How'd She Do That?

Emily Landers
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Sep 3, 2024 • 52min

211. Founders of SDCO Partners, Amy Pastre and Courtney Rowson, Share the Story Behind Building Their Impressive Creative Studio and What's Next For Them

SDCO Partners was founded in 2009 by designers and owners Amy Pastre and Courtney Rowson. Since their founding, they have built a national and international presence, garnered awards and accolades, reimagined brands, and redefined industries by cultivating new ways of seeing through design, strategy, and story. SDCO Partners uses these daily practices and guiding principles for the way we operate, act, create, and communicate. We know listeners will enjoy hearing more about their philosophy in today's episode and on their website which you can visit here.
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Aug 27, 2024 • 46min

210. Master Esthetician Angela Caglia On How She is Ringing in A New Era of Clinically Proven Better-Aging Skincare, Her A-List Clientele, and How She Creates Cutting-Edge Skincare Technology

A master esthetician for 28 years, Angela Caglia, has spent more than 30,000 hours practicing and perfecting her craft. Trained by paramedical skincare experts in France and guided by leading stem cell scientists, chemists, and her robust knowledge of ingredients, her unique approach to skincare is grounded in biocompatible treatments that utilize naturally occurring ingredients and cutting-edge skincare technology to protect the skin barrier while delivering transformational results—all without ever sensitizing the skin. All Angela Caglia formulations are void of harsh ingredients of any kind and mimic natural skin composition, usinga proprietary blend called Lipid-Lock Technology™ which imitates the molecular structure of sebum to hydrate and balance the skin while soothing the lipid barrier, as well as BIOMSC™, a patented proprietary blend of extreme protein-rich human stem cell conditioned media with clinically proven lab-grown growth factors, potent exosomes, and procollagen peptides without any human DNA. With A-list celebrity clients such as Barbra Streisand, Helena Christensen, Camila Morrone, Riley Keough, Sting, and more as proof, Angela is leading the way for a new era of clinically proven better-aging skincare that works intuitively with your skin’s health, not against it.
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Aug 20, 2024 • 39min

Our Host Emily Landers Updates Us on The Incredible Growth of Our Shop, How She Is Growing in Her Career, and How to Prioritize Gratitude When Things Don't Go Your Way

In today's episode, Emily updates listeners on the growth of HSDT through the podcast and the shop. She also shares professional and personal updates we know listeners will enjoy hearing. As always she shares a positive outlook on the different stages and seasons of life listeners may be walking through. We can't wait to hear what you think of today's episode! Emily also walks through certain aspects of the shop so if you have your phone with you while you're listening head to shophsdt.com to see some of the products she mentions.
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Aug 13, 2024 • 1h 14min

209. Meghan Guffey on Marketing, The Early Years of Her Successful Career, and How She Plans to Scale Bea Colette Through Hardwork and Passion

Meghan Guffey spent a decade in New York City working in advertising sales and brand partnerships until she eventually settled down in Dallas, TX in 2020 to start a family with her husband Peter. Outside of work, family, fashion, and travel have always been her greatest passions, with Europe serving as her main source of inspiration. Once Meghan became a mom, she channeled her passion for fashion into childrenswear and often found herself shopping across countless websites to find chic, European-inspired styles to match her own personal style. She and friends felt there was no single destination that offered the specific European aesthetic of polished and practical pieces that transition throughout seasons and take your child from playtime to dinner. She found herself seeking out under-the-radar European brands on her travels and via Instagram, but wanted to shop them all in one place. This led her to dream up a European-inspired, highly curated destination built for a discerning female shopper who wants complete outfits, an intuitive and modern user experience, and a seamless checkout. This woman does not want to be inundated with endless new arrivals and brands; rather, she wants a thoughtfully curated assortment, a pleasant experience, and to walk away with pieces that her children can wear on a daily basis. The Bea Colette customer wants her children's style to complement her own. Over the past year, Meghan has worked tirelessly to source and refine the right selection of brands, price points, and styles that make Bea Colette what it is today. We are so grateful to have you on the site and welcome your feedback on the brands and styles you'd like to see!
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Aug 6, 2024 • 53min

