

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Nov 16, 2018 • 44min
Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Show notes: https://www.socialmediaexaminer.com/328See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 9, 2018 • 48min
How to Create Ads That Move People to Action
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Show notes: https://www.socialmediaexaminer.com/327See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 2, 2018 • 44min
Facebook Video: Insight From a Facebook Watch Success Story
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.Show notes: https://www.socialmediaexaminer.com/326See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 26, 2018 • 49min
How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help?In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Show notes: https://www.socialmediaexaminer.com/325See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 24, 2018 • 29min
Why We Abandoned Facebook Video Longer Than Two Minutes
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 19, 2018 • 49min
How Artificial Intelligence Is Changing Marketing
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. Show notes: https://www.socialmediaexaminer.com/324See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 12, 2018 • 47min
How to Cultivate Community With Facebook Groups
Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Show notes: https://www.socialmediaexaminer.com/323See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 5, 2018 • 46min
How to Get Customers to Evangelize Your Business
Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. Show notes: https://www.socialmediaexaminer.com/322See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 28, 2018 • 48min
How to Sell With Facebook Lead Ads
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. Show notes: https://www.socialmediaexaminer.com/321See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 21, 2018 • 39min
How to Get More Engagement With Facebook Live
Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?In this episode, I interview Stephanie Liu, a live video expert and social media consultant. Show notes: https://www.socialmediaexaminer.com/320See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.