The Opportunity Podcast

It's no secret that Amazon's marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon's advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses. In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool. We also dive into the secrets behind Mina's entrepreneurial success, including how he grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team. According to Mina, "The number one hack I've figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good." If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don't want to miss out on! Want a free PPC audit from Trivium? Follow the link below to learn more. Topics Discussed in This Episode: Mina discusses his background and how he became involved with Amazon (02:55) The benefits of attending business conferences (11:14) An explanation of Amazon DSP and how it differs from PPC (19:05) The criteria sellers need to meet in order to use Amazon DSP (24:35) How long do you need to run DSP ad campaigns before they become profitable? (30:26) How to segment your DSP marketing funnel (33:40) The success stories Mina has witnessed DSP have on Amazon brands (38:40) Why Mina grew his team from 3 people to 30 in one year (41:44) The key to hiring the right person for the job (46:04) The lessons Mina wishes he know when first starting out on Amazon (55:14) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Trivium Group Free PPC audit from Trivium CXL Digital Marketing Courses Zoom Slack Notion Salesforce Helium 10 Data Dive Sit back, grab a coffee, and learn how to grow your Amazon business using DSP campaigns.

International expansion is a great way to scale your Amazon business, but many sellers don't speak the local language of the market they are trying to infiltrate. To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them. Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keyword research to suit various foreign markets. Jana believes that human-based translations help sellers to better navigate the nuances of foreign languages in a way that software cannot. In this episode, we discuss the language differences that often trip sellers up, the pros and cons of using AI to generate your sales copy, and the international rules and regulations sellers should be aware of. We also discuss the risks and rewards of international expansion, which countries to expand into first, and the steps sellers should take to ensure a smooth transition into foreign marketplaces. According to Jana, "If you want to enter an international Amazon marketplace, the number one thing you should do is market research. That is crucial. After that, you should focus on creating keyword-driven content. The Amazon content rules are less strict in Europe than in the US, so you can use that to your advantage." Lastly, Jana shares some insights into Amazon's expansion plans, including the new countries they will be launching marketplaces in, and the opportunities this creates for Amazon sellers around the world. If you have set your sights on global expansion, then listen in to this conversation to find out how to conquer foreign Amazon marketplaces. Topics Discussed in This Episode: The services that YLT Translations offers Amazon sellers (03:22) Jana walks us through her background and entrepreneurial journey so far (05:34) How AI competes with human-based translations (11:13) The opportunities Amazon sellers can tap into by expanding internationally (16:55) Nuances other than languages differences that sellers should be aware of (28:39) International rules and regulations that often trip sellers up (34:14) New Amazon marketplaces that will be opening in the coming year (39:14) The foundation's sellers should have in place before they expand internationally (40:34) Risks sellers should be aware of when moving into foreign FBA marketplaces (44:43) The European countries you should expand into first (48:21) Mentions: Empire Flippers Podcast Empire Flippers Marketplace YLT Translations Helium 10 Data Dive Tools Sit back, grab a coffee, and learn how to adjust your Amazon listings to suit international marketplaces.

It's been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs. But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs. In this episode, Greg explains how online business owners can build a moat around their businesses to help them ride out the storm and outlast the competition. He discusses how AI will impact marketing and content creation moving forward, and the best way to shield your business from pesky algorithm updates. According to Greg, "The number one thing you can do to protect your business from Google algorithm updates is to build an audience you retain. So, whether you're growing an affiliate site or an eCommerce store - build an email list. That is your biggest asset that the algorithms can't do anything about." Greg also shares his expert marketing knowledge, revealing the latest clever marketing trick that caught his attention, the bad marketing advice you should avoid, and some quick wins that will take your marketing efforts from good to great. If you're looking for the inside scoop on the current state of the online business industry, then this is the episode for you. We close out the show with an exciting announcement about the future of the podcast, so be sure to listen to the end of the episode! Topics Discussed in This Episode: The events that impacted the online business industry in 2022 (04:24) The opportunities to be found in the doom and gloom (08:17) What the online business landscape looks like for sellers (10:37) How to protect your business from Google algorithm updates (17:56) How AI will impact content creation (22:28) The most recent clever marketing strategy that caught Greg's attention (27:20) The challenges online entrepreneurs are facing at the moment (30:20) The quick marketing wins business owners can use to move the needle (33:54) Bad marketing advice you should avoid (38:23) An exciting change to The Opportunity podcast (48:28) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Descript SparkToro Affiliate World Conferences Sit back, grab a coffee, and learn about the latest industry opportunities you can take advantage of!

