Startup Hypeman: The GOAT to Market Show

When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members, but alongside external partners. The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales ecosystem that helps ensure the majority of their leads come through warm referrals or as part of a larger sale alongside other companies' products. All season long we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working alongside The Peak Beyond for their Series A round. In our season finale, Jen shows us how partnerships have helped them grow inside the budding Cannabis retail industry.Find Jen online:LinkedIn: https://www.linkedin.com/in/jenniferldye/Find MORE online:Website: https://www.thepeakbeyond.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! Hosted on Acast. See acast.com/privacy for more information.

Trish Stratus. Kurt Angle. Lita. Larry Zbysko. Jeff Jarrett. The Steiner Brothers. Penta El Cero Miedo. These are LEGENDARY names in pro wrestling with accomplishments like headlining stadiums around the world, performing on national television, appearing at Wrestlemania in front of 75,000 fans, and getting inducted into the WWE Hall of Fame. So what would make them even take a phone call from a startup independent wrestling league? That's what Bambi Weavil, Founder of MORE Wrestling (Masters of Ring Entertainment), has figured out in her years in the business. Similar to trying to get on the radar of a VC, or crack into an enterprise account, pro wrestling is historically a closed-door industry where oftentimes you have to be 'born in the business' to even hold someone's sweat towel. If you think that Silicon Valley investor is hard-to-reach, try getting in touch with someone who literally has Vince McMahon on speed dial. In this week's episode, Bambi steps to the mic to share how she's not only broken into the business and gotten on people's radars but built RELATIONSHIPS with some of the hardest-to-reach people there are.Find Bambi online:LinkedIn: https://www.linkedin.com/in/bambiweavil/Find MORE online:Website: https://mastersofringentertainment.com/Instagram: https://www.instagram.com/mastersofringentertainment/Twitter: https://twitter.com/mastersofring1This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! Hosted on Acast. See acast.com/privacy for more information.

The hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking.It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me."Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but they've raised $32 million to date across Seed, Bridge, and Series A rounds.All season we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working with New Age Meats on their pitch as they ultimately raised $25 million for their Series A.Their COO Derin Alemli steps to the mic this week to dish out what you need to know at each phase of the investment journey, and how to make bank when you're not yet making bank.Find Derin online:LinkedIn: https://www.linkedin.com/in/dalemli/Find New Age Meats online:Website: https://newagemeats.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! Hosted on Acast. See acast.com/privacy for more information.

The single greatest customer experience I've ever had is at Swish House. Swish House is the first-ever Basketball Fitness Class.The first time I took a Swish House class I was so in love that immediately after leaving I called 4 friends because I HAD to tell them.Whether you sell fitness classes or software, your customer experience should be so good that people can't help but talk about it in their circles.Swish House didn't get here by accident.Every component from when you walk in the doors all the way to the final whistle is intentionally designed to deliver their specific brand pillars so that the customer leaves with a smile on their face.This attention to detail has driven an 85% retention rate — in the midst of a pandemic.All season on the podcast we're interviewing clients from our portfolio (and it's worth noting that my first Swish House experience was so impactful that I walked right up to the CEO, Jonathon Dues, and said "We need to work together.") Fresh off a $500k raise, Jonathon takes us inside the Swish House customer experience playbook.Find Jonathon online:LinkedIn: https://www.linkedin.com/in/jonathon-dues-aa773b4/Instagram: https://www.instagram.com/swishhousefamily/Find Swish House online:Instagram: https://www.instagram.com/swishhousefit/Website: https://www.swishhouse.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds, you need discipline and structure.This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week HonestGame CEO Kim Michelson steps to the mic to shares their EOS (Entrepreneur Operating System), and how that's helped them grow from 2 cofounders to 14 employees, over $2 million in funding, 188% YoY revenue growth, and partnerships with the likes of the Chicago Bulls and others.Find Kim online:LinkedIn: https://www.linkedin.com/in/kimmichelsonFind Honest Game online:Website: https://honestgame.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

When you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet. So why should anyone listen to you? That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013. But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name in their industry. This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week Blueboard's Cofounder and COO Kevin Yip steps to the mic to share they've built their brand from nothing to something.Find Kevin online:Instagram: https://www.instagram.com/kvnyp/LinkedIn: https://www.linkedin.com/in/kevinyip/Find Blueboard online:Instagram: https://www.instagram.com/blueboardinc/LinkedIn: https://www.linkedin.com/company/blueboard-inc/Website: https://www.blueboard.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total. This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.Find JoAnn online:LinkedIn: https://www.linkedin.com/in/joannmmartin/Find Electric online:https://www.electric.ai/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

The key to growth for nearly every startup is the ability to unlock distribution at scale. But in this pursuit, most companies don't look beyond the assets and properties they already own. In this week's episode, I have a conversation with a different type of startup doing things a different way. The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own streaming network which many other MMA leagues have tried to do. Their Founder & CEO Jesse steps to the mic to explain the why, how, and what of their distribution strategy.P.S. - EAFL is the league that gave me my start in the professional ring announcing and the reason I've appeared on these TV networks!Find Jesse online:LinkedIn: https://www.linkedin.com/in/jesse-nunez-37499711/Find EAFL onlineWebsite: https://eliteamateurfightleague.com/Instagram: https://www.instagram.com/eaflmma/LinkedIn: https://www.linkedin.com/company/elite-amateur-fight-league/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

What are the low to no-cost tactics and strategies we can come up with, that drive major long-term growth and awareness? That's what Engagedly's CEO Sri Chellappa asks his marketing team on a regular basis. As a bootstrapped startup, Engagedly has figured out creative ways to build their brand without breaking the bank. And it's worked — they've made it to $5 million ARR and counting. This week on the show Sri steps to the mic to break down some of the company's most effective guerilla marketing initiatives. He also shares how his dual life outside of CEO as a drummer and filmmaker make him a better businessperson.Find Sri online:https://www.linkedin.com/in/srikantchellappa/Find Engagedly online:https://engagedly.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

Science On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on Science's pitch in 2020 shortly after their founding and I was seriously impressed with their passion and zeal. Within a couple of months they won $1k in a pitch competition. Then they were accepted into Techstars, and 1 year later they pulled in their first institutional money from LongJump VC. To date, they've raised over $500k. Last season we had their cofounder Andy Frievogel on the show to discuss selling into the restaurant industry. This week their other co-founder Luisa Castellanos steps to the mic to detail the journey of their first $500k. (Oh and, she also recounts her first venture as a pre-teen selling hand knit iPod cases!)Luisa's contact info:https://www.linkedin.com/in/luisa-castellanos/Science On Call's contact info:Website: https://scienceoncall.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.