The Russell Brunson Show

In this episode, Russell and Alison answer the question "Is my value ladder backwards?"Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingIn this insightful and informative conversation, you received invaluable advice from Russell on structuring a value ladder and the importance of investing in yourself. It seems like Li-Sann Mullings gained solid direction on how to move forward with her business, especially transitioning from one-on-one coaching to group coaching and creating home study courses.Alison also emphasized the ripple effect of providing excellent service to customers, highlighting the importance of learning from successful models and applying those principles in your own business. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Russell and Alison answer the question "How long do you stick with a product that's not working?".Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingHey there! So, you're diving into this podcast where Russell Brunson and Alison Prince tackle a common question: When should you call it quits on a product that just isn't selling? It's a dilemma many entrepreneurs face, and their insights shed light on a crucial aspect of business strategy.Russell starts off by sharing anecdotes, including one about a friend who persisted with a product for years, only to find minimal success. He emphasizes the fine line between perseverance and recognizing a "dead duck." Sometimes, a product needs a pivot in positioning rather than a complete overhaul.Denise chimes in with her own experience, having switched gears after realizing her initial product wasn't hitting the mark. She's now venturing into a new area that aligns more with her passion. But she's still unsure about how long to give a new product before calling it quits, especially when it comes to specific offerings like a cookbook.Russell and Alison offer valuable advice, stressing the importance of positioning. They highlight how sometimes it's not the product itself that's the issue but rather how it's presented to the market. A simple tweak in messaging or target audience can make all the difference.In the end, Denise feels reinvigorated, ready to tackle both her new venture and potentially revisit her previous product with a fresh perspective. It's a testament to the power of strategic thinking and the value of seeking advice from experienced mentors like Russell and Alison.The conversation wraps up on a high note, with everyone energized by the exchange of ideas. It's clear that these "hot seats" are not only informative but also incredibly inspiring for all involved. Learn more about your ad choices. Visit megaphone.fm/adchoices

In another episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison discuss the importance of selling your vision and how doing that will actually sell your product.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing---Transcript---In Russell Brunson's Marketing Secrets podcast, a Q&A session is held to explore the potency of selling a vision rather than a product. This concept is exemplified by Alison's presentation at an e-commerce event, where wood blocks are transformed into desirable items through creative visualization. The importance of entrepreneurs embracing this mindset to boost sales is emphasized by Russell.Advice is sought by Andrea on promoting home cooking to parents through an e-book. Despite having a large Instagram following, she struggles to convert Latin moms. Recommendations are given by Russell and Alison to shift the focus from easy cooking to emotional connection. The use of Instagram to drive traffic to her email list is suggested, emphasizing its effectiveness for sales.Consistent email communication is highlighted as crucial, with Russell sharing his experiences and stressing its long-term impact. Practical tips on crafting engaging email content are offered by Alison. Gratitude is expressed by Andrea, who pledges to implement the advice to enhance her marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison answer a question about how to balance family and business in your life. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey, what's up everybody? We're back to Q&A's here on the Marketing Seekers podcast. The question for today's episode, again, came from the Ecomm versus Expert Smackdown with Alison Prince and I. And during that event, we opened it up for questions and you guys asked them and we gave answers. So this next one was about how do you make time for, if you have a busy life, like how many of you guys have a busy life? You got family, you got work, you got all these things. How do you do business and family and church and all the things? How do you juggle all the things and don't go crazy? So that is the question for today. And both Alison and I tag team this one to give you guys some answers that hopefully will help. Again, they're not something that we're flawless at or perfect. I'm definitely not, maybe Alison is, she probably is. But something that I've been learning and I've been... That I've had to do to be able to try to do all the things. We always want to have it all. How do I have a business and a family and my church responsibilities and I want to read books and I want to have fun and I want to... All the