Behind The Advisor

XYPN
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Feb 7, 2024 • 57min

Ep #380: Cultivating Empathy in Finance: Catching up with Tara Tussing Unverzagt

Explore Tara Tussing Unverzagt's innovative approach to financial planning. Tara's path to success involves leveraging her expertise as a certified financial therapist and prioritizing accessibility in her services. In this conversation, Tara shares how she has evolved her firm's offerings over the years to make financial planning accessible to diverse client populations. From hourly consultations to community-building initiatives, Tara's firm ensures fairness and affordability through a sliding scale fee structure based on income and assets.  You can find show notes and more information by visiting this link:  https://www.xyplanningnetwork.com/380
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Jan 24, 2024 • 53min

Ep #379: Niche Mastery: How to authentically target your audience with Lindsey Young

Embracing your authentic self can be terrifying, but our guest today took the leap and built an amazingly successful RIA by connecting with her niche. Our guest today, Lindsey Young, CFP®, and founder of Quiet wealth, shares shares her journey, and how she found success. Lindsey navigated diverse career terrains, from strategy consulting to the Peace Corps, tech in San Francisco, venture capital, and investment banking. Her decision to transition before starting the firm, driven by authenticity moving forward, resonated with her clients. On this episode, Lindsey shares her unique sales process, targeting successful LGBTQ professionals with a focus on clients with a net worth of one to five million. The conversation delves into her marketing strategies, emphasizing the significant return on investment from Google Ads and overall SEO efforts. Lindsey's experience offers a nuanced perspective on building trust within the LGBTQ community and highlights the broader appeal of her approach, serving both LGBTQ and straight clients. Join us for a deep dive into Lindsey's flat-fee model, her compensation structure, and the challenges and opportunities she encounters as a financial planner. I You can find show notes and more information by visiting this link: https://www.xyplanningnetwork.com/379
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Jan 10, 2024 • 53min

Ep #378: Building Prosp(a)rity & Bridging the Wealth Divide

Join us this week as we explore Prosp(a)rity, a non-profit dedicated to nurturing, uplifting, and advancing Black women, and ultimately positioning them to pay it forward to their communities and next generations. Bri Franklin, Co-Founder of Prosp(a)rity, shares her journey — from post-Ivy League student debt to catalyzing change. This episode, Bri emphasizes the urgency of addressing predatory lending and student debt, spotlighting the systemic changes required. She details the programs Prosp(a)rity, champions. If you're a financial advisor seeking meaningful involvement, Bri outlines avenues for your impactful contribution. It's more than personal finance; it's about fostering resilience, community, and pursuing financial empowerment for all. You can find show notes and more information by visiting this link: https://www.xyplanningnetwork.com/378  
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Dec 27, 2023 • 55min

Ep #377: Firm In Flux: How Buyout and Reinvention Can Kick Start an RIA

Matt Miner, founder of Miner Wealth Management and an XYPN member, joins us on the show today. After starting his career in corporate finance and earning an MBA, Matt worked with John Deere until a merger-related layoff prompted a career change. His journey into financial advising began with an internship at a fee-only advisory firm, where he successfully built his own client base from scratch. In 2021, after three years at the firm, Matt negotiated a buyout to take his clients and start his own RIA. He shared the details of this buyout and how it benefited both parties. Now in his third year of business, Matt is on track to generate over $350,000 in revenue. He also discussed his approach to fees, emphasizing that the debate over fee structures is unnecessary, and how he uses fees as a tool to ensure he's working with his ideal clients. You can find show notes and more information by visiting this link: https://www.xyplanningnetwork.com/377
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Dec 13, 2023 • 55min

Ep #376 Mind Over Money: How One RIA Owner Is Crafting A New Narrative In Finance

Maggie Klokkenga, founder of Make A Money MindShift, shares her transformative journey from being a CPA to starting her own firm focused on financial coaching. She discusses her client engagement process and the positive outcomes she's witnessed. The podcast also explores the impact of having a tax background, the AFC designation in financial coaching, and the importance of flexibility for advisors. Maggie reflects on her experience attending the XYPN Live conference and offers advice for young advisors considering starting their own practice.
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Nov 29, 2023 • 49min

Ep #375: Building Eden: Exploring The Heart Of Year One In A New RIA

Many of our recent guests have discussed how things are 2,3, 4 years after starting. But what about when you’re in the thick of it? Our guest today, Nycole Freer, founder of Eden Financial is only 8 months into her solo RIA journey and tells us what it’s like! Whether you're an aspiring business owner, a new entrepreneur navigating challenges, or an established owner reflecting on your progress, Nycole's story is a great touchstone for so many of us. Be sure to tune in and join us as we see another new advisor building towards their very own best life. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/375   
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Nov 15, 2023 • 56min

Ep #374: When Your Life Partner Makes for the Best Business Partner

Join us on this episode of XYPN Radio as we introduce you to Tim and Alexis Woodward, co-founders of Blend Wealth. These financial planners decided to blend not just their lives but also their financial expertise, serving blended families and business owners. Discover how they've diversified their services, embraced their Christian faith in financial planning, and managed a thriving business while nurturing a harmonious marriage. This is an episode you won't want to miss. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/374   
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Nov 1, 2023 • 1h 2min

Ep #373: XYPN’s 2023 Benchmarking Study Highlights LIVE

Alan Moore and Michael Kitces discuss the highlights of XYPN's 2023 Benchmarking Study, including the growth rates of fee for service models, revenue expectations for new firms, the impact of interest rate volatility on advisory business models, the benefits of having a niche, and staff productivity in different types of advisory firms.
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Oct 18, 2023 • 56min

Ep #372: How To Find Success While Doing the Next Right Thing

Doing the right thing in the financial world often involves speaking up and knowing when to go your own way. This is in no way an easy thing, but has time and time again been a source of joy for advisors. Our guest today, Mike Kelly, CFA®, CFP®, and founder of Switchback Financial has pursued doing right by his clients, himself, and his family. Along the way, he has built a successful business and has exciting new ventures on the way! Mike shares his experiences, from the impact Silicon Valley Bank’s collapse had on clients in the tech industry, to the importance of sales skills and effective marketing on platforms like LinkedIn. All the while, striving to be present for his family, friends, and personal well-being. From ethics in action to what to look for in a new partnership, you won't want to miss this episode. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/372  
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Oct 4, 2023 • 55min

Ep #371: How Life's Detours Can Support Your Dream Job

Your RIA journey isn’t just an upwards climb from where you are to where you want to be. It can include things like a family, embracing other opportunities, and teaming up with a friend. In today’s episode, we reconnect with Natalie Taylor CFP®. Since we spoke to her 3 years ago, she has taken an unexpected path to a growth-filled, confident today. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/371  

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