

The Story Engine Podcast
Kyle Gray
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
Episodes
Mentioned books

Mar 12, 2024 • 38min
A Better Way to Sell with Suzanne Taylor-King
Today on the show we have Suzanne Taylor-King. On the episode today we are going to explore the word Eudaimonia, an ancient stoic term that has profound implications for your modern-day life. We are going to hear a story of a profound turning point led by some sleazy sales that led to an incredible decision in her life. In This Episode: Know yourself, your strengths and weaknesses, your vulnerabilities, your content, and how you want to serve your clients really clearly. Help more people get what they want and you will get what you want. It is about their journey and getting them where they want to be. Changing someone's way of thinking about something is so much more powerful than me teaching them how to do something. And so much more!!! Connect with Suzanne Taylor-King: Suzanne's Website Suzanne on Facebook Suzanne on Instagram Suzanne on LinkedIn

Mar 5, 2024 • 48min
Mapping the Mystery with Hamilton Souther
Today on the show we have Hamilton Souther. He is making his second appearance on the podcast after an absolutely stunning and incredible interview a few months back. I highly recommend going and checking out our first show together. Today he is going to be talking about the mystery school that he is starting, a series of curriculum and community dedicated to understanding the most mysterious and fundamental forces in our planet and in our lives. We are going to be hearing his story of exploring these mysteries deep in the Amazonian jungles of Peru and the meaning that he drew from it all. In This Episode: The core motivation behind somebody is what gets them fired up to do what they are going to do. Your choices change your future. You can see your destiny in the past. It's in the unknown that we find the solutions, new tools, and the things we need in our lives to move beyond where we are right now. And so much more!!! Connect with Hamilton Souther: Blue Morpho Academy Blue Morpho Tours Hamilton on Instagram Hamilton on Facebook Hamilton's first show on The Story Engine

Feb 27, 2024 • 40min
Entrepreneurship is for Everybody with Jeff Lerner
Today on the show we have Jeff Lerner. Jeff is a long-time entrepreneur, musician, and content creator. Today we are going to talk about and explore his philosophy around why entrepreneurship is for everybody. We are going to co-create a powerful story based on his mid-life crisis that unfolded in a way that might be a little bit different than you might expect. This is an action-packed episode and I am really excited for you to hear the story we create at the end. In This Episode: The brokenness of the traditional American dream is accelerating and entrepreneurship is the logical response and yet we live in a world where most people don't think it is available to them. It's possible to want for nothing in this world if you are able to make a big enough impact on others. It is possible to say no to so much more than people think they can. And so much more!!! Connect with Jeff Lerner: ENTRE Institute Michael on YouTube

Feb 20, 2024 • 35min
The Rule of 26 with Michael Buzinski
Today on the show we have Michael Buzinski. Michael is the author of the Rule of 26 and a master of the art of fractional CMOs. We are going to discover what exactly the Rule of 26 is when it comes to marketing and craft a story of the power of this rule in Michael's own words and experiences. In This Episode: Fractionals are part-time people giving full-time service because they have systems that allow them to create the output of a full-time person without always having to be there. The Rule of 26 is a concept that I created to help entrepreneurs understand what marketing is all about. It is all based on key performance indicators (KPIs). When we look at marketing most of it is done online now. We need traffic to our website, conversions, and average revenue per client is a huge revenue mover. And so much more!!! Connect with Michael Buzinski: Rule of 26 Michael on LinkedIn

Feb 13, 2024 • 39min
Bravery, Books and Business for Health Leaders with Laura Di Franco
Today on the show we have Laura Di Franco. Laura is the founder of Brave Healer Productions, which is a publishing company that supports health and wellness leaders in getting their message out and creates an absolutely healing journey and transformational experience for the experts themselves through clarifying their message and publishing a book. Today we are going to work with Laura on her story to reach more health experts. I am very excited to share this episode with you because it showcases the new format of The Story Engine podcast. You will recognize many of the great questions, conversations, and curiosity but you will also see that we are co-creating a powerful story together. In This Episode: Your ideal client is just you five or ten years ago before you knew what you know today and are doing what you are doing today. When you decide to open a business you are on a self-development journey as a healer. Your message matters because what if the thing that you're still a little afraid to share is exactly what that person is waiting to hear to change their life? It is time to be brave and share what you have. And so much more!!! Connect with Laura Di Franco: Laura's Website Laura's Books Laura on Facebook Laura on LinkedIn Laura on Instagram

