

Behind The Advisor
XYPN
Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you’re starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.
Episodes
Mentioned books

Jan 29, 2020 • 54min
Ep #240: Creating a Tool to Facilitate Meaningful Money Conversations Among Family Members: The 30-Year Career of Hillie Katzeff
Relationships, trust, and follow-through with clients are all incredibly important in the financial advising field. XYPN member Hillel Katzeff joins us on this episode to share how he has truly taken the importance of meaningful relationships to heart and integrated it into his practice and how he works every day. Originally from South Africa, Hillel opens up about his journey to the U.S. for schooling, as well as how he eventually how he found his way into finance and discovered his passion for serving engineers and families. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/240

Jan 22, 2020 • 57min
Ep #239: Specializing in ESG and Offering a Flat-Fee: An Interview with Scott Arnold
Scott Arnold is the owner of Impact Folio, a fee-only firm in Denver, Colorado. After starting his career in this industry—working both at Schwab and an RIA—he realized he wanted to offer impact investing to clients on a broader scale, in a personalized way. Today he joins the show to discuss how the ESG investment model impacts his business and why he decided to go from a solopreneur to a partnership structure. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/239

Jan 15, 2020 • 1h 1min
Ep #238: Leighann Miko: Using Your Own Money Scripts to Build Your Ideal Firm
Leighann Miko is the owner of Equalis Financial, a fee-only firm in Los Angeles, California. Although she began her career in this industry, her money scripts that led her into this career were formed much earlier. Leighann grew up poor and was the first member of her family to graduate from high school. Because of this, she has a deep understanding of the stress that finances can have on someone at an early age. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/238

Jan 8, 2020 • 59min
Ep #237: Personalize Your Sales Process with BB Webb
BB Webb is XYPN’s sales coach, having joined the team with the unique experience of being an entrepreneur herself. Today she joins the show to discuss the challenges she faced as a business owner before becoming a part of the XYPN team and how she is helping XYPN members perfect their sales process. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/237

Jan 1, 2020 • 60min
Ep #236: Audits: The Do’s and Don’ts According to a Former Regulator: An Interview with Kingston Hollman
Kingston Hollman is one of XYPN’s compliance consultants and a former regulator with the state of Minnesota. Having been a financial advisor and firm owner himself in the past, Kingston now provides firm owners with expert advice on how to embrace a culture of compliance and what to expect when it comes to audits. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/236

Dec 25, 2019 • 1h 3min
Ep #235: Merging Firms To Better Serve Clients: The Rapid Growth Of FDS
Today we are joined by the team from Financial Design Studio (FDS), a fee-only firm in Deer Park, Illinois. Husband and wife duo Michelle and Stephen Smalenberger started FDS three years ago with the intention of eventually growing their team, while Trevore Meyer and Rob Stoll each started their firms at approximately the same time with the intention of always being their own bosses. After knowing each other for years, the four could no longer deny their synergy and finally decided to merge into one firm. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/235

Dec 18, 2019 • 60min
Ep #234: A Successful Succession Plan with David Shotwell
Today we have XYPN member David Shotwell on the show! Now the owner of Shotwell Rutter Baer, David says he feels like he is just getting started—despite beginning his career in the brokerage world over 20 years ago. He is a great example of a successful succession plan and how you never stop learning in this industry. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/234

Dec 11, 2019 • 59min
Ep #233: Alex Yeager - Embracing a Psychographic Niche and Keeping Your Planning Firm Personal
Alex Yeager started his career out of college at Vanguard, gaining valuable experience working with clients and their investments. After feeling as though he would like to work more intimately with clients in a comprehensive way, Alex moved to Texas and started working at an independent RIA. Now the owner of Everlong Financial, he specializes in the personal relationship side of the services. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/233

Dec 4, 2019 • 59min
Ep #232: Breaking Free From Broker-Dealers with Craig Joncas and Jim Bradley
Today XYPN member Craig Joncas and his partner, Jim Bradley, join the show to share their experience building Penobscot Financial Advisors. As Jim reveals how the practice originally got started and Craig discusses what it was like beginning his career interning for Jim, you'll hear about the ups and downs they faced along the way and the difficulties they've navigated over the years as they've built their business. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/232

Nov 27, 2019 • 1h 2min
Ep #231: Dualing Careers: Intentionally Designing a Lifestyle Practice for Two Career Paths
Lorri DeFoor started her career as a math teacher, and though she loved it, she became restless just a few years ago. Realizing her skills were transferable and that she had a passion for helping people with their money, Lorri decided to open up her own fee-only firm and founded Sustain Financial Inc. She joins the show today to discuss the challenges of starting a firm after only one year of experience in the business and how she navigated her way through a life-changing career change. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/231