The Russell Brunson Show

One of the questions I get a lot is “should I write a book?”. I’m going to tell you what I think, and why I’m starting book #4. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. That beep means I need to put my seatbelt on before I drive away. And I am here today to answer the question, should you write a book? Today, something that has been on my mind is this question I get asked a lot, which is, should I write a book? And it's funny because, as you guys know, I've written three books. One of them was a New York Times bestseller. Woohoo! So that's pretty exciting. But it's funny because I never was a writer. I didn't want to be a writer. I hated writing in school. Even to this day, someone asked me, two days ago actually, he said, "Russell, do you like writing books?" I was like, "No, writing books is horrible. It is the most painful process of all time." And so, no, I do not like to write books, yet I've written three, and I'm probably going to write more. And people ask, "Well, why would you do that?" I'm like, "Well, it's the most painful process part of all the things I do." It's the hardest thing to do, but at the same time, it's also the thing that live the longest, that lives beyond yourself, that lasts, especially if you write a book that matters. I know there's a lot of people who teach how to write a book really fast, and I'm not talking about that. I'm talking about should you write a book that's going to be your legacy, the thing that people are going to remember you by? And a couple of things, I remember when I first got started, it was about 18 years ago, I remember going to events where people were selling the dream of, "You need to write a book. It's going to give you credibility," all these things. And so I put it in my head, I want to write a book. But I didn't for almost 10 years. But I remember when I started, I was like, "I'm going to write a book. It's going to be called Dot Com Secrets, because I don't know why. I just love that name." A lot of people told me they hated it. In fact, Jeff, Walker was like, "It's the worst name of a book ever." But whatever, I still like it. So anyway, I decided I'm going to write a book. I remember there was something cool about just in my head knowing that I'm writing a book. Even though I hadn't actually written anything, I just was like, "Okay, well, what's the outline? What's the table of contents? What's it going to look like? What should I write?" I started brainstorming it. But there was something when I flipped the switch to I was writing a book that just became exciting. I don't know. And I remember after I got done and I was like, "This is so hard. I'll never write a book again." But then when I decided I'm going to read Expert Secrets, there was something magical. I don't know. Maybe it's the romance of being an author and writing, and I don't know all that stuff, but there was something magical where I was like, "I'm writing again," and I got in that fun stage. And the same thing with Traffic Secrets, the romance. And I remember after each book, I was like, "I'll never write a book again. I'll never write a book again." But about the time that I got done the Expert Secrets book, I was hanging out with Brendan Bouchard. He's written, I don't know, a ton of books. And I remember he told me, he's like, "No, you're an author." He's like, "You just write a book every two years. That's just how it works. For the rest of your life, you should do that." And I was like, "Huh, interesting." And it took me a while, I'm not going to lie. Almost until I decided to do Traffic Secrets. After that, I was like, "All right, I'm going to do that. That's going to be a thing where I'm going to read a book every two years for the rest of my life." And so when Traffic Secrets got to the end, I was burned out because it was a brutal one. Plus, as some of you know, after finishing Traffic Secrets, I went back and I rewrote Dotcom Secrets and I rewrote Expert Secrets. So that was a season of too many words, hundreds of thousands of words. And I was just like, "I don't know if I can keep doing it." It was hard. So I haven't written anything in, it's been over a year. Holy cow. Weird. Yeah, because basically 2020 happened. We blinked and 2020 happened, and now we're back right now it's February of 2021, and I haven't written anything. So it's been over a year. It was just crazy. Anyway, I tell you this because I knew my next book what I want it to be, and I've told you guys on this podcast it's called Bootstrap. This is going to be the ClickFunnels story. And I'm excited. The problem is I also know, to write that book, it's going to be big and overwhelming and there's a lot that goes into it. And while I've started the process of it, I just know it's probably a two to three year project, if I'm honest with myself, because I have to learn how to write it a different style. It's not a how to book. It's like a storybook. And I want to sync it to The Hero With A Thousand Faces and all these story arcs. I interview 1000 people because I want to get everybody's perspective. I don't want to tell the story from my perspective. I want to tell it from everybody's perspective. And so that's one that's big. Plus, I don't have an ending to the story yet. What's the ending of the story? "And then we were happy." No, it's got to be awesome. "And then we went public," or, "Then we whatever," something cool. So I'm still waiting for the ending of the story. So it was hard to write the beginning if you don't know the ending and I'm hoping the book's not going to be a tragedy. I don't think it will be, but you never know. I don't know. I don't have a full picture, so I can't write that one yet. Although, I do know that is my legacy project of like telling the ClickFunnels story and how we did it all kind of stuff. So I sit back and I know that I have a lot of friends that have written personal development books. I've never wanted to do a personal development book, but there's something that, man, for almost probably nine or 10 months now it's been in my thoughts and I keep thinking about it, keep thinking about it, keep thinking about it. And yesterday I was like, "What if I just wrote that book first?" And then I was like, "Huh? It'd be a lot easier to write. I could get it done. We could launch it next year. It could be out in the world." But is it worth writing? I don't want to write a book just to write a book. A lot of people just write a book because, "Oh, I need a book." I want to write a book that's going to change people. That 500 years now people will reference it. That's the kind of book I want to write. So it's just like, can I make this something that's amazing, that's different, that's unique, that's not the same conversation, but it's a different conversation that'll inspire and help people for a long time? And so that's been the questions going through my head. And recently I figured out the title of it, and then I bought the domain, which was not cheap. So I bought the domain for it. And then it was, "Okay, this could be a thing." So yesterday I reached out to somebody who I know who actually designed the very first Dot Com Secrets book covers. He's name is Rob Secades. And I was like, "Rob, I'm thinking about writing a book. Do you want to design the cover for me?" And he got all excited. I got all excited. I'm like, "Ah!" So now he's designing the cover of the book. And now officially, as soon as that conversation ended, in my head, I was like, "I'm writing a book. I haven't even told my wife about it yet." Gosh, she's going to freak out. I almost want to not tell her and then just be like, "Hey, it's done," when it's done, because she knows the pain that I go through to write a book. But that got me excited, and then I emailed our publisher and was like, "Hey, if I wrote a book on this, would you be interested?" And this morning I got emailed back and he's like, "Heck yeah, that'd be amazing." He was freaking out and, "Let's do this thing," And he's like, "To hit the dates you want to sell this thing by here's when we have to have the manuscript back and everything." And I was like, "Oh," and now I'm sitting in my car, out front of the office excited because officially the switch has been turned on. I'm writing my next book and I'm not going to tell you what it is yet. But I do want to tell you that there's this weird energy that comes with it. And so to come back to the question initially for you guys, which is, should you write a book? The answer is a deafening yes. You should write a book. Same questions, well, when should I start writing it? I would propose you start writing it today. You've just got to flip the switch. When you start flipping the switch, these last 24 hours, my mind has been trying to figure out, what's this book? What's it look like? What's the outline? What's unique? What's different? What's the frameworks we're going to use? The swirling in your head, in your mind, and all these things, I'm like, "Oh, it's amazing." So if I was you, I would commit, "I'm going to write a book." And you don't have to write today, and maybe you hate writing, and that's okay. But just, "I'm going to write a book." And if you're like, "What's the title going to be?" And then I would hire someone to go create the book cover, because for me at least I can't design a site until I've got a logo. I don't know. I'm very visual that way. But I see a book cover and it's like, "Oh my gosh, I can see the tangible thing that people will be holding in their hands someday to make this real." And then your mind will start looking for the answers like, "Okay, what is this going to look like? What's page one? What's the first section? What's the second section? What's chapter one, two, three? Where do I want to take people? What's the mission of this book? What's the goal? All those things. Maybe somebody I'll write a whole course on how to write a book because that could be a fun thing too. But for now, I just want you think about that. If you start, you'll start opening your mind to the ideas. And even if it takes you 10 years to write a book, that's okay. But now you're putting things down. I remember Matt Fury told me one time, he's like, "If you wake up every morning and you write two pages a day," he's like, "that's 700 and whatever pages a year." He's like, "That's three books a year." So even if you say, I’m just going to write one page a day. If you wrote one page a day, that’s 365. That's a big book. It gives you tons of time to take weekends off and whatever. But if you wake up and say, "Everyday, I'm going to write one page a day," if you do that consistently, within eight, nine months, you've got a book done, which is exciting. And there's something magical in the romance of just saying, "Hey, what are you up to you?" "I'm writing a book." "What? You are?" "Yeah. I'm writing a book," which is crazy exciting. So anyway, I just want to put that out there. I do think everyone should read a book. I think one of our missions for all of us on this earth is to come down to this earth and we have an opportunity to help other people. You've heard me talk about this a lot. I believe that entrepreneurship is all of us has been called to serve a group of people. So the first part is identifying who are the people I've been called to serve, and then you find them and say, "How do I serve?" And you start looking through those things. And then I feel like one of our other role roles is, we're going through this life experience, we're learning all these things, and we're having experiences and tests and trials and problems and reading books, we're studying things, and I think part of our job is to curate your learning. It's like all the stuff you experience in this life, we should be curating those things. And you can be curating for yourself, for your spouse, for your kids, for your kids' kids, for your grandkids, the people you've been called to serve, whatever it is. We've all been here given our own unique minds, our own brains, our own experiences, and I think so many times we go through life and experience stuff, which gives us