The Startup Solution

Secondary stock sales can be tricky. Heidi shares a financial drama where the founder is upset that her VC is selling, and the VC is upset that the founder is selling. Learn about the ins and outs of a process that can lead to happier, wealthier, and wiser stakeholders. More information: https://www.threshold.vc/podcast/the-case-of-the-secondary-showdown

Leon no longer wants to be the CEO of the company he founded. He makes his decision after completing an exercise Heidi suggested to him in Episode 5 – “The Case of the Frustrated Founder." In this segment, Heidi helps Leon take the steps needed to communicate his decision to the board, identify and onboard a new CEO, and transition into a new role and happier life.  More info: https://www.threshold.vc/podcast/the-case-of-the-c-suite-shuffle

Leon is a founder who wants his company to succeed but hates his job as CEO and is unsure if he’s the right person to lead the team. In this first of a two-part episode, Heidi shares how the founder role changes over time, what a founder can do to navigate that change to still love their job, and an exercise to find out the best path forward. In part two, we’ll find out what happens to Leon.    More information: https://www.threhsold.vc/podcast/the-case-of-the-frustrated-founder

Luka is sued! As part of the lawsuit, he must hand over all his email messages and texts as evidence. Heidi reviews what “digital communication hygiene” every founder should follow to avoid any bumps in the road if served papers. She also shares how the term “legal privilege” can protect you – but only when correctly used.  More information: https://www.threshold.vc/podcast/the-case-of-the-email-evidence

Anya needs to sell her company, but to do so, she needs to keep her team. She decides to financially motivate them with a carve-out agreement that will pay them when the company sells since their common shares will likely be worthless. Learn all the important steps to make when putting a carveout together.  More information: https://www.threshold.vc/podcast/the-case-of-the-carveout-conundrum

Julian is running low on cash and starts to prep for an M&A way too late. Heidi shares what’s involved in an M&A process and the importance of building relationships with potential acquirers early so you have options in place. More information: https://threshold.vc/podcast/the-case-of-the-mythical-manda

Eddie reposts an inappropriate meme on social media and ends up with angry employees, disillusioned investors, and a tarnished reputation. In this episode, Heidi addresses how to develop a personal social media strategy to minimize the chance of creating a situation like Eddie’s. More information: https://www.threshold.vc/podcast/the-case-of-the-social-media-meltdown

For the final episode of the first season of The Startup Solution, Heidi tackles what is, perhaps, the single most difficult thing an entrepreneur may ever have to do: wind down a company when it clearly just isn’t working. More information: https://www.threshold.vc/podcast/the-case-of-the-company-that-wasnot

Felicia’s boardroom has become a battlefield due to the disruptive and even destructive behavior of one of her board members — but he is also one of her largest investors. Heidi lays out a variety of options for addressing this, including the nuclear one: how to unseat a board member who's causing problems. More information: https://threshold.vc/podcast/the-case-of-the-boardzilla-board-member

Carl, a startup CEO, accidentally left a list of every employee's pay and equity in the printer. Soon enough, it was circulating on the company Slack. Heidi helps him understand that the most troubling thing exposed wasn't the payroll. It was the company's lack of a proper compensation philosophy. More information: https://threshold.vc/podcast/the-case-of-the-exposed-compensation-file