Shift Happens with Litty Samuel

Hollywood is in a strange place right now—job cuts, empty sets, and studios shying away from anything that feels "risky." So, what’s really going on? In this episode, we explore the questions many people have across the industry. Patrick Caligiuri, an Executive Producer with 20 years in reality television breaks down the reality of how streaming and other shifts are affecting Hollywood’s workers. For more insider information, follow Patrick on TikTok (@ProducerPatrick).

Audiences are increasingly rejecting celebrity endorsements that feel inauthentic, prompting a shift in brand strategies. In this episode, we explore Blake Lively's recent press tour for her hair care collaboration with Target, Blake Brown, which faced significant backlash. Guest Julie Turkel, a brand licensing agent, discusses what this means for the future of celebrity brand collaborations.

Let's dive into how OpenAI's partnerships with media giants like News Corp, The Atlantic, and Vox Media are poised to revolutionize the media landscape. These collaborations aim to enhance journalistic accuracy and efficiency while unlocking new revenue streams through programmatic advertising. Join us as we chat with Ravi Patel, founder of swym.ai and an expert in product and sales marketing, to explore how AI-driven insights and automated ad placements could transform the financial future of modern journalism. Tune in now to discover why programmatic revenue might be the key to ad tech innovation!

Over 84,000 people have been laid off this year. You might be one of them. But there's a perspective you might not have heard and it begs to ask, why are companies so hesitant to admit the real reason behind these layoffs? Guests: Nate Jones, Head of Product / Advisor & Jessica Probus, Publisher of BuzzFeed Inc.

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