things. How do you do it all? So hopefully this question will help answer the way that Allison and I look at things, and hopefully it'll give you nugget or two to help you on your journey as well. So that said, we're going to queue up the theme song. When you come back, you have a chance to hear Alison and I talking about how in the world we make time for family and business and church and all the things at the same time. Brent Coppieters: Another question from Kathy that we pulled off, she says, "I have loved every moment of this event so far. I have an extremely busy family that is always on the go with work, family life, and church. I want to ask how you manage to have time for your business and your family." Russell: Good question. We can both probably answer this really well. Alison Prince: Yeah. Russell: My life right now, just so you guys are fully aware, is insanely busy, too. I'm in the middle wrestling season. I'm one of my kids wrestling coaches so every single day at 2:30, besides yesterday, but today I'm leaving as well, I pack up everything and I run and from 2:30 till 6:30 I'm at the gym with my kids wrestling. That on top of running 'Click Funnels' and 'Magnetic Marketing' and 'Marketing Secrets' and my church calling, so I get it. Life is busy and I've got five kids and there's also soccer games and all the other things. It comes down to a couple things. Number one is prioritizing your calendar, where do things actually fit in? And number two is becoming really good at being present, like I am here and I am present. I'm a hundred percent with you guys. I'm not over here on wrestling practice right now or my family... I'm here a hundred percent. And when I go home, I'm with my family a hundred percent. When I'm at my office, I'm a hundred percent. Most people are splitting their brain power between five different things. They're at work, but they're also worried about this over here and they're not being present. And for me, it's like, I have my calendar and I say, okay, for me, I have to get up earlier to get everything done. Especially during the wrestling season, it's really hard for me. So I get up between five and seven depending on what I need to get done. So that time's there, it's blocked out and it's usually writing time. I need to write during this time. And then from seven till like 8:30, that's when I'm waking my kids up, I'm driving them to school. I want to be the dad who drives my kids to school. So that time it's like, computers off, everything's off, and I'm in the car driving kids back and forth because I have kids in every school, they don't all go to the same school. So it's like back and forth and back and forth and back and forth. And then I get done, I got a 30 minute shower and then boom at the office. And from this time, this time, I'm work mode and I'm doing work, I'm getting work done. And it's like, I'm able to be present in that moment. I think for most people, it's figuring out I got to schedule the time or it's not going to happen. I know the time my wife and I have, this is the time my wife and I have to spend together and it's blocked out, it's scheduled, I'm present when I'm there as much as I can. And I'm not perfect with this. I would be lying if I was like, "Oh, I'm flawless." But I try to do it that way where I figure out in Google calendars, I block out this is when this happens, this happens, this happens. And in those windows, I try to be a hundred percent present, on the thing and so I can get the work done. And if you think about this, a couple times a year this happens, where like my wife and I are flying somewhere, flying to Hawaii for a family trip or something. I got a two hour window in the morning to get work done. And when I come in and for two hours, I go as fast as I can. I can get more done in a two hour window than typically I would get done in an eight hour day. Why? It's because there's time that's compressed and I'm present. And so for me, it's like, I got to be living my life that way all the time so I can get everything done I'm trying to get done. So it's like compressed time, being present, and you get so much more done than you'd ever believed. That's kind of my hacks. Alison: That's so good. I call them 'power hours.' And it is, it's putting that limited time and you get so much more done in there. But think of it this way, too. We're both super busy, right? We understand it. And so this program is actually designed for busy people, because if we can teach you how to do this when you're busy, imagine what's going to happen when it's not busy. And so we didn't design this to go slow, to... I don't know, dawdle around. We designed this for busy people and we show you... I talk about 'power hours' all the time and how to set them and make them like... I think of it like when I schedule a hair appointment, you probably don't have this problem, but when I schedule a hair appointment, I will not miss that hair appointment for anything. If I have a broken leg, I'm still going to show up because it takes two to three months to get in. And if we can treat those 'power hours' like that, then that's when magic happens. And so again, we teach you how to do it on a busy schedule so that you can make this happen. We help you to build those habits that keep you going over and over and over again. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another question from the recent "Ecomm Vs Expert Smackdown". Russell and Alison talk about college and entrepreneurship and which one they feel is more valuable. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey, this is Russell, and welcome back to the Marketing Skills podcast. You guys have really been enjoying these Q and A's, so we got a couple more for you. And again, these came from the e-comm versus experts Smack Down Allison Prince and I did. Hopefully had a chance to attend that event. If you didn't, come on now, do you hate money that bad? Like we put on these amazing events, we kill ourselves, we prepare for months at a time to put these things on for you, and then you were too busy or you didn't take the time off. Come on, you got to be there. There's gold every single time. Anyway, the event was amazing, and we did a whole day of Q and A's and stuff. There's goal every single time. Anyway, the event was amazing and we got some, we did a whole day like Q and A's and stuff. A lot of really good ones came through. This one was one that's interesting. I'm titling this episode College Versus Entrepreneurship. But the questions you'll see with somebody who's about to graduate from college, has spent all the time, energy, and money doing this thing, but then they're not passionate about what they're learning. They are passionate about being an entrepreneur, like what do I do? I think for a lot of you guys you're in some version of that, right? Most people don't start entrepreneurship on day number one. You've done something, you've pursued something, you have a career, you have a business, you have a family, you have something first, and you're not happy. You're looking for where to go from there. Hopefully the Q and A from this session will help you if that's where you're at. All right, with that said, we'll cue up the theme song, when we come back we're going to discuss college versus entrepreneurship. Brent Coppieters: First off is from Austin Lark. He says, "I'm so torn. I am just about to graduate from college, and I am not passionate about what I have studied. I feel drawn to life as an entrepreneur. What advice would you give someone like myself?" Alison Prince: Do you want to take it or do you want me to? Russell: We can tag team this. So good news, I remember going through my college. I went to college because I wanted to wrestle, so that was the thing. I got my degree, and I remember at my graduation sitting out, had cap and gown, all these things on. I remember luckily for me I had started my business at the time, but I remember looking around at everybody else, and they're all celebrating inside, and I was like, I didn't actually learn anything of value. I have no valuable skills. If I was these guys I would be so scared knowing that they had to go out the next day and use what they learned to actually get paid money. I was so grateful I had this thing. I think for you, I wouldn't look at it as a negative thing. My college time was amazing because I got to wrestle, I met my wife, all the amazing things happened, friendships. But man, I was so grateful that I had this thing that I was looking for, that I was doing, and it wasn't big at the time, but I had started, and I was like okay, now this is the direction I want to go with my life. I think if I was you, and I don't know your situation, life, what you're doing or where you're at, but I would be excited that I had a chance to experience the college life, I got to do all those kind of things, but now I've been given this gift where I know what to do and I know what to do with my future. I remember looking over, because my degree was computer information systems. I was going to be a programmer. Alison: You were? Russell: Yeah. I can't program anything. And I remember everyone that was on my row at graduation, they were all in my class. I was like we didn't learn how to... I have a degree, I don't know how to program anything. And these guys got the same degree and they're supposed to go to like real companies and ask for jobs to do the this thing. I was like man they still have to go and learn all this stuff on the job anyway. They didn't actually get anything that was going to be helpful, at least in my degree. My guess is, for most of you guys, especially if you're going through college, you probably don't have the skill set anyway. You're going to have to learn it on the job anyway. Might as well start doing that next to the learning on the job on something that you're passionate about, that's going to be for you. That would be kind of my feedback. I don't know. Alison: One thing that I've learned and I've thought is super fun, I've actually watched a lot of people do this is the whole ability to sell. We actually have to use this all the time. Not just in our business, we buy houses, we buy cars, some of you buy motorcycles, right? And then we have to sell it and then we go buy the next thing. And you can actually use this process all the time. Because we're constantly buying things. Right? I had one student, this was before the big housing boom where houses were not selling at all, and she used the process of selling. Her house had sat on the market for a long time, wasn't moving. She went to the realtor and says, "Can I just tweak something?" She went in wrote up a new description, within 24 hours, she had not only a full price offer from three people. Someone paid over $30,000 more because of the description. And so the stuff that we're teaching is more... It's so good for business, yes, and get you going, but you need this stuff in everyday life. Why isn't this stuff taught in regular schooling? I don't understand because this is what we have to have to survive as adults. Russell: Yeah. Sales, persuasion, all those kind of things for sure. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell and Alison answer another question from the recent “Ecomm Vs Expert Smackdown”.  Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm back with some more Q&As from the e-com expert SmackDown that Alison Prince and I did last week, and this next question was a really fun one. The question they asked was, as they're pursuing their business, how do they choose between their head and their heart? This person asked a question, their heart had an idea and a passionate thing they wanted to do, but they didn't know if they saw the clear path. How is it was going to make money? How is it going to do all these things versus their head. Oh, there's other ways I can do this that are very numbers based. I can make money faster and all those things. The question was, how do I choose between my head and my heart? So I think it's something a lot of us struggle with because all of us have these missions, right? We're called on this mission. Then part of it's like, oh, I got to make a bunch of money. And the yin yang between that, and how do you figure it out, and what do you do, and which one do you follow? Do you follow your head or your heart? So I think that this question was very relevant and timely for most of us, and hopefully for you, and hopefully my answers and what Alison and I give back will be useful for you as well. So that said, we're going to queue up the theme song when we get back. You have a chance to answer this question. How do you choose between your head and your heart? Brent Coppieters: This is from John. He says, "How do I choose between my head and my heart? My heart tells me that I should pursue one direction, vision, and path. And this feels like my calling from God to empower men, in particular husbands, to overcome destructive, addictive behaviors. But my head says that I should pick a more practical direction, a product or some other safe bet. How do I go all in and follow my heart when self-doubt and fear are so strong?" Russell: People look at my business today and they're like, "Oh, Russell, you picked such a good market. You picked funnels." And, of course, that's the big thing. This is amazing. But I want to rewind back 18 years ago. 18 years ago I started learning about this and I was like, "This is the greatest thing in the world!" And I started telling everybody. I told my mom about it, my friends about it, my family about it, and they're like, "Oh, he's crazy," right? And I was like, "None of my friends want to know about this. I gotta tell someone about it. So Brent was here for this. I literally bought radio ads in Boise, Idaho saying, "I'm doing an event talking about marketing and sales funnels, and how you can grow a business online. Dah, dah, dah, dah." I ran radio ads because I was so excited about this topic. And guess what? We got a dozen people who responded to radio ads. Like sweet, rented a Holiday Inn. We got things set up. I got there. I had a presentation. I had my shirt and tie on. I was all ready. People showed up for the event. The first event was supposed to have, I don't know, 50-60 people that had RSVPd from the radio ad. Two people walked in and I was like, "Oh, crap." And I'm like, "Well, we should wait a minute or two to see if anybody else comes in." And then no one came in. I'm like, "Well, all right." And so I did a presentation to two people talking about funnels. And then two hours later, the next group was supposed to come in, like one person came. The next group, three people came in. So that day I was expecting to teach a bunch of people about funnels, but nobody cared. But guess what? I didn't care because I loved it. I was obsessed about it. I was passionate about it. So I talked about it, I talked to about it, I talked about it even though nobody was there. Then I did another event and guess what? Nobody showed up. I did another event and very few people showed up. I did another one and another one and another one, and I did it because I care about the topic, because I'm obsessed with it. I did it because I loved it, and I would've done it even if nobody ever showed up. Now, guess what? Because I love about it so much and I kept doing it and kept doing it, this is the heart stuff. I kept doing it and kept doing it and kept doing it, eventually other people started getting excited. Other people started seeing the vision. Other people started showing up. And now 18 years later, you go to Funnel Hacking LIVE and there's 6,000 crazy people in the stands who are all obsessed with funnels like, "Oh Russell, you're a genius. You picked the greatest market ever." No, I picked a market that was not there, but I was obsessed about it and