IT Visionaries

The speed of search has altered our expectations when it comes to conducting research. We can search peer reviews for just about anything, but not enterprise software, not distributed working models, and definitely can’t easily research and search peer reviews on custom implementations, how to best work with a CEO, impacts of work from home initiatives, and other CIO and CTO interests.Meet Pulse Q&A is looking to change that. Pulse QA is the research platform designed and dedicated to helping CIOs and technology leaders make smarter decisions through the power of crowdsourced data, and it starts with building a massive powerful community of the top CIOs and CTOs in the industry.“The best way to describe Pulse is what Google is to search, Pulse is to research. People have gotten really used to being able to do a search and come up with fast, accurate, and free result. Informed decisions and research on the other hand is extremely hard where you have to set up an account, become a master in how to do surveys, figure out how to contact the right people, especially on the B2B side this is even more challenging.” Mayank Meht, Founder and CEO of Pulse Q&A, wants to close the gap between search and the latency of crowdsourced data. The goal: Get back real results, in real-time to help leadership executives make better and more informed decisions. On this episode of IT Visionaries, Mayank discusses the platform and all of its benefits, and he gives some insight into some of the top conversations CIOs are having today.Main TakeawaysDo You Have Two Forms of ID? By sourcing and authenticating real CIOs, members of the C-Suite are able to confidently ask their peers questions, while gaining insights and information about struggles and solutions that other members have experienced. And this is all data that is not available or difficult to source on other platforms such as Twitter and LinkedIn. Data and Real-time Responses: By limiting the people allowed in these communities to CIOs, Pulse Q&A has the ability to collect valuable insights while turning around real-time responses in order to give the question asker, actionable insights at the speed of search.The Three Big Issues: There are three main challenges that CIOs are facing today. The first is how businesses will effectively return to normal after the pandemic subsides. The second is digital transformations and how businesses can get actionable ROI from their technology stacks. And lastly, how to source through the endless amount of vendors in the space today.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ll rarely hear anyone say that you’re over-communicating. But what you will hear is that with the influx of communication platforms, especially when it comes to messaging and email services, there are more ways to communicate than ever before, and that causes some trickle-down effects. With so much data and messages coming and going through a system, and emails clogging out your in an outbox, finding a way to sift through each of those messages, decipher it, and identify what is meaningful is becoming increasingly more difficult.“Email has over 3 billion active users today and is rapidly growing, It will be over five and a half billion by 2025. That intuitively makes sense. Everyone with a smartphone has an email address, everyone with internet access at all, has an email address. And it's this repository of not only all your personal activity, but it's absolutely the database of how you run your business and do a lot of interaction from there across your calendar, across your address book, across your email, it handles a lot of information going in and out of it as a natural jumping-off point.” Gleb Polyakov is the CEO and co-founder of Nylas, where he leads strategy, operations and product innovation for the company’s communication API platform. On this episode of IT Visionaries, Gleb details how he led Nylas through a pivot moment three years ago when the product shifted from a consumer-facing software to a backend API. Plus, Gleb details how your first idea is never your best one.Main TakeawaysIf It’s Not Right, Fix It: Even if you have a company that is showing signs of growth and the metrics are positive but the peripheral numbers are not saying what you think they should be saying, don’t be scared to pivot and head in a different direction. The first idea for any company is not always going to be the most successful one. Keep iterating and keep building to find out what works best for your company.An Unstructured Mess: Finding a way to sort through data when it comes to communication platforms remains one of the most challenging and reliable obstacles for developers. The reason? Understanding how to decipher emails and text messages, and understanding various forms of language is difficult to pick apart.A Tipping Point: The communication sector remains at a tipping point. As more and more software services provide chat and messaging services, finding a way to properly decipher and break down the data in those messages is growing in importance with few providers that can properly and reliably source that data.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform   -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With much of the workforce in 2020 operating from the friendly confines of their own homes, nothing became more clear than this: tech skills are no longer a luxury, but a necessity. Leveling-up those skills, though, is a team effort, and it’s incumbent on employers to make sure they are providing their employees with the proper opportunities to expand their knowledge, and, in effect, their career potential. Joe Atkinson is the Vice Chair and Chief Products and Technology Officer at PwC, one of the largest professional services firms in the country, and a company that is setting a precedent when it comes to upskilling its workforce.