Rick Mulready, Facebook ads expert, discusses the benefits of using Facebook lookalike audiences. Topics include targeting specific customer segments, creating lookalike audiences based on website visitors, and creative uses of lookalike audiences, such as targeting podcast listeners. The effectiveness and long-term profitability of lookalike audiences are also explored.

Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights.  Show notes: https://www.socialmediaexaminer.com/297See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.  Show notes: https://www.socialmediaexaminer.com/296See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more clients? Wondering if LinkedIn can help you acquire more business? In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation.  Show notes: https://www.socialmediaexaminer.com/295See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots.  Show notes: https://www.socialmediaexaminer.com/294See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur.  Show notes: https://www.socialmediaexaminer.com/292  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/291See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube.  Show notes: https://www.socialmediaexaminer.com/290See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show notes: https://www.socialmediaexaminer.com/289See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.