On the surface, discounts may seem like a great way to boost sales, but over time they erode your profits and can have a negative effect on consumers' perception of your brand. So, if not discounts, what tool can you use to entice consumers to increase their average spend? Andrew Forman believes donations are the ideal incentive. Andrew is the founder and CEO of Givz, a tool that gives eCommerce sellers instant access to hundreds of different charitable donation incentives without the endless red tape and paperwork. In this episode, Andrew explains how replacing discounts with donations increases conversion rates and boosts average order value. It also enhances customer loyalty by helping brands to be more authentic and socially conscious. According to Andrew, "Discounts hurt growth and come straight off your bottom line. More importantly, you run the risk of becoming known as a "discount brand" or becoming reliant on discounts to drive sales. Alternatively, donation incentives help to increase your average order value and drive social impact in a genuine and authentic way." Andrew shares insights into the challenges brands previously faced when partnering with charitable organizations and how this inspired him to create Givz. We also discuss how the growing demand for social impact will affect the future of eCommerce, and the various tools and techniques brands can use to meet this demand. If you want to learn how to bounce back from your discount dependency, then this is a conversation you can afford to miss out on! Topics Discussed in This Episode: Andrew walks us through his entrepreneurial journey so far (02:36) What inspired Andrew to create Givz (06:23) Andrew explains the service that Givz provides (08:17) How Givz helps businesses increase engagement, ROI, and more (16:57) The "discount drug" and why brands should move away from discounts (21:39) Various ways eCommerce brands can be more socially conscious (23:50) How the growing demand for social impact will affect the future of eCommerce (25:45) The advice Andrew wished he had when starting out as an entrepreneur (27:46) How creating Givz has changed Andrew's life (33:25) Real-world examples of how Givz has benefited businesses (38:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Givz Inveterate Sit back, grab a coffee, and learn how to attract new sales and increase your bottom line through the use of donation incentives!

Online businesses are a great investment, but many people haven't been able to cash in on this opportunity because they lack the time or skills needed to effectively manage an online business. The creation of Empire Flippers Capital provided a solution to this problem, allowing investors to buy fractional shares of online businesses and gain access to this unique asset class without any of the work associated with running a business. Now, EF Capital is offering you a one-time opportunity to own a piece of EFC itself and benefit from the company's first-mover advantage. In this episode, Mike Vranjkovic, the Managing Partner of Empire Flippers Capital, joins us to discuss the rise of the online business industry, what makes it such a powerful asset class, and the inspiration behind the creation of EF Capital. According to Mike, "Our goal is to make online businesses an accessible asset class for individual investors. Empire Flippers Capital gives you online business exposure without the need for a specialized skill set, you don't need to spend time running the business, and it's an easy way to build a diversified portfolio." Mike also discusses why EF Capital is splitting from Empire Flippers, how EFC plans to spend the growth capital raised, and the rewards investors can expect to receive from investing in EFC directly. After you've listened to the podcast, check out this webinar where Mike and Empire Flippers co-founder Justin Cooke dive deeper into the EF Capital story and the details of the direct raise. Topics Discussed in This Episode: How the online business industry has changed over the last few years (05:51) Empire Flippers Capital explained (08:30) The benefits of investing in online businesses over other asset classes (09:09) The barriers to entry that EF Capital seeks to remove for investors and entrepreneurs (12:39) The results achieved from EFC's first three rounds of investments (16:36) How long investors will have to wait before seeing a return on their investment (19:09) Why EF Capital is splitting from Empire Flippers (21:56) The risks and rewards of investing in Empire Flippers Capital (28:11) Details of the raise and how EFC aims to spend the growth capital raised (31:47) The type of investors that would benefit from this investment (40:04) The effect EF Capital may have on the online business industry moving forward (43:26) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Empire Flippers Capital Direct Raise Investor Interest Form Direct Raise Deal Page Direct Raise Sales Presentation Operator Interest Form EFC Investor Relations Call Link Sit back, grab a coffee, and learn how you can own a piece of EF Capital and profit from its future growth!

