

Behind The Advisor
XYPN
Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you’re starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.
Episodes
Mentioned books

Mar 16, 2016 • 60min
Ep #39: Writing Books to Supercharge Your RIA Marketing
Mary Beth gives an informative overview of just what it takes to bring a book from an idea to launch. She shares how to form a team of experts to help with the process, and why it is so important to hold yourself accountable in your writing to stay on schedule. Mary Beth then dives into how long it took her to write Work Your Wealth and exactly how much she spent to get it published. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/39

Mar 9, 2016 • 43min
Ep #38: Residency Programs in Financial Planning
On this episode of #XYPNRadio, I am excited to finally bring on a very special guest that I've been working on for months, Andrea Eaton. Andrea is a financial planner and financial planning mentor with Cornerstone Wealth Advisors. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/38

Mar 2, 2016 • 1h 2min
Ep #37: The Career of Will Kaplan: From Failed Partnership to Firm Owner
This episode is full of insight into a situation that a lot of planners face. Before building his successful firm, Will was part of a firm whose partnership fell apart. He joins us to share his unique, first-hand perspective on how a partnership fallout can happen. Will goes into why he started Halcyon after his failed partnership and shares his ideas on how to buy a firm from an older planner who is getting ready to retire. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/37

Feb 24, 2016 • 48min
Ep #36: Serve NextGen Clients Inside Your Existing Firm
Matt’s experience is an awesome example of a firm within a firm concept that Kitces and I have alluded to in past episodes. If you are interested in building out a nexgen service model inside your existing firm but are unsure of where to start, then you need to listen in. This interview is full of actionable advice and one I am excited to finally bring you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/36

Feb 17, 2016 • 56min
Ep #35: The Career of Jessica Smith: Balancing Business and Motherhood
How is it possible to build a career you love, own your own RIA, and be there for your family? This interview gives insight into how one financial advisor does it -- and how you can apply her ideas, thoughts, and tips to your own life. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/35

Jan 27, 2016 • 58min
Ep #34: Creating the Perfect CRM with John Rourke and Dan Ferranti
This week on #XYPNRadio, I’m excited to bring you an interview with Wealthbox CRM’s co-founders, John Rourke and Dan Ferranti. I have known these guys for several years, and every time we talk, I learn something new about technology. Typically when you speak with tech vendors, you don’t get to talk to the lead developer, but today you will. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/34

Jan 25, 2016 • 1h 9min
Ep #33: BONUS EPISODE – Alan and Kitces Unhinged (Mailbag Style!)
This week, we are back with another mailbag issue. Kitces and I really enjoy these episodes because it really helps us to identify and address your biggest problems. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/33

Jan 20, 2016 • 1h 7min
Ep #32: Monthly Retainers in a $1.5 Billion AUM Firm
This week, J.D. Bruce joins me on #XYPNRadio. J.D. is the president of Abacus Wealth Partners, based out of Santa Monica. J.D.’s firm manages over $1.5 billion. Abacus is the firm that bought my RIA, Serenity Financial Consulting, in 2015. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/32

Jan 13, 2016 • 1h 9min
Ep #31: How To Deal With Failure In Your First Year of Business
Today, we are talking about what expectations are realistic to have in your first year of business, regarding income, and why a side hustle is vital to your success. We then dive into the four areas that we believe you need to focus your marketing efforts on in your first year. If you are in your first year of business, feeling the pressure, or you want to start a business and want to know what to expect, you need to listen to this episode. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/31

Jan 6, 2016 • 1h
Ep #30: SEO for Financial Advisors with Brent Carnduff
This week, we’re talking with Brent Carnduff, an SEO expert and the owner of Advisor Web Marketing. I initially met Brent when he worked with me on the creation of the Serenity Financial Consulting website a few years ago; he completely blew my mind. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/30