Building Your Money Machine

Mel H Abraham, CPA, CVA, ASA
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May 14, 2016 • 22min

TES 067 - How to Get Qualified Leads

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the discussion about The Thought Leader Platform so that you can move from idea to thought leader as he explores the ways to get qualified leads and relevant content: Qualified Leads Here are the 3 primary ways to get to the people that need what you have, and are willing and able to buy it: Bought: You can run ads on several platforms like Facebook, LinkedIn, Google and display ads. To find yourself in front of the demographics that need what you have to offer, you can pay for ads or even pay to get on a stage. Borrowed: There are people out there who have the attention of the audience that you want to attract. You can create a triple win situation as you partner with them, and serve them and their audience. You get to borrow their market but remember that you have to give first to get an opportunity like this. Brought: You can organically bring in qualified leads by creating and sharing your free content out there. You can create podcasts, YouTube videos, Facebook posts and blog articles that are able to grab the attention of the audience and bring them home to your site so that they consume your information. Relevant Content There are 3 ways you can make your content relevant: Simple: When your content is complex, only a few will get it and they will classify it as irrelevant. So, your content needs to be simple. Understandable: People need to understand what you create in such a way that they can explain it to others. If it is not the case, they will back off of it. Actionable: Your audience needs to be able to go out there and complete the steps. They need to be able to actually follow your solution. So, it should be actionable. Your solution needs to solve the problem that they have and in the process, you should create aspirational change and elevate things to a higher level. __________________________ ABOUT MELABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/
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May 5, 2016 • 26min

TES 066 - Building Community and Connection

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Kate Erickson of Entrepreneur on Fire about her inspiring journey from the corporate jobs world to her leap into entrepreneurship. She shares with us about how she got there and about her method to engage the community with one-on-one conversations to make them feel encouraged and supported. About KateErickson Kate Erickson is a creator,engager and implementer over at EOFire, a 7-day a week podcast thatinterviews today’s most inspiring and successful entrepreneurs. Sheis also the host of Kate’s Take: The EOFire Audio Blog and authorof The Fire Path: A Beginner’s Guide to Growing Your OnlineBusiness. Kate is passionate about helping entrepreneurs createfreedom in their business and life through developing systems andprocesses that can help their business scale and grow. What Kate Stands For Kate believes that two wayconversation is the most important thing. People want to talk withan actual person and they feel great to receive that level ofattention. Her skills in communication and engagement is what sheuses to build and grow a community in a way that they feelgenuinely cared about. KeyTakeaways The 3 habits that contributed tomost of Kate’s success: Attention to detail. Being open and very transparent,always offering support to people not asking forthings. Just showing up everyday. InterviewLinks EOFire Kate’sTake: The EOFire Audio Blog Sally Hogshead’s, “How toFascinate” TheDoozy You have to trust your gut andpush through fear. No matter what happens, no matter how scary thatnext step is, it’s not going to be the end of the world. Also, itis good if it’s scary because that means it’s worth taking thatstep. So, push through that fear and don’t let it hold youback. __________________________ ABOUT MELABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to
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Apr 28, 2016 • 24min

TES 065 - Build a Thought Leader Platform

Learn how to go from idea to thought leader and create a path of impact through positioning. Understand the importance of standing out and being known for what you know. Discover the components of building a thought leader platform, including generating leads, creating relevant content, and leveraging knowledge. Explore how to reach a larger audience and create a noticeable distinction in the market. Take action with the provided guide to build your thought leader platform.
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Apr 19, 2016 • 49min

TES 064 - Using Adversity to Succeed with Anthony Trucks

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Anthony Trucks. Anthony shares his incredible journey about how he rose from adversity by trusting his hustle so that he could become what he is today. He makes us realize about how adversity is just a circumstance and how you can rise above it.About Anthony TrucksAnthony Trucks went from a foster care to the NFL to becoming an entrepreneur, coach, international speaker, author and consultant with numerous successful businesses. He teaches entrepreneurs what it means to trust your hustle and to get out of your own way to attain success in your business and your life and no one in the world does it quite like him.An incredible father of three children, he travels around the world to literally use football or use entrepreneurship and his story to help youth see possibility and a different way of living life. He gets it that all of this isn’t just about acquiring, accomplishing and achieving but it’s also about giving back.What Anthony Stands ForAnthony believes in doing things for somebody else. Others don’t have to give you the permission to do it. He says that, “If it is not you, who? If not now, when?” So, he takes the message that was given to him and pushes it out into the world in a space where there are others who need it.Key TakeawaysTrust your hustle.Don’t make mediocrity your goal.Statistics don’t matter. So, go after it even though your chances are low in percentage points.Do not look so much into your negatives or focus just on the bad things.Emotions are driven from actions whether they’re good or bad.Perspective precedes enlightenment.Looking into the FutureVirtual reality and 360 cameras will change the entire world.The Nightmare GiftAnthony talks about how he once ended up in a dark place in his life after dealing with unpleasant circumstances and how it forced him to start thinking about who he was, what his role was and how he shifted his mindset.ResourcesWrite everything down in spreadsheets.Streamline the content and use technology to do multiple things at once.Your cellphone and apps in it are your biggest tools.The Book: 7 Habits of Highly Effective PeopleInterview LinksAnthonyTrucks.omRenewUniversity.comThe DoozyTrust your hustle, pay attention and learn the lessons along the route.___________________
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Apr 5, 2016 • 25min

