Glam & Grow - Beauty Business Podcast

After recognizing that the beauty industry was creating unattainable standards for women, Wende Zomnir founded Urban Decay with a mission to knock down the door of the cosmetic world. And she did just that. Now, she's expanded to clean and sustainable beauty with caliray. caliray blends makeup with wellness and creates innovative formulas with innocent ingredients.In today's episode, Wende leads us through the evolution of the beauty industry and how her mission to make beauty a form of self expression helped shape what it is today.Wende also discusses:The marketing evolution from Urban Decay's inception to now with calirayThe importance of partnerships and building a partnership with SephoraBuilding some of the most iconic products in the beauty spacecaliray's distinct brand voiceYou'll also hear Wende's advice for balancing family and running a brand and what's next for caliray.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

MERIT Beauty was launched in January 2021 and has already rapidly grown into a leading beauty brand that is sold in 800+ Sephora stores. Founded by Katherine Power (Founder of WhoWhatWear, Versed), MERIT has raised $20 million in Series A led by L Catterton.How did they achieve such rapid growth with a new brand? Founding SVP of Growth at MERIT, Aila Morin joins us to share exactly that.In this episode you'll learn:The entire brand launch strategyHow building community has been the catalyst for MERIT's successCurrent strategies they are using to acquire new customersInsights into the brand's Sephora partnershipYou’ll also learn the brand’s new product launch strategy and MERIT's new "Great Skin" launch coming soon.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Marrying his two passions of painting and fashion and working behind-the-scenes at over 100 fashion weeks around the globe, Sébastien Tardif had a successful career as a Celebrity Makeup Artist. Now, he's using his expertise as Co-Founder and CEO of Veil Cosmetics, a beauty brand that focuses on weightless, breathable formulations that softly veil imperfections.In today's episode, Sébastien gives insight into the behind-the-scenes of New York Fashion Week and how his experience as a celebrity makeup artist led him to launch his own beauty brand.Sébastien also discusses:Runway tips and tricks from a professional makeup artistHis process for selecting products for launchOvercoming social media challenges with email marketingCommunicating the Veil Cosmetics's story to the brand's communityThe brand's approach to partnering with retailersYou'll also hear Sébastien's advice to his younger self and what's next for Veil Cosmetics.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While searching for skincare solutions for her own melanin-rich skin, Noelly Michoux started to question why the beauty industry takes a one-size-fits-all approach when skin is so diverse. She quickly realized that she was searching for a solution that did not exist, thus, leading her to launch 4.5.6 Skin and creating the world’s first skincare lab fully dedicated to studying the needs of darker skin.In today's episode, Noelly introduces listeners to the Fitzpatrick skin phototypes and how her brand finds skincare solutions for Skin Phototypes 4, 5, and 6.Noelly also gives insight into:The research and development that went into starting the brandApproaching the French Cosmetic Valley for supportEvolving and scaling the brandThe marketing strategy for sharing the brand's storyYou'll also hear Noelly's most rewarding moment since launching 4.5.6 Skin and how she continues to overcome imposter syndrome and pursue her passion.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming the 5th generation to take on the family's hotel, Susanne Kaufmann decided to launch a skincare line to be used in the hotel's spa. Serving as her inspiration for her namesake brand, the Austrian Alps provide key ingredients for Susanne Kaufmann skincare products.In today's episode, Susanne discusses the importance of trustworthy partnerships and product efficacy.Susanne also gives insight into:The process of starting and scaling the brandThe brand's evolving sustainable packagingHow the pandemic affected the brandThe brand's most successful marketing channelYou'll also hear Susanne's advice to her younger self and what's next for the Susanne Kaufmann brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After personally struggling with problematic skin for years, Camille Chulick decided to take matters into her own hands. She and her husband unexpectedly founded Averr Aglow, an all-natural results-driven skincare brand. Their focus is creating solutions for common skincare problems.In today's episode, Camille gives insight into Averr Aglow's development process and key experiences while building the brand.Camille also discusses:The importance of understanding the manufacturing processWhat led to the brand's exponential growth in the beginning yearsThe brand's strategic plan to expand to retailers in the futureAverr Aglow's most effective marketing channelYou'll also hear the philosophy behind the Averr Aglow name and what's next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Prompted by her own experience with shopping for an engagement ring, Nicole Wegman unexpectedly decided to start her own jewelry brand. As Founder and CEO of Ring Concierge, Nicole seeks to continually disrupt an industry that has been historically dominated by men.In today's episode, Nicole Wegman gives insight into how the brand's omni-channel presence has allowed them to double its growth year after year.Nicole also discusses:The hiring strategy that has led to such fast growthThe power of social media in continuing to build the brandCurrent strategies they are using to keep fine jewelry accessible while combating inflationRetail expansion and how Ring Concierge relies on organic growthAnd so much more!This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After starting her career as a marketer on The Oprah Winfrey Show and later working under famed Los Angeles based floral designer Eric Buterbaugh, Itika Oldwine-Grimble decided to launch her own floral business, Oldvine Florals. The brand is committed to designing blooming creations with a modern twist for the flowery landscape of L.A.In today's episode, Itika Oldwine-Grimble gives insight into her background and how her digital marketing career led her on her journey to launching a floral brand, and later, Oldvine Fragrance.Itika also shares:Insight into the brand's process for managing and sourcing flowersHer decision to pivot the brand's business model through the pandemicThe brand's most effective marketing channelThe challenges of creating a fragrance brand during the pandemicYou'll also hear Itika's advice to her younger self and what's next for Oldvine Florals and Oldvine Fragrance.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With a background in strategic marketing, Andrew Bilski teamed up with Skin MD Dr. Sharad Paul to create Skin by Dr. Sharad. Together, this unique duo created the world's first medically-proven, fast acting, vegan anti-wrinkle, skin elixir. The brand focuses on providing mainstream consumers with preventative health and wellness using products that are clinically backed.In today's episode, Andrew Bilski gives insight into his career from working with L Catterton to help failing businesses turn into profitable brands to applying the same principles and methods to start his own brand with Dr. Sharad.Andrew also shares:How he and Dr. Sharad met and eventually started a brand togetherDifferent marketing strategies used in the US vs New ZealandInsight into the development process of the brand's no-tox proprietary compoundHow he adopted his data driven approach to growth and marketingYou'll also hear about what's next for Skin by Dr. Sharad.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After spending over 20-years as a celebrity esthetician, Angela Caglia became fed up with the subpar products on the market. Thus, inspiring the creation of her namesake brand, Angela Caglia. The brand focuses on providing products with clean ingredients, clinical expertise, and transformative results.In today's episode, Angela gives insight into her career and brand inspired by European skincare principles and explains Barbra Streisand's influence behind the brand.Angela also shares:Her thoughts on starting a brand in your 40sHow she allocates her time for running a brand while continuing to provide esthetician servicesThe brand's most successful marketing initiativesThe brand's approach to balancing DTC and retail partnershipsYou'll also hear about what's next for Angela and the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co