I cared about it. And so for you... What's his name? John? Brent: Yeah. Russell: If you're excited, if you're passionate about that, don't... If you're going to say, "What's going to make me the most money the fasted?" Don't go that way. Look at like, what do I actually care about? Funnels are not making me the most money the fastest by any stretch, but it was my art. It's what I cared about, it's what I wanted to do all day. All I wanted to do all day is talk about funnels. And there was no market. Nobody cared about it, but I kept talking and kept talking until people cared about it. And that's what we have to do, especially on the expert side. If you're excited by it, this is your art, this is how you're called to change the world... Like your people might not be ready for you, but you might not be ready either. Most people who came to my event 18 years ago in the Holiday Inn in Boise, Idaho with the two other people you'd have been like, "That guy has no idea what he was talking about," right? Because I didn't understand my framework, so I didn't know how to talk. I was awkward. I was nervous. I was all the things. I wasn't ready either, but I would never become ready if I didn't start. And I kept talking about, I kept talking about. So this is the heart stuff. If you love this, if this is your art, this is your passion, this is your mission, you've got to go out there and start doing it. Start talking today. That's why I always tell of people, if you want to do this, start publishing somewhere. It can be a blog or a podcast or a video, just doing something, because a couple things will happen. Number one, you're going to feel awkward when you first start because you're like, "Oh, nobody's even listening." And the good news is that at the very beginning, you're probably going to suck, and so it's good news that nobody's listening, okay? But if you keep doing it consistently, eventually you're actually going to get good. And the longer you do it, the longer your dream clients, the people you've been called to serve, will have to actually find you. In Traffic Secrets, I'll probably mess up the quote, but Nathan Barry wrote a blog post and I quoted it in the Traffic Secrets book, but it was called endure long enough to get noticed. In the blog post he talked about how most of us... There's so much content between Netflix and Disney blog, all the shows. There's so much content happening that most of us don't jump on the new show. We wait for season one, season two, season three. If after season three or four people are still talking about it, then we're like, "Okay, I'm going to go dive into this thing because it's endured long enough to get noticed." And the biggest thing is true for us as well. At first, no one's going to pay attention. But you keep doing it, you keep doing it. And if you are willing to out survive it because you're so passionate about your art, and you keep doing it, and you keep doing it, and you endure long enough, then your people have a chance to find you. So that's the key. Don't do the practical thing like, "Oh, I'm going to go get a doctor's degree," or whatever. Do the heart thing, but don't do it because I'm trying to start a business right now. Do it because you are actually called, because you love the people, because you want to change their lives. And if you keep doing it, and you're passionate, and keep talking about it, eventually they'll come. But you’ve got to double down. Alison Prince: Can I ask you a question? Do you think your passion helped you to get through the hard days, to help you to keep showing up, versus let's say you are an accountant. You're like, "Oh, I got to show up again." Do you think showing up from your heart versus your head helps you to get through the harder times? Russell: 100%. Your head... Yeah, yeah. Because for me, again, it wasn't... I think you're the same way. Whether you made money on this or not, you're here to serve people because you love this. You change your life. You want to change... That's the biggest thing is the heart is like it doesn't matter if it succeeds or it fails. Some days we have big sales days. Some days we have no sales days. But we keep showing up because this is my calling. This is something that I believe in. I'm so passionate about it. Even if somebody doesn't buy something, but they hear something that gives them that shift, that means the world to me. But if it's in your head, maybe you'd make more money in the short term, but in the long term... The legacy flows through our VIPs... I did a private session to you guys yesterday morning talking about our Super Bowl goals and things like that. You want to hit what is your Hall of Fame goal? It's going to be hard to hit up here. It's going to be coming from here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the recent "Ecomm Vs Expert Smackdown" event, a question about imposter syndrome was posed by Ben Moote. Russell Brunson introduces the Q&A segment from the event on his Marketing Secrets podcast, highlighting the relevance of the topic for everyone in their career journey.Ben shares his struggle with imposter syndrome, expressing how deeply ingrained beliefs of scarcity and unworthiness have affected his opportunities and relationships. He seeks advice on overcoming this