TES 063 - Creating a Unified Front for Higher Success

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create unity as you bring people together in a situation. In whatever you do, chaos is always around the corner and to deal with that we should create a unified front or a unified body while moving forward. If you don't get it right, you will have lone wolves and they don't go in the same direction. So, the entire focus is directionless and ultimately you end up with dysfunction.If we get it right, you will feel supported in the journey, you will have a group of people with targeted focus and ultimately you end up with a team that is committed to fight side by side for the commonality of the goal. Hence, what you need to know is acceptance is the baseline, it is also important to create alignment in values & intent and finally, there is agreement on the opinion and steps.The Unity FormulaAcceptance: At the base level, we need to build acceptance. The team needs to accept the vision, direction, decision and process.Alignment: Create alignment to take your team to a place where they trust you. There needs to be an atmosphere of articulation where they have the ability to communicate as you provide them with access and openness.Agreement: When the trust level is high, what ends up happening is that there will be agreement in opinions, strategies and tactics.These are the steps to move from acceptance to agreement:Understand and acknowledge the awareness of the levels of acceptance.Come together and articulate the values, vision, strategy and process.Allow a safe place for dissent where people can have a conversation that is meaningful and it gives them the ability to co-create.Listen, reflect and consider everyone in the process.In the end, we make a decision and ask everyone for agreement.After you follow these steps, you have created unity where everyone agrees because they had a voice and were a part of the co-creation.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at 
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Mar 29, 2016 • 19min

TES 062 - 3 Keys to Get Alignment & Better Results

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about building alignment with our team, in our relationships and everything else so that we move in the right direction toward better results.If we are not aligned, people will have no direction and will get lost in the way. When you try to move forward, it results in little progress and there will be constant resistance in every step of the way. But if we are able to build alignment with our people and teams, there will be a clarity of direction and everyone will move in a united sequence. You will actually be able to make great leaps forward and you end up with results that flow.To put this together, access is required for people with whom you want to be in alignment with. There should also be an atmosphere of articulation that allows them to communicate openly. Finally, you should also create an ally relationship where there is trust between you and your parties.To tie up the 3 principles of access, articulation and allies together, the following comes into play:The Alignment NavigatorThe 3 keys to get alignment and better results:Access: The ability to walk in and have a dialogue.Articulate: To have an atmosphere of open communication.Ally: To create a connected feeling with the people that you communicate with.Rhythm: You need to create an environment that is based on rhythm. It means that when someone knocks on your door, they are not there because there’s a problem but they are there because they have that access and the ability to articulate.Trust: We need to build trust which comes from the rhythm that we create by allowing a good flow of communication. Trust is gained when people are not ridiculed, ostracized or criticized. We achieve it by being open, honest and tolerant.Supported: Ultimately, you have a group of people that feel supported. It doesn’t mean that everyone is in unanimous agreement but they feel heard and supported.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/
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Mar 22, 2016 • 51min

TES 061 - How $1.25 and an Attitude Created a Multimillion Dollar Entrepreneur

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Justin Herald about his perspectives on business and life, how he started and the valuable lessons he learned along the way.About Justin HeraldJustin herald is an author, entrepreneur and motivational speaker. At the age of 25, he started his T-shirt business with only 50 dollars and his business transcended into the company Attitude Inc. His clothing brand took off with international licensing success with revenues over 20 million dollars a year.Justin is the author of eight international bestselling books and he mentors over a hundred business owners each year. As a motivational speaker, he speaks all over the country and internationally in front of 150K people a year. He is one of the most sought after speakers from Australia.In 2005, Justin was named The International Entrepreneur of the Year and recently, he was awarded the Future Leaders Award which recognizes him as one of the 50 most influential leaders of the next generation in Australia. He recently launched a brand called ReferUs which helps businesses to magnify their sales with the help of word of mouth referrals.What Justin Stands ForJustin likes to keep it real. He thinks that money doesn’t make you a success but it is a by-product of doing it all. When it comes to character traits: (1) Integrity and (2) Ethics are high on the list for him.Key TakeawaysNEXT: Walk away from things quicker.To grow, you will have to get out of your comfort zone.Business does not have to be difficult or complicated.Things and mindset change so give it another try.Don’t do it because it’s always been done that way.Looking into the futurePeople spend too much time looking into the future. 5 year, 10 year plans sound great but we should rather look at what we are doing now. Don’t let time master you and grab the opportunities that are here today.The Nightmare GiftThe breakup of his marriage. It led to a new, better spark.Interview LinksJustinHerald.comReferUs.comThe DoozyDon’t change a thing__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as we
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Mar 16, 2016 • 26min