208. Park & Oak Founders, Christina Samatas and Renee DiSanto, Discuss How They Built Their Nationally Sought After Design Firm and What's Next For Them

Today's guests will inspire your eye for design and beauty! Christina Samatas and Renee DiSanto founded the Park & Oak interior design studio in 2015. They are known for creating homes that are visually stunning, yet functional and comfortable. Their work, rooted in the art of timeless style, is driven by the belief that design can be used to create feelings of comfort and happiness. It combines the best of their individual aesthetics for a unique look. Christina and Renee have a creative energy that is engaging to work with. Using beautiful and unexpected sources of inspiration, they work collaboratively with clients to create spaces that thoughtfully honor the spirit and traditions of their owners. They work on new construction, renovation, and furnishing projects across the US. We know listeners will enjoy this episode and catching up with our host, Emily in the introduction! As always you can find us on social @emilylanders and @howdshedothatpodcast for any questions or follow-up you'd like to share!
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Aug 2, 2024 • 57min

207. Proper Portraits Founder, Anne Caroline Hill, on Creating Affordable and Beautiful Portraits

Proper Portraits started like most businesses—creating a thoughtful solution for an unfulfilled need.  Anne Caroline and her husband were looking for an affordable portrait option for their son to capture his personality at a young age.  While they were (and are!) very interested in commissioning an oil portrait, they knew he was not at the right age to make such an investment.  Hence, their portraiture search began, but they never found exactly what they were looking for.  Anne Caroline has a background in art and graphic design, so she knew there must be a way to combine digital editing with hand artistry to produce something similar to what we had in mind.  After multiple stylistic versions and variations, she and her loved the final result! They then began creating for friends and family, and in 2022 and launched the Proper Portraits website to create for anyone considering a custom and timeless portrait.  Their team offers portraits for all ages and seasons of life, as well as your furry friends.  While their process will never replace hand-drawn works of art, Proper Portraits is a thoughtful, attainable alternative with a quick turnaround.
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Jul 23, 2024 • 59min

206. Jennifer Hunt on Her Successful Stationary Brand Dogwood Hill, the Ultimate Purveyor of Semi-Custom Stationery and Wedding Paper for Discerning Clients

Jennifer Hunt’s Dogwood Hill is representative of all the ways her products can be enjoyed: a church for weddings and baptisms, a tearoom for social gatherings, a pond for summer celebrations, a town square where shops and entrepreneurs can be found, and homes where parties are planned, rooms are decorated, and holiday cards are addressed. Each detail has been thoughtfully considered with our community in mind. Dogwood Hill's story began in late 2014 when Jennifer Hunt—a busy mother of two who moonlights as an accountant and an art dealer—waited a touch too long to order her holiday cards. Like many busy women before her, Jennifer found that booking an artist to create the hand-crafted cards she wanted was not a possibility. She took to the web, but her efforts were futile. No one was delivering online customizable calligraphy and art-driven holiday stationery. That is when the idea sprung for a website where discerning customers could go for cards that were thoughtfully and gorgeously created featuring art by real artists. No need for pricey design fees, lengthy production times or settling for the mass-produced. With its collective of thirty artists (and growing!) and its team of in-house graphic designers who bring the art to life through thoughtful product design, Dogwood Hill is able to supply products within ten days that are as unique as the intended recipients. With each artist's distinctive style, you’ll find an item to suit your taste.  Artwork is created by hand, the paper is luxurious and, to ensure your photo-based cards feel truly your own, we’ve made it easy to upload photos and personalize messages. No detail is overlooked. They believe stationery should reflect the sender’s personality and delight the recipient and that is what we strive to deliver through Dogwood Hill: Design-driven cards that inspire.
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Jul 16, 2024 • 41min

205. Author Julie Bennett on Motherhood, Fighting for Family, Battling Breast Cancer, and How We Can Bring Belonging to Our Communites

Julie Bennett and her husband, Chris, are passionate about how to combat our loneliness epidemic, build deep connection, and fight for (not with!) the ones you love, no matter what challenges you face. In a time when so many suffer from isolation and it feels like developing authentic relationships and true belonging is harder than ever, Chris and Julie Bennett invite you into their story to discover why we were meant for togetherness and why it's worth facing any amount of hardship to keep our faith, families, and communities at the center of who we are. When Chris and Julie and their four kids moved from Norman, Oklahoma, to Los Angeles (which just happened to be one of the most disconnected cities in the United States), they knew they were setting out on a great adventure. They’d be leaving behind the church they had pastored, the comfort of their established community, and the familiarity of their daily routines, but the new city promised to bring some much-needed change. What they didn't expect was how this adventure—complicated by a cancer diagnosis, a relapse, and a pandemic—would challenge their notions of what it means to care for each other well, both as a biological family and as part of a broader community. Rebelliously hopeful, the couple will take you on their harrowing journey as they show how family—whether biological, adopted, or chosen—is the greatest risk you'll ever take, the best reward you'll ever gain, and an essential part of what makes us human.
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Jul 9, 2024 • 51min

204. New York Based Artist, Clare Spooner, Shares Her Journey Around The World and Her Path to Success as an Artist

Today’s guest is New York City based artist Clare Spooner. Clare’s a painter working in watercolor and oil and she also accepts commissions for custom paintings. Clare lives and works in NYC and travels often, usually to her home state of Virginia or to Europe. And when all else fails, she takes a visit to the Met for a little escape! Art history shapes much of her art, and she’s always aiming to continue her education. Emily and Clare discuss her inspiration for her art, upbringing, and all that’s to come in today’s episode of HSDT! Brought to you by shophsdt.com.
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Jul 2, 2024 • 48min

203. Jordan Soderholm, Co-Founder and Chief Growth Officer of ⁠Ranger Station⁠, an American Heritage Fragrance Brand Shares How You Can Scale Your Buisness and The Lessons She's Learned Along The Way

Jordan Soderholm is co-founder and chief growth officer of Ranger Station, an American heritage fragrance brand founded in 2015 with husband Steve Soderholm, and founder of Nashville Candle + Supply, a private label and custom candle manufacturing company established in 2021.  A native of Knoxville, Tennessee, Jordan came to Nashville in 2009 to study marketing and fashion merchandising at Belmont University. During her sophomore year of studies, Jordan began a full-time position at ABLE, which was then a start-up fashion brand and social enterprise supporting women in Africa through the creation of leather handbags and accessories. She stayed with the company through graduation and for a decade, minus a two-year hiatus as an independent wardrobe stylist, working her way from intern to fashion director and helping to establish the global brand it is today. Along the way, Jordan was watching Steve dabble in candle making while home between gigs as a touring professional drummer. Her keen business sense and entrepreneurial spirit helped recognize the business potential in the hobby and she worked after hours to help Steve get the brand off the ground in 2015. In 2021, she left ABLE to work with Ranger Station full time and to take the brand to the next level. It was then that she also founded Nashville Candle + Supply, a boutique private label and custom candle manufacturing company with clients worldwide.  Today, Ranger Station is growing rapidly but thoughtfully. Ranger Station products are available for purchase from retail partners across the United States, Canada and the UK, as well as their flagship store in Nashville’s 12South neighborhood opened in July 2023. Ranger Station also unveiled its first artist collaboration in the summer of 2023 with Noah Kahan, the folk singer/songwriter from New England, to bring to life his third LP, “Stick Season” – a candle that sold out in a record 24 hours with over 1,000 people on the waitlist. Collaborations with ERNEST, The Band Camino, Lauren Akins and Thomas Rhett and NEEDTOBREATHE followed, with others in the works. The brand has been featured in Esquire, Cosmopolitan, Architectural Digest, Cowboys & Indians, Byrdie, WWD, Who What Wear, The Strategist, PEOPLE, Southern Living, Billboard and countless other publications.   Aside from Ranger Station, Jordan chases around her two young children with Steve, and enjoys gardening, reading and styling through her Substack “You didn’t ask.” and other endeavors.

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