negativity to move forward.Russell responds by acknowledging his own experiences with imposter syndrome, revealing that he still faces it despite his success. He emphasizes the importance of shifting focus from oneself to serving others. Russell shares his personal coping mechanism of prayer and focusing on the audience's needs rather than his own insecurities.Alison Prince recounts her initial fear of public speaking and how she visualizes passing her fear to someone else, like Russell, before going on stage. She shares how this technique has helped her overcome her nerves.Russell adds that having support systems like momentum coaches can be crucial in dealing with imposter syndrome and other limiting beliefs. These coaches provide guidance and help entrepreneurs navigate their challenges.Alison underscores the value of momentum coaches in providing support and guidance tailored to entrepreneurs' needs. She shares her gratitude for the opportunity to work with individuals who are willing to take risks and make positive changes in their lives.The conversation highlights the ongoing nature of personal growth and the importance of having support systems in place to navigate challenges and achieve success in entrepreneurship. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a recent episode of his podcast, Russell Brunson discusses the pursuit of worldly goals and shares a powerful message he received from Brooke Castillo on the topic.Russell begins by introducing Brooke Castillo, an entrepreneur who has built a successful coaching business. He highlights her impact in certifying coaches and praises the quality of individuals who go through her program.He then delves into the topic of pursuing worldly goals, acknowledging the challenges associated with it, especially within certain cultural and religious contexts. Russell reflects on his own journey and how hiring a coach helped him align his business goals with his spiritual mission.Russell shares Brooke's message, emphasizing the importance of worldly goals in personal evolution. He highlights how setting ambitious goals requires overcoming self-doubt, fear, and societal pressures, ultimately leading to personal growth.Brooke's message underscores the idea that individuals are inherently worthy and capable of pursuing their desires. She encourages embracing discomfort as a sign of progress and emphasizes the significance of pursuing big goals.Russell relates this message to biblical teachings, particularly the parable of the talents, which illustrates the importance of utilizing one's gifts and talents to their fullest potential.He concludes by affirming that individuals are called to pursue greatness, even if they feel unworthy or unprepared. Russell encourages listeners to step into their potential and embrace their desires, acknowledging that the journey of personal growth is ongoing.Overall, Russell's discussion highlights the transformative power of pursuing worldly goals and the importance of aligning personal aspirations with one's spiritual journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode Russell dives deeper into goal setting, which goals to pick, why to pick them, and a whole bunch of other cool stuff.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing---Transcript---Russell's podcast episode is packed with valuable insights on setting and achieving goals. He breaks it down into two main concepts: the Hall of Fame goal and the Super Bowl goal.The Hall of Fame goal is like a long-term vision, reflecting who you want to become and be remembered as. Russell emphasizes the importance of identifying role models or mentors whose characteristics you admire and aspire to embody. By setting this overarching goal, you establish a direction for your personal growth and contribution to others.On the other hand, the Super Bowl goal is more tangible and time-bound. It's about achieving specific milestones or accomplishments that contribute to your overall vision. Russell suggests applying the concept of definiteness of purpose to these goals, meaning having a clear and specific plan to achieve them.Throughout the episode, Russell emphasizes the importance of having a definite purpose, whether it's in personal growth, business, or contribution to others. He also touches on the significance of understanding and meeting your basic needs, as outlined by Tony Robbins' six human needs framework, before focusing on growth and contribution.Overall, Russell encourages listeners to think deeply about their goals, both in terms of who they want to become and what they want to achieve, and to approach goal-setting with clarity, purpose, and a strategic plan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this fax that Dan Kennedy sent to his Diamond Members talking about Batman, success, and a whole bunch of other really cool things. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up everyone? This is Russell Brunson and I'm excited. Today's episode is going to be a little bit different. Right now, I'm working on a project with Dan Kennedy. And for years, he used to send a weekly fax to his diamond members. And right now, we're putting all of those into a book. And there's a bunch of cool things happening with it. It's insane. But one of the faxes, I just stumbled upon it and the title caught me. I had to read it. And then it was so good, I wanted to read it to you. So the title of this fax from Dan Kennedy is called, Parables of The Batman. All right, so like I said, I'm working on this project with Dan Kennedy. We're putting together all his faxes. People used to pay $297 a month to be a diamond member. They still do, actually. Sorry. And in that program for the five, or six, or seven-year period of time, Dan would send them a weekly fax. And I found in the archives all these faxes. They're insanely cool. Dan's thoughts on whatever he was thinking about that week, it was literally fun. And so we're actually putting them together into a book that eventually, we'll be giving to all diamond members. So if you want more of these, you need to upgrade to become a magnetic marketing diamond member here in the future. That'll be the bribe, is giving everyone this book of all of Dan's faxes from a seven-year window. But anyway, as I'm going through the book, I found this one. Obviously, you guys know I'm a superhero fan. I'm a Batman fan. I'm all the things. And so this fax, as I was scrolling through the book before we sent it out to print, the title of this fax was called, Parables of The Batman. And so, of course, I had to read it. And it was so cool, I wanted to read it to you, too. So here we go. This is in Dan's words from his fax. He said, "I finally got around to watching The Dark Knight Rises, the third, final and only disappointing film in the trilogy produced by Christopher Nolan. In it, there is a hell-hole of a prison deep beneath the earth's surface, featuring the ultimate cruelty, impossible hope. There's a tall tower carved out of the rock, rising several stories to the surface. Blue skies visible when standing at its bottom, looking straight up. Prisoners are free to attempt climbing up and out. And they do from time to time, with a rope tied around their waist to catch them bungee-style before they fall to their death. There's a legend known to all the suffering prisoners passed from one generation to the next about the only person who ever succeeded at this escape, a child." "It is in this subterraneal hell that a crippled Batman, i.e., Bruce Wayne, has been left to die. After a brutally-difficult, primitive-managed rehab, he attempts and fails in this escape. Not once, but twice. At point of surrender, an aged prisoner, who has befriended him, tells him the secret of the child who did successfully clamor up the entire tower and escaped. The child climbed without the rope. The weight of the rope, more the embedded thought created by wearing the rope, that one is going to fall is just enough burden to ensure failure. The old man says that to have a chance you must climb without the rope. This is a remarkable success parable buried deep in the film that few will notice." "Most people try to achieve various lofty ambitions, perhaps the greatest of which is freedom and autonomy, while still dragging contrary conventions, industry norms, counterproductive beliefs, slothful behaviors, et cetera, tied to them by a heavy rope. The higher they try to climb, the heavier the burden of the rope. I first taught this in the early 1980s as a simplified cycle cybernetic concept, in terms of the importance of a bountiful garden and pulling weeds, not just planting flowers. I'm often asked that, to be super successful must I lose my friends? If your friends are unambitious, or delusional, or toxic, then yes, they must be left behind. You must sever your ties to all the ordinary ideas, and behaviors, and business practices of the masses, of the majorities. You must climb without the rope." "The Batman himself is a parable. He is unlike most other costumed superheroes. As I pointed out before, Superman is an alien from outer space and that is the source of his superhuman powers. Spider-Man was bitten by a radioactive spider, et cetera. Most superheroes come from a distant planet and are gifted powers by unworldly beings, the Green Lantern, for example, or science experiments gone wrong or accidents like spideys. Few have no superpowers at all, but simply decided to make themselves into superheroes. The Batman is a creature entirely of Bruce Wayne's decision. If the genealogy of such things interests you, the predecessor closest is the Shadow. Further, The Batman made himself into a master detective and an extraordinary athlete, martial artist, fighter and an intimidating personality." "Anyway, there's probably a rope tied around your waist. Perhaps thinned by use, skinny as twine. Perhaps thicker and heavier than the huge rope tied to the steamship's anchors. You might want to pull on it and examine all that's tied to the other end. Shedding dead weight eases the speed of the journey. Oh, and the heaviest dead weights are never things or people. They are thoughts and beliefs." Oh man, you got Dan Kennedy talking about Batman, and superheroes, and personal development. What more could you want? All in one amazing fax. So any of you guys who eventually, someday get the Dan Kennedy fax book, The Batman fax is on page number 79. Hope you guys enjoyed this one. And I'm going to keep bringing you guys cool stuff I learn from Dan. Thanks, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices