The Widest Net

“When we understand our fundamental beliefs and truths, it bakes in differentiation, because no two businesses have the same purpose or mission.” - Karley Cunningham In this episode of The Widest Net, Pam sits down with Karley Cunningham, the first person mentioned in the book, The Widest Net as well as longtime “framily” member and client. Karley is a big thinker, dedicated community builder as well as the Founder, Creative Strategist & Growth Accelerator at Big Bold Brand.    The core of Karley’s work is centered around one powerful strategy that business owners can implement to proactively prevent and resolve core business challenges that can get in the way of their growth and success. This is called the Surefire Strategy. Karley has a lot in store for us this episode and we are excited to go on this journey with her and Pam.   Here’s what you can expect from this episode:    Understand the overview of the Surefire Strategy process for your business Identify the core focus areas when it comes to developing your brand Know the importance of building a brand identity for your business Learn how implementing Tiny Marketing Actions leads to sustainable growth Learn how a powerful method like the Surefire Strategy is built over the years, developed in partnership with clients and partners     Resources mentioned in this episode:    Karley Cunningham - LinkedIn  Big Bold Brand Website The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help us reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“It doesn't matter what you do, and what you have in place - if you are not building deep, right relationships with your partners and colleagues you’re actually losing at this game.” - Desiree Adaway   In this episode of The Widest Net Podcast, Pam and guest Desiree Adaway engage in a deep and impactful conversation about Diversity, Equity and Inclusion in business. We couldn’t imagine anyone better to lead this discussion than Desiree Adaway, the founder and principal of The Adaway Group, one of the nation’s leading DEI consultants and facilitators with over 25 years of experience. Desiree and her team have created, led and managed multicultural teams in over 40 countries through major organizational change and training programs.     Like Desiree, Pam agrees that the critical piece to building a thriving business and community is understanding the building blocks of equity, justice and inclusion. Desiree has a way of communicating these building blocks so that each one of us can understand and walk them out in our own lives and business.    “Work is loving each other and being in community with each other. Do you want to be right or do you want to be in right relationship, because sometimes you don't get to have both.” - Desiree Adaway   Here’s what you can expect from this episode:    Learn some of the core influences that have taught Desiree about racial equity Understand how to develop communication to better build alliances and coalitions through deep relationship Visualize what the future looks like when we are live out our policies and values around equity and inclusion Understand the different outcomes of leveraging skepticism over cynicism A clear definition of diversity, equity, inclusion and intersectionality  Why apologizing is a core leadership skill that delivers impact Resources mentioned in this episode:  The Adaway Group Desiree’s Facebook Desiree’s Instagram The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“To build strong sustainable companies, we as business owners need foundational practices to ensure that we are always seeding new opportunities and presenting offers to the market that people want.” - Pamela Slim    Today’s episode marks the launch of Pamela Slim’s newest podcast - The Widest Net. Pamela Slim is an award winning author, business coach and the co-founder of Main Street Learning Lab in Mesa, Arizona with her husband, Darryl where they host scores of diverse community leaders and small businesses.   In her newest book and namesake of the podcast, The Widest Net, Pam discusses how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. This podcast will serve as a guide to implementing this method in your own business or organization and contain conversations with experts and practitioners who will deepen and illuminate lessons that help you take action. Pam believes you have the power to shape the world through your work. We hope you join us for each new episode as we build thriving ecosystems together.   Here’s what you can expect from this episode:  Understand the why and mission behind Pam launching The Widest Net podcast Preview exactly what Season 1 of the The Widest Net will look like Identify the business foundations we will be building together throughout Season 1 We hope you unlock untapped markets and discover new customers right in front of you on each episode!. Resources mentioned in this episode:  La’Vista Jones, 31 Marketplace The Saltmine Studio Oasis Jules Taggart, Wayward Kind Andia Winslow Voiceover The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help us reach more entrepreneurs and small business owners just like you.    Connect with Pam directly on LinkedIn