Marketers Do Coffee

Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

We all know employee posts crush company pages on LinkedIn, getting 12× more engagement.But the real question is, how do you get your team, especially the non-marketers, to actually post?In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick.→ Full show notes and extras: marketersdocoffee.com

Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet.This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place.Start your free 7-day trial:http://go.marketersdocoffee.com/skedsocialUse code CHRISTINE20 for 20% off your first 3 months.Subscribe for show notes and extras from my conversations with marketers who think like founders.Connect with Justyna and Christine on LinkedIn.

Ines Lee, a former Head of Content for Ali Abdaal and an Oxford PhD, unpacks the art of scaling content without compromising authenticity. She candidly shares her experience in managing content operations for major creators, highlighting the struggle of maintaining a unique voice across platforms. Ines discusses the importance of trusted teams, the shift towards quality over quantity, and effective strategies tailored for various audiences. Her insights offer valuable frameworks for marketers and content creators alike.

You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads.In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells.Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

You’re posting smart things. You’re doing the work. But still, your content feels… off.In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again.From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise.☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

Want to crack organic reach on YouTube to grow your brandFinn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset.We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered.☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com

Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman, about how to turn one interview into a month’s worth of engaging video clips for social media. We break down why this matters for B2B marketers: more content, less effort, and higher engagement.☕️ See highlights from this chat (and subscribe for future ones): https://www.marketersdocoffee.com/p/get-a-month-of-video-content-from-a-single-interview

Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours

Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth.☕ Get highlights from this chat and subscribe so you don't miss future ones: https://www.marketersdocoffee.com/p/ecosystem-marketing-your-unfair-growth-advantage