Big brands have large budgets that allow them to harness the power of multiple marketing channels, from digital marketing to mass media. Small businesses rarely have this same advantage, so how can they leverage their limited budgets to compete with industry giants? Ian Barnard believes the answer lies in targeting future customers. Ian is an experienced marketing strategist and the Strategy Director at Creative Business Company, a marketing agency that helps businesses accelerate growth through the power of brand marketing. In this episode, Ian explains how big brands succeed by targeting both current and future customers, ensuring they maintain consistent demand for their products. Small businesses, on the other hand, tend to focus solely on in-market consumers. Ian reveals how small businesses can restructure their budgets to mimic the marketing strategies of big brands. According to Ian, "The optimal split for your marketing budget is to spend 60% of your money on online video brand-building campaigns. These are wide-reaching campaigns with broad messages that target future customers. Spend the other 40% on digital marketing campaigns targeting existing customers who are in-market." We also discuss how to create effective storytelling in modern advertising campaigns, how to maintain authenticity on social media, and the changes Ian foresees in the marketing landscape in the coming years. If you want to level up your marketing without breaking the bank, then this is an episode you don't afford to miss out on! Topics Discussed in This Episode: Ian walks us through his marketing journey and what he's working on today (02:42) The main marketing advantage that big brands have over smaller businesses (04:20) How small businesses can chase future customers on a limited budget (07:45) Ian walks us through the 2-4-5 digital media framework (11:41) How to create great storytelling in a modern advertising campaign (15:48) Do consumers have lower attention spans or is advertising not entertaining enough? (18:38) Why focusing on organic social media is a waste of time for small businesses (22:13) How people can leverage paid ads to boost sales (25:25) Marketing elements small businesses can put in place on a small budget (30:50) How Creative Business Company helps small businesses with their marketing (33:32) The changes Ian foresees in the marketing industry over the next few years (35:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Creative Business Company Creative Business Company whitepapers Born Social whitepaper Ogilvy on Advertising, David Ogilvy (1986) JWT Planning Guide, Stephen King (1974) Scientific Advertising, Claude Hopkins (1923) Good Strategy, Bad Strategy, Richard Rumelt (2011) Sit back, grab a coffee, and learn how to build a big brand on a small marketing budget.

For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and maintain platforms and apps using no or low-code solutions. Lola provides a definition of what no-code and low-code actually refer to, and outlines the skills and experience entrepreneurs will need in order to use no-code tools. We discuss the various projects no-code can be used for and the limitations and downsides of choosing no-code over traditional coding solutions. Lola also explains why she is so passionate about economic equity, and how no-code applications help to further the pursuit of this goal. According to Lola, "What's so interesting about no-code and low-code is this "permissionlessness" that it enables. Even as a non-technical founder, you don't have to have anybody's say-so or permission. And that enables more folks to empower themselves and build solutions that are authentic to themselves." If you want to dive deeper into the world of no-code, listen carefully to this conversation as Lola shares a long list of tools, educational platforms, and communities that you can use to further your no-code journey. Topics Discussed in This Episode: Lola shares insights into how she became involved with no-code platforms (03:58) An explanation of what no-code and low-code really mean (06:42) The type of projects that no code solutions could be used for (08:06) The skills and requirements needed to build no-code platforms (12:26) How LunchPail Labs assists businesses in creating no-code solutions (14:41) The downsides and limitations of no-code (18:31) Changes within the no-code space that are exciting Lola right now (23:34) The best no-code communities for beginners (26:26) The catalyst that inspired Lola to start her own business (28:10) The unique way that Lola approaches risk (33:20) Lola explains why she is so passionate about economic equity (37:43) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Lunch Pail Labs Shoutout Atlanta interview Webflow Zapier Airtable No Code Founders 100 Days of No Code No Code Family No-Code Cheat Sheet Bubble GitHub CoPilot Makerpad On Deck No-Code Sit back, grab a coffee, and discover the many benefits of no-code and low-code solutions!

