Startup Hypeman: The GOAT to Market Show

“How do you balance relationships with your side hustle?”This week, we sit down with Landis Wiedner, co-founder of Nindis Social Media, on a rooftop in beautiful downtown Chicago, to discuss relationships and entrepreneurship and how find a balance between the two. Why is this a great topic for Landis? Well, because in a former life she went by the name Chloe Cline, a relationship and dating blogger who would document the trials and tribulations of dating in the modern world. As she says on her site, "There are no bad dates, only good material."You might also find Landis on the comedy circuit in Chicago, sharing her stand-up with our fair city. But, until then, hit the play button and check out the show-notes below for all the insights from our conversation on dating during your side hustle!Landis Wiednerhttps://twitter.com/landisannahttps://twitter.com/NindisSocialhttp://nindis.comhttp://billietopanga.com/Chloe Clinehttp://chloecline.com/Additional topics include:+ How do you find someone who can understand your hustle-schedule?+ Drive and ambition are really attractive at first, but what happens when it doesn't go away?+ What is the entrepreneurship equivalent of following your significant other's band?+ What happens when two Alphas get together? The Frasier Crane schedule struggle.+ What am I seeking in life outside of work? Aren't meaningful relationships part of what I'm working toward?+ There are only so many hours in the day! HOLY MOLY! + The amount of time we spend thinking about relationships is directly related to how much we have going on during the day+ Sometimes it is nice to just be alone+ How do you balance the expectations, especially in the Midwest, as you approach age 30+ What to do when your grandpa offers to pay for your online dating profiles+ How does Mario Kart mimic our lives?+ How to differentiate the pressure of what is expected from what we want+ What is the track you are actually racing on?+ Which is harder - dating while building your business, or being in a relationship?+ Do guys never have bad dates, or are goods just better listeners?+ What does it mean to be an entrepreneur, aka unemployed, while dating+ Martin looking forward to being a future DILF and Raj playing 35+ Who should pay when a powerful woman is at the table?+ Say what you want to say in the text game+ How to say no to your significant other, especially when you want to help+ Do you know which friends are the long-lasting ones, and which just want your attention?+ Martin talks about his Irish Catholic guilt that will haunt him forever+ How to lower your expectations when putting on events+ Is the pressure to do things actually there, or self-imposed?+ How being a yes-man turns you into Stretch Armstrong+ Which two things are on your front burners in the "Burner Method"?+ How to incorporate dating into your regular life events, instead of adding it to the busy schedule+ Not wanting to go, is a good enough reason not to go+ Weddings and the toll they take on your hustle+ What happens when your date turns into a business meeting?+ Men are scared by women who do stand-up comedy+ How to plan events to bring together people in your life and put your friends above your workKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Seinfeld "The New Yorker" episode - George loves Jerry - https://www.youtube.com/watch?v=B2QV_RtR9MgSara Bareillis - Love Song - https://www.youtube.com/watch?v=qi7Yh16dA0wChris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753Level ProductionsTata Top - https://www.youtube.com/watch?v=qi7Yh16dA0w Hosted on Acast. See acast.com/privacy for more information.

