
Curious Leadership with Dominic Monkhouse
Do you want to dive deep into the minds of those who dare?
With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders.
From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future.
About Dominic -
Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes.
He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control.
His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.
Latest episodes

Jul 30, 2024 • 44min
E308 | Shifting from 'Me' to 'We': The Key to Effective Leadership with Kyle McDowell
Summary🎙️ Get ready for a transformative episode of the Mind Your F**king Business podcast with Dominic Monkhouse! This week, Dominic sits down with leadership guru Kyle McDowell, author of the revolutionary book, 'Begin With We'. Dive deep into their dynamic discussion on overturning traditional corporate hierarchies and embracing a principle-based leadership style that champions collaboration and authenticity.🌟 From Kyle's own radical shift from conventional management to leading with principles to tackling the pervasive challenges of toxic work cultures, this conversation is packed with insights. They explore the seismic impact of shifting from a 'me' to a 'we' mindset, underscore the importance of genuine connections within the C-suite, and dissect the destructive nature of office gossip.💡 Plus, don't miss Kyle's breakdown of the 10 cardinal principles of leadership that could redefine your approach to team dynamics and personal accountability. Learn why embracing vulnerability and authenticity isn't just good practice—it's essential for creating a culture of excellence and trust.🔥 Tune in as they reveal how true leadership means leading by example, owning your mistakes, and stepping up to challenges head-on. This isn't just another leadership discussion; it's a call to fundamentally change how you lead. TakeawaysLeadership principles are essential for creating high-performing teams and organizations.Collaboration is crucial in the C-suite and throughout the organization.There is often a disconnect between leaders' perceptions and the reality of their teams' experiences.Toxic work environments can have a detrimental impact on individuals and the overall success of the organisation.Creating a culture of excellence requires a focus on both internal and external service. Transitioning from a 'me' to a 'we' mindset in leadership is challenging but essential for building genuine connections with team members.Leaders should lead by example and avoid negative conversations about team members in their absence.The 10 principles of leadership outlined in 'Begin With We' include leading by example, taking action, owning mistakes, and embracing challenges.Relatability, authenticity, and vulnerability are key in building trust within teams.Leaders should focus on outcomes rather than activity and be open to challenging and being challenged by team members.Attention to detail is crucial for delivering exceptional experiences and establishing a strong brand.Chapters(02:58) The Power of Leadership Principles(07:46) Collaboration in the C-suite(13:20) Bridging the Disconnect Between Leaders and Teams(21:33) Creating a Culture of Excellence(25:36) The Challenge of Transitioning to a 'We' Mindset(27:15) The Impact of Gossip and the Importance of Leading by Example(31:33) Creating a Culture of Vulnerability and Support(37:11) Focusing on Outcomes and Avoiding Busyness(38:40) Challenging and Being Challenged for Growth(39:37) The Power of Attention to DetailMentioned in this episode:Get Mind Your F**king Business

Jul 22, 2024 • 59min
E307 | Managers are accidental, right? with John DiJulius
Dominic Monkhouse explores the importance of intentional leadership and creating a strong company culture with John DiJulius from The DiJulius GroupA recent survey of 4,500 UK workers by the Chartered Management Institute found that 82% of those in management positions are 'accidental managers', and have little training or qualifications. The problem is that to be an effective leader you need to develop a whole new set of skills and competencies. John and Dominic highlight the need for formal training for managers and the lack of training in areas such as difficult conversations and interviewing. Their conversation also delves into the concept of purpose in the workplace and the changing attitudes towards hustle culture. The recruitment process is discussed, emphasising creating a unique and engaging experience for candidates. The importance of knowing employees' aspirations and helping them achieve their goals is also emphasised. In this conversation, John DiJulius and Dominic Monkhouse discuss the importance of encouraging and believing in others to help them reach their full potential. They also talk about the power of positive thinking, the impact of personal experiences on leadership, and the value of creating a remarkable customer experience. John shares his personal journey of overcoming challenges and how he has used his experiences to inspire and motivate others. They also touch on the concept of making price irrelevant and the importance of treating customers and employees based on their individual needs.Keywordsleadership, company culture, formal training, difficult conversations, interviewing, purpose, hustle culture, recruitment process, employee aspirations, encouragement, belief, potential, positive thinking, leadership, customer experience, personal journey, challenges, price irrelevant, individual