Feb 6, 2024 • 21min
Reinventing The Story Engine Podcast - A New Format Moving Forward
Today we are going to be talking about the future of The Story Engine Podcast. I have been running this show for over four years. We are approaching 300 episodes which is an amazing achievement. One of my favorite things about this podcast is that it has created a platform for me to connect with and learn from some of the most brilliant people in the world and I have loved being able to showcase their expertise, their story, and their values. I have always been somebody that is really driven by a desire to learn and discover and this podcast has been the absolute perfect place for that. I am grateful for it because I feel like I have gotten hundreds of thousands of dollars worth of coaching that has shaped my work and my creations. I have been inspired to change the format of this podcast for the very first time and today I am going to introduce what that new format is for you and share where I think this podcast is going in the future. In This Episode: I feel that this new format is going to reenergize the podcast for me, create even more value for you the listener, and have a bigger impact on my guests. I am going to be focusing on a specific story co-creation process that I use with my clients and in my sales calls that I call The Story Roadmap Process. I believe that this format and the stories that we create are going to be a truly unique experience that is not captured or shared on any other podcasts that I have seen before. And so much more!!!

Jan 30, 2024 • 40min
Broken Cookies and Selling Companies with Patty Block
Today on the show we have Patty Block. Patty is an expert coach in helping women business owners exit their businesses as successfully and smoothly as possible. On the episode today we are going to talk about the broken cookie effect and how this applies to many of the unique challenges that women business owners face growing and especially selling their companies. In This Episode: Shifting the way that you are thinking is the first step once you have become aware that there's a problem and that you don't like where you are and you're feeling stuck. The broken cookie effect is about recognizing the behavior that is so ingrained that it is invisible. As women, we have to take responsibility for recognizing where we are, where we get stuck, and how we can change it. Show yourself some grace and be kind to yourself. Be as kind to yourself as you are to everyone else. And so much more!!! Connect with Patty Block: Patty's Website Your Hidden Advantage Exit Readiness Index

Jan 23, 2024 • 33min
Leading Teams with Authenticity with Alex Atwood
Today on the show we have Alex Atwood. Alex is the CEO of GravyWork and is also an executive coach helping leaders in corporate and human resources become more efficient and powerful in the work they are doing through leading with more softness and authenticity. Today on the show we are going to hear a few of Alex's stories and his insights on how we can lead with more authenticity in our teams and our lives. In This Episode: Everyone is faced with challenges on a daily basis. You have a decision point when a challenge appears so pivot it toward making it a game. Authenticity can be challenging. Starting to show up authentically is a process. It is important for leaders to surround themselves with a strong group of people that have diversity of thought, and opinions outside of their own, and that you resonate with. And so much more!!! Connect with Alex Atwood: Alex's Website Alex on LinkedIn

Jan 16, 2024 • 39min
Simple Steps to Reprogram Your Mind with Sam Kabert
Today on the show we have Sam Kabert. Sam is the master and the explorer of creating a soul-life balance. He is a serial entrepreneur, keynote speaker, and one of Silicon Valley's 40 under 40. He has a ton of tools both big and small to create more balance in life and we get to talk about some of those incredible tools with Sam today on the podcast. One of my favorite tools that I am going to share ahead with you is his simple steps to start reprogramming your own thoughts and your own emotions when they arise. It is not just about thinking happy thoughts until bad feelings go away. There is a really interesting and precise process Sam lays out for us today on the podcast with tons of other really useful tips and tricks. In This Episode: When you can catch yourself feeling an emotion, that awareness is the first step. Step one: Slow down, close your eyes, and feel it. Experience is nothing if you don't integrate it into your everyday life. In any given moment we have the opportunity to choose this or that and all we need to do to really achieve and feel our highest excitement is to follow our bliss. Ask yourself, How can I follow my bliss, my passion, and feed my soul? All of these questions from moment to moment really help to feel more fulfilled on a day-to-day basis. And so much more!!! Connect with Sam Kabert: Sam's Website Sam on Instagram Sam on LinkedIn Shatter Limiting Old Stories

Jan 9, 2024 • 26min
2023 Year in Review
Today I am excited to share my year in review. 2023 has come to a close somewhat like the movie The Empire Strikes Back for me. It is cautiously and hopefully optimistic after a wild adventure where very little that the protagonists planned actually went to plan but they make it out mostly in one piece and wiser and stronger for the experience. It does set the stage for the bigger victory in the next movie. With me, it wasn't the happiest or easiest year but I do hope what I have learned and what I have gone through will set the stage for something even bigger and even more exciting in 2024. I want to share some of these insights and reflections as they might be helpful for you to understand my mindset and use them in your own story. In This Episode: The first and most defining part of 2023 for me was lots of moving. One of the biggest insights that happened to me and for me was the opportunity to really witness my own self-critic and acknowledge and understand the effects that it has on me. Simple things add up. And so much more!!!