“What is this whole creative thing anyway?”This week, it is Part 2 of the conversation where we caught up with our good friend Liz Flores on a rooftop in downtown Chicago, eating some pizza and chatting about how creativity is viewed and used in our lives. We met Liz through Under30Experiences, whose founder, Matt Wilson, joined us for Episode 1 of this podcast. And her work has been showcased on ABC, and even Michigan Ave with The World We Want installation.When it comes to creativity, no one does it like Liz. So grab a slice of pizza and enjoy the conversation.Liz Floreshttps://instagram.com/lizitto/http://www.under30experiences.com/liz-flores/http://www.theworldwewant.is/team/Additional topics include:+ Using Instagram to be inspired, but then going into the silo to create+ Turning off the inspiration masturbation+ Using email to procrastinate and form the “perception” that you are doing something+ How do you manage your email?+ How do you define your relationship with email?+ The perceived control of the artist and the pull between doing what you want and making money+ Even designers have a boss, and someone to answer to+ How do you gain control over your schedule and when people can get ahold of you+ Not everyone wants control. Some people like to be told what to do. What do you want? + How to create and put it out there, rather than be a recluse like Emily Dickinson+ Set minimums of achievement and have accountability systems set up+ What happens when your systems fail?+ Why did it fail? Was your perfectionism getting in the way?+ Keep going back to your intention. Why are you doing this in the first place?+ Fear of rejection and embarrassment+ Get comfortable calling yourself what you already are - artist, rapper, entreprerapperKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:5 Sentences or Less - http://five.sentenc.es/Four Hour Work Week - Email strategies - http://fourhourworkweek.com/2007/03/22/how-to-check-e-mail-twice-a-day-or-once-every-10-days/DMX - Gon Give It To Ya https://www.youtube.com/watch?v=fGx6K90TmCIMotorcycle concept car - http://www.fastcodesign.com/3044765/wanderlust/this-awesome-concept-car-splits-into-two-motorcyclesEmily Dickinson - the recluse poet we referenced - http://www.hermitary.com/articles/dickinson.htmlJay Z - https://vimeo.com/69826391Chris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753 Hosted on Acast. See acast.com/privacy for more information.

“What does your brand say about you?”Recently, we were on stage at Techweek Chicago talking with Liz Presson, founder of Pursuit, about the things that people think about you based on your brand, and how you can influence those ideas. It was an amazing chat, bookended with some great audience interaction, and we had an absolute blast!Liz Pressonhttp://pursuitof.com/speaking/all-events/http://workingremote.ly/https://twitter.com/heyellecpTechweekhttp://techweek.com/https://twitter.com/techweekchihttps://www.youtube.com/user/techweekinc/Additional topics include:+ Corporations are becoming more human, while humans are becoming more corporate+ Your brand should allude to your story, not your work history+ What is the emotion behind your work?+ Techweek is making Tech cool - that is their “human” side+ Everyone has a personal brand already+ What is the one thing that defines you?+ Root everything you do in your core values+ Have you ever had to reinvent yourself, or your image?+ If you’re rooted in a core purpose, changing industries or careers is less scary+ Knowing your purpose silences haters+ Don’t reinvent yourself. Reframe how you see yourself.+ You’re not “just” a lawyer...you’re not “just” anything!+ Understanding your brand is a way to say “no” to the things that don’t fit+ Your brand will have many executions, or mediums, to be voiced through+ Who would your company be if it were a person?+ If you were a character, what would that analogy be?+ Worst words to get during an introduction are, “oh...cool.”+ Figure out your personal perception of your brand, pair it with the world’s perception of your brand, and find the words and language that people use IRL (in real life) to explain it.+ What are the common words and themes that come out of your investigation+ Don’t use marketing speak+ Keep your investigation informal and personal+ Know yourself, but also understand why others should care+ Breaking down The Rock’s rise to being the most badass and how he knows that everything he has ever done builds on itself+ Why The Rock beat The Hulk+ How do you span the gap between your central purpose and the niche you’re working on today?+ Wrap up with the three of us answering this fascinating questionKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Techweek Chicago - http://techweek.com/chicago/Electric Harley Davidson - http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycleLexus Hoverboard - http://www.wired.com/2015/06/lexus-hoverboard-slide/Seth Godin - http://www.sethgodin.com/sg/Ben Austin is “The illegitimate love child of Arnold Schwarzenegger and Bill Nye.” - http://www.stopstartdo.com/ Hosted on Acast. See acast.com/privacy for more information.

