The Story Engine Podcast

Today on the show we have Shannon Graham returning for a second time. Shannon is a really inspiring figure in my life and one of the first people to open me up to the possibilities of very high ticket sales. Shannon loves to do sales of six figures or larger.  So today we are going to talk about exactly what it takes to create a six figure plus offer and how to lead and grow a business with your imagination and creativity rather than your own personal experience.  In This Episode: The Future Self exercise can be used to shake yourself out of the pattern you have been in so you can embrace this new and different way of being.  Everyone has a higher version of themselves. Elevating the conversation is taking what you have been doing and how you have been speaking about it and elevating that conversation so that it resonates with a different crowd of people.  We all desire to some degree to be more, to do more, to have more, and to give more. Be honest about that and what you want. Just that honestly alone can be very empowering and illuminating.  And so much more!!! Connect with Shannon Graham: Shannon’s Website Shannon on Facebook  Shannon on Instagram  

Today on the show we have Chris Michel. Chris is the author of The Red Chair Experience and he defines a Red Chair Experience as a powerful moment in your life, usually painful that inspires a very big shift. We are going to hear from Chris about the many Red Chair Experiences that have defined him in the last few years and the legacy that he is leaving because of it. He has an incredible story and this is going to be a great one for many different leaders who are facing challenges right now.  In This Episode: When you survive this, what a great story you are going to have to tell.  It is focusing back on the little positives and it’s the little things that count. It is the little things that get us through to the next step.  Too often we think that we are too broken and we get focused on ourselves instead of looking at someone else and asking how we can help them.  And so much more!!! Connect with Chris Michel: Chris’ Website The Red Chair Experience Chris on LinkedIn Chris on Twitter Chris on YouTube  

Today on the show we are going to be talking about three silent sales killers that are holding you back from scaling your business from the low six figures to the high six or seven figures and really getting the results that you want from your team, experiencing the freedom that you sought out when you created your business and when you stepped into the role as the visionary.   These sales killers are some of the biggest problems I solve with my clients but the problem is that a lot of people that I work with aren’t aware of these problems until they start working with me which is exactly why I am creating this episode. I want to shed light on these sales killers and give you simple storytelling solutions so that you can fix them or maybe even stop them before they start in your business.  In This Episode: Teaching to Sell is a style of teaching that is meant to overcome objections and change beliefs. There is a big difference between what feels good to teach and what the audience needs to move forward with you. When everybody is aligned under this same vision it allows you to finally create the space and support to be in your zone of genius as a leader. And so much more!!!  

Today on the show we have George Huff the founder of the Opal Marketing Software which is the software designed to answer the questions of what huge brands need to measure and do to be successful in social media.  Even if you aren’t the owner of a giant brand as big as Target there are a lot of timeless marketing nuggets in this episode as well as great stories and ideas from George.  In This Episode: Creating healthy space as a leader to think about how all the dots connect and developing a vision is important. Company culture is important too.  There is a shift that happens when you go from being that grinding work to a visionary. When you have to do both at the same time, that is really hard for people.  The stories that we want to tell are out there but they are in the ether. Spending time with yourself, having solitude, thinking and not trying to do anything is really how we pull it out of the ether and make it a reality.  And so much more!!! Connect with George Huff: George’s Website George on LinkedIn Opal Software on LinkedIn Opal Software Website  

Today on the show we have Ethan Bull. Ethan is one of the most experienced and effective executive assistants in the world and has now built a distributive team of executive assistants all over the country to serve many different visionaries at just the right capacity they need. Most visionaries don’t really know that it is possible to have a fractional assistant or know what’s possible when you have someone like this on your team. We are going to talk about that today on the podcast with Ethan and we are going to get a lot of great information on how to be a better executive assistant and how to be a better principal or boss. So whether you want to be an executive assistant or would like an executive assistant in your world, this episode is going to be great for you.  In This Episode: The opportunities are endless but it is all about matching the person, what are their needs, and how they want to leverage the support.  For a CEO to be able to take an idea, question, or task and be able to get it out of his brain and forwarded it to someone he knows, likes, and trusts and knows it will get done and never think about it again. There is a huge value there.  The goal or purpose in life is to meet all of your responsibilities yet have as much fun as possible. If you are not having as much fun as you possibly think, maybe a change is needed.  And so much more!!! Connect with Ethan Bull: Ethan’s Website Ethan on LinkedIn Stephanie on LinkedIn  

Today on the show we have Dan Pfister. Dan is going to teach us the secrets of one of the most powerful forms of marketing sales and one of the most valuable opportunities that you have in your business which is winning back the customers that you have already converted.  This is the lowest-hanging fruit for almost everybody and can lead to incredible life-changing growth. We are going to talk to Dan about how to do that and what is possible with Winback Marketing.  In This Episode: Winback Marketing is taking advantage of everything we have with these past customers.  There is so much that you know about a past customer that you don’t know about a new prospect. All that knowledge is pure gold.  Your past customers are some of the lowest hanging fruit in your business. Don’t be afraid of reaching out to them.   And so much more!!! Connect with Dan Pfister: Dan’s Website Dan on LinkedIn Winback Podcast  

Today on the show we have Kylie Slavik. Kylie is an expert in helping big brands, authorities, and leaders create incredible stories and messaging in many different areas of their brand from emails to landing pages to ad campaigns. She is an expert in digital marketing and messaging. We are going to hear her story and her evolution as a marketer going from a broke struggling healer to one of the leading authorities in the spiritual transformation space on storytelling. We are going to break down exactly what makes a magnetic story and magnetic storyteller in this episode.  In This Episode: Somebody has to have real magnetism in their personality, spirituality, soul, and their emotions. They have to be a magnetic person in order to make everything work.  There is a certain degree of wisdom and expertise. Alignment is really important. Taking care of your physical and emotional health is part of magnetism.  You have to do what your soul is wanting you to do or there is going to be a lot of suffering, pain, or moving in the wrong direction. Listen to the soul and follow the soul. The soul and storytelling go hand to hand. And so much more!!! Connect with Kylie Slavik: Kylie’s Website Conscious Marketer Website Winning the Story Wars  

Today on the show we have Alexandra Watkins. Alexandra has my dream job which is a professional namer. People pay her top dollar to come up with clever, catchy, and memorable names that instantly make you smile. We are going to break down some of the secrets of her process in this episode and learn a little bit more about how she sees her art beyond just naming. We also talk about how she lives a full life that is a brand and power essence of who she is and how she commands these very high value prices for her work.  Show Notes: A name should make you smile instead of scratch your head.  Find unexpected ways to express your creativity and create your own life how you want to live.  Anytime you can use humor to get your message across, it is going to have a better result for you.  And so much more!!! Connect with Alexandra Watkins: Alexandra’s Website Alexandra on LinkedIn Hello, My Name Is Awesome: How to Create Brand Names That Stick  

Today on the show we have Brad Costanzo. Brad is somebody I really admire as an expert marketer that has been working in the digital marketing space for a very long time and has worked with some incredible leaders and brands. In this episode, we really drop in on the power of storytelling and how it can influence your audience and attract your clients, but also how it can influence and transform you.  We are going to hear some of Brad’s most transformative moments that have been created and worked through storytelling.  We are also going to lay out a special framework that is going to help you get the most out of the AI tools that you are using or want to start using. It is going to make it a lot more accessible and approachable for you.  In This Episode: Life happens for us. It doesn’t happen to us. It doesn’t matter what happened. You get to choose the reason it happened and you get to choose the reaction you get.  You get a chance to act and then react. That is how you make a really great life.  Artificial intelligence helps accelerate your intelligence and productivity.  And so much more!!!   Connect with Brad Costanzo: Brad’s Website Accelerated Intelligence Website Bacon Wrapped Business Podcast  

Today on the show we have Gabe Muller. Gabe is a pilot and an EOS implementer. The EOS is the Entrepreneurial Operating System and is an incredible framework to help manage your business, set goals and communicate with your team. It can be very powerful and transformative to implement the EOS especially when you're starting to get a larger organization beyond five or six people. Gabe is also a passionate pilot, and has developed an incredible community of pilots and aviators and has a phenomenal event that we are going to hear about the special moments that come when you combine one area of your life that you're passionate about and entrepreneurship. In This Episode: [02:05] Gabe shares his defining moment of flying an airplane solo for the first time.  [04:13]  How Gabe’s training as a pilot informs what he does in working with EOS [07:36] The importance of getting clarity and communication to help achieve your goals  [10:05] Where Gabe sees “soft talk” within the aviation space in addition to other types of visionaries he works with  [12:35] Why Gabe recommends traction before vision and how to maintain balance between the two [17:56] How Gabe intentionally crafted Smokehouse Pilots Club to bring people together and his goals surrounding the event [22:56] How Gabe articulated his vision for the event  [25:16] Why Kyle believes EOS is so successful [26:34] How