growth, but then we never actually leave anything behind to contribute to the next set of people, the people after us who were coming, who are like, I'm on the earth now. Does anyone got a playbook for how to navigate this?" And so all the growth that you went through, all the things you learn, all the things you experience, like all this stuff, if you don't leave a playbook behind for somebody else, oh, what a tragedy. If you look at, and I'm going to talk about this in my new book, by the way, but one of my favorite principles from Tony Robbins is the six human needs. And there's the needs of the body and the needs of the spirit, and I'm going to go deep into it right now, but there's four needs of the body and there's two needs of the spirit. And the two needs of the spirit are growth, number one, and then contribution. I think most people here on this earth get to the spot where you figure out the needs of the body and then you can move to the next tier, and now you start focusing on growth, which is your personal development. I think so many people go through that, and it's amazing. But then the most fulfilling, the last step in this process, is contribution, which is now you're leaving something behind. How do you contribute to other people? All the growth you've gone through, what's the purpose of it? And if you don't leave something behind, then so much of the things you went through is in vain, because it only affected you. And so I want to argue that at that as much as I love the romance of writing a book, I think a bigger part is you creating this thing that gives you the ability to contribute your life's lessons back. And so I'm excited for this new book for me, because it's not that I know the answers to these questions, but it's been a question that I've been chasing for the last decade. And I think that I've gotten further to the answer than most people who have had a chance to be on this planet yet I think it's something that everyone who's been on this planet should understand. If I can give you a treasure map that gets you there faster, it'd be a disservice if I didn't. And so that's why I'm writing this next book, and I'm pumped and I'm excited. And I hope that, first off, you're excited for the book. I'm not going to tell you the title or the name or anything. I just want you to freak out with me a little bit. Ah, freak out. But more importantly, because I think if I told you the title and all stuff it would distract from what I want you to think about, which is yourself, which is like all the growth you're going through right now, what's the contribution you're going to leave behind? And so think about that, okay, based on that, I'm going to write a book. And it may be a decade process, but I'm going to start the process so I can tell people, if they to ask me, "What are you doing?" "I'm writing a book?" "What? How cool is that?" I'm like, "What are you doing?" "Nothing." "How you feeling?" "Okay." If they're not doing anything, they're not creating anything, so it's like, most people's lives are so boring and static and just like, blah. But we're creators, we're entrepreneurs. We're the crazy ones. We need to be creating or else we're dying. And so just that process of somebody asking, "What are you doing?" "I'm writing a book." "Really? You're writing a book? What's it about? Tell me about it." It opens up this excitement and this energy and gets your mind spinning, and there's so many cool, exciting things for you. So should you write a book? The answer is, yes. You've gone through too much to not share it with the people you love. Even if nobody reads it, maybe one person reads it, would it be worth it? Yeah. If one person can learn from the things that you experienced and that can change their life, it was totally worth you documenting the process and turning it into a manual, even if it’s for that one person. And if you follow the process I teach you guys with the free plus shipping funnels and all that kind of stuff, you can get into a lot more people's hands and hopefully help thousands or tens of thousands or millions or more. And that ripple effect will be because you decided to contribute, which is exciting. So, all right, that's all I got. I'm out for the day. I'm going to go start outlining my new book. So excited. Appreciate you guys for listening. If you enjoyed this episode, if you're writing a book, take a snapshot on your phone of this. You just push the two phone buttons. Boom. It takes a picture. Post that picture up to Instagram or Facebook or any of the other social platforms that you chill on. And tag me and tell me that you're committed to writing a book. I'd love to see it. Appreciate you all. Thanks for listening and I'll talk to y'all soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is my new favorite software for creating products, order form bumps, upsells, and more. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson, I welcome you first off to the Marketing Secrets podcast. I'm excited to be hanging out with you guys and I'm thinking about doing some upgrades to this podcast. Which makes me sad, because part of me loves the way it is now, but part of me keeps thinking like, "What could we do to make it amazing?" Anyway, keep paying attention, because there's probably some cool stuff coming really soon. But Today I want to talk about something that is really cool, that is here today that I am freaking out about. And yeah, it's by far my favorite new tool that I've been using. Yeah, so you excited to hear about it? It's going to change everything for you. All right, so, I got to tell you guys a story. I remember... So, my first mentor in this business, his name is Mark Joyner. And I remember, if you don't know, it's Click Funnels and we had it live for, I don't know, maybe two years or something. We actually had Mark fly out and I got to build the funnel for him and it was really, really cool. I remember we were sitting there and I'm building his funnel and having so much fun, and he says something to me. He's like, "Man, I've never seen somebody who's really that excited about their own product." I was like, "Oh yeah, I'm obsessed with ClickFunnels. I'm here every day for hours and hours and hours every single day." Oh, I wish ClickFunnels would log time, like how many hours you spend in there. Because I guarantee, I think I spent more time inside of ClickFunnels than any other human on this planet because I love it. And how cool is it to be able to create a product and use a product you love so much, you use it literally every single day? There's not many people that can say that. In fact, I guarantee you that none of my competitors, the founders of the company, used their own product a fraction of what I use our own product because I use it every single day. Every day we're launching new funnels, we're testing new things, we're checking our stats and our ads and we're making split tests and tweaks. I'm obsessed with it, as you guys know. But it's been a long time since something like ClickFunnels has come out that I've been excited for, and it's actually interesting the backstory behind this. When we first launched ClickFunnels, there were three partners. The first it was me and Todd Dickerson, and then we brought in a third co-founder, some of you guys know him, his name is Dylan Jones. And Dylan was the one who built the original ClickFunnels editor. He was part of the team for a couple of years, and then eventually we ended up buying him out and he's been off on his own, having the time of his life for the last couple of years. Recently, he started just playing around with some new ideas and he wanted to get back to coding and creating and stuff like that. He messaged me a little while ago. He was like, "Hey, I have this new tool that I created. I want you to check it out." I'll give you the tool upfront and I'll talk about what it does. It's called one-pager. So it's onepager.io. So www.onepager.io, if you want to see what it is. But it's this really cool editor that makes these one-pagers. They're called one-pagers, right? At first, I was like, "Okay, I don't get it." He's like, "No, it's really cool. You can use it for making lead magnets or creating process flows or everything." I still didn't get it at first, right? I was kind of struggling. Then he demoed himself using it. It's so cool. He opened up this grid and then you drag the grid and you create a little blocking. Oh, what you want in this block? You want text or video or a headline or a checklist or whatever, and then you drag another block and really quickly, in like five seconds, I watched him build out a SWAT analysis one-pager and then he did another one. I was like, "Oh my gosh, this is cool." I'm like, "Let's do a one-pager for a concept inside my books." He's like, "Well, give me a concept.", so I'm like, "Okay, here's my storytelling framework." He looked at my storytelling framework and within five minutes he built a one-pager for it. That was insane. We're like, "Literally I could use it as a lead magnet", I said, "Hey, give me your email address and I will give you this one-pager, which is going to teach you my story framework" or I could sell them and give you the episodes and be like, "Hey, you bought my book, if you want here's my six one-pagers for me showing you all the processes of the book, section 97 bucks." I created an upsell for it in a heartbeat. In a few minutes, I created an upsell that fast from my book, or I can make an order form bumps or I can make... Oh, there's so many things. And I became mildly obsessed. I say mildly obsessed because I know to this day, there's nobody who spent more time inside of one-pager than me. I have built out now... I found out about it right before we launched the five day lead challenge, somebody has asked us to do the five day lead challenge. And in that challenge, I was teaching people to make lead magnets. I'm like, "Okay, everyone use one-pager." In fact, I got Dylan to go and create it so that everyone could create their first one-pager for free. So I was like create a one-pager and use that as a lead magnet. So in the five day lead challenge, we taught... I think we had 45,000 people registered for that, I taught them all like, "Hey, here's how to make a one-pager, go use that. Now you have a lead magnet you can go give away." And so I had everyone go create a one-pager lead magnet. And then we did the one funnel away challenge. I structured it where every single day I taught a principle, but I made a one-pager out of that principle. And every day they learn a principle from me. And then they get a one-pager with all the stuff in it, right? And the day two, day three... So I built 30 one-pagers for the one funnel away challenge. I did five one-pagers for the five day lead challenge. And now it's like every thought I've ever had, every concept, everything, every framework I've built, every principle, every everything I've ever created or dreamt of I'm turning into one-pager. That's how obsessed I am because it's taking these things, these concepts and it turns them tangible. It's hard to explain what a one-pager is until you actually see one. But it takes something and it makes it tangible, where it's like, "Oh, now this framework, this abstract concept you shared with me, now I can actually see it, I can touch it. It's a thing that I can actually... It's a one-pager." Ah, it's so insanely cool. And I'm excited because I literally have been using this tool every single day. And as I looked over the last literally 45 days, there's two products I've used every day. And that's Monday through Monday, seven days a week and that's ClickFunnels and it's one-pager. And I have to... In full disclosure, I got so obsessed with one-pager I asked Dylan if I could buy into it, become a partner and so now I am. So, yes, I do have ulterior motives to tell you about it. But the reality is these are the only two products that I use every single day, every single day in my business. That's it. Like, there's other ones I use every once in a while, I log into my odd responders, I log into my analytics. But the two things