“What is this whole creative thing anyway?”This week, we caught up with our good friend Liz Flores on a rooftop in downtown Chicago, chatting over pizza about how creativity is viewed and used in our lives. We met Liz through Under30Experiences, whose founder, Matt Wilson, joined us for Episode 1 of this podcast. Liz is an artist whose work has been showcased on ABC, and even Michigan Ave with The World We Want installation.When it comes to creativity, no one does it like Liz. So grab a slice of pizza and enjoy the conversation.Liz Floreshttps://instagram.com/lizitto/http://www.under30experiences.com/liz-flores/http://www.theworldwewant.is/team/Additional topics include:+ Is creativity industry specific?+ How a business presentation can be like poetry+ The relationship between creativity and trust+ Our attempts to understand Shakespearean vernacular+ Censorship is the enemy of creativity+ The journey from questioning to creativity to results+ How do you know when to stop, or start, or do?+ Fear and how it plays into creativity+ Self sabotage and expectations while trying to create+ Dangerous words: “It’s not ready yet.” + Are we using procrastination to force action?+ Kanye creates enemies in order to work harder+ Who are critics to judge?!+ Can you call yourself great?+ Are others holding you back? Why?+ If you were given the opportunity you’ve been wanting, would you take it?+ What Lil’Wayne taught us about dealing with haters+ The pain of an “unsubscribe” and the right metric to worry about+ What our work and dog crap have in common+ The value of scrapping your work and starting over+ Martin geeks out over his favorite Dr. Who episode: Vincent and the Doctor+ Your intention is everything...also, Liz is crazy and talks to her canvas+ The value of a large volume of work and separating it from your self worth+ Why you should stop taking everything so seriously+ Interpretation is everything, people will put themselves into your work+ The road from a basic skill to designing for interpretation+ Why you HAVE TO create every day+ Using inspiration to light the fire and knowing when it is time to go into the silo and work.Keep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Kanye West Through the Wire - https://www.youtube.com/watch?v=Jr_5yTNvIt4Episode 3 - If you want more Kanye - https://soundcloud.com/idea-lemon/clementine-von-radics-alex-dang-how-do-you-deal-with-perception-versus-realityDr. Who Vincent & The Doctor - https://www.youtube.com/watch?v=ubTJI_UphPkFenetik Life Is A House - http://fenetik.bandcamp.com/My Chemical Romance Helena - https://www.youtube.com/watch?v=2fWJmFvnu2gHyper Realistic Art - Mike Dargas - https://instagram.com/mikedargas2014/Buena Vista Social Club Chan Chan - https://www.youtube.com/watch?v=tnFfKbxIHD0Chris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753DMX X Gon Give It To Ya - https://www.youtube.com/watch?v=fGx6K90TmCILupe Fiasco Letting Go - https://www.youtube.com/watch?v=WWGLYEBYmyI Hosted on Acast. See acast.com/privacy for more information.

PART 2: “How do you put yourself out there?”When putting yourself out there, sometimes things don't work out. In our case, the computer crashed and we lost half of the previous interview with Lisa Russell. Thankfully, she is amazing, so we are back to bring the conversation to a close and pull out those final insights from the mind of an amazing entrepreneur. Lisa Russell, as we know from before, is the founder of Pitch Training Camp which helps you make a pitch that connects and converts. She shares stories of her career leaps and putting herself out there over-and-over again.Enjoy!Lisa Russelltwitter.com/lisaarussellPitch Training Campwww.pitchtrainingcamp.com/twitter.com/PitchTCChris Leamy: https://itunes.apple.com/us/album/the-start-ep/id947688749Sidewalk Chalk - Birds of a Feather: https://itunes.apple.com/us/album/the-start-ep/id947688749 Hosted on Acast. See acast.com/privacy for more information.

“How do you put yourself out there?”This week, we sit down with Lisa Russell, founder of Pitch Training Camp which helps you make a pitch that connects and converts. She shares stories of her career leaps and recent move from Chicago to California, putting herself out there all over again.Enjoy!Lisa Russellhttps://twitter.com/lisaarussellPitch Training Camphttp://www.pitchtrainingcamp.com/https://twitter.com/PitchTCTitanic Theme: http://www.pitchtrainingcamp.com/ Hosted on Acast. See acast.com/privacy for more information.