“Everybody should have an opportunity to grow their skills. It doesn't matter where you are in the organization If you have a desire and an inclination, then we believe that employers have a degree of obligation, almost like an employee benefit. It's the new 401k to make those assets of learning technical skills available.”On this episode of IT Visionaries, Joe details why PwC places such an emphasis on upskilling, the importance of growth throughout an employee’s career journey, and how the employee experience is shifting how PwC conducts its business.Main TakeawaysLeveled Up: In order for your business to continue to evolve, so must your employees and their skills. Corporations need to start putting an emphasis on upskilling their employees, and that includes everyone from entry-level warehouse employees to those in upper management. If you don’t invest in your employees throughout their career life cycle, your business practices can stall and your workforce won’t be as agile.Bob the Builder: While it’s important to work with third-party vendors to fill your product needs, it is equally as important to continue to innovate and build your own products. By building your own products, you have an opportunity to fill in the gaps within the marketplace while providing your clients with products that are unique to them and fits their needs.Death of Billable Hours: The billable-hours approach is no longer a viable way of conducting business. By placing an emphasis on activity, the consequence is that you tend to overwork your employees, which eventually leads to diminishing returns and employee burnout.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform   -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The image of a hooded individual illuminated by the glare of a computer screen hacking into a company’s network is the classic picture of what a cyber attack looks like. The reality, though, is these attackers are almost never a one-man band, but rather a sophisticated team armed with the same technology companies often deploy against them. But what makes these threats from these attackers so devious is not the technology they use, but rather that they never use the same approach twice.“Cyber is big business and unfortunately it's causing a tremendous amount of business disruption. They continue to increase in sophistication and they have new and novel approaches. There are constantly unknown threats and new threat actors and that's part of the reason it gets very challenging. In some ways, a lot of the focus is people love to hear about all these cool techniques they use, but it's the fact that they're constantly evolving and changing the techniques that make it so difficult for security teams and for what I think of as static security tools to stay current against this range of threats.”Nicole Eagan is the Chief A.I. Officer at Darktrace, a leader in autonomous cybersecurity A.I. On this episode of IT Visionaries, Nicole dives into why A.I. is a good tool, but not one powerful enough to prevalent today’s cybercriminals. Plus, she explains how security systems must constantly be learning, the impact IoT devices have had on security threats,  and why algorithms are at a war with one another.Main TakeawaysUpdate Available: Companies are utilizing A.I. to predict and prevent attacks, but there is one major issue: the data sets they are using to prevent attackers from entering their networks are often filled with old datasets. By using old data, your artificial intelligence cannot understand how to protect you from new attacks.The War of Algorithms: Future cyber attacks are no longer going to simply come from hackers infiltrating a network. Instead, these attackers are becoming more sophisticated and will use machine learning techniques to understand the type of behaviors the user is using in order to build a sophisticated attack. The only way to combat these types of attacks, is to use real-time self-learning A.I. systems that can detect abnormalities within a system.Stop Acting in Silos: Security prevention needs to stop operating in silos when it comes to preventing attacks. Cyber criminals are no long attacking users through email or through loca networks, so security teams need to stop focusing on a niche area. Instead, develop an all encompassing self-learning platform that is constantly monitoring all aspects of your business and your employees.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform   -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mark Thiele has spent his entire life in and around IT infrastructure, even building his own fair share of data centers. But if there is one thing about the entire process that he finds vexing, it’s the wasted time between when companies start negotiating contracts for data centers to when it actually launches.. So after a 27-year career working with other companies, he set out on his own and started Edgevana with a simple goal: to help companies get to the edge faster.“Getting to the edge may seem hard for some, but it's not for lack of capability,” he said. The problem for most is not that stuff isn't available, but how do I find it? And how do I make quick determinations about what combination of services or capabilities or partners do I need in order to solve the problem or create the opportunity that I'm pursuing for my business?”Mark joined IT Visionaries to discuss why streamlining the buying and implementation process is the key to moving quickly to the edge. Plus, Mark touches on why edge computing continues to be on the rise and what IT leaders should be looking for in edge technology.Main TakeawaysWhat To Solve For: At the end of the day, the main goal of edge computing is to solve two things: t latency, and how data is going to be used.Hit the Easy Button: The negotiation process and implementation of new data centers in the past has been a grueling and time-consuming process. Edgevana is simplifying that process by allowing companies to quickly negotiate contracts and string together equipment at various locations in partnership with other Edgevana users. By doing this, Edgevanaa is giving more users access to the market at a quicker pace.Data Centers Still Exist?: Even with cloud infrastructure, data centers will continue to thrive well into the future because they serve two main purposes: first, companies continue to use them as a more reliable source for some of their aging technologies. Second, even if most companies were to convert their old technology stacks over to the cloud, most of those technologies would still be running from the physical data centers, so enterprises would then be paying to store this data in two different spaces.