I use every single day are ClickFunnels and one-pager. And that's pretty cool. How cool is it to create products that you use every single day? Not just like, "Oh, this is a good idea. You can use it once." Like, every single day. Every day I'm in one-pager and now I'm going through everything I've ever taught. All my books, all my speeches at Funnel Hacking Live, all my projects that got partially done but not finished, I'm turning them all into one-pagers. One-pager after one-pager, I'm building lead bags, I'm building order form bumps, I'm building courses, I'm building everything with this amazing new tool called one-pagers. So, anyway, if you're not staying on one-pager right now, you don't have a poll. You should pull over the car, pause the thing, go to onepager.io. And what's cool about it is you create a one-pager and you can give it to somebody, right? So I give it to you and you can go take it and you plug it into a one-pager account and you give a free one page account. Because it stores all the one-pages people are giving you, right? So you can have all the content, the curriculum, the things you're learning, and they're all stored in your one-pager account, which is cool. And then had Dylan set up so the very first one-pager, you get one for free. So you got one, you can give away for free. You can make a lead magnet, doesn't cost you anything. Then obviously upgrade, you can create unlimited and it's insanely cheap, the software. We're going to be raising the price soon. But right now it's really, really cheap. And then you can start creating these things. And Dylan is in full out creation mode. He's adding all sorts of new things to it. He's adding new elements, just new stuff. That's amazing inside of it. He's working on membership modules and things like that, where you could have password protected one-pagers and you have all... Anyway, once they get unlocked, when somebody buys from you. And the future is really, really cool, but literally the product's been live to the world for 45 days now and I've used it every one of those days. And so, anyway, it's not that often I get excited about a tool. In fact, I have not been... I told Dylan this, before we became partners and before I bought into the company I said, "This is the most excited I have been to buy software, it's ClickFunnels. That's it." And he got pumped and I got pumped and now it's part of my daily routine. I'm in one-pager every single day. So if you're a creator, if you're a designer, if you're thinking about things, if you're trying to create products, if you're trying to create lead magnets, you're trying to create order for bumps or courses or whatever, you should go start using one-pager. If you're a speaker, if you're a presenter, if you're... Whatever you are, one-pager is amazing. It's one of the fastest ways I know to create a product, fastest way to get an idea out of your head, fastest way to get a tangible thing. So, anyway, you should all go to onepager.io and just go get a free account and just played with it, it's seriously that cool. Anyway, so I'm pumped. Like I said, it's not very often that I use a product every single day. And the only two products I use every single day right now are ClickFunnels and onepager.io. So, there you go. And also, just to add to that, there's one other product that we're working on right now, that I can't tell you what it is yet, but it is amazing. I do think it will be the third product I use every single day. So, we're probably three months out, frankly didn't talk about that one, but it's cool too. So I'm sharing this for a lot of reasons. Number one, I want you guys to go sign for onepager.io. Number two, I want you to think about what is it you could create for your marketplace you would actually, legitimately use every single day. Because if you're going to use it every single day, there's a good chance that your market will as well. And so it's just kind of a test. In fact, I can tell you in the past, I created software in the past that I sold, but I never really used it myself. Like, "Oh yeah, it does this one little thing." But it wasn't something that became a staple in my life. Do you create something that literally you can't live without, where you're using it daily? Man, how powerful is that? Then your customers start using it, they're using it daily. It just changes everything. So anyway, hope you guys check it out, onepager.io. Have some fun with it, play with it. And like I said, I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #5, testing the new control.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #4, finding a new product origin story. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everyone this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hope you're enjoying this week of challenges. Today we're going to be moving into challenge number four. This is finding a new product origin story. Now, again, this is parts of a training that I recorded with my Two Comma Club X High End Coaching Members and you guys are having a really cool chance to listen to behind the scenes of what I taught them and hopefully this gives you ideas on some cool ways and some simple ways to make your business more successful. So that said we're going to cue the theme song. When we come back, you'll have a chance to listen to challenge number four. So challenge number four is going back to whatever thing you're selling, your product, your book, your webinar, whatever it is. I want to challenge you guys to find a new product origin story from some separate things, some sexy hook you can then tie back into the thing that you're selling and try that on an ad, try it on your landing page. Try it on something and just see if you can amplify what it is you're selling. I did a podcast three years ago and I didn't know how to explain it. I think I called it, turn up the sexy or something. I said, "I don't know how to explain this, but you take your offer and you have to make it sexier." Most people's offers are so bland. It's like someone comes to the page, "Oh, nah, I can do without it." But if you come to the page and you're, "Oh my gosh, if I don't have that thing, I can't sleep tonight." That's what you need and it comes back to turning it sexier. I didn't know how to explain that. It's just ah, try help people and make it sexier, make it more exciting, make it... How do you do that? I couldn't explain it. And this report, I read that and I was, this is the most simple, easy way to do that is to find this outside third-party story that uniquely is interesting and fascinating and then tie it back to your product. And so hopefully that helps. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #3, doing 100 speeches to other people’s audiences. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope that you've enjoyed the last two episodes. Challenge number one, we talked about simplifying your business. Challenge number two is talking about publishing daily for existing audience. And now, challenge number three is called, do a hundred speeches to other people's audiences. Now, these are all parts of a special presentation I gave them at Two Comma Club X high end coaching members earlier this year and I wanted to break it up and share it with you guys because I thought there's a lot of value in it. Hopefully, it'll get the wheels in your head spinning about how to have more success with your online business. With that said, we are now going to cue the theme song. When we come back, here's a listen-in on challenge number three. Now, I want to go to the next step. Next step is send an email a day. These are people that are already on your list, right? The definition of you sending an email a day to your list is, they're already on your list. Now, we're talking about, how do we get more people onto the list? Okay. I think that for the most part, most of you guys here in the community, you get good at publishing, but for the most part, publishing happens to your existing group, right? The podcast, it's going to the people who are on my podcast. If I'm doing a Facebook live, it's for the people who are on my Facebook live. If I'm doing an email on my list, it's for people on my email list, right? It's targeting the people who are already following you and the more you do it, the more people will come and follow you but what I want to challenge everyone to do is, how do I amplify the number of people who are on my platform? How do I get more people coming to me so that when I'm doing a podcast, I'm doing an email, more people see it? I want to show you guys a story of something cool that I saw one of my friends, his name is Eric Lofholm and January 1st this year, he posted something on Facebook. At first, I was like, "Huh? Interesting." He posted this, he said, let's see if I can pop it here, he said, this is on January 2nd. I think January 1st, he said, "I have a goal. I'm going to try to do 550 speeches this year. January second, he gave speech number one of 2020, shooting for 550 speeches this year." I was like, "Huh, that's interesting." I'm like, "I wonder where this is going to go. I'm really curious." Then, the next day or January four, two days later. "My goal this year is to do 550 speeches. So far, I've been posting my year to date results. I had two people reach out to me to book me. Yay! No speeches today, I'm at seven for the year so far. A few people asked me my definition of a speech. Here it is: a talk that reaches two or more people." Okay? The definition of the speech: a talk that reaches two or more people. That includes being a guest speaker at sales meeting, delivering a seminar, being on a podcast, delivering a webinar, delivering a keynote or a corporate training. Anyway, that's what he defines that. As long as two people are listening, he considers it a speech. Okay? All right. And then, January 6th, "I'm off to my goal of 2020. Here are my results today. Delivered five speeches, had nine coaching calls, booked two speeches, created four pieces of content delivered one sales presentation at two members of my team. My speech goal was 550 for the year, I'm at 12 speeches so far a year today." That's January 6th, so his average is basically two a day since the beginning of the year. "January 8th, three speeches so far today. Reached about 300 people this morning, 2020 goal, 550 speeches, 18 speeches a year today so far. January 9th, three speeches today, 22 speeches a year today. January 13th, six speeches today 32 speeches a year today. January 14th, eight speeches today, 40 speeches a month to day. January 15th, three speeches today, 43 a year today, 550 is the goal. January 16th, five speeches today, 48 a year today, 550 is the goal. January 17th, two speeches today, 50 ..." and it keeps going on. "January 20th, five speeches today. January 21st, 62 a year today. January 13th, 68 today. January 22nd, 65. January 24th, 74. January 27th, 78." He's one month in, he's got 78 speeches he's given all pushing people into his funnel. He's not pitching to his existing audience. We talked about publishing to your existing audience and most of you guys are doing that. Now, this is going outside, doing speeches to other people's audiences to bring people into your world, sucking them in the lead magnet. If we're not bringing new leads, new people in, then our funnels, our publishing wells will eventually start drying up. Okay. "February 3rd, 98 a year today. February 14th, 127 a year today. February 24th, 148 today. February 28th, March 4th, March 4th." It keeps going, "March 19th, 202 speeches today." All right. It keeps going on from there. Do you guys see what he's doing? Obviously, publishing daily to his own audience, he's going to have to figure out, where can I go and I can give a speech? He devises a speech to somebody else's audience to get more people coming in. Okay. My question for you guys is, again, instead of focusing on building the next new funnel, it's, where can I go to find people to bring people into my funnel? How can I do more of this? Okay? And by Eric putting out this intention of, I'm going to do 500 speeches on other