In this engaging discussion with Ray Edwards, one of the world’s leading copywriters, listeners learn the art of persuasive marketing. He shares effective copywriting techniques, emphasizing the importance of storytelling to resonate with audiences. Ray dives into ethical marketing, urging transparency and understanding consumer needs. He introduces compelling phrases that prompt action and explores innovative strategies for social media marketing. The conversation is filled with actionable insights to enhance engagement and tweak marketing tactics for better results.

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.Show notes: https://www.socialmediaexaminer.com/336See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.Show notes: https://www.socialmediaexaminer.com/335See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?In this episode, I interview Shep Hyken, a customer service and experience expert. Show notes: https://www.socialmediaexaminer.com/334See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you need to make better strategic decisions? Wondering how to change your decision-making process?In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. Show notes: https://www.socialmediaexaminer.com/333See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  Show notes: https://www.socialmediaexaminer.com/332See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. Show notes: https://www.socialmediaexaminer.com/331See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. Show notes: https://www.socialmediaexaminer.com/330See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.Show notes: https://www.socialmediaexaminer.com/329See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Show notes: https://www.socialmediaexaminer.com/328See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.