needsTakeawaysLeaders should be intentional and create a strong company culture.Managers should receive formal training, especially in areas like difficult conversations and interviewing.The concept of purpose in the workplace is important for all generations.The recruitment process should be unique and engaging to attract top talent.Knowing employees' aspirations and helping them achieve their goals is crucial for employee retention. Encouraging and believing in others can help them achieve more than they ever thought possible.Positive thinking and a strong belief in oneself can overcome challenges and lead to success.Creating a remarkable customer experience is essential for business growth and customer loyalty.Treating customers and employees based on their individual needs is more effective than treating them how you would like to be treated.Making price irrelevant by focusing on the value and experience you provide can lead to loyal customers and increased sales.Chapters(00:00) Creating an Intentional Company Culture(09:38) The Importance of Formal Training for Managers(13:16) Redefining Purpose in the Workplace(23:43) Supporting Employee Aspirations for Long-Term Retention(31:13) Unlocking Potential: The Power of Encouragement and Belief(36:45) Overcoming Personal Obstacles: A Journey of Resilience(43:28) Creating Remarkable Customer Experiences for Business Growth(49:08) Making Price Irrelevant: The Value of Customer ExperienceMentioned in this episode:Get Mind Your F**king Business

Jul 16, 2024 • 48min
E306 | The Impact of AI on Innovation & Value Creation and the Importance of Regulation with Alex Osterwalder
SummaryThe conversation explores three main topics: business model resilience, AI, and environmental sustainability. The accessibility and democratisation of AI tools have made a significant impact on innovation and value creation. AI has the potential to propose better value propositions and even replace human managers. The integration of AI tools in consulting processes has resulted in faster results and improved efficiency. However, the development of better value propositions through the integration of different data sources is still a work in progress. In this conversation, Alex and Dominic discuss the potential of AI in innovation and business processes. They explore the idea of using AI to automate customer interviews and the impact it can have on the speed and efficiency of innovation. They also touch on the importance of environmental sustainability and the need for new business models that harmonize profit and impact. The conversation concludes with a discussion on the challenges and opportunities of AI and the importance of regulation.Keywordsbusiness model resilience, AI, environmental sustainability, accessibility, democratisation, innovation, value creation, value propositions, AI tools, consulting processes, data sources, AI, innovation, business processes, customer interviews, speed, efficiency, environmental sustainability, business models, profit, impact, regulationTakeawaysThe accessibility and democratization of AI tools have revolutionized innovation and value creation.AI has the potential to propose better value propositions and even replace human managers.The integration of AI tools in consulting processes has resulted in faster results and improved efficiency.The development of better value propositions through the integration of different data sources is still a work in progress. AI can greatly speed up the innovation process by automating tasks like customer interviews.Businesses need to embrace environmental sustainability and find new business models that harmonise profit and impact.Financial sustainability and resilient revenue models are crucial for the success of a business.Experimentation with pricing and revenue streams is essential for business growth.The rapid pace of change in AI presents both challenges and opportunities for entrepreneurs and innovators.Regulation is necessary to ensure the responsible and ethical use of AI.Chapters(02:22) The Impact of AI on Innovation and Value Creation(05:10) The Potential of AI in Proposing Value Propositions(10:42) Challenges in Developing Better Value Propositions with AI(30:30) Harmonising Profit and Impact: The Future of Business Models(37:27) Financial Sustainability and Resilient Revenue Models(42:28) Experimentation with Pricing and Revenue Streams(44:19) The Challenges and Opportunities of AIAbout Alex OsterwalderAlex Osterwalder is ranked in the top 10 on the Thinkers50 list of management thinkers worldwide. He is passionate about simplifying the complex challenges that today's leaders face. Along with Yves Pigneur, he invented the Business Model Canvas and other practical tools, which are now used by millions of practitioners around the globe.Strategyzer, the company Alex co-founded, provides technology-enabled innovation services to leading organisations, including Colgate-Palmolive, MasterCard and Merck. Alex spends most of his time advising leaders on how to scale their innovation efforts and get results. They already have the assets but lack the organisational design and innovation culture.His books include Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. Together with his children he created Biz4Kids, a comic book to promote entrepreneurship.Mentioned in this episode:Get Mind Your F**king Business

Jul 9, 2024 • 42min
E305 | The Power of Purpose and Action Taking Control of Your Own Life with Ken Rusk