people's fan pages, other people's podcasts, other people's things this year, it's more than one a day. It's forcing me to do it and you look at, the momentum is slow at first, slow at first and the more he did, the more he booked and now, March 19th, he's two months into the new year's, he's got 202 already done of his 550 goal. If he keeps consistent with these, he probably could 2,000 or 3,000 and winning is going to happen to his business, because of that. How many leads and customers and people are going to come into his funnel because he's out there doing presentations to bring people into his world. All right. I was talking to Stacy Martino yesterday and she's like, "Hey, I want to put you on our podcast or do a Facebook live to do your book. I've seen you a lot." I'm like, "Yeah, I've done a lot." In fact, how many of you guys have seen this? I've been doing, on average right now, I'm doing eight a day. I'm doing eight speeches a day, 30 minutes speeches to other people's lists. Okay, I’m in quarantine, I got nothing else to do. Eight a day, I do 30 minutes speeches and I'm doing eight a day right now. Last week, we did eight times five so I did 40. This week, I took Friday off to hang out with you guys but pretty much did almost 35, 40 this week. And from that, we've sold over 30,000 copies of the book. I'm going out there doing the thing, doing the thing, doing the thing. The question then obviously is, "Where do I do speeches to?" I don't know, and it comes back to the foundation of what we've been talking about and teaching you guys for years now, it's the Dream 100. I want you to look at this from a different lens. I think a lot of times, people build this Dream 100 list and they sit on it waiting, "Well, someday I'm going to send them a package with my box" or "Someday, I'm going to do it." And I'm like, "No, no, today's the day." This is how I want to challenge all of you guys to do this, is come back to your Dream 100 list and say, "Hey, on Facebook, who are the people that I could potentially do a speech on their fan page to?" And then, list out those people. "On Instagram, who are the people I could potentially do a speech to their audience with?" And list out the people. "Who are the podcasts that I could potentially speak on a podcast? Who are the YouTubers I can make a YouTube video with? Who are the emailers with emails? Who are the bloggers who have a blog?" And making that list and then, it's not to wait until someday your thing's ready, it's today. Send an email and say, what I recommend is email and Facebook to say, "Hey man, I'm a fan of your Facebook following. I have this really cool free report I wrote called 17 Ways To Do Awesome Stuff and I have a presentation that I can give and I can go anywhere from 10 minutes to 30 minutes, it's going to help people to be more productive. And then at the end of it, I'll give them a free copy of my PDF with 17 Ways To Be More Productive. Can I come and do that presentation to your audience? I think they would love it." And you asked first person. Send an email, second person, "Hey, Joe. I'm a fan of your Facebook page. Love what you do, I watch all your episodes. My favorite one has been this. I have a question for you. I have a really cool report I wrote right out called 17 Ways To Be More Profitable In The Coronavirus Thing and I would love to come and give a 10 to 15 minute presentation on your fan page with you where I can go through these things and then give people a free copy of the thing. Can I do that? Would you mention me? I'm doing a speech for free to your people." Cool. Next person, next person and just emailing them, one at a time, one at a time, one at a time. If you email 10, 15, 30, a hundred people, how many speeches do you think you could land? My guess is, if you email a hundred people, you'd lend a minimum of 10 speeches. And I guess it's probably a lot higher, but you get 20 or 30 of them. I don't care who you are, if you've got no name at this point, it doesn't matter if you got a sexy hook, something that's timely for their audience, a free presentation you normally charge for you give for free to their people, you'll be able to get people right out to come and play. Come on. Especially since I have this community, can you network with each other, can you guys do speeches to each other's lists?? Now's the time to start getting out there and sharing your message. Now that I'm in quarantine I'm doing it as well. Usually, I'm so busy I'm not able to do presentations, but man, I've been doing all my crazy and what's happening? We're filling our funnel with brand new leads, brand new people every single day. Okay? I want to challenge you guys to do a hundred speeches to other people's audiences over the next 12 months. The rest of this calendar year. Okay? That means it's one every, every other day, every third day or something like that. Basically, make a lot at first but if you're like Eric Lofholm, I just showed you guys, it starts slow and as you do one, it opens the next one and the next one and the next one and it'll be able to ramp up over time. But this is how you're getting new people in so this is different than publishing daily. Yes, I said, "Spend 20 minutes publishing something daily to your existing audience and then go out there and do at least one presentation a day to get new people into your audience so they can see the stuff you're publishing every day." Promotion, publishing. Promotion, publishing. Okay? They're hand in hand. I think I've done a disservice on telling you to publish, publish, publish, and people are like, "I'm publishing and nothing's happening." It's like, "Okay, now, you've got to promote what you're publishing. Getting people in and out. It goes out to going to the different audiences in your Dream 100, doing presentations, doing speeches to everyone and call them to get people to hear a lead magnet so they can hear your publishing and you can sell them the one thing you actually tried to sell them at the end. Do that makes sense? Yeah. Coleen said, "At first, sometimes, it seems hard, but then it snowballs and everyone wants to have you on their show." Yes, yes. Yes. Someone said, "How do you find these audiences?" It's easy. Let's say it's podcasting. You're on a podcast app and I go ahead and I'm like, "Okay." I scroll down to where it says Top Shows, I click on Top Shows. Right next to Top Shows, it says See All so I click on See All and it's showing all the top shows and at the very top here, it says Categories. What category am I in? I click Categories and then here's all the categories in iTunes. There's news, comedy, sports, history, true crime, social culture, arts, business, education, fiction, government, health and fitness kids and family, leisure, music, religious spirituality, science, technology and TV and film. There's the categories in iTunes. If you're like, "My business doesn't fit in those categories," you may not be in a good business because if there's not people podcasting about the thing that you're selling or the market you're in, it may not be a big enough business to really focus on. Your business should fit into one of these categories. I'm going to be like, "Okay, let's say I am a health and fitness," I'm looking at the fitness. Boom, it shows me the top podcasts in health and fitness, the top 200 podcasts. I just gave you, if your health and fitness, there's 200 Dream, 100s so you already doubled how many people you need to have. I'm going to go to every single show host, I'm going to contact them and be like, "What's up, dude. I see that you run the Adaptive At-Home Workouts. I have a finished product. I would love to do presentation showing my number one best workout blah, blah, blah, blah, blah." Okay? And then you go through person by person by person. The next question is, "Russell, how do I find their contact information?" I don't know, you just start clicking around. So click on this right here, it says Sometimes Everyone Hears Things. There's no contact so listen to the podcast and see what do they pitch at the end, what website they sent me to. Then, you go to the website URL I look for contact link. It's just doing the research, doing the homework. Okay? Now, there's 200 people on Podcasters. Now, those are the top 200, but the good news is there's even more. In fact, the Marketing Secrets Podcast gets 15,000 downloads per episode and it's not even in the top 200 in the business category. There are tons of big podcasts you can be on that aren't in the top 200. Then, you can just go to the search bar here and type in, "health and fitness" or in a keyword, type in, "biohacking." I'll type in "biohacking" and I click on it and biohacking may not be the top 200 in health and fitness, but holy cow, there are probably 50, 60, 70 different biohacking podcasts here. Biohacking. Then you go there. There's just podcasts alone. Then, go to Google and type in, "biohacking blogs, biohacking YouTube channels," go to Facebook and start searching biohacking, you start searching it and you go on that thing and you start finding just swarms of people that you could challenge to do with. Cool? Does that help you guys? YouTube, same thing, YouTube, same with Google. They're everywhere. All right. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #2, publishing daily for your existing audience. So tune in and enjoy!Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this special episode series! Recently I recorded a training video for my 2CCX students and I made them commit to taking on 5 different challenges that would help them strengthen and grow their businesses. On this first episode we discuss challenge #1, Simplify your business. So tune in and see how these challenges can help you and your business get to where you want to be. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. All right, I want to share with you guys something really cool. So recently I did a training for people who were inside of my Two Comma Club X, high-end coaching program. And the training chat really cool, and I thought it'd be fun to share it with you guys. So I'm actually going to break it up over the next five episodes. There are five challenges that I gave them to do to be more successful inside their business. So, that's kind of the game plan. So each episode we'll cover one of the five challenges, and this very first challenge is called Simplify Your Business. So we're going to cue up the theme song, we come back, you guys will have a chance to hear and behind the scenes of a private training I was doing with my Two Comma Club X, high-end coaching students, and I hope you love it. Whenever I would go to bed, I always like trying to do a lot ahead of time, this is my business model, I know what it is, it's like I'm driving traffic to a landing page, and then from here I'm upselling people on the phone, or I'm doing a webinar, or I can have a structure, like what you're doing, right? And it's all the speakers are coming in that are giving you ideas. The goal is not to be like, "Nevermind, I'm believing that," rip it up and start something new. And the next speaker, you throw it away and something new. Instead, it's like listen to every single speaker and listening to their model and be like, "That's really cool, I love how they're doing that." And then be like, "That piece right there, that one thing that person said, that's something I can take and I can apply to my existing framework, the existing business I'm trying to do." Okay? Because if you're not careful, you're going to hear all, again, we have so many amazing speakers, all of them had their own take on how to do business. If you're not careful, you're going to rip up and rewrite your business plan 20 times in the next two days, which is not going to help you. It's not going to get you to momentum, it's going to get you out of momentum. Right? So the goal of this is to keep the frame or keep the business that you're working on, but then looking for what's the piece of gold from each presentation. Right? I'm going to be sharing these five different things. And each of these things, some of you