TES 060 - 4 Levels of Leadership Influence

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about the 4 stages of leadership progression and what it takes to shift and create movements while leading from behind as a thought leader. Without elevating yourself to the highest level of leadership, things get messy and don’t turn out the way you want them to. If you are not good at leadership, you will find yourself in a solitary pursuit and your pace of movement will not be inertia-full.However, when you understand the key principles of leadership, you are going to build momentum in which things move at an accelerating pace. You also end up with a bigger vision to look at things differently and people will march with you as champions and cheerleaders. So, what you need to know about it is that good leadership is empathy based, you come at it from a communication perspective and service is the fuel as it comes from a place of serving.The Leadership Progression ModelThere are 4 levels of leadership that create influence and change in people. All of them are phenomenal and as you move up this model, the level of influence increases.Tasker: They are the doers who do the heavy lifting part. They operate from to do lists and check off the tasks from it. Taskers are focused on completion of tasks.Manager: They focus on delegating the duty to the taskers and they are in fact driven by processes and systems. They manage those to get an outcome. The result that they look for is consistency.Leader: They are there to create a bigger vision for people to see and get behind as they are the role models. They focus on evolutionary change which allows things to move positively and grow.Thought Leader: They have elements of all the other levels of leadership and they focus on thinking. They are the thinkers who want to create a movement and people will rally for it. A thought leader creates revolutionary change by shifting the thought process and behavior.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTION
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Mar 8, 2016 • 30min

TES 059 - 4 Steps to Eliminate Self Sabotage

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, answers a question by Laurence Marie David. The question is about why people unconsciously sabotage themselves and how it can be transformed.If we don’t conquer this thing called self-sabotage, we find ourselves in a situation where we create strategies that break down, we relive the experience over and over again, and we also feel helpless. But if we are able to conquer it, our confidence builds, we have micro successes that needs to be celebrated and we get a bigger vision.In order to defeat self-sabotage, we need to:Have Behavior Baselines: Recognize those behaviors that contribute to self-sabotage.Get to Higher Ground: Move upstream to identify the trigger.Keep Your Eye on the Prize: Understand why we are in the game.The Sabotage EliminatorThere are 4 stages involved in removing self-sabotage from your life:Observe Behavior: Revisit and reflect those times when you felt self-sabotage and discern those behaviors. You need to become aware of it and recognize what it is. Find the pattern of such behavior and then list them out. It could be any habits or patterns that distract you—things like internet, food and drinks.Define Trigger: Find that moment in time that triggers the behavior or thought which redirects you from success to unproductivity. Identify the thought process or mindset and do it specifically so that you get an understanding of what is going on.Replace Behavior: Now, it is time to replace the behavior with something that is more appropriate, positive and productive. Do this by connecting the old triggers with a positive behavior. Journaling or writing down the commitment statements definitely help you stick to it.Get Champions: Find mentors, accountability partners and a community who are willing to help and support you. Give them your triggers, old and new behaviors that they can identify. Also, give them the permission to hold you accountable for your actions. Finally, tie the outcomes to a consequence or reward and you are on your way to eliminate self-sabotage.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shi
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Mar 2, 2016 • 42min

TES 058 - From Dead Fish to Big Impact

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Jeff Moore on a number of topics related to entrepreneurship and business.About Jeff MooreJeff Moore is President of International Pacific Seafoods, a seafood importer, processor and global seafood sourcing specialist. For over 20 years, Jeff has established himself as a Trusted Advisor to Foodservice Distributors, Chain Restaurant Operators as well as various entrepreneurs and industry professionals from established enterprises in and outside the food industry.Jeff is also the Founder of an Entrepreneurial and Marketing Mastermind Group called Thursday Night Boardroom, with over 500 members in 24 countries around the globe and chapters popping up across the country.Jeff is a business optimization expert and has worked with scores of businesses in dozens of different industries helping them discover Hidden Pockets of Profit throughout their offering, marketing copy, customer relationships and supply chain joint ventures. Jeff has discovered, refined and evangelizes a system called ValYOU which has been successfully applied by some of the most successful brands and business leaders.Jeff is a proud husband and father of 4 children and resides in sunny Southern California.What Jeff Stands ForIn the eyes of close friends and customers, Jeff sees a person better than they are and he is the biggest cheerleader of his friends, family, customers and peers. He stands for:A better way,A better life, andA better explanation of where his friends are today.Key TakeawaysThe 3 habits that contributed to most of Jeff’s success:Intense Curiosity,Explaining via Parable, andWork Ethic.Biggest HurdlesBelieving in oneselfConscious eatingLooking Into the FutureTo have the greatest impact, we need to teach our youth the importance of personal engagement, competition, collaboration and hard work.The Nightmare GiftThe acquisition of Jeff’s company recently.Interview LinksAsanaEvernoteFollowUp.ccYet Another Mail MergeThe ResourceThe Power of Habit, Charles Duhigg

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