felt a little bit of envy - “I wish we could invest in that.” Well today's guest, Adora Drake, is going to bring her experience in marketing to the level that small nonprofits can actually implement. Myths that Adora wants us to walk away from:You need a big budget. The good news is that a lot of online engagement can happen for FREE! If you follow Adora’s SCALE model, you can build community and drive them to action organically, without a budget.Big ads are the goal. The days of billboards and TV infomercials for nonprofits are limited (or at least, not the goal for small shops). Instead, focus on digital marketing where you can better track results and have a clear picture of who you are targeting and what actions they take because of your ads.Adora’s SCALE method:Social Media. You can’t be everywhere, so start by understanding the persona of who you are trying to reach and connect with. Where would they hang out online? Content. What type of content will engage your audience or target persona? Think of it as an exchange. Often we assume we’re asking people to give to us, but we forget we have things that they value. Be consistent in your content.Audience. Now is the time to grow your audience, leveraging the insights and engagement you’ve built with your persona and how they have been engaging with your content. You can run ads to target people based on their interests.The platform algorithms can help you find more people!Lead. Social media is limited as you don’t own the relationship with your community. When the platforms go down (recently Facebook and Instagram), you still want to be able to engage with your audience. Think about giving them something valuable in exchange for their email address.Execution. Use your email to nurture your list and lead them into a call to action - to give, volunteer, etc. Again, consistency is key - keep those relationships warm and engaged to build a “know, like, and trust” factor. Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“So no matter if you're in a for-profit or nonprofit, you're always going to have people that get on the list and they just don't stay on the list. There's nothing you can do about that. And it's actually a good thing. And I'm going to tell you why it's a good thing, because if they get on the list and they're not engaged, they don't really care about what you guys are talking about, then why have them on the list? It's just a vanity. I would rather have a really small list. Actually. I would really have five people that are really engaged on my list. Then they have a hundred people and one person maybe opens the email.”“And so that persona represents that one person, that one ideal, which we call maybe a donor or a volunteer that you want to attract. You want to grab their attention. And so, instead of looking at a bunch of people and trying to get all these different people's interests, you want to just narrow it down to “who is this person?” Why would they be interested in my organization? And what should I do to give them value, to make them want to be attracted to me?Resources from this EpisodeThe Good PartnershipAdora Drake Marketing - free guide Support the show
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Oct 25, 2021 • 36min

you are not alone with Kimberley MacKenzie

Send us a textThe last year and a half has been lonely. While at the beginning slogans like “together alone” might have made us feel connected, that has slipped away and many of us are feeling like our worlds are a whole lot smaller than before. But this loneliness is not new for those in small nonprofits. Often we are very much alone in our work, without peers. In today’s podcast episode, Kimberley MacKenzie joins us to talk about authenticity, community, and tough conversations.Myths that Kimberley wants us to walk away from:We need to put on our “armour” for work and “be professional.” Instead, Kimberley wants us to bring our whole selves to work. As leaders, we need to model that we’re human and lean on those around us when we’re not on our game. Not only do we get help, but then we also build trust and collaboration and create a safe space for others to be authentic.We just need to fix our organizations. A lot of us are questioning some of the status quo and feel that our organizations need anything from a lite improvement to a full overhaul. And while that might be true, Kimberley reminds us that for change to stick, we have to change. It’s not just the organization, but we have personal work we need to do.You’re the only one. One of the things Kimberley has seen in building her community is that as soon as we show up authentically, we find others who are very much in the same boat as us. You are most definitely not alone!Kimberley’s tips on finding and building community:Make the time and space to connect with others. This is something we often put off, because we are so busy with other things. But, as flight attendants like to remind us, put on your own oxygen mask first! Community can help you work through challenges and get different perspectives.Change requires discomfort. Change is important and is probably more urgent now than ever. Change requires courage and discomfort, but knowing you are not alone can help you move forward and find accountability in the community.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“People are craving that community and people, you know, those small networks of support are fundamentally important to us being able to continue to do this change because it's exhausting. It's exhausting. The world needs our sector more than ever. The need is greater. The resources are fewer and we're driven by passion. So we often compromise our own physical and mental wellbeing to deliver for our organizations. And of course, we need to fill our tank.”“I know it's happened to a lot of people where all of our human messiness has been exposed. And I think that as leaders, when we create, when we model that we're human and when we model that, we're not always on our game. And when we lean on our teams, when we need to, and we create space for safe conversations about what it is to be human right now, in this moment that will build trust and that will build collaboration and that will build safety so that folks will bring forward. Some of them are difficult, challenging situations.”Resources from this EpisodeThe Good PartnershipThe Intersection HubSupport the show
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Oct 18, 2021 • 38min

getting comfortable using video with David Phu

Send us a textVideo - one of those things that everyone wants to get better at using, but not many know where and how to start. On today’s podcast, co-owner of Nonprofit Video Comms, David Phu, joins our host Cindy Wagman, to exchange insights on how nonprofits can best leverage the power of video. Myths that David wants us to walk awayVideo = social media. There are so many other ways videos can be useful for an organization beyond social media, including internal communication, personal messaging, documentation of work processes, guiding donors through their journey etc. We need fancy equipment to make videos. You have everything you need. Your phone and your laptop can support you to make compelling videos to reach your specific goals.David’s tips on using video content in a nonprofit settingGuide donors through their journey using video content. From compelling donors to make a donation, to providing them instructions on how to make the donation, to thanking them, every touch point can be a short video.Use videos to connect and establish personal connections. Before you interact with someone face-to-face, a quick and unedited video message is the best way to connect with them. An instant video message is like an upgraded voicemail. Use videos to communicate work processes and provide training for staff and volunteers. There are many tools available now that allow you to record your screen while you’re working through a problem. What’s a better/quicker way to create an instructional manual than just simply hit record and send that video to your staff or volunteers after?Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“Video comes from a time where it was really about entertainment. And it later grew into  advertising, maybe training, and publishing this and that. But now with video, it's really about being person to person as much as possible without being there in person.”“It seems that the first thing that people's minds go to is social media. Video equals social media, which it does. But I think a lot of people are missing all these other opportunities, like personal video messaging, websites, or internal communications videos. There's so much more power right now with video.”Resources from this EpisodeThe Good PartnershipConnect with David on LinkedinNonprofit Video CommsSupport the show
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Oct 11, 2021 • 40min

Giving Tuesday - hope or hype? with Lys Huggesen

Send us a textEvery year before GivingTuesdays, a lot of fundraisers and Executive Directors are scratching their heads and wondering whether they should do something on GivingTuesday, and if do do something, what can make their organization’s messaging stand out? On today’s podcast, Lys Huggesen, the VP of Partnerships at CanadaHelps and one of the pioneers and leaders of GivingTuesday Canada, shares her insights on how charities might best leverage this day of giving and generosity.Myths that Lys wants us to walk awayGivingTuesday is not just about fundraising. Giving Tuesday is a day to celebrate generosity that over 73 countries are now participating in. Any form of generosity is celebrated. There are 100 different ways to celebrate generosity without making a money ask. People are tired of GivingTuesday asks. 52% of people say that they want to give on GivingTuesday because they want to be part of something bigger. Lys likened it to Black Friday - just because everyone is having a sale, does that mean you shouldn’t? Of course not - it’s an opportunity to capitalize on people’s planned behaviour.Lys’ tips on leveraging GivingTuesdayDon’t treat GivingTuesday as just a day-long campaign. The best campaigns launch before the day, and the campaign can continue beyond GivingTuesday. Be intentional about the campaign launches and the different touch points you design with your audience and donors. Have good messages in your ask and don’t rely on “just because it’s GivingTuesday.” GivingTuesday or not, people give when they are emotionally motivated and inspired. While the day provides a great opportunity to make an ask, make sure your communication also includes compelling messages and storytelling.Thank your supporters and express gratitude. If you are not planning to make an ask on GivingTuesday, there are still many ways to engage your audience. It is a day to celebrate generosity, and so why not thank your donors and share messages of gratitude and community togetherness? Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“People are primed to give. 52% of people say that they want to give on GivingTuesday itself because they're part of something bigger.”“I think one of the biggest myths is that GivingTuesday is just a day. It's more than just a day. The best campaigns start well before.”Resources from this EpisodeThe Good PartnershipDownload toolkit and resources to support your GivingTuesday campaignConnect with Lys on LinkedinSupport the show
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Oct 4, 2021 • 29min

how to podcast with Christian Robillard

Send us a textPodcasting is exploding. More and more nonprofits have a podcast, or are considering getting into it. Should your organization also have a podcast? Is it a lot of work to manage a podcast? What should you talk about on the podcast? On today’s episode, Christian Robillard, founder of Purpose Podcasting,  joins our host Cindy Wagman, and the two of them are going to answer all your burning questions about why and how to podcast. Thinking of setting up a podcast for your organization and your cause? Christian shared with us some benefits and opportunities: Building an audience (especially age 18-35) in an intimate way. Especially during the pandemic, as we all suffer from screen fatigue, podcasts are a great medium to connect with an audience in a different way and make them feel that they get to know you and your organization intimately. Onboarding staff and volunteers and sharing resources internally. Especially for bigger organizations that have a large number of staff and volunteers, a podcast is a very great way to do internal resources and knowledge sharing. Raising awareness on how your organization is helping your audience overcoming a specific problem. Whether your target audience is your donors, your program beneficiaries, or your partners, understanding what problem your podcast is helping them to overcome is the first thing to do before setting up your podcast. Christian’s tips on podcastingHook your audience in the first 60 seconds. In the first 60 seconds of each episode, have a clear structure that introduces who you and your organization are and what the audience can expect from the podcast and this episode. Include a clear call to action in the podcast. Be very clear what you want people to do as a result of listening to your podcast and communicating that. Infuse personal touches. Let your audience know what is the host and the hosting organization’s stance and philosophies on issues that matter to them. Be strategic about the production of the podcast. Decide how much you want to do in house and how much you want to outsource. Set up a good workflow and rinse and repeat. Repurpose your podcast content. Take bits and pieces from the podcast and repurpose them widely to your blog, social media, e-news and even annual report. Christian’s take is if you are only doing less than 5 pieces of content from your podcast, you’re missing out.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“With any type of podcasting, the why is definitely important. But ultimately you have to think about who your audience is and what's the problem. Or what are the challenges that this particular piece of content is going to help them overcome?”“If you're getting any less than five pieces of content out there, including the podcast from your recording, I think you're missing out. I would argue if you have an hour-long podcast that you've recorded and produced, you could probably get up to 20 pieces of solid 30 to 60 second content, plus a blog post, plus the transcription, plus any other parts that you want to use to compliment other communications that you're doing.”Resources from this Episode The Good PartnershipConnect with ChristianPurpose PodcastingBeyond the Bake Sale PSupport the show
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Sep 27, 2021 • 26min

inclusive decision making with Susan Loucks

Send us a textAre you experiencing the awkward silences at the board meetings where people seem to want to say something, but no one is speaking up? Or maybe it’s that one person is dominating the conversation. How might leaders and organizations actually facilitate structure and process for all voices to be heard at the decision making table? On today’s podcast, organizational development consultant Susan Loucks shares with us how inclusive decision making can be facilitated and fostered. Myths that Susan wants us to walk away fromHaving a structure for decision making restricts participation. While having a very complicated decision making framework can definitely be too restrictive, having no structure is not conducive for ensuring inclusive participation at the board or organizational decision making table. For people who feel that they are not the loudest or most powerful voices in the room, having a simple and clear structure can actually allow them to fall back to that structure and express their opinion. It’s great that our board is always in agreement and making efficient decisions. While there is value in efficiency, having consistent agreement might mean that you’re not paying attention to the diversity of perspectives and opinions at the table, or that you don’t have a diversity of perspectives at the table. Susan’s tips on fostering inclusive organizational/board decision-makingAdopt a clear decision making framework that people get behind with, and actually follow the structure. Establish the culture that accepts and celebrates disagreementDon’t rush with decision making. Be ok to sit in the uncomfortable zone of deciding to not decide. Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“I am usually happy if everybody is in agreement, it means it's going to be easy. It means it's going to be efficient. But I have to watch myself - this is not the optimal place for the group. We don't want people at each other's throats, but to have everybody agreeing is not the best outcome for this group. We want to be able to see that disagreement. So actually just to frame this as disagreement is healthy and good, and we want to surface that and learn what we can do better.”“I think the bias is towards let's just make this happen. We're informal. We'll just talk. We don't have to have a lot of rules. If you're the one in power, it's super easy for you to not understand how it feels if you don't have power. To feel like I have an open door. People can just come in and talk to me! They're not going to do that unless there's like a time in the week when you're allowed to come in and talk. Right?”Resources from this Episode The Good PartnershipSusan LoucksSupport the show
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Sep 20, 2021 • 27min

beyond the boilerplate - grant writing that works with Shavonn Richardson

Send us a textGrant writing. It’s one of those things that every organization struggles with. Often grant writing seems like it’s a bad investment of time and effort - you put 100 out there, you hear 1 back. So how can nonprofits be more “grant-ready” and less overwhelmed with the process. On today’s podcast, CEO of Think and Ink Consulting, Shavonn Richardson, walks us through the key steps to prepare for a successful grant writing cycle. Myths that Shavonn wants us to walk away“Let’s start writing right away!”. Getting straight into the writing without doing any pre-work is not necessarily a sign of proactiveness when it comes to grant-writing. There are steps to set your organization’s grant strategy and writing up for success, See tips below.Shavonn’s tips on preparing your organization to be grant-readyBuilding relationships with funders. Do the research to find funders that are truly in alignment with your needs and values and have a conversation with them before applying if possible. This step will help you narrow down the list of prospects. Conduct a logic model exercise. What is the theory of change that your program has, and how are you going to deliver the impact you want to deliver? Articulating the logic model of your program will help you anticipate and answer so many grant questions that by the time you write, it will feel effortless. Establish measure of success and track metrics consistently. You don’t have to follow a grantor's definition of success, but you do need to establish your own measure of success and be able to track those metrics consistently. Regardless of which grant you’re applying, have these measures in place and develop the habit for tracking metrics now. Have a detailed program/project budget. Build out a program budget that has a very detailed, line-by-line program budget so that if the funder asks for a detailed budget, you already have it, and if they don’t, then you can simplify it. Train your board to take part in the process. The board needs to be involved in collaboration with the staff to come up with the strategic direction of programs, and they should be involved talking to funders when needed. Make sure your board understands their role and is supporting the staff.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“Really take the time and focus on quality over quantity and do the research to only select foundations that are really aligned with what you do. Not a stretch. Not outside of your current program. But are really aligned with what you do. And if you take the time to cultivate a relationship with that funder, you will go much further when you go to submit an application.”“A logic model will pull out all those juicy details that funders ask for. They will ask what are your smart outcomes? What are your short term, intermediate term, and long term objectives? What's your overall vision? What are your activities? How are you measuring them? One logic model can answer 500 questions that a funder would ask you.”Resources from this Episode The Good PartnershipConnect with Shavonn on LinkedinThink and Ink Grants Consulting Shavonn’s writings on ForbesSupport the show
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Sep 13, 2021 • 29min

stop tripping over your triggers, an excerpt from Raise It! with Cindy Wagman

Send us a textOur sector - especially in small nonprofits - is filled with reluctant fundraisers who were assigned the responsibility of fundraising so that they can keep the organization afloat. Reluctant fundraisers know a lot about fundraising best practices, but when it comes to actually doing it, fundraising still feels difficult and even impossible. To support all the reluctant fundraisers, our very own Cindy Wagman wrote a book titled Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. On this very first episode of the season, Cindy shares with us an excerpt from the book. Myths that Cindy wants us to walk away from“How dare I ask people?”  There is always a hesitation to ask because of our assumptions about donors and funders. A helpful reframe for this thought is - “how dare I not ask people?”  Our organization’s mission is too important for it to be sitting in dust and not rally people’s support. “If this strategy works for other organizations, it must work for us. Right?!” The comparison game shows up a lot for small organizations. The truth is - a cookie cutter approach to fundraising doesn’t work. What works for another organization is not a magical solution to your problem. Start from where you are. “We need this and that in place before we can fundraise” Is this thought true, or is this another excuse to delay the action of actually doing the fundraising? You don’t need a fancy branding guide or marketing plan before starting to fundraising. Cindy’s philosophy on addressing the root cause of fundraising painFocus on changing how we think and feel when we fundraise, rather than chasing for the magical solution. Recruiting a board member that knows fundraising won’t fix all your fundraising pain. Speaking to another organization that does individual giving well is not going to drastically increase your donations. If you are reluctant to fundraise, you will never prioritize it. Check in how our beliefs around fundraising show up in different fundraising situations. For example, before going into a donor meeting, what are all the thoughts that are showing up on your mind? How are you feeling? Write these down and see if these thoughts are true or just assumptions that you’re bringing into the situation. For more on how to change our mindset around fundraising, listen to the podcast and get your hands on Cindy’s new book and the amazing bonuses exclusive to the presale period. Pre-order your copy of Raise It! here today. Resources from this Episode The Good PartnershipPre-order your copy of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul and get all the amazing bonuses today. Support the show
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Jun 28, 2021 • 39min

Finding your voice with Lucia Cesaroni

Send us a textDo you get butterflies in your stomach before making a big pitch or presentation? To end the season off, we invited Lucia Cesaroni, world renowned opera singer and voice consultant, to share with us how to find our own voice and project it with confidence and ease. Myths that Lucia wants us to walk away from“I get nervous before presenting because I am not good at it.”  Everyone gets nervous. We’re biologically wired to get nerves before a big presentation. Our brain perceives the presentation as a threat. Our nerves are a signal that our brain is trying to protect us from danger. “I am not an extrovert and so I am not good at presenting.” Despite the fact that we’re often informed by the assumption extroverted people are better at public speaking, finding your own voice and projecting your voice is not related to introversion or extroversion.Lucia’s tips on preparing the body and mind for presentingDo some breathing exercises to find your own voice modulation. We often subconsciously model our voice after our role models or what society projects as our role models, without realizing that we have a tonal range and voice modulation that we can explore and leverage according to different situations. Tune into the breathing exercises that Lucia shares on the podcast to explore the different possibilities of your own voice. Stretch to take up more space. When you stretch, you will find that your body naturally sits up a little straighter and taller. When you take up more space, your voice will project with more confidence and the receiver of your voice will feel your presence. Take time before responding. Whether you are making a big speech, or responding to comments in an intense meeting, make sure you take pauses. Take a second to bring back awareness to your body and breathing. Take a second to feel your grounding, whether you’re sitting or standing. Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“When our brain, mostly incorrectly, perceives a high pressure situation as a threat, adrenaline rises, certain chemicals are released. What we need to do is to learn to reroute that process, and that requires body awareness, vocal awareness and mental focus, mindful preparedness, and coping strategies.”“When we are confronted with a challenging situation, we have to focus on body first and brain second.”Resources from this Episode The Good PartnershipFind Lucia at Cesaroni ConsultingSupport the show

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