guys might thing, "That one's not for me. That one's not for me," and, "That's the piece of gold I needed, I can add here, and I can apply to the framework that I've already built. It's going to help me to speed up and help me get to that next spot faster." Okay? And so that's the way I want you guys to start looking at this week, not, "I'm rewriting my business plan 20 times over," it's, "I have 20 amazing people coming, what's the one piece of gold I can take from each speaker that I can apply to the existing thing that I'm already working on to help amplify it and help get me back into momentum?" Does that make sense? So that's kind of the goal. So with that said, I'm going to jump into five different things I kind of wanted to go through with you guys, and I think they're fun. I'm excited for it. So, all right. So the first thing, so again, I got a bunch of just things. So my first thing I want to put out there for everybody is the thought process of how can I simplify my business? How can I simplify my funnels? Last year, we did an affiliate retreat, some of our top affiliates came, and they came to Boise, and then Dave and Miles and everyone, took them out to McCall where they did water skiing and everything. Before they went out to have the big party, because I wasn't invited to the party. I'm just kidding, I was probably invited, I just wasn't able to go. But before they all went, I sat down for like an hour with everybody and kind of asked everyone about their businesses, and everyone asked me some feedback on this stuff. And I remember one of the people who was there, her name is Alex, she asked me the biggest advice. I kind of asked some questions on her business. And really quick, I found out that basically she had like, I don't know, half dozen or more funnels that she had, she was driving traffic to, she was trying to do all these different things. And I said, "Ma'am, my biggest piece of advice for you right now is to simplify everything." I said, "Pick the one funnel that you like the most and delete the rest." This should not be something where we're driving traffic to six or eight or 10 different offers. If you are, it gets very, very difficult. It's hard to focus all your efforts. I think a lot of people see my business and they're like, "Russell, you got eight offers." I'm like, "Yeah, I have 400 employees." You know what I mean? We're doing 10, $15 million a month. Don't necessarily model me because we've got more staff recently. When you get the point where you're trying to go for the billion dollar company, then look at me. But right now, what most guys are trying to zero to a million, million to ten, and ten to a hundred. So in those windows, the thing that's going to drive you is simplicity, one funnel. And what's crazy is as I'm doing this book launch, Alex, she interviewed me on her thing, and she said, "Man, the biggest thing that grew my business the last year is when you were in Boise, and you said I need to kill all my funnels but one. She's like, "I left all stressed out because I love all these funnels. I put so much time and energy, but I thought, everyone says, 'Do what Russell says,' so I'm going to do what Russell says." And she's like, "I killed all these babies and I kept one." And she's like, "Because of that, all my focus is on my ad dollars, my promotions, my content, everything's focused on one thing, and because of that, it's grown." And so I want to challenge you guys today. Again, this comes back to this whole over the next 20 speakers, don't try and reinvent 20 different business models. It's simplifying the one you have and figuring out the nuggets of gold you can apply to it. Okay? So I'm going to show you guys if I was to start over right now, like the most simple model on earth, and this is all I would do, if it was me and I'm trying to make a million to $10 million a year company, I would do this. Okay? And I'm going to show you, it's Ben Settle slide, because Ben is the most consistent, simple business model I've ever seen, and it's exactly what I would do. So Ben has got one product. Since the last couple years, he's developed a couple of other ones, but the reality, all those other products are... so he publishes a monthly newsletter. It's 97 bucks a month. You get a physical print newsletter in the mail every single month. And that's kind of what his business model is. And if you see, he sells other things, all he's done is over the last 10 years, he's been publishing this newsletter. He'll be like, "What are all the newsletters on this topic?" And he'll take like 30 issues, and he puts them with the others, like, "Here's my new product." And it's literally just his issues that are grouped together based on topics. So he only has one thing he does. Every month, he writes the newsletter and he sells it. It's 97 bucks a month. And that's it. Right? And then he's got a squeeze page, and a squeeze page is basically, "Come here, give me your email address, and then I'm going to sell you my newsletter." Right? So people come here, they go to bensettle.com, they put their email address in, and then he has his one product he sells. Basically, what he does is he sends out an email every single day, selling his one product. That's it. That's his business for the 10 years I've known him. I'm on his email list. I get an email every day, sometimes twice a day. And all he does is he promotes one thing and that's his newsletter. That's it. That's the business model, simple, easy, million dollar a year business right there, one product. And he sends an email a day. So you come in and here it is. I was just pulling this today, I took a screenshot just to show you guys. March 11th, there's email. March 11th, there are two emails. March 10th, there were three emails. March 9th, there were two emails. March 8th, my birthday, there were two emails. March 7th, there was email. And just consistently, consistently, right? So his whole business model is get people to come to my squeeze page, they give me their email address, I email them every single day to tell them to buy my one product. And you'll go, "Russell, what if they already bought the product, then what do I email them?" The same thing! Okay? Because guess what it does? It gets people to stick. It's funny, the biggest growth I had in my business was five or six years ago, we decided we were going to focus 100% of our efforts on click funnels. And prior to that, most of you guys probably didn't come into my universe prior to that, but if you would have looked at it before, we had so many different offers, they were all over the place, like something selling this, and this, and this. And so I'm emailing my list, I'm like, "I don't know, I'll promote this today, and then this," and they're all sorts of random things, right? And when we said, "Okay, we're going to sell click funnels," everything's focused on this one thing, one product, one service, then everything grew for us. Right? And even now, if you look at my business, we have front end funnels, like the books and things like that, but the only goal is if you want to buy the book is that you get into click funnels. Everything leads to this one road. And so the business model could be as simple as a squeeze page, get somebody email, to opt in, and then a print newsletter, or a webinar, or a membership, just one thing, right? Or my high-end coaching, whatever the one thing is, and then every day email about it. And even if they bought it, you still email them every single day because it increases their likelihood of sticking. Right? They're seeing another promotion. It's like, "I did buy it. I remember buying that, that was a good thing I bought it. It's a good reminder." It's a stick strategy. Probably three or four times a year, someone on my marketing team will come back and be like, "Russell, we need to use all the Actionetics complex features where people who have already bought this, it pulls down, they don't see any more messages about this and that." And like, "No, stop trying to be so technical and geeky. I don't care some about the book and they get 15 other emails about the book, because guess what? Now they're more likely to actually read the book because I keep selling them." I'm like, "Selling them on buying, it's one thing, but selling them on actually consuming it is another thing. So I'm going to keep telling you about it, and telling you about it, and telling you about it. I don't care if they bought it five times, I want them to keep getting it. If they got it and they've read it, I want them to keep reminding like, 'Yeah, that book was good, I need to go back and read it again, let me reference that thing.'" Right? So don't think that even though Actionetics and every email autoresponder has all these complex features where you can after someone's done this, pull them out so they never see the emails again, that's not necessarily good. Right? Simplify, keep things simple. During Funnel Hacking Live, after Garrett White had his presentation, we had this really cool moment backstage. I would love to, in fact, we did record, I just did the recording of it, but he told me, he's like, "A year ago," he's like, "My technical marketing team just convinced us to move off of Actionetics so we can move to, I can't remember what the other one was, something else, because that we could do all these more complex things and more split testing. And if they bought this, then like," he had this huge map. And he's like, "A year ago, they convinced me to do that." And it was funny because I had tried to convince Todd to let us use a more complex email software too, because I was like, "we can get so much more complex and so much better if we did this." And Todd laughed and he's like, " Dude, Russell, you haven't even finished the follow up sequence, like one, like you're trying to get more complex and you only have a simple, basic one right now." And we told Garrett that year. It's like, "You know what's funny?" He's like, "In the last year, working on this super hyper amazing sequence, it's going to do a million things." He's like, "Because of that, we've never sent an email out to our list during that time, because we bought the complexity, now it was so complex we never actually used it." And he was like, "I'm going home. We're canceling everything, we're moving back, we're just getting back to the simple, send an email every single day." I don't know, there's so many tools that create complexity, and I think that's what's keeping most of us from where we want to be. So strip complexity. And I don't care if you use the Actionetics, or active campaign, or anyway, it doesn't matter, but just simple. Like Ben's model is simple. He doesn't stress out. Every day he spends 15 minutes writing an email, sends it out, sells his one product and that's it. And once a month he writes print newsletter. That's the business. And the guy's written like eight zombie novels since I've known him because he's got nothing else to do all day, other than write a 20 minute email, send an email, do the once a month newsletter he publishes, and then he writes zombie novels all day. That's it. So, simplify. How can we simplify our businesses and quit overcome complexing them. We can do that. Our company now, "Let's pull things back, let's simplify it, simplify." And I think some of you guys may have heard me told this story, I went, this is probably, I don't know, maybe a year ago, I went to John, and obviously I'm obsessed with funnels, right? I'm like, "John, okay, in a perfect world, how many funnels do you want from the funnel team that we can give you, the traffic team, to go to market and drive traffic to?" And I was hoping it was like one a week or two a week, whatever. And he's like, "Two." I'm like, "Okay, what is that two a week, two a month, two a day? You let me know, we will do it." And he's like, "No, two total. That's all we need. I don't need more funnels." He was like, "In fact, if you stop making funnels, we would be completely fine." He was like, "Well, we're good now. We just need you guys focusing more on getting traffic into the funnels we have." That's