How'd She Do That?

Emily Landers
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Mar 7, 2023 • 48min

140. Augusta Cole, Founder of Augusta Cole Events, Sharing Her Experience Working in Events, & Launching Her Own Business Producing One-of-a-Kind Experiences All While Traveling The World

With over a decade of extensive experience in producing events across the world, today's guest, Augusta Cole, is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process.  Based in New York, NY, and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and sizes, ranging from multiple-day destination weddings and high-caliber corporate programs to intimate dinner parties. Her emphasis on customizing experiences and empowering a team of creative talent allows each event to reflect her client’s vision, personality, and style. In her former role as executive director at Easton Events, Augusta project-managed a diverse portfolio of highly detailed, logistically complicated events which developed her invaluable bank of industry knowledge.  Augusta’s fresh perspective and drive to provide dedicated, enthusiastic planning and design aims to surpass client expectations on every level. We know listeners will enjoy getting to know Augusta in today's episode!
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Feb 28, 2023 • 48min

139. Ashley McCormick Founder of Asha on Living in Paris, Creating Pieces She Would Like to See in Her Own Closet, & How to Connect with Your Customers

Today's guest Ashley McCormick is an entrepreneur who started her jewelry company ASHA while a senior at Georgetown University. Ashley conceived of an elevated fashion jewelry line that was bold and sophisticated and used the finest materials, all while maintaining an accessible price point. While studying abroad in Paris, she had a chance meeting with the head of Chanel Fine Jewelry that gave her the confidence to set the idea in motion. Ashley’s collections are inspired by art, architecture and world travel. Ashley herself embodies the ethos of the Brand as a sophisticated traveler distinguished by her proficiency in five languages, her keen eye, and love of other cultures.  Fifteen years after its initial debut ASHA has expanded to include not only fine and fashion jewelry, but also a Bespoke division where customers can customize special jewelry pieces such as rings and charms using family crests or other icons that hold special meaning. Listeners can also find stunning dresses and a beautiful array of accessories from pareos to handbags and more. This female founded and run company has received numerous accolades not only for their beautiful and timeless collections but for the company’s mission to do well by doing good, both in the local community as well as in the world at large. Interestingly most of ASHA’s production partners are run by women from India to Paris to Positano. The joy of wearing ASHA lies in the fact that these pieces are all handcrafted and often one of a kind and certainly unique.
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Feb 21, 2023 • 52min

138. Hillary Muscatello, Founder of Tello and Rose on How to Create a Beautiful Home with Purpose, Staying True to Your Values, & Letting Your Faith Be Your Ultimate Guide

Today's guest Hillary Muscatello is the founder of Tello and Rose, a lifestyle brand that offers attainable, beautiful living to women globally. Through a range of product offerings and lifestyle tips, Tello and Rose aims to equip the everyday woman with classic, traditional style. The brand has made its mark all over the globe, with recipes, floral arranging, and fashion advice. After college at Bryant University, she landed a job at Hasbro games in their design department. Working with designers and marketing executives educated her on the process of product design from concept to mass production, a skill she would later use for her own brand. Hillary’s blog took off at a time when fashion blogging was a brand new territory. Her extensive experience landed her a job at TJX, where she worked exclusively on creating content for their 1+ million followers. Through all of these experiences, Hillary created Tello and Rose. It started as a lifestyle blog and quickly morphed into a jewelry line that was carried in high-end boutiques all over the East Coast. Hillary soon had children and made scarf bibs that she sold internationally. Through these endeavors, she saw a need for a classic, beautiful design that was attainable. No matter where Tello and Rose goes next, Hillary will always be that young girl creating beauty from simplicity. Because that is what life is really all about.
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Feb 14, 2023 • 50min

137. Jane Winchester Paradis Founder of Jane Win Jewelry Sharing How She Created a Brand Full of Passion, Staying Genuine as Your Grow, and Working with Your Husband

Today's guest Jane Winchester Paradis is the founder of Jane Win Jewelry! After working in fashion design and marketing for 20 years Jane left her corporate job with a dream to design beautiful jewelry with meaning. Starting a company at age 45 is not the path that many take. Jane had a robust career in design and fashion marketing, working for brands such as Calvin Klein Cosmetics, Barneys New York, and Lilly Pulitzer. Jane decided to create a collection made up of 8 amulets symbolizing an abundance of positivity, strength, hope, and luck. When she started researching this gorgeous antique coin jewelry, she realized that wealth is not shown in money, cars, or fancy homes…wealth comes from life experiences both good and bad. Jane and her team take great care to work with the first American craftsmen to cast high-quality pendants that we then plate in 14k gold with ‘the best in the business’. Last but not least, customers love their attention to detail. They package each piece in a beautifully printed box and are invested in delivering something special to every customer. It truly all comes from a LOVE of what they do and want to connect with those who wear their jewelry. Listeners will fall in love with Jane on today's Valentine's Day episode!
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Feb 7, 2023 • 59min