“What qualifies you to do this?”This week, we sit down with Chelsea Castner, who is reporting from the Gen Y frontline! She is also the founder of Just Ask Y, a strategic consulting company focused on helping brands better communicate and connect with members of Generation Y. We dive deep into the voice in our head that doubts our qualifications as we seek to prove ourselves in our careers.Enjoy!Chelsea Castnerhttps://twitter.com/ChelzCastnerhttp://instagram.com/chelseacastnerhttp://www.facebook.com/JustAskYAdditional topics include:+ Squelching the worlds biggest hater...our own mind!+ You’re never given things that you’re not qualified to handle+ Qualified is a synonym for confidence+ What separates the qualified from the unqualified?+ What Catch Me If You Can teaches us about qualifications+ The role of swagger+ The importance of trust, honesty and authenticity+ Knowing that everyone is an “expert” in something (RLCJ...aka. Raj Loves Cool-J)+ Sometimes we do fake it, and that’s ok+ Results vs. Credentials & the Bullshit meter!+ You probably should lie about knowing it. People like being in the know+ Everyone has their own platform and audience+ The importance of finding the teacher that speaks to you+ Different types of credentials - school vs. who you worked for/with+ Credentials get your foot in the door, but it doesn’t keep you around+ Expectations vs. reality after giving a TEDtalk+ Beyonce only has 24 hours in the day too!+ Middle school memories+ Go after the things that scare you to expand and grow like James Franco!+ Fuck the haters+ Once again we obsess over Dwayne “The Rock” Johnson+ How important it is to stick with and follow through on the things you say+ Teach what you need to learn, or have already learned!+ If I know more than you, I can teach you+ Beware of scams!+ The power of reinventing yourself+ Stick with what you feel comfortable and confident in doing and stay authentic+ How relatability plays into qualifications+ The role of intent in our self perception+ Each day get a little more qualified & enjoy the journey+ Small steps are just as important as the big ones. Don’t be so judgmental of the processKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Just Ask Y - http://www.justasky.com/Catch Me If You Can - https://www.youtube.com/watch?v=i5j1wWY-qusRamit Sethi’s How I Will Teach You To Be Rich - http://www.iwillteachyoutoberich.com/Earl Sweatshirt Faucet - https://www.youtube.com/watch?v=pCqbOp9-hd8Chris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753 Hosted on Acast. See acast.com/privacy for more information.

“What makes a great leader?”This week, we sit down with Raj’s DePaul Entrepreneurship professor, Dr. Patrick Murphy, who wrote the book, Mutiny and It’s Bounty, which explores leadership lessons from the age of discovery. Enjoy!Dr. Patrick Murphy@profpjmAdditional topics include:+ Focusing on the day to day and finding a job that doesn’t feel like work+ People who are fake/phoney due to a lack of credentials+ The choice between pursuing entrepreneurship and teaching entrepreneurship+ Just because you can do it, doesn’t mean you can teach it+ Successful entrepreneurs become the world experts in the bias of their business+ How entrepreneurship is like a relationship, and the subjectivity of each+ It is always easier to fix other people’s problems than their own+ Themes in the world views of entrepreneurship students+ Being able to separate yourself from the idea as it evolves and changes+ Are entrepreneurs leaders, or architects? + The difference between leadership and mentorship+ Balancing leadership against mutiny, or rebellion+ Trust and distrust in the world of leadership+ Leadership extremes. Nice, but ineffective. Effective, but an asshole.+ The building blocks of charismatic leadership+ Who led the Chicago Bulls, Jordan or Jackson?+ The impact of culture on the ability to lead+ Need for harmony and keeping connected to the organization+ How mutiny and talking behind each other’s backs is the same today as it was on the ships+ Raj’s obsession with wrestling and CM Punk’s speech+ What gives people power to lead a mutiny+ Preaching vs. teaching+ Sports hype and how bias plays into social interactions and arguments+ Good leaders knowing their limits+ How to suffer fools gladly+ How to start building your following by knowing who you are firstKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.Head to www.idealemon.com and subscribe to our newsletter, where we take these kinds of conversations and push them further to help you be awesome and own your brand.---------------------------------------Show Links:Dr. Patrick Murphy’s Book - Mutiny and It’s Bounty http://www.amazon.com/Mutiny-Its-Bounty-Leadership-Discovery/dp/0300170289Frasier & Niles bickering - https://www.youtube.com/watch?v=ekTxI4hReE4CM Punk’s WWE speech - https://www.youtube.com/watch?v=9mguNZpCqi8Chris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753 Hosted on Acast. See acast.com/privacy for more information.

