Behind The Advisor

We're excited to have Candice Carlton, a digital marketing expert, on the show today to talk about her upcoming #XYPNLIVE(ish) Post-Con, a workshop titled: A Blueprint for Kickass Video. Candice is a pioneer of video in this industry and has begun to share her passion for it with other advisors. Today, you'll hear Candice talk about how advisors use video as a way to effectively communicate with their prospective clients, as well as their ongoing clients. She discusses how pivoting to video communication can help advisors establish deep credibility, save time, and expand their reach. Candice talks a lot about how video is all about authenticity, not the gear. If you're interested in how to incorporate video into your practice and learn it in a workshop fashion at a steeply discounted price, then you'll want to attend her Post-Con, and tune into today's episode. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/273

We're excited to have XYPN member Wendy Marsden, owner of ProsperiTea Planning, out of Greenfield MA, on the show today. Wendy is currently in what XYPN calls the "scaling phase," she has hit capacity to serve her clients on her own and is facing a whole slew of different challenges ranging from hiring to processes. Today, Wendy talks to us about how she's built two businesses, a robust tax planning firm and an RIA. She talks about the history of both businesses and how unlike other planners, she uses tax planning as a ramp down from her comprehensive planning. Wendy shares with us some of the mistakes she made and what she has mastered in her practice since starting out. If you're interested in what it's like to hit the scaling phase, this show is for you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/272

We're excited to welcome our one-thousandth XYPN member, Luis Rosa, owner of Build a Better Financial Future, a fee-only firm in Las Vegas, Nevada on the show today. Due to the state of Nevada's registration process, it took Luis 7 ½ months to launch his own firm and transition two dozen clients. Listen as Luis talks about what it's been like to make that transition while dealing with a global pandemic. Luis speaks to the underrepresentation that the financial planning industry has and he hypothesizes that as advisors continue to break out on their own and develop specific niches, this industry will continue to grow and reach more and more diverse populations. Although Luis feels he is only making a small impact, he has developed a podcast and service model to help make his firm more accessible to people without assets that need financial help. Luis also talks about what it's like to be an entrepreneur running a firm as a solo-advisor, and how already, he feels the pressure to hire despite only being 6 months in. If you're interested in what it's like to start your firm and transition clients during a global pandemic, this episode is for you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/271

We're honored to welcome Scott Gill, XYPN Senior Compliance Consultant, and Abby Morton, an XYPN member and partner of Goldman Financial Planning, a fee-only firm out of Maine, on the show today. Through XYPN's Compliance Coaching Program, Scott and Abby have been able to work together to help Abby scale her compliance program as she continues to grow as a firm owner. Join us as we talk about Abby's specific compliance needs as she's grown over the years, but most specifically, her looming SEC registration. We discuss how Scott and Abby have been able to implement a culture of compliance within her firm that has her focusing on compliance for only certain days and times each month. Along with helping Abby gain confidence and experience with her processes, Scott has helped her not fear an audit. If you're interested in how you can scale a compliance program within your growing firm, this episode is for you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/270

We're excited to have both Travis Johnson, XYPN's Director of Compliance, and Kendra Rehm-Dehn, an XYPN Compliance Specialist, on the show today. Simply put, starting your journey towards running your own RIA can be stressful, and one of the most stressful parts of it is just getting started with compliance. There's so many unknowns: how you will charge, what services you're going to offer, and there's so many to do's. Join us as Kendra and Travis walk through XYPN's Initial Registration process and remind us how the goal of the process isn't just to get someone registered at the state level, but to help them feel confident and comfortable with their compliance program. Listen as they share how to prepare for the compliance process, what to expect during it, and what to do afterwards. And finally, learn from Travis and Kendra, who have registered hundreds of firms around the country, as they ensure advisors that they have the support they need to feel prepared and confident with their compliance program. If you're interested in what it takes to have a successful initial registration process, then this show is for you. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/269

We're honored to interview Emily Purdon, XYPN's former Financial Planning and Process Coach (transitioning to Director of XY Tax Solutions), on the show today. Having just finished her first year at XYPN, Emily has been the mind behind our XYPN Financial Planning & Process. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/268

We're honored to interview the leaders of the XYPN Diversity Committee - Shehara Wooten, Miguel Gomez, Ryan Frailich, and Abel Soares - on the show today. These wonderful XYPN members have all served on our Diversity Committee over the past 12 months and are on the show today to discuss: the value of the CFP® designation; their own personal journey pursuing it; and ultimately the scholarships and opportunities the XYPN Diversity Committee offers to advisors both in and out of the Network to make the CFP® more accessible, achievable, and utilized within our industry. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/267

We're honored to have XYPN members Jan Schalkwijk and Erica Blake on the show today to talk about how they've incorporated Socially Responsible Investing (SRI/ESG) into their firms. While Erica and Jan run their own RIAs, they met each other when Jan put a call out in the XYPN Member Forums about forming a study group around this investment focus. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/266

Join us as we discuss Jocelyn Wright's experiences being the first and only Black person in many rooms over the years in her industry, and how she has viewed it as an opportunity to lean in by networking. Learn from Jocelyn's passion for her work and the importance of our current environment for making real change in our industry. Finally, listen to her message around diversifying the industry and how if we don't act now, we may lose this opportunity forever. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/265

We're thrilled to welcome back XYPN co-founder and Industry Guru, Michael Kitces, to the show today to talk through XYPN's lawsuit against the SEC. As you may be aware, in September 2019, XYPN challenged the Regulation Best Interest rule in federal court. After months of litigation, we officially received a ruling against us in late June 2020. Today, Michael shares what that ruling means and how XYPN plans to respond to it. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/264