SummaryKen Rusk, the blue-collar entrepreneur, shares his insights on achieving success and living your best life. He emphasises the importance of having a clear purpose and maximising every opportunity. Ken believes that anyone can be an entrepreneur or an intrapreneur as long as they have a clear vision and take action. He also discusses the significance of creating a culture that supports individual goals and fosters entrepreneurial thinking. Ken encourages people to be specific and actionable in their goals, and he shares his method of using visual representations to create a brochure for their ideal life. Ken Rusk discusses the importance of visualising and manifesting one's goals, the value of collaboration and support in achieving success, and the benefits of financial literacy and trade skills. He also shares insights on creating a positive work culture and the impact of giving back to the community. Ken emphasises the need for individuals to take control of their own lives and make responsible choices. He encourages young people to consider trade careers and challenges the societal pressure to pursue traditional college education. Ken's new book, 'Cool Boss,' focuses on creating a positive work environment and attracting entrepreneurial thinkers.Keywordsblue-collar entrepreneur, purpose, maximising opportunities, vision, action, culture, entrepreneurial thinking, goals, specific, actionable, visual representations, visualisation, manifestation, collaboration, support, financial literacy, trade skills, work culture, giving back, self-reliance, responsible choices, trade careers, college education, positive work environment, entrepreneurial thinkersTakeawaysHaving a clear purpose and maximizing opportunities are key to achieving success and living your best life.Anyone can be an entrepreneur or an intrapreneur as long as they have a clear vision and take action.Creating a culture that supports individual goals and fosters entrepreneurial thinking is crucial for business success.Being specific and actionable in your goals is essential for making progress and achieving desired outcomes.Using visual representations can help create a clear vision and motivate individuals to work towards their ideal life. Visualize and manifest your goals to bring them into your life.Collaboration and support from peers can help in achieving success.Financial literacy and starting early with saving can lead to a secure retirement.Consider trade careers as they offer high demand and good earning potential.Create a positive work culture by recognizing and valuing employees.Giving back to the community can bring personal fulfillment and success.Take control of your own life and make responsible choices.Challenge the societal pressure to pursue traditional college education.Create a work environment that attracts entrepreneurial thinkers.Ken's new book, 'Cool Boss,' focuses on creating a positive work culture.Sound Bites"Sometimes it doesn't necessarily matter what you do for a living, as much as it does what you do with what you do for a living.""I think a blue collar entrepreneur is someone that possesses probably nine or 10 characteristics, which we all have, but they're just driven by where they want to go in their life.""Surround yourself with entrepreneurial thinking, and your company will take off way further than you can take it yourself.""If I know my favourite colour, my favourite car, my favourite house, my favourite sport, my favourite hobby, my favourite spiritual moment, my favourite vacation, why am I not putting that out into the universe?""You can't build a puzzle without the box. The box is the vision, the picture, the end, the goal, the conclusion.""I've had people high-fiving each other when they hit a goal. It's nice to see them getting advice from their peers."Chapters(03:36) The Importance of Purpose and Action(08:00) Defining a Blue-Collar Entrepreneur(11:14) Building a Culture of Entrepreneurial Thinking(15:07) Setting Specific and Actionable Goals(23:31) Visualizing and Manifesting Your Goals(25:08) The Power of Collaboration and Support(26:12) The Importance of Financial Literacy and Trade Skills(34:30) Creating a Positive Work Culture(36:32) The Benefits of Giving Back to the Community(40:51) Taking Control of Your Own Life(42:16) Challenging the Pressure to Pursue College Education(44:10) Attracting Entrepreneurial Thinkers with a Positive Work EnvironmentMentioned in this episode:Get Mind Your F**king Business

Jul 2, 2024 • 47min
E304 | Deescalating Conflicts: The Power of Effective Communication with David Dye & Karin Hurt
SummaryOne of Dominic's favourite recordings yet! The conversation with Karin Hurt and David Dye explores the topic of workplace conflict and the importance of having productive conversations. They discuss the fear and discomfort associated with conflict, the need for connection, clarity, curiosity, and commitment in resolving conflicts, and the power of using specific phrases to initiate and navigate these conversations. The conversation emphasises the positive aspects of conflict and the potential for growth and innovation that can result from addressing conflicts effectively. In this conversation, David Dye and Karin Hurt discuss the importance of de-escalating conflicts in the workplace and providing strategies for effective communication. They emphasise the power of phrases like 'tell me more' and 'I'm curious' to break the cycle of conflict and create a safe space for dialogue. They also