136. Abbey Glass, Owner and Designer at Abbey Glass on How to Pivot in the Early Years of Your Career, Seeking out Risks That Are Beneficial to Your Path, & Creating Designs You Would Love to Wear

Today's guest, Abbey Glass founded her namesake brand in 2015. Abbey Glass is a luxury womenswear brand steeped in confidence, timelessness, and playful elegance. Through the medium of fashion, we strive to help women embrace their individuality and be self-assured in their innate femininity.  Their versatile, expertly tailored clothing showcases custom fabrics and prints, offering you the opportunity to explore your personal style in a way that is both approachable and functional. Every decision they make at Abbey Glass is centered around bringing us joy and confidence as we explore the art of dressing up. They pride themselves on approachability and inclusivity as they help women take steps towards building a wardrobe of integrity and high style. Listeners will love hearing more about Abbey and her journey in starting her own brand in today's episode! It's definitely one you'll want to share with a friend!
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Jan 31, 2023 • 49min

135. Tina Lee Content Creator & Founder of Influencer Course On How To Create Viral Moments, What Risks She Took to Travel The World, & Where She Sees Influencer Culture in The Future

Today's guest, Tina Lee is a content creator and founder of the Influencer Course by Tina Lee. Tina is a Parsons Fashion Design graduate of the year 2014. After quitting her job, Tina Lee traveled across Europe and Africa to begin her career influencing online. She is currently based in New York, was born in Taiwan, raised in Australia, has lived in Paris and Tokyo and continues to travel worldwide. Tina’s greatest loved include shoes, lingerie and all things leather and lace. Her blog Of Leather and Lace was created to share the embodiment of her style which is best described as feminine, sensual and occasionally cool. Since it’s inception, Tina has gone full time on Instagram and shares her wisdom through her course, Full-time Influencer. This is a fascinating conversation I know listeners will enjoy!
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Jan 24, 2023 • 47min

134. Ruthie Ridley Blogger and Content Creator on How To Get Creative By Putting Yourself Out There, Keeping Your Family First, & Supporting Women Around You

Today’s guest, Ruthie Ridley is a mother, blogger, and content creator. Ruthie created her blog Ruthie Ridley in January of 2015 out of a strong desire to have a place for creative expression both with her love for all things fashion and her deep faith in Christ. Ruthie loves classic, timeless style with a side of fun, flirty flair! She shares affordable fashion finds, travel vlogs, family, and her faith with her growing community on social and believes that with hard work and chasing big dreams, anything can be achieved!  We know listeners will love hearing more about Ruthie's upbringing, Jamaican heritage, family life, and previous role in healthcare before launching her brand. The tangible steps for collaborations and social media advertising that Ruthie shares in today's episode will be especially helpful for other creatives.  Ruthie is so encouraging - this is a conversation everyone will enjoy! 
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Jan 19, 2023 • 17min

Season Three Update

More on patreon.com/howdshedothat
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Jan 17, 2023 • 53min

133. Riley Sheehey Watercolor and Multimedia Artist on How She Became Instagram's Art Darling, Navigating Motherhood as Your Business Grows, Honing Your Talents, & Thinking Creatively

Welcome to Season Three! Today's guest, Riley Sheehey is a watercolor and multimedia artist and textile designer.  Before becoming an artist full-time, she taught elementary school art and developed a love for whimsical styles and playful details.  Her artwork reflects this childlike view of the world with fun color palettes and attention to detail that evokes a viewer’s curiosity. She specializes in watercolor illustrations and surface design and has enjoyed the challenge of expanding her practice to incorporate textiles and wallpaper.   Riley lives in Falls Church, Virginia, with her husband, daughter, and dog. Listeners will love getting to know Riley in today's episode!
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Dec 27, 2022 • 50min

132. Jillian Moorhead, Founder of Powder Puff Collection on Creating a Product Everyone in The Family Will Love, & Creating a Brand That Pairs Perfectly With Your Lifestyle

Today's guest, Jillian Moorhead began her fashion journey at the Fashion Institute of Technology in New York City. Prior to graduating, she landed a role with the iconic House of Chanel in the accessories department. It was here that she further developed an appreciation and love for all accessories. Following Chanel, Jilly embarked on a fifteen-year tenure with Ralph Lauren, where she notably worked closely with Mr. Lauren and team for the launch Polo for Women. Additionally, she liaised with luxury retailers including Saks Fifth Avenue, Harrods and Neiman Marcus to oversee the in-store assortment of the RL brand. In 2015, Jilly relocated to Jackson Hole, Wyoming with her husband. Recognizing the drastic change in culture (and temperature), Jilly began developing the idea of a luxury, lifestyle accessory that married her city roots to the beautiful landscape of a winter resort town. Channeling her feminine and classic aesthetic, she created a luxe, colorful, warm and sportif accessory at an accessible price. Stay warm on the slopes or at the beach this winter (with Powder Puff) as you listen to our final episode of the year!

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