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The imagery has been etched in our minds for decades. Thieves and vandals riding into town on the back of their horses with one mission in mind: robbing a bank to steal your cash. This is the bad actor archetype, and it has stayed much the same for years. But the problem is, Hollywood’s depiction of those events are no longer accurate in today’s digital world. Nobody is physically robbing banks anymore, because they don’t have to. “If you're a bad guy, you rob a bank and you're going to get caught immediately. And that person is definitely getting caught. But if you look at what cyber attackers are doing now, they're looking for ways to digitally impersonate someone or get to your employees. From there, they can get to your network, or your data. So then they can hold you hostage without really physically harming you, and you could lose tons of money.”  Fleming Shi, the CTO of Barracuda Networks, a security software platform that is designed to prevent those robbers from accessing your accounts or your business. On this episode of IT Visionaries, Fleming discusses the evolution of cyber attacks and how botnets are infiltrating your system much like a virus finds its way into your body, and why fighting off those attacks is the biggest challenge facing cybersecurity teams today.Main TakeawaysBuilt with a Security Mindset: As cybersecurity threats become more advanced and personalized, the onus to protect the user should no longer fall solely on security teams. Instead, application developers must start building their cloud applications with security in mind. If they don’t, the bad actors will continue to find vulnerabilities within systems based on the way they are built. Not All Bots Are Good Bots: Bad bot personas are bots that are identified as malicious based on their pattern of behavior. These bots often disguise themselves as user-agent bots, which search sites in order to rank them, then infiltrate your network and mine for your data. How to Spot A Thief: One of the most effective ways to spot  “bad bots” is to follow their behavior patterns. Typical bot activity peaks during the early morning and late at night, which may indicate if that bot is a safe bot or a cybercriminal.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every day, millions of truckers grab their keys, hop in their semis, start their engines, and head out on the open road to pick-up and deliver billions of products to millions of stores across the U.S. The trucking industry is an integral piece of what fuels America’s economy. And businesses around the country rely on these trucks to pick-up and receive orders on time, especially as the need for on-demand products and delivery has risen in conjunction with the rise of online shopping and mobile technology. So why then has the shipping industry been so slow to change and adopt new technologies? Grant Goodale, is a former Amazon employee and now the CTO of Convoy. When he learned that 40% of trucks you see on the road are often carrying empty loads because of a poor booking process, he and his partners asked themselves a simple question: how do they disrupt the trucking industry with software that optimizes the user experience and eliminates this inefficiency?“We built what was probably the smartest pricing engine in the industry to help us understand all of those variables, all of those inputs as to what a trucking job should cost so that we can get the best pricing from shippers for a given job, and then help carriers get the right price for the work that they're doing.” On this episode of IT Visionaries, Grant discusses how Convoy has optimized the booking experience for shippers and drivers with its software, and how that new process has helped not just the bottom line, but the environment as a whole. Plus, Grant explains why the trucking industry has been slow to adopt new technologies, and some tips for early-stage start-ups on how to extend your runway.Main TakeawaysLost in Time: Most trucking companies employ less than six trucks, which means these small businesses often don’t have staffing for sales, marketing, or a website. Because of the structure of these businesses, most drivers were booking and negotiating jobs on Load Boards, which meant companies had to physically post jobs, drivers had to call to negotiate rates and book gigs themselves, all assuming the physical postings were up-to-date. It is a system in clear need for optimization.Better for the Environment: 40% of the trucks you see on the road are empty trucks shuttling between jobs. Because a majority of drivers don’t book their next job until one delivery is completed, their routes are not optimized, which means more time on the road and more time between jobs. If drivers can cut back just 1% from that 40%, they can eliminate nearly 380 million gallons of diesel gas used each year.Don’t Bite Off More Than You Can Chew: As a start-up, every new job you take on chips away at your supply. Make sure you are as cautious about your supply fragmentation as much as possible to make sure you aren’t overextending yourself or your business’s capabilities.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s true what they say, “finding a job is a full-time job.” After all, as the hiring process becomes more global and recruiters are constantly inundated with an influx of applications, on the other end of that equation are the candidates submitting those applications, who grow weary as the days go by with no response.As with most things, processes change over time, but, with some technical exceptions, the hiring process has mostly remained the same. Until now. Vivek Ravisankar felt called to address the pain points of hiring after speaking with a recruiter. a“I remember walking up to a recruiter one day and asking, ‘Hey, can you tell me how this whole recruiting process works?’ He pulled out his Macbook and he had two folders: pass and fail. He would look at a resume for 10-15 seconds and determine which folder [the resume] was actually going to go into. I was thinking, ‘Man, you have way too much power in your hands.’ But I can also understand and empathize with them because if you're Amazon, you don’t have a better way to do it either. So that was a trigger point. This needs to be fixed.”The fix came in the form of HackerRank, a platform that helps developers put skills over pedigree. On this episode of IT Visionaries, Vivek explains what that means, and how it helps developers stand out from the crowd. Plus he explains  the dangers of utilizing A.I. throughout the hiring process and why distributed workforces are great for company diversity.Main TakeawaysSupply and Demand: As companies continue to trend towards software companies, developers currently remain one of the most sought after candidates. However, that trend is drastically changing as the number of companies that employ developers rise.A.I. Is Not A Magic Pill: When it comes to the hiring process, A.I. should be used as a way to streamline your workflow, but not as an indicator of if a person is fit for a particular job or an identifier of their hard skills. Instead, use the technology to identify if candidates have similar skills to past hires and then sort them into individual piles to accelerate the process.Whatcha Going to Do With all That...Data: Data is what fuels HackerRank’s platform insights. In order to build a comprehensive candidate profile, the company conducts hundreds of thousands of challenges and assessments a day. The data that is then gathered, sorted and distributed to help construct a candidate profile, but is also used as a learning tool for each applicant to better understand where they rank amongst their peers.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Netskope CEO and founder Sanjay Beri left his role with well-known Juniper Networks, he knew the internet and the way that we protected ourselves virtually was changing. The issue is that while Sanjay knew companies needed to leave their old security tactics behind, convincing members of the C-Suite that they needed to invest in new security measures is a very difficult task. So he showed them why.“Without them telling us anything, we basically uncovered all their shadow IT, all their data that was being filtered not by malicious people, but by their own employees who just didn't know better,” he said. “It's so apparent that people don't know where their data is and by showing them where their data is they realize how exposed they really are.”Sanjay is working to make security more proactive, less reactive, and more educational via his new venture with Netskope. On this episode of IT Visionaries, Sanjay discusses how companies can uplevel their security techniques, why SaaS applications are leaving your data unprotected and exposed in areas you might not realize, and why it’s time security companies start educating their peers on best practices.Main TakeawaysLost in Translation: Every 10 to 15 years, the language of the internet changes. As that happens, your SaaS application must change with it. Software that is 15 years old, is unable to understand the new intricacies of the internet, which leaves companies and users vulnerable to various threats.Living on the Edge: Your security needs to live where your employees reside — which recently is at the edge — so that no matter where employees work, your system is there to protect them. With so many employees working remotely in 2021, most of a company’s data and documents are living in the cloud, even if your company is not cloud-native, so necessary security needs to be put in place to protect it.Here to Educate and Protect: Security teams have a responsibility to not only protect their end-users, but they also must be educating the end-users on why and how they are putting themselves at risk. The purpose of this educational philosophy is so that users can understand the risks once they have been briefed, and you can then take action to minimize risk.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever wondered about how your favorite newsletter ended up in your inbox? Who sent it? Why was that email scheduled for that particular time? What is being tracked when you click that open button? Most likely, those questions haven’t crossed your mind, but that doesn’t change the fact that the digital trail a simple email creates can have a lasting impact on your online persona. Welcome to the world of email marketing, specifically the Mailchimp universe, which includes an all-in one marketing platform that delivers more emails daily than the average consumer can fathom.“We didn't send two billion emails on Black Friday, we delivered two billion emails. What's really interesting for Mailchimp as a platform is that delivery is hard and it's a big part of it but that's really where the story begins. At least when it comes to the email side of things, because delivering it starts it, and then they open it, which gets tracked. They click it. And then when they click it, and they go out to do a thing, they now land on a Mailchimp property. All of those activities the user is taking is going to drive their marketing properly.”Eric Muntz is the CTO of Mailchimp, and on this episode of IT Visionaries, he dives into the ins-and-outs of how the email delivery giant has expanded its offerings in an effort to democratize marketing tools. Eric also touches on why email delivery is just the beginning of any marketing journey and how Mailchimp effectively scaled from a few thousand users to millions of users.TakeawaysJust the Beginning: Email delivery is just the beginning when it comes to the world of email marketing. When you open up an email, that email collects various forms of data and multiple user touchpoints. From the link a user clicks on to determine if the email is secure, to the potential landing page where a person winds up, it all creates multiple responses within the Mailchimp platform, which will then trigger follow-up emails, promo codes, etc. Thundering Herd: Thundering Herd in technology circles refers to the amount of stress that is placed on servers that have traditionally been passive but are now being asked to carry high-traffic loads in a short amount of time. Think of ecommerce sites that get bombarded the second a highly anticipated product goes up for order. In order to avoid crashes and stresses on your infrastructure, you have to constantly be backing up and batching your servers. Started From the Bottom Now We Here: When you’re rising through the ranks of your organization, one of the most important skills to learn is how you go from working on a product to understanding how you can give your team the tools to effectively do their jobs. Likewise, when hiring a staff, it’s important to really focus on the applicants that are just as excited about the project and product as you were when you joined the company.---IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.