Demand Gen Chat

In this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketing team alignment, and the underrated insights that can be gleaned from digital communities. Hana mentions Luvvie Ajayi Jones who is an ex-tech marketer turned published author. https://luvvie.org/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Follow Hana: https://www.linkedin.com/in/hanajacover/ Learn more about Chili Piper: https://www.chilipiper.com/Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing.Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/Follow Scott Stratten and Unmarketing: https://unmarketing.com/Learn more about Chili Piper:https://www.chilipiper.com/Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In this episode, we talk to Jesse Williams. He is the senior product marketing manager for Red Hat, the leading provider of enterprise open source solutions. Jesse shares his insights on using "dead" channels to help deliver massive opportunities to your organization, and other valuable demand-gen tips.

Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, but they've also done it with a 10 person marketing team and a total company headcount of fewer than 50 people. Nuts.

Today's guest has been one of the biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.

Gaetano DiNardi is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he leads the marketing team up to acquisition.Stay tuned till the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.

Tyler Bench is the director of demand gen at LucidChart, where he's worked for more than four years. During this time, he's helped the marketing team's headcount grow bigger than the entire company was when he started.He has some really unique experiences that I’m excited to share with you today.