Brand Next
Justin Peyton
A semi-regular Podcast where we speak to the thinkers, builders and marketers who are experimenting and building with emerging technologies.My ambition is to demonstrate how these technologies are changing the ways brands, people, and communities interact by showcasing the work of the builders and pioneers in the space. I believe that technology can be a force for good, but that it requires leaders to prioritize people and focus on ways that bring us together and enhance our humanity.That starts with education, discourse, and debate. Let's get going.
Episodes
Mentioned books
Jul 26, 2022 • 46min
Episode 1 | How brands get started in Web3, with Diego Borgo
Diego Borgo is a recognised leader in the NFT and Web3 and in this first episode of the BRAND N3XT podcast he shares lessons and observations about what it takes to be successful in the space today.________________DIEGO'S PROFILE:As a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands, Diego has made it his personal mission to lead the mainstream adoption of blockchain and NFT technology. He works with major global brands and NFT native brands in both as both an advisor and and a builder and can often be seen speaking at conferences and keynotes. He famously worked with Adidas to help bring their "Into the Metaverse" project to life. But some of the other brands that he has worked with include G-Star, Unilever, L'Oreal, Skoda, Salesforce, along with Web3 native brands like Boson Protocol and The Fabricant.But Diego isn't just a new Web3 wonder, he has an MBA in Marketing and brings over 10 years of experience in Digital Strategy, Content and Marketing to the table making him one of those rare individuals who are truly capable of connecting the now, the next, and the known needs of today's modern marketer.________________PODCAST TOPICS:In conversation with Diego he shares lessons and observations about what it takes to be successful in the space today. More specifically we discuss:What originally got him excited about NFTs, Web3, and how he entered the spaceLessons from the brands that he has worked with and consulted with, and what it takes to be successful The reactions that he is seeing from brands to the current bear market conditions and volatilityHis personal mission to bring people and brands into Web3 in a safe way, and the role of both his Discord channel #RightClickSaveAs and his new course with Nas Academy in making it happenA few of his favorite projects and what he loves about themThe importance of Utility in the NFT spaceHis personal predictions for the future________________LINKS FROM THE SHOW:As background into Diego's past work, and in reference to the projects he mentioned during this podcast, I've attached the following the links:Adidas into the metaverse: https://www.adidas.com/into_the_metaverseAdidas x Prada: https://www.adidas.com/prada-nftNemus: https://nemus.earth/G-Star: https://www.g-star.com/en_nl/metaverseThe Fabricant: https://www.thefabricant.com/10KTF: https://10ktf.com/Links to learn more about Diego: His linkedin: https://www.linkedin.com/in/diegoborgo/His Twitter: https://twitter.com/don_borgoHis Discord #RightClickSaveAs: https://discord.gg/s9GJN7ZDy9His course How Brands Should Enter the Metaverse and NFT Space: https://nasacademy.com/diego________________CREDITS:Host: Justin PeytonGuest: Diego BorgoFor more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/
