REACH with Brunson Smith

In this episode of REACH, host Brunson Smith welcomes Alex Sanfilippo, the founder of PodMatch and a prominent figure in the podcasting community. Alex shares invaluable insights on what makes a great podcast host, emphasizing the importance of understanding your audience's needs. He discusses going beyond active listening, the significance of preparation, and how to create a comfortable environment for guests. Alex also highlights the power of follow-up questions and the impact of genuine service in building lasting relationships.Here’s what we talked about:Understanding your audience is crucial for podcast success.Researching your guests enhances the quality of interviews.Driving the narrative forward in conversations with active listening.Creating a comfortable environment helps guests open up.Follow-up questions often yield the most engaging content.Building rapport with guests can lead to lasting relationships.Providing value to guests can enhance their experience and your network.Service and love in podcasting fosters genuine connections.Learn more about Alex Sanfilippo: Website: https://podmatch.com/ Website: https://alexsanfilippo.com/ LinkedIn: https://www.linkedin.com/in/alexsanfilippo/ Check out Brunson Smith’s socials:Instagram: https://www.instagram.com/brunsonsmith1/LinkedIn: https://www.linkedin.com/in/brunsonsmith/

In this episode of REACH, host Brunson Smith sits down with Angelo Ponzi, a seasoned fractional CMO with decades of experience in advertising, market research, and business strategy. Angelo shares hard-earned lessons from his entrepreneurial journey, the importance of market validation, and why strategy must come before tactics. He also breaks down the realities of launching and marketing a product, the common mistakes entrepreneurs make, and how podcasters and content creators can effectively monetize their brand.Here’s what we talked about:Why not every idea succeeds and how to handle failure.Why market research and strategy should come before execution.Practical strategies for turning attention into revenue.The mistakes startups make, from poor market research to lack of execution.How Angelo leveraged his podcast for networking and client acquisition.The importance of repurposing podcast episodes and blog contentLearn more about Angelo Ponzi: Website: https://www.craftmarketingandbranding.com/LinkedIn: https://www.linkedin.com/in/angeloponzi/Check out Brunson Smith’s socials:Instagram: https://www.instagram.com/brunsonsmith1/LinkedIn: https://www.linkedin.com/in/brunsonsmith/

Damon Burton, a seasoned entrepreneur and founder of a successful agency, brings a wealth of practical experience to the table. With a strong focus on financial stability and critical thinking, Damon has been actively involved in instilling these essential skills in his own children. By immersing them in the world of entrepreneurship and providing hands-on guidance, he has empowered his kids to grasp the importance of independence and financial responsibility from an early age. Damon's dedication to nurturing their entrepreneurial mindset and practical abilities reflects his commitment to equipping the younger generation with the tools for financial success.You can't protect them. They're not gonna learn from what you say, they're gonna learn from what they experience. - Damon Burton

Have you ever heard these myths about selling? Myth 1: Sales is all about psychological manipulation. Myth 2: Selling means being sleazy and pushy. Myth 3: The goal of sales is to notch up as many clients as possible. I'll share the truth about selling in a way that doesn't suck, but first, let's uncover the real strategy behind successful sales. Here's how to shift the paradigm and make sales a genuine value exchange.My special guest is Aleasha BahrAleasha Bahr is a seasoned sales professional known for her expertise in consumer engagement and sales strategies. Aleasha brings a wealth of experience in understanding consumer dynamics and building lasting customer relationships. Her unique approach to sales is grounded in empathy, curiosity, and the ability to navigate resistance, making her insights invaluable for sales professionals and entrepreneurs looking to refine their sales strategies and grow their businesses.The normal approach to a [sales] is question and answer, almost like an interrogation, and then this extended pitch where one person's talking and then objection. Instead, you're giving empathy and insight on the person's answers throughout the question discovery part of the conversation. - Aleasha Bahr

"You know that feeling where great things start happening to you, but you start to question, man, do I really even deserve this?" - Doctor Barrett MatthewsAs Reachers, we all struggle when things aren't going our way. But even tougher sometimes is when things ARE going out way and we feel like we don't deserve it.In this episode, you will be able to:Unleash strategies to conquer imposter syndrome and boost your confidence.Unlock the secrets to effectively monetizing your podcast and turning your passion into profit.Master the art of communicating effectively to captivate your audience and build strong connections.Harness the power of service to propel the growth of your business and leave a positive impact.Explore the art of crafting a solid exit strategy for your podcast to ensure a graceful transition and future success.

JP Hightek is the undeniable GOAT of YouTube consulting. He shares some really awesome insights about how to optimize video and live streaming as a podcaster. He also shares some top notch idea on how to increase our presence on YouTube as a whole.

Jason Barnard, an expert in optimizing content for Google visibility, discusses strategic ways to enhance online presence. Topics include manipulating the Google algorithm, SEO strategies, and human-centered marketing for Google success.

Kevin Chemidlin is a podcaster and podcast coach. His first podcast, Philly Who?, was launched in 2018 as a side hustle while he was a corporate software developer. Just months after launching the show, Kevin decided to leave his 9-to-5 and go all-in on the podcast. Within 18 months, Philly Who? surpassed 100,000 downloads and more than $140k in monetized revenue. In 2020, Kevin began helping other podcasters grow and monetize their shows as well. He launched Grow The Show, a podcast, and the Grow The Show Accelerator, an intensive podcast accelerator program. In just 2 years, the Grow The Show Podcast has amassed an audience of 30,000+, and the Grow The Show Accelerator has served over 350 podcasters, generating multi-7 figures in revenue. Kevin's mission now is to help as many independent podcasters turn their shows into a profitable business as he possibly can.