“Do you understand the words that are coming out of my mouth?!” - Rush Hour“How do you become a better listener?”Susie is a Marketing Consultant at Covalent Marketing as well as an avid improv comedian. She also went to college with Raj and I, and her honest take on listening is like music to our ears.Enjoy!Susie Alvarez@susiealvarez1Additional topics include:+ Key & Peele’s take on not listening during arguments+ What the “Yes, And” principle and Second City can teach us about listening + The impact of the statement, “That’s a good question.”+ Bad questions do exist+ Our exploration of the definition of “pontificate”+ Martin’s embarrassing day in AP English+ A crazy story of STD mispronunciations and the awkward teacher conversation that ensued+ How everyone is having separate conversations in their own minds, based on their understanding of the world around them+ Susie’s obsession with glossaries of terms+ How people as individuals are intelligent, but people in large groups are dumb+ The power of being the dumbest guy in the room+ The average of Five+ The fillers we use to give us time to think, or process information+ The length of our attention span and...+ Psyching each other out with Office Space references+ How farting machines can help you out+ How stories are the only way to stay engaged+ What types of emails and questions you should ask in your email newsletters+ The Buzzfeed approach+ The 10K hours rule & Gladwell+ Rule of 3 - if you tell someone 3 times, they will believe it+ Capturing attention by appealing to universal emotions+ Shitty small-talk and resting bitch faces+ How technology is ruining our ability to listen with distractions+ The drunk/sober idea rule+ The worst Shark Tank Pitch+ Knowing when to shut the fuck up!Stay tuned for the next episode of Discover Your Inner Awesome as we tackle life's important questions to help you understand yourself and your presence in the world. Subscribe to our newsletter at www.idealemon.com where we take the convos even further!---------------------------------------Show Links:Key & Peele: “Diametrically Opposed” - https://www.youtube.com/watch?v=Ur4dZQwuK_kSecond City: “Yes, And” - http://www.amazon.com/Yes-And-Improvisation-Creativity-Collaboration-Lessons/dp/0062248545Freakenomics: “That’s a Great Question” - http://freakonomics.com/2015/01/15/thats-a-great-question-a-new-freakonomics-radio-podcast/Rob Corddry on being the dumbest guy in the room - http://www.fastcocreate.com/3042559/then-and-now/how-rob-corddry-became-a-clutter-free-boundary-fluid-content-creatorThe Moth - http://themoth.org/Norm MacDonald’s Twitter Saga at SNL40 - http://www.wired.com/2015/02/norm-macdonald-snl-story/Blues Traveler: “Hook” - https://www.youtube.com/watch?v=pdz5kCaCRFMNPR: MicCheck Podcast - http://www.npr.org/podcasts/272112020/microphone-checkChildish Gambino: “Be Alone” - https://soundcloud.com/user8108594/childish-gambino-be-alone Lifehacker: Small Talk - http://lifehacker.com/how-to-avoid-the-most-common-awkward-conversation-mista-1257095824Shark Tank - Worst Pitch - http://www.businessinsider.com/mark-cuban-worst-shark-tank-pitch-2015-4Rush Hour - https://www.youtube.com/watch?v=-twUCEfzrDkChris Leamy: “Summertime” - https://soundcloud.com/chris-leamy/summertime-ft-golden-chyl Hosted on Acast. See acast.com/privacy for more information.