highlight the significance of acknowledging emotions and using check-ins for understanding to ensure that everyone feels heard. The conversation explores the benefits of teams that handle conflict well, such as fostering innovation and creating a united front. David and Karin share personal anecdotes and recommend books like 'Tribes' by Seth Godin and '4000 Weeks' by Oliver Burkeman.Keywordsworkplace conflict, productive conversations, connection, clarity, curiosity, commitment, phrases, conflict resolution, workplace communication, deescalating conflicts, effective dialogue, acknowledging emotions, understanding, team dynamics, innovation, collaboration, leadershipTakeawaysConflict is not inherently negative; it is a difference of perspective that can lead to innovation and problem-solving.Having productive conversations about conflicts requires connection, clarity, curiosity, and commitment.Initiating conversations about conflicts can be uncomfortable, but it is necessary for growth and improvement.Using powerful phrases, such as 'Tell me more' and 'What would a successful outcome do for you?', can facilitate productive conversations about conflicts.Conflict resolution requires understanding and addressing all parties' underlying needs and motivations. Use phrases like 'tell me more' and 'I'm curious' to deescalate conflicts and create a safe space for dialogue.Acknowledge emotions and use check-ins for understanding to ensure that everyone feels heard.Teams that handle conflict well foster innovation and have a united front.Effective communication and collaboration are essential for successful conflict resolution.Recommended books: 'Tribes' by Seth Godin and '4000 Weeks' by Oliver Burkeman.Chapters(02:59) The Need for Productive Conflict Conversations(09:04) Connection and Clarity in Conflict Resolution(13:38) Curiosity and Commitment in Addressing Conflict(16:24) Using Powerful Phrases to Navigate Conflict Conversations(24:04) Deescalating Conflicts: The Power of Effective Communication(27:27) Creating a Safe Space for Dialogue: Strategies for Conflict Resolution(29:29) The Benefits of Teams that Handle Conflict Well(31:47) Innovation and Collaboration: The Role of Conflict in Driving Change(36:37) War Stories: Examples of Conflict Resolution(42:18) The Importance of Psychological Safety and Challenging the Status Quo(46:38) Unpopular Opinions and Worst Business AdviceMentioned in this episode:Get Mind Your F**king Business

Jun 25, 2024 • 1h 4min
E303 | The Importance of Having the Right People in your Team with Ruth Wageman
SummaryThis conversation between Ruth Wageman and Dominic Monkhouse delves into the critical elements of crafting high-performing teams.Ruth and Dominic discuss the challenges of working with leadership teams and the need for clear purpose and interdependence.Ruth talks about the ‘Six conditions for team effectiveness’, which include the essentials of creating a real team, clarity of team purpose, and a sense of team norms and values. The conversation highlights the importance of these conditions in driving team performance and the need for leaders to continuously revisit and adapt them. The third essential for building effective teams is having the right people. This means identifying the capabilities needed to achieve the team's purpose and finding individuals who can contribute those capabilities. It's important to have a team that is small enough to allow for effective collaboration and to have a diverse range of experience and perspectives. Collaborative skills are often overlooked but are crucial for effective teamwork. It's also important to create a supportive context for the team, including a sound structure for the work, supportive norms of conduct, and an organisational context that promotes teamwork.Keywords team effectiveness, high-performing teams, leadership teams, purpose, interdependence, team norms, team values, teamwork, collaboration, purpose, capabilities, small team, diversity, supportive context, sound structure, norms of conduct, organisational contextTakeawaysCreating a high-performing team requires clear purpose and interdependence.The six conditions for team effectiveness include creating a real team, clarity of team purpose, and a sense of team norms and values.Leaders need to continuously revisit and adapt the conditions for team effectiveness.Many teams lack clarity of purpose and are not truly interdependent, which hinders their performance.Building a great team requires a focus on the unique added value the team brings to the achievement of the organisation's mission. The right people are essential for effective teamsCollaborative skills are often overlooked but crucial for teamworkA small team with diverse perspectives is idealCreating a supportive context is important for team successChapters(02:59) The Importance of Clear Purpose and Interdependence in Teams(09:57) The Six Conditions for Team Effectiveness(24:05) Creating High-Performing Teams: The Essentials and Enablers(30:06) Revisiting and Adapting the Conditions for Team Success(35:02) The Importance of Having the Right People(44:21) Creating a Sound Structure for the Team(54:39) The Role of Organisational ContextMentioned in this episode:Get Mind Your F**king Business

Jun 18, 2024 • 43min
E302 | Nothing Good In My Life Has Ever Come Through A Funnel With Tom Schwab
In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online. They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podcasting, including the inclusion of video and the repurposing of podcast content. Tom emphasises the value of meaningful conversations and the need to focus on quality rather than quantity. They also discuss the challenges of starting and maintaining a podcast and the benefits of being a guest on other podcasts. Tom shares insights from his upcoming book, emphasising the need for effective connections and the power of storytelling. He also highlights the importance of positioning and focusing on the right audience.Keywordspodcasting, guesting, hosting, specific audience, podcast evolution, video, repurposing content, quality over quantity, challenges, benefits, podcasting, business growth, book launch, podcast impact, measurement, marketing, relationships, sales, effectiveness, connections, storytelling, positioning, audienceTakeawaysConsider whether to be a guest or a host based on your goals and target audience.Podcasting has evolved to include video and the repurposing of content.Focus on quality conversations and meaningful engagement rather than quantity.Starting and maintaining a podcast requires commitment and consistency.Being a guest on other podcasts can provide exposure, leads, and backlinks. There are millions of podcasts in the world, but only a fraction of them are currently active.Launching a book with a podcast can be a valuable strategy, especially when each episode dives deep into a chapter of the book.Measuring the impact of being a guest on a podcast is crucial for effective marketing.Podcast interviews can lead to faster sales cycles, higher initial prices, and less churn.Quality and quantity both matter in podcasting, but it's important to focus on the right audience and prioritize effectiveness over efficiency.Building relationships and telling great stories are key to success in business and life.Positioning and targeting the right audience are essential for business growth.Choosing who you work with is just as important as choosing who you drink with.Chapters00:00 Introduction and Embarrassing Podcasting Mistakes01:12 Choosing Between Guesting and Hosting03:40 Quality over Quantity04:37 Challenges and Benefits of Starting and Maintaining a Podcast08:28 The Value of Being a Guest24:11 Launching a Book with a Podcast26:06 Measuring the Impact of Being a Guest27:56 The Power of Relationships in Sales29:22 Effectiveness vs. Efficiency in Podcasting32:07 Building Connections and Telling Great Stories34:20 The Importance of Positioning and Targeting37:42 Choosing Who You Work WithMentioned in this episode:Get Mind Your F**king Business

Jun 12, 2024 • 46min
E301 | The Importance of Founder CEO Succession with Evgeny Shadchnev
300 episodes on Dominic's catching up with guest #1 Evgeny Shadchnev, Executive Coach and Founder & ex-CEO of Makers Academy, to talk about that all-important decision: Do you stay on as founder CEO, or do you go and what happens next?Evgeny's new book "Startup CEO Succession: a Founder's Guide to Leadership Transition" is out now SummaryThe conversation explores the topic of startup CEO succession and the importance of founders considering stepping down from their roles. The premise of Evgeny's new book is that founder-CEO succession is often the best thing for both the founder and the company. The conversation covers various aspects of CEO succession, including the need for founders to assess their fit for the role as the company grows, the different options for transitioning from CEO to another role in the company, and the challenges and benefits of employees setting their own salaries. The conversation also highlights the importance of having a clear understanding of the CEO's role and the need for open and early conversations about succession. The conversation explores the motivations and challenges of CEO succession in startups. It delves into the personal satisfaction derived from helping others and the shift in motivation when transitioning from a B2C to a B2B business model. The importance of open and early conversations about succession planning is emphasised, as well as the role of the board and the time required for a smooth transition. The conversation also touches on the impact of the COVID-19 pandemic on business operations and the need for adaptability.Keywordsstartup, CEO succession, founder, leadership transitions, stepping down, role fit, options, employee salaries, CEO role, open conversation, CEO succession, motivations, challenges, B2C to B2B, open conversations, board, transition, COVID-19TakeawaysFounder CEO succession is often the best thing for both the founder and the company.Founders should assess their fit for the CEO role as the company grows and consider transitioning to another role if necessary.There are various options for transitioning from CEO to another role in the company, such as becoming an executive chair or advisor.Employees setting their own salaries can lead to challenges in ensuring equality and can create administrative overhead.Having a clear understanding of the CEO's role is important for both founders and investors.Open and early conversations about CEO succession are crucial for a smooth transition. CEO succession in startups requires open and early conversations about the future of the business.Motivations for being a founder and CEO can evolve over time, from personal validation to making a meaningful impact on people's lives.Transitioning from a B2C to a B2B business model requires a different skill set and motivation.Succession planning should involve the founder taking charge of the process and driving it, rather than waiting for the board to initiate the conversation.CEO succession in startups takes time and should be approached with careful consideration and planning.Sound Bites"Founder-CEO succession makes sense more often than it's actually happening.""Behaviors that are genuinely helpful at the early stage get in the way after 50.""The admin overhead of employees setting their own salaries was not worth the benefits.""I wanted to create something that I could point my finger to and say, I've done it.""Our customers regularly describe their experiences as life-changing.""That's one of the reasons why I work as a coach. It's essentially about meaningful, deep one-to-one conversations."Chapters(02:55) Assessing Fit for the CEO Role as the Company Grows(08:00) Challenges and Benefits of Employees Setting Their Own Salaries(13:06) Understanding the CEO's Role(15:50) The Need for Open and Early Conversations about CEO Succession(28:13) From B2C to B2B: Shifting Skill Sets and Motivations(29:49) The Importance of Open and Early Conversations about Succession Planning(31:44) The Role of the Board in CEO Succession(35:46) The Time and Care Required for a Smooth CEO Transition(39:18) Navigating CEO Succession During the COVID-19 PandemicMentioned in this episode:Get Mind Your F**king Business

May 28, 2024 • 58min
E300 | Challenging the Traditional Sales Approach with the UK's Most Hated Sales Trainer, Benjamin Dennehy
The 300th Episode! In this landmark episode of MYFB, Dominic Monkhouse talks with the man who's been called the UK's Most Hated Sales Trainer, Benjamin Dennehy, to discuss the art of selling and the common misconceptions about sales. This podcast is sixty-minutes that will change how you see sales. Benjamin explores the importance of self-confidence, being in control, and understanding the motivations behind prospects' questions. He emphasises the need for salespeople to focus on having meaningful conversations and helping prospects discover their needs rather than pushing products or services. He also highlights the importance of hiring and training salespeople effectively and challenges the traditional sales approach of show up, throw up, and hope for the best. In this conversation, the UK's Most Hated Sales Trainer shares his unconventional approach to sales and prospecting. He emphasises the importance of getting prospects emotional and focuses on the purpose of a prospecting call. He also discusses the need for consultative selling and the importance of asking probing questions. The conversation covers topics such as the future of cold calling, the myth of 'people buy people,' and the risks and rewards of entrepreneurship.Chapters(04:00) Book Recommendations and the Misconception of Sales Books(07:19) Why the UK's Most Hated Sales Trainer is Hated(09:08) The Problem with Traditional Sales Approaches(23:19) The Art of Asking and Answering Questions in Sales(28:44) Creating Comfort and Lowering Walls in Sales Conversations(31:25) Getting Prospects Emotional: The Purpose of a Prospecting Call(33:44) Consultative Selling: Asking Probing Questions and Understanding Pain Points(35:42) The Future of Cold Calling and the Rise of AI(39:03) The Myth of 'People Buy People'(45:49) The Risks and Rewards of Entrepreneurship(50:40) Mastering a Methodology: Continuous Improvement in Sales(51:33) Critical Thinking, Communication, and Emotional Control in Sales(59:51) Knowing When to Quit and When to Persevere in BusinessMentioned in this episode:Get Mind Your F**king Business

May 21, 2024 • 48min
E299 | Mastering The Art Of Sales: Closing Big Deals with Tom Searcy
This week on Mind Your F**king Business, we have the immense pleasure of learning from Tom Searcy, a renowned expert in B2B sales strategy and the mind behind Hunt Big Sales. With a rich background in operations and a track record of aiding companies in doubling their size by targeting large accounts, Tom brings a blend of practical experience and strategic insight. Having scaled companies from under $10 million to over $100 million in annual sales, Tom’s consultancy specialises in helping businesses between $5 million and $250 million in annual sales achieve extraordinary growth. His systematic approach to sales is essential knowledge for any organisation looking to capture big contracts and drive substantial revenue. In this episode, Tom shares the different stages of his process for successful sales, emphasising the significance of alignment and accurate problem identification before crafting proposals and closing deals. We delve into the power of personalised closing statements to reassure clients and differentiate from competitors, along with the importance of leveraging customer references to build trust and overcome objections.Tom and Dominic discuss the challenges of being perceived as a risky option compared to larger competitors and how to address client fears to close deals effectively. If you struggle to stand out in this crowded marketplace, download, watch and listen to the full conversation today!On today’s podcast: Tom’s Stage-Gate Sales ProcessRemoving the sales stigmaHow to maintain your credibility during the sales processFollow Tom:Hunt Big SalesLinkedInThe Secret to Big SalesRecommended reading:The Challenger Sale100m Offers100m LeadsEnjoyed the show? Leave a ReviewMentioned in this episode:Get Mind Your F**king Business
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