Marketers Do Coffee

Ines Lee, a former Head of Content for Ali Abdaal and an Oxford PhD, unpacks the art of scaling content without compromising authenticity. She candidly shares her experience in managing content operations for major creators, highlighting the struggle of maintaining a unique voice across platforms. Ines discusses the importance of trusted teams, the shift towards quality over quantity, and effective strategies tailored for various audiences. Her insights offer valuable frameworks for marketers and content creators alike.

You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads.In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells.Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

You’re posting smart things. You’re doing the work. But still, your content feels… off.In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again.From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise.☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

Want to crack organic reach on YouTube to grow your brandFinn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset.We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered.☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com

Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman, about how to turn one interview into a month’s worth of engaging video clips for social media. We break down why this matters for B2B marketers: more content, less effort, and higher engagement.☕️ See highlights from this chat (and subscribe for future ones): https://www.marketersdocoffee.com/p/get-a-month-of-video-content-from-a-single-interview

Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours

Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth.☕ Get highlights from this chat and subscribe so you don't miss future ones: https://www.marketersdocoffee.com/p/ecosystem-marketing-your-unfair-growth-advantage

Your brand is already happening. Here’s how to shape it.In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneurs to multi-million dollar SaaS companies build brands that connect and convert. And she explains exactly how to do it—without wasting months chasing perfection. ☕ Subscribe for highlights from this and future chats: https://www.marketersdocoffee.com/p/stop-ignoring-brand-the-startup-mistake-you-can-t-afford-to-make

Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content marketing agency not through viral posts, but by cultivating authentic connections. From navigating layoffs to launching her business, Lee opens up about the systems, strategy, and mindset behind her transition from corporate to entrepreneur—and why LinkedIn is her go-to networking engine, not a vanity metric machine.☕ Subscribe here for highlights from this chat and future chats https://www.marketersdocoffee.com/p/a-smarter-content-strategy-that-fits-on-an-index-card