what he told me. And I was like, "Oh." I remember Brandon and Kaelin Poulin came to our office in Boise. And I was showing them everything like, "This is our funnel building team." And there's like four or five people. And he's like, "What do they do all day?" I'm like, "They build funnels." He's like, "You guys still build funnels?" Like, "Yeah, dude, that's what we do." And he's like, "Huh." He's like, "We built a funnel three years ago and we just keep driving more traffic to it." And I was like, "Huh." There's the aha, right? You guys saw Brandon and Kaelin on stage getting the Two Comma Club C Award with one funnel. So simplicity, simplify things. Don't make them more complex. Okay? So many guys don't want complex things. I'm the same way, because I love creativity of the creating. Focus your creativity on new creative to get people into the one funnel you're focusing on. That's the shift in mindset. Okay? So, number one, simplify. Look at lead magnet, email daily core offers. Here's Ben's: people opt in, he sells them his newsletter, and he sends an email every single day about the newsletter. Okay? This is kind of something we've been talking a lot over last couple years about, publishing daily. I think some people stress out about it. Like, "I don't know how to do it, I'm not going to be able to do it." I want to simplify it again. Okay? Look how Ben Settle does it. Okay? He sends out an email every single day. Here's a snapshot of just since February 23rd, like literally, every single day. So he sends an email every day, and then he takes that same email, and he goes to his blog and he posts it, copy and paste it to the blog. Now he's posting a blog post every single day. Email a day, blog post a day, it's the same thing word for word, copy and pasted, but he's publishing every day. So if you know like, okay, if I'm publishing every day, I've got to send an email to my list every day. I know that. I'm going to log in, send an email to my list, and I'm going to copy the email, and I'm going to post to my blog and boom, now I'm done. Okay? I think so many times we get so scared about, "The publishing everyday thing, how am I going to do it?" It can and it should be more and more simple. Okay? All right. So the first challenge I have for you guys, I got five challenges today. Challenge number one, I want you to look at the funnels you are creating, the funnels you're working on, the business model you have, and think, "How can I simplify this? How can I make it where I can do the entire business in one hour in quarantine, then go play with my kids the rest of the day?" Right? How can I simplify my business? That's the first challenge for you guys. Okay? Challenge accepted? Can you guys all do that? Learn more about your ad choices. Visit megaphone.fm/adchoices

In Traffic Secrets I warned you the storm is coming, now I’m here to tell you it’s almost here. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about the intro of the traffic secrets book. I told you and I warned you that there's a storm coming. I want to talk about what's happening and how to prepare. Hey, everybody. Hope you guys are doing awesome. All right. So I know this is like the last 12 months of our life, but especially the last month, there's just so much chaos, so much craziness happening. We've had social networks shutting people down. We've had investment things like Robinhood and the GameStop. There's just so much chaos coming around and I don't even know how to address all the things. I'm going to try to address all the things. All I'm going to tell you guys is when I was writing the traffic secrets book two years ago, in the intro, if you remember the intro book says, "There's a storm coming..." And, I talked about how, just so you guys all are aware, there's a storm coming. We got to start preparing ourselves for that today. And I just know that it's getting crazier and scary. Anyway, I'm very excited because last night when I was getting ready for bed, I opened up Facebook real quick and I'm scrolling around, and one of my buddies, Justin Brooke, he made a post, and I wanted to actually read that to you because it is exactly what's been on my mind for the last week or two. And so I wanted to kind of share it with you. So this is what he wrote. And if you don't know Justin, Justin's an amazing marketer. I actually met him, almost 15 years ago. He came and did an unpaid internship for me. I was at the time trying to figure out how to get free employees. I emailed my list, "Hey, who wants to come work for me for free for a month?" And he applied and he said, yes. And he flew out and worked for me for 30 days and got to know him really well and been a friend and a fan of his since then, any who? So this is what he wrote. He said, "I ain't smart enough to know what's going on, but I ain't dumb enough to not see something's going on. You know what I mean?" He said "I ain't panicking, but I am preparing, turning as many dollars as I can into assets rather than dollars. For me, that means farming equipment, SEO, email subscribers, and social following. Layers of redundancy. If they cut off my ads, I'll still have SEO. If they cut off my social, I'll still have my email. If they cut off my SEO and my email, I'll have my little farm to at least keep me indoors and fed. If it gets any worse than that, I'm pretty sure there's not much else I could do anyway. I pray that the worst it gets is they just leave us to ourselves in the woods. I'd be okay with that. Think I'm nuts. We've gone from haters, wash your hands to, Hey, if you don't vaccine, you'll get fired and no tests, you can't travel. And that's real, no hype, no theory. Just explaining the God's honest truth of exactly what happened and happening. Something's going on. It's just like, if you think it's going to rain later on, you bring an umbrella, same thing here. No need didn't change a way of living. No need to go buy up all the toilet paper in town. No need to spiral on the fear. Just have a plan B and C. Work kinda slowly in your free time. So you got fallbacks on fallbacks. You do it in your business. Why not in your life? It's just good, old fashioned sustainable thinking." So I read that and I was like, yes, that is so true. And I've been doing the same thing. If you've noticed in our business, I've been trying to diversify our traffic even more than it already was. Right. I have been getting people to join my texting app, the community app, right. And growing people there, moving over there. We have been focusing super hard in SEO recently and trying to get our SEO rankings up and focusing hard on building our email list. Building our text messages, building our desktop push list. Just different things to prepare for traffic, different things to prepare for if our audience gets shut down, right? If our emails got shut down, what would we do? How would we survive? How would we pay for the bills? If our merchant accounts got shut down, what would we do? These are all the things that we don't ever think about when times are good. I want to rewind back a decade ago. That's crazy. 10 years ago when I was building my company the first time, somebody had heard the story and I was trying to prepare. And I had a lot of employees and a lot of things were selling and all this sorts of stuff. And I thought we were doing well. In fact, the first year and a half, two years of the recession we were doing great. And then something happened and it was crazy. It was like at my one choke point, and one thing we had was only one merchant account and that merchant account got shut down. And at the time it took my entire company, almost a hundred employees, everything we're doing to a screeching halt, because one is the scariest number. And so in your business, you've got to start being prepared. If you got one merchant account, how do you get two? If you've got two, how do you get three? If you got one traffic source, how do you get two? If you got two, how do you get three? Right? If you got one way to contact your following, look for a second or third, right? If everyone's on Instagram, how do you get them on to Facebook. If everyone's on Facebook, how do you get them to YouTube? If everyone's on YouTube, how to get them on email. If everyone's on email, how do you get them to text? Like how do you have some diversity so that when the storm hits and hopefully won't hit any of us, hopefully it doesn't hit me or you or anybody. But if it does how are you prepared for that? Because we've seen the last 30 days at a blink of an eye, your social media can be gone. Your Facebook can be gone. Your Instagram, your email, everything could disappear. And so it's just being prepared for the worst case scenario. And what's interesting is I've been reading this book and it's one of my favorite books now all time. It's called Outwitting the Devil, it was written by Napoleon Hill. And what's crazy about it, it was actually written in the 1930s and Napolean was too scared to publish it. So he didn't and when he passed away, his wife had the manuscript and she didn't dare to publish it. So she didn't, and after she passed away, then the family got it and found it and decided to publish it. And the book is called Outwitting the Devil. By far of all the Napoleon Hill books, it's the best. It's amazing. It's this whole conversation he's having with Satan and Satan literally laying out, here's the playbook. Here's how I win. Here's the secret. This is what I do. And this is how you get people to come drifters. And explains the whole thing. And it's crazy from like a spiritual standpoint. It's like, Oh, there's the playbook that Satan's literally using to try to take us over. From a personal standpoint, It's like, Oh, here's the playbook that Satan's using to try to get me to not produce and succeed in life. And either way, it's one of my favorite books. In fact, I want to write a book about the book. That's how good it is. But regardless, the reason that I'm bringing that up, in the book initially talks about there's two things, there's fear and there's faith, right? And everything Satan's trying to do, the devil is trying to do, is trying to get you into a state of fear and everything that Christ is trying to do. Or, the God's trying to do is get you into a state of faith. And it's just like, man, I don't want to say anything to try to get people fearful but to get you to prepare and have faith in something greater that's coming and being prepared for that. So anyway, I hope that this just comes as kind of a warning for everybody whose got a business now and who hasn't thought about that. When I had a hundred employees and we were killing it and all these things were happening. I thought we were untouchable until we weren't. And all it was, was one merchant account decided they didn't like us. And what's crazy is I actually had 14 merchant accounts, but they're all the same bank and that one bank said they didn't like us and they were gone in a minute. And so it's just like having diversity, having backups, having all those kinds of things. Do you back up your email database? How often? Do you have it somewhere besides your auto-responder company? What if they decide they don't like anymore? Do you have your- just all those things, it's just, be smart, be prepared. Anyway, that's my podcast for today. Thank you Justin Brooke for the post and for getting my head spinning on that. And for all you guys listening, there's a storm coming, but don't be afraid, just have faith and prepare yourself and set up some backup plans so you're ready. And if you do that, then you're not going to be going to be scared when the storm gets here. And if you haven't read Outwitting the Devil yet, seriously, it is such a good book. You can get it on audible. You can get the book version. It's worth reading. So, all right, guys, appreciate you all. Thanks for everything. And we'll talk to you all soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding this, will help you become a world class marketer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk to you a little bit about chain marketing. All