Behind The Advisor

XYPN co-founder Michael Kitces is back on the show for another episode dedicated to answering listener questions! Today he and Alan Moore share how to communicate the value of financial planning, why it isn't always a good idea for advisors to take on every new client they can, and more. Listen in to hear advice for new advisors and seasoned advisors alike. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/143

As a tri-citizen of the UK, Australia and the US, Ashley Murphy has found a niche in the expat market. When it comes to multi citizenships, financial planning can get much more complicated. Ashley shares the dangers, difficulties and benefits that are involved with working with expat clients. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/142

The role of a supportive partner or spouse is extremely valuable to an entrepreneur and the success of their business and family. Mary Beth and Brian Storjohann join us on the show to share their inspiring journey through building a business, career changes, children and more. The pair have some really great tips on communication, optimism, work ethic and the various things that have helped them along the way. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/141

Finding a fulfilling and effective niche can take quite a bit of time and stress. If you take the time to truly figure out what fits your skills and passions, massive success is almost guaranteed. David Rae came into the financial advisor field with a theatre background and a passion for the LGBT community. He shares his unique niche and how his passions have helped his business take off in an incredible way. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/140

XYPN's very own Jen Mastrud joins us on todays episode to share the exciting career path that's built her expertise and brought her to the point of thriving as XYPN's Director of Content Marketing. Jen's history working as a public speaker for a small university, a PR Director for a Poker company and now as the person in charge of XYPN's marketing has stretched and developed her skillset as an effective marketer. In this episode, Jen shares the insights she's gained to help financial advisors take their marketing from non-existent or mediocre to a highly effective but efficient operation. You'll here her experience as Director of Marketing for XYPN, the specific marketing strategies that have been highly effective, the areas where advisors are best suited to start if they haven't done much marketing and how they can go about it. Don't miss this incredibly helpful and instructive episode. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/139

Tim Baker's career is a testament to the true power of having a niche focus for your business. After his time working in a hybrid firm, he decided to launch his own firm with a focus on working with pharmacists. He founded Script Financial in April of 2016, and his concentration on this niche has helped him add almost 50 new clients to his business in the last 18 months. In this episode, Tim shares his unique path to success that included several different career changes after leaving the military before finding financial planning. He also goes into why he is a proponent of charging based on income and net worth, clever tactics he uses to seek out potential clients, and more. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/138

From fee only planning to tax planning, Scott Haley has found an interesting and successful business model for his firm. He joins us on the show to talk about how he got started in financial planning and what it was like getting a rough start initially and then finally finding the right fit in the industry. Scott shares his career ups and downs along with great advice on how to learn from others in the industry. You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/137

Alan Moore and Michael Kitces join forces on this episode to address a topic that they have been getting a lot of questions about recently. They address the challenges that have been present when working with TAMPs and why they decided to launch XY Investment Solutions with the specific needs of XYPN members in mind. You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/136

The process of transitioning from working within a firm to transitioning into a more independent hybrid RIA model and finally to owning his own RIA has given Taylor Schulte some great insight and experience. He joins us on the show to talk about these transitions, the ups and downs and how he ended up where he is today. From the details of working under an umbrella RIA to the details of owning his own RIA, Taylor has a lot of insight to share. You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/134

Today we have two guests on the show to talk about how they made their rarely practiced firm-within-a-firm service model a success. Andy Brincefield and James Matthews, CEO of Consolidated Planning and Managing Director of Consolidated Planning's wholly owned subsidiary Blueprint, respectively, teamed up about a year ago to launch Blueprint as a new service model dedicated to NextGen clients. Given that Blueprint has its own advisors, marketing, recruiting, website, and office space, they have truly allowed the company to operate independently to reshape the planning process to the ideal fit for their target clients. In this episode, we talk about how Andy and James approached branding this service model for success from the very beginning, how they got their broker-dealer on board with the idea, and so much more. If you work for a larger firm or are looking to build an XYPN style service model but aren't interested in being an entrepreneur and owning your own firm, then this episode is for you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/133