“I get knocked downBut I get up againYou're never gonna keep me downI get knocked downBut I get up againYou're never gonna keep me down”- ChumbawambaMistakes. We all make them. Some mistakes crush us, while others launch new opportunities So, this week on Discover Your Inner Awesome, we ask the question: “How do you grow from your mistakes?”Don D joins us this week to explore how a mistake with his backing tracks lead to the formation of his band, Chicago Loud 9, and opened amazing opportunities like playing at House of Blues in Chicago. Don D - Cloud9 (Chicago Loud 9)http://chicagoloud9.com/https://www.facebook.com/chicagoloud9?fref=tshttps://itunes.apple.com/us/artist/chicago-loud-9/id75689642Additional topics include:+ How being open minded can turn mistakes into opportunities+ If you’re not making mistakes, you’re not trying!+ Martin’s awful Christopher Walken impression+ Getting stuck in a 90’s ska genre+ How pride or stubbornness can hold you back+ View mistakes as a learning mindset and Raj’s worst sales call+ Everything from who we are to the art we make is a work in progress, we are never finished+ How friends can help you overcome your fear of mistakes and take the stage+ How mistakes are just surprises that you weren’t expecting+ Louis CK’s approach to comedy and forcing himself to make mistakes+ Looking at mistakes as improvisation, since you never know what is going to happen+ The paranoia that Martin has had since watching The Truman Show and feeling like you have to be “on” at all times+ Living up to who authentic selves and the daily mistakes we are trying to fix our routines+ The push-and-pull of ambition and comfort+ How do you stay in the moment and stop to smell the roses?+ Everyone has their addictions, what is the thing you’re chasing? + You set your own standards for success in your life. + Being selfish to be selfless + Waiting for inspiration and doing the work+ Distractions and not taking the time to pause, reflect and think through what you can learn+ How meditation can help achieve a state of flow+ The best people make the most mistakes+ Jerry Seinfeld’s super speed mythos+ How blame can be passed around in teams+ Figuring out your skills and becoming good at something before you join a team+ Have you found your supporting cast?+ Little kids laughing or dropping f-bombs, depending on your reaction to their mistakes+ Craving criticism, especially during performance reviews+ The difference between critique and criticism+ Finding your bowling bumpers by trying everything and seeing what is you+ Raj’s R-Kelly open mic and what we can learn from that dude’s mistakes+ How excuses can hold you back, even when talking to girls at the bar+ I’d rather know and fail, than be stuck thinking “what if?”+ Mark Cuban and Michael Jordan’s view on “no” and rejection+ What mistakes have we made on purpose?+ Raj’s double-hoodie escapades+ How not knowing “why” you’re doing things makes it harder to achieve your goals+ How the hard times in our lives are the most motivational stories+ Then we each share out biggest mistakes+ Finally, Don D tells us to always be readyKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Cloud9 - http://chicagoloud9.com/Chicago Loud 9 on iTunes - https://itunes.apple.com/us/artist/chicago-loud-9/id75689642 - check out the songs in this episode, including: “Afterparty”, “Chill”, and “Punk Soul” Louis CK on his biggest mistake, Pootie Tang http://www.thewrap.com/tv/column-post/louis-ck-talks-pootie-tang-very-huge-mistake-34464/Trapped in the Closet - https://www.youtube.com/watch?v=zFosUj6A22cKillian Branding - http://www.killianbranding.com/Seinfeld - The Race https://www.youtube.com/watch?v=kXPiEicc59s Hosted on Acast. See acast.com/privacy for more information.