right, so if this sounds a little weird today, it's because I'm actually in my sauna. I'm behind on podcast episodes, and so today I took my kids to a virtual trip thing called Seminarians early morning, so it took them this morning, and it is freezing cold today. The wind is almost like a tornado here in Boise, so it was freezing. And I was like, "I'm going to get in the sauna and get warmed up." So I turned the sauna on, and then I was like, "You know what? I'm just sitting here, I should record a podcast." And I started thinking about just things I could talk to you about. And there's so many things. That's the pros and the cons of this podcast. When I first started I was like, "I don't know if I'm going to be able to think of something to talk about every day." And then the other side is like, "There's so many things I could talk about. So many things I want to talk about." It's like, "Where do I go? What do I focus on?" I've been thinking about different ways to increase the experience with this podcast too, and I've got some cool ideas I'm potentially looking at here in the near future. But today what I was thinking about was just something that came up yesterday at wrestling practice, actually. So my days right now are kind of chaotic, as the time I'm recording this we're in the middle of the OFA 30 day challenge, which we're actually doing live right now, which has been really, really fun. But I'm literally doing it live every single day. And before that I did the five day lead challenge. I'm waking up every morning, going in live, streaming live, it's been now one, two, three... It's four weeks, four weeks of live every single morning. Which is good, but it's just like, it's a lot to be consistent that way. Anyway, I digress. So I've been doing that, and then as soon as it gets done, I go and work on the one pager for the day, and then I go finish the other training, other programs, so it's all that stuff I got to get done. And then every day at 10:30 I have to race off to get to wrestling practice with my boys. So they're freshmen in high school this year and we're on the wrestling team and I get to be one of the assistant coaches. So I race in there to get them every day. So my day is like chopped in half basically, which happens every year about this time, but it's fun. So anyway, it's been fun wrestling practice, the last little bit, the coach has had me do a lot more of the teaching and training, and so I've been working on a couple of different moves. I was working on a set up initially where someone has to come in and get inside control. And that's the first move, so we all worked on getting inside control. And then the second thing was like, now you're inside control, now let's work on doing this thing called the steering wheel where I club his head and I pull his tricep one way and than the other way. And it gets them moving. So I'm doing this thing called the steering wheel, which is like a motion drill. And then from there, it's like, there's a lot of things that someone could do. Like if I push into it, if he pushes back into me, I got a snap down. If I push into him and he doesn't push, but he switches his hands to inside control, I got to come back to inside control ready to break it off, or... There was just all these different things. And so it was interesting, when you first are teaching these kids, you teaching each move in isolation. So it's like, "Okay, you have to learn how to do, just like getting inside." That's just one little thing. So you teach them isolation, how to get inside. Then you teach them isolation, like, "Okay, here's how you do a steering wheel," like, "you club here, you pull here and your feet go here." So you drill that, just that one thing. And then you do the next thing. And so you're doing all these moves in isolation. And so we spent like two days then just learning each move in isolation. And then today, or soon yesterday, I went in, and I started working them, "Okay, we're not going to learn anything new today. You guys have all the core fundamentals you need. Today we're going to do a thing we call chain wrestling." What chain wrestling means is, like in a match, you don't just walk out there and like, "Okay, I'm going to do one move," And you get inside control, you're like, "Now what?", right? You don't do that. In a wrestling match, the other dude's battling against you, so you come in, you're like, "Okay, I'm going to go in from my inside control." So you go inside control, but then instantly he's doing something. So then you have to react. Then they do something, and then you react, and back and forth, and back and forth. And so chain wrestling is knowing that I'm not just doing this one move in isolation. I got to be doing this move, to this move, to this move, to this move, and if he does this, I got to shift, do this, this, this. And so it's taking these individual techniques, which is like a link in a chain, and you're chaining them together. So there's four, or five, or six, or seven different things. Because in a real match, you don't walk out and just do one thing. You walk out and you're like, "Hey, I'm going to go for my one thing that I think is my best, but then it's a wrestling match, now it's a battle. And the secret is chain wrestling. It's getting good at moving from this, to this, to this. And then if they go here, you go this, this and then shift to this, this, this, this, and moving back and forth, back and forth. And so that was what yesterday was about, was chain wrestling, tying these individuals moves together into something amazing. And anyway, at practice I was teaching that. It was interesting, because right now I'm in the middle of the OFA 30 day or the One Funnel Away challenge. And I started thinking about it, and the One Funnel Away challenge is actually, the way I'm teaching is very, very similar. And you guys having gone through my training, you'll probably know the same thing. There's all these little techniques that you learn in isolation, so you have all these little techniques that you learn in isolation. So any chapter of my book could be a technique. The attractive character, hook, story, offer, like there's these things. But in and of themselves, they don't do anything. It's when you chain them together into a process that they're successful. And so for example, in the OFA, one of the first things I teach people about is that you're not selling a product, that you're selling a result. That's the first thing. And so then the result, when you're selling this result, when I talk about in there, for example, if somebody comes to you and let's say you're at Home Depot, they don't go to Home Depot to buy a drill. The drill is the tool, but they want a hole in the wall. That's why they're going to get the thing. And same thing, someone doesn't want to buy ClickFunnels. ClickFunnels is the drill. What's the result they want? The result is they want to grow the company. And so ClickFunnels is the drill, but the result is that they want to grow the company. And so it's realizing initially that you're not in the business of selling drills, you're in the business of selling results. And what's the big result someone's looking for if they're coming to you? That's the big question. And then after the big results, they can now step back and like, what's the framework that gets somebody that result? And your drill, may be one step in the framework. ClickFunnels is one step in my framework, but it's not the business. The business is getting people results. That's the first thing I have people understand. So it's like, okay, now understand frameworks is the key. What is the framework? Okay. And the next thing is, how do we turn this framework in... It's like, sorry, so that's one tactic, One technique. That's like me getting somebody inside control. Now you understand that, a business is not a product, a business as a result. What are all the steps in the framework that gets somebody that result? So there's the first technique. The next technique, oh, and now we've got a framework, how do we make this framework tangible? Because just knowing the steps does not make somebody give you money. You have to turn it into something tangible. So from there what we taught people was like, okay, here's the framework, and how to use frameworks," like you needed a video to teach the process. one pager which lays out the homework and assignment, and all that kind of stuff, and now you have something that's tangible that you can trade and exchange for an email address, you can trade and exchange for money. Now you've got a tangible thing. So that's the next technique, is taking the framework and making it tangible. So there's the next piece. And then the third piece, it's like, "How do you increase the value of that framework?". Well now we need to change it from just a singular product into an actual offer, that's the next phase. So how do we turn it into an offer? Well, to make it an offer, we blah, blah, blah. You add the stack multiple products together, and now it becomes a unique, proprietary offer that only you can offer. And that's the next phase, and create an offer. And then I take the offer, and then say, "Okay, now how do we sell this, the core framework, how do we sell that?". Then it becomes the next question, it's like, "What's the sales script we use to sell this product in this thing?". And so that's another standalone. It's like, "Okay, here's a sales script, here's another sales script, here's another one." There's different sales scripts, and that's another technique. And then the next is, "There's different funnels, what funnel do you use?". Then you're plugging it in at each step of the funnel. So anyway, it's interesting because as I look at OFA, we're teaching all these individual techniques, and now this week inside of OFA, and then it's like building an actual funnel. And I explained to people, in fact, yesterday's training I explained this. I was like, "I hope you guys understand this, these foundational things you're learning, like "How to look at business as a result, not a product, and then how to turn that result to a framework, and that framework into something tangible, a product, and then from a product into an offer, and then after you have an offer, how do you sell that offering, what's the sales script to sell that actual offer?", and I was like, if you looking at it this direction, I want you to understand... I even talked about Mr. Miyagi from Karate Kid, I'm like "wax on, wax off". I'm like, "This is the thing you have to understand is what I'm teaching you is these things, they don't make sense in isolation." Like, "Who cares about a result?", or it's like, "I don't sell frameworks, I sell e-comm," or it's, "I don't do frameworks, I'm a dentist." Everyone's got the reason why they don't think things work. I'm like, "No, you understand, this is me teaching you to, Mr. Miyagi, like 'wax on wax off,' from Karate Kid. Or it's me coming in to the kids at high school and saying, "Okay, this is inside control, you have to get inside control." And they're like, but coach, I needed to take a shot." You'll take a shot, a shot is part of your setup, but like inside control's, number one, you have to get that, and control that, and keep that. That's the first piece, you guys can't miss that. And then it's like, "Okay, from here, you got to move to a steering wheel, this is how you get them off balance, that's how you get your motion, that's how you get things moving." So we're layering these things on, to now the kids, when they start chain wrestling, it's getting good at, "Okay, step one, two, three, one, two, three." And now in marketing, it's the same way. As you learn these natural skill sets, like the skill set of, of creating a framework, and then turning that framework tangible, and then turning that tangible product into an offer, and then figuring out how to sell that offer, those little skillsets in and by themselves are individual techniques, but when you tie them together, now you can sell anything. Everything people are learning inside OFA, or that you guys are understanding, instead