Many eCommerce sellers would argue that quality products are the key to success. This may be true, but if you don't have enough products in stock, or are overstocked with products that aren't selling, you will struggle to achieve the success you were hoping for. For these reasons, Fabricio Miranda believes that inventory and supply chain optimization should a business's top priority. Fabricio is the CEO and co-founder of Flieber, a business that helps eCommerce sellers maximize sales through demand planning and inventory optimization. In this episode, Fabricio walks us through the most important aspects of a well-optimized supply chain and explains the importance of a holistic approach to inventory management. According to Fabricio, "Many retailers make the mistake of having a disconnected structure between inventory and sales. Sales teams operate blind to the future inventory impact of their actions, while inventory plays the catch-up game to keep up with what sales is doing. Every sale decision that you make has to be connected with the inventory impact of that decision." We also discuss Fabricio's past success as an FBA seller, including how he was able to make $10 million in sales in his first few years on Amazon. Fabricio sheds light on some of the biggest mistakes sellers make when scaling their businesses, and reveals the systems sellers can put in place to help them navigate changes in the eCommerce industry. If stock-outs are holding your business back from its full potential, then take a listen to Fabricio's expert advice on how to solve your supply chain woes. Topics Discussed in This Episode: Fabricio walks us through his entrepreneurial history and what he's up to today (02:35) The secret to Fabricio's early success as an Amazon seller (06:47) The gap in the supply chain market that inspired Fabricio to create Flieber (14:11) The consequences of poor inventory optimization (16:08) The core pillars of a well-optimized inventory and supply chain system (19:02) How eCommerce sellers can leverage real-time data to prevent future problems (24:16) The importance of a holistic approach to inventory management (27:17) The biggest mistakes sellers make when scaling their businesses (29:43) The systems sellers can put in place to navigate changes in the industry (31:33) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Flieber Anvyl Flexport Convoy Deliverr Sit back, grab a coffee, and learn how to maximize your sales and profit margins through optimized inventory management.

With over 200 Google search engine ranking factors to take into consideration, it's important to focus on the SEO strategies that will actually move the needle for your business. Moon Hussain and Marie Ysais believe that on-site SEO will provide you with the best bang for your buck. Moon and Marie are the co-founders of Rule Your Rankings, an SEO agency that specializes in on-site and technical SEO to help website owners boost their rankings and reduce their reliance on backlinks. In this episode, Moon and Marie walk us through their 80/20 on-site and off-site SEO policy and reveal what they believe are the pillars of a good SEO strategy. We discuss the various reasons why a site may become 'stuck" and the techniques Moon and Marie use to get these sites moving again. The dynamic duo shares their predictions on where the SEO industry is headed and how business owners can future-proof their sites. They also shed some light on the biggest myths and misconceptions in SEO today, including false promises about instant results. According to Marie, "If you want to be successful in SEO, you need to learn how to be patient. The truth is, SEO doesn't pay off in a week. It's definitely a long-term strategy. Depending on how big your site is, it can take a few months to see results really kick in. Setting realistic timelines is key." If you're struggling to move up the rankings, or are spreading yourself thin with too many SEO techniques, then this is the episode for you. Topics Discussed in This Episode: How Moon and Marie ended working in the SEO industry (02:20) The story behind the creation of Rule Your Rankings (06:58) The philosophy behind Moon and Marie's 80/20 approach to on-site SEO (10:20) The pillars of good on-site and technical SEO (13:40) The definition of a "stuck site" and the challenges these sites face (16:10) An example of a stuck site that Moon and Marie fixed (21:09) How Moon and Marie minimize the risk of being affected by algorithm updates (27:50) What good content building looks like with on-site optimization in mind (33:11) Moon and Marie reveal the biggest myths and misconceptions in SEO today (39:10) Moon and Marie's predictions on where the SEO industry is headed (44:32) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Rule Your Rankings On-page.ai Sit back, grab a coffee, and learn how to climb the Google rankings using on-site SEO.

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales. Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years. We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, "When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don't have traffic, you don't have anything else. It's too soon to be focusing on things like email and SMS marketing if you don't have any idea how you're going to drive traffic to your site." If you're ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co ReallyGoodEmails.com Mailed.com Mailcharts.com Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.