Shift Happens with Litty Samuel  cover image

Shift Happens with Litty Samuel

Latest episodes

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Aug 19, 2024 • 25min

Does the It Ends With Us press tour signal the end of celebrity brand licensing as we know it?

Audiences are increasingly rejecting celebrity endorsements that feel inauthentic, prompting a shift in brand strategies. In this episode, we explore Blake Lively's recent press tour for her hair care collaboration with Target, Blake Brown, which faced significant backlash. Guest Julie Turkel, a brand licensing agent, discusses what this means for the future of celebrity brand collaborations.
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Jun 15, 2024 • 28min

Will OpenAI save Media?

Let's dive into how OpenAI's partnerships with media giants like News Corp, The Atlantic, and Vox Media are poised to revolutionize the media landscape. These collaborations aim to enhance journalistic accuracy and efficiency while unlocking new revenue streams through programmatic advertising. Join us as we chat with Ravi Patel, founder of swym.ai and an expert in product and sales marketing, to explore how AI-driven insights and automated ad placements could transform the financial future of modern journalism. Tune in now to discover why programmatic revenue might be the key to ad tech innovation!
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May 31, 2024 • 34min

Is AI the real reason behind all the massive layoffs?

Over 84,000 people have been laid off this year. You might be one of them. But there's a perspective you might not have heard and it begs to ask, why are companies so hesitant to admit the real reason behind these layoffs? Guests: Nate Jones, Head of Product / Advisor & Jessica Probus, Publisher of BuzzFeed Inc.
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May 30, 2024 • 1min

Introduction to Shift Happens

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