of OFA, I'm giving people a very specific funnel. There's basically a $7 offer, a $37 order form bump, OTO1, OTO2, thank you page. That's the funnel structure. And it's a great funnel structure, but you can take these principles, anything. Say you want to do webinars, it's like, "Hey, I need a webinar." Awesome, and here comes the wax on wax off, here comes the fundamental. So the question like, “on this webinar, what's the framework you're teaching them? What's the result they're trying to get from being on the webinar? What's the framework that you're going to get? How do you turn this into an offer? What's the sales script you need?” And then you're plugging it into the pages of the funnel. Or it's like, "Oh, I'm going to sell a physical product." What's the cart funnel look like? Or I want to sell high ticket, what's the high ticket cart look like? And it's just like, once you have these little fundamentals, it works in every situation. You just give me a different product, I know the fundamentals, it'll work. I step on the mat with a different wrestler, I know these fundamentals, it doesn't matter, it's going to work. And so I'm plugging in all these core fundamentals, but I get good at chain wrestling, I get good at tying the first thing, the second thing, the third thing, the fourth thing. Or you walk... Right now, it's funny, when people hire me from consulting, it's not like I have to think, "Oh, what am I going to do for this company?" I know what I'm going to do. I know the fundamentals. I walk in, "Cool, what are you selling? All right. So right now you're selling a drill. Okay? Understand you're not selling the drill, you're selling a result. What's the result? What's the framework to get that result? Cool. Now we've got that. How do we turn it into something we can sell? All right, now how do we increase the offer? Now what's the sales message we need?" All the pieces just come together, and it doesn't matter what business, what product, what offer, what funnel type, anything you want, those five or six core fundamentals, we're looking at all of them across the board, over, and over, and over, and over, and over again. Does that make sense? Just like in wrestling, it's the same thing. You give me any opponent, doesn't matter. I know that off the whistle I'm going to come in and get inside control. From there, I'm going to try to do steering wheel to try to get my motion, get them off balance, and from there, depending on what the pressure is, either I'm going to snap, or I'm going to snap the wrist, I'm going to do an arm drag, I'm going to do a... There's like 10 things I can do off of their pressure, but I'm chaining these things together. Anyway, so I saw the correlation between the two of, a lot of times you learn a technique, or you learn a tactic in isolation, and it's kind of cool, but it's not till you start getting good at chaining these things together that you become a world-class marketer or a world-class wrestler. Because anybody can do the technique, anybody can go and get inside control on somebody, anybody can go and shoot the shot a certain way, anyone can go and do one of the pieces. You becoming a master comes you understanding the pieces at such a level that you can tie them together at any time. In a wrestling match, you don't have to think through it. You walk out there, the whistle blows, the ref's ready to go, and it's a scramble. The second you walk out there. But you have to notice, simply enough, that your brain subconsciously is able to go, "You want from here, to here, to here, to here, to here." I feel like, for me, in business now it's the same way. You bring me anything, it's like, "Okay," I don't have to think through it. Subconsciously I've drilled these tactics so many times, it's just like, "All right, cool. This is what we're doing, this is how it works." Boom, boom, boom, and we're ready to rock and roll. And so, anyway, I just want to share it with you guys. Because I think a lot of you guys are getting stuck learning the tactic, but not chaining them together. There's a marketing game, there's a lot of pieces in it. There's the product, there's the sales message, there's the offer, there's the traffic, there's all these things. So it's like, learn those fundamentals, and then get good at testing them together, chain wrestling. Chain marketing from one to the next, next. The better you get at those fundamental skill sets, the easier and the better you'll be at building out the funnels, creating the sales messages, et cetera, et cetera. So, anyway, I just wanted share with you guys, as I'm trying to help my wrestlers get the next level by mastering first the techniques, and then weaving them together and chain wrestling, I wanted do the same thing to you guys. We're mastering the techniques, the fundamentals, and then you're weaving them together into chain marketing, where you're going from thing, to thing, to thing, and you understand exactly what you need to do, what you got to create, what the process, what the flow is, and they can plug in any product into any funnel, because the fundamentals are the same on every single step. Does that make sense? All right, with that said, my body is now officially warmed up. I'm going to go give Nora a hug before she heads out to school. Appreciate you guys for listening. If you got any value from this episode, please let me know. Take a screenshot on your phone, and then a post on social media and tag me. I like seeing them and reading the comments, it's a lot of fun. And with that said, appreciate you all. And see you guys all soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. So this whole week prior to leading up to it, I’ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it’s probably not appropriate or the right spot, so I won’t. But there was one thing that just kept ringing through my head that I wanted to share because I think it’s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that’s okay. So it’s interesting, if you look at the world, what the world tries to do is that they see, I don’t want to get political because I don’t care about politics at all, so I’m not going to get political. But I see this mostly, it’s amplified in politics, where it’s like these are the agenda items that people either believe this or believe this and they fight back and forth, who’s right and who’s wrong, and all that stuff. And it’s kind of crazy. And it’s been interesting, in my life, and I’m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn’t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, “No, no, no, you’re wrong.” Because he’s not. So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That’s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic. I think that’s important as we’re trying to set up our belief’s. What we’re for and what we’re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that’s what you believe. So I was thinking about that, again, something I probably wouldn’t normally share inside the podcast, but I started thinking about this from the business standpoint too because there’s always correlations between all things. And it’s funny because a lot of the entrepreneurs that I work with, it’s interesting what they do. They have an idea, “This is a product I want to create. It’s the greatest thing in the world. It’s going to change mankind. I want to charge this price for it, this is how I want to deliver it.” And they have all these things that they want to do because it’s their idea. It’s their baby. And they go out there and they put it on the market and the market crushes it and it’s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it’s thing. And the market in this situation is kind of like God. The market doesn’t care who you are, not that God, God does care. But the market doesn’t care who you are. The market doesn’t care how good your ideas are. The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that. And when you do that, that’s when things explode. That’s why when we test funnels, we’ll test and be like, oh the market said no. And we try again and we test and tweak the messaging and the pricing, we keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What’s the price point? What do they actually want? Do they even want this product?  A lot of my ideas they didn’t want. As great of an idea as I thought they were, the market did not care about it. And the market is the only thing that actually matters. So I always tell people, it drives me crazy people in my coaching programs, Facebook groups, and everything will come in and be like, “What’s your opinion on this?” and I’m like, “Dude, don’t take my opinion on it. I don’t even trust my opinion on my own stuff. I let the market decide. I create the thing the best I know how to do, based on what I have seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don’t let the market vote through quizzes or surveys or things like that. Where they’re like, ‘Oh yeah, I would buy that.’ The only thing that I care about is people that actually pull their wallets out of their pocket and swipe their credit card. That is how the market votes. They don’t vote with their mouth, they vote with their credit card.” Anyway, so that’s how it works. So for you guys, as entrepreneurs, it’s important for you to not get so caught up on your ideas and what you believe. It is important for you to figure out what the market actually wants. What they actually believe. They believe this is worth this amount of money, they believe that this is what they want to buy. You figure out what the market actually wants, and you do that you become rich. If you fight against that, you struggle. I’ve seen people go years, maybe decades and never have success because they are trying to jam their belief’s down the market’s throat. And the market doesn’t care about you, all the market wants is what it wants. So you gotta figure out what it wants and then you align your will with that. And that’s it. So as I was thinking about that this weekend with God and our responsibility to not so much try to dictate what we believe and try to shove it down his throat. But to figure out what he believes and align our will him. It’s the same thing with the market. And when you understand that, that’s when business becomes a lot easier. It comes back to Expert Secrets 101, like page 3 or whatever, find a hot market, ask them what they want, and then give it to them. It does not say, find a hot market, decide what you think would be awesome to create and then jam it down their throats. That is a hard business to run. Okay, it’s the opposite way. Find a hot market, ask what they want, and then give it to them. That’s it and the market will tell you. The market will tell you if you’re right. The market will tell you if you’re wrong. If you’re wrong, don’t be mad about it. Just change your approach, change the pricing, change the hook, change the angle, change the product, change the service. Create what it wants and then everything will take place that you need it to. Okay, there you go, is that okay that we reel religion into this thing? Because even if you guys don’t believe in God, it doesn’t mean he’s not there. That’s what’s interesting. I have people, friends that are like, “I don’t believe in God, you shouldn’t talk about it.” I’m like, “Whether you believe in him or not, he’s still there.” That’s the interesting thing. People are like, “I don’t believe this will sell.” Whether you believe it or not, it doesn’t really matter, it’s what the market believes. So let’s go find out what the truth is, and let’s align our belief’s with that. That’s in all aspects of life. So there you go. That’s preacher Brunson preaching on. Hope you guys don’t mind. Anyway, regardless, I hope you got something out of that one and hopefully you guys understand that’s how the world works, how the market works. And when you understand that, and you align your will toward it, that’s how you grow a company. Find a hot market, ask what they want, and give it to them. Alright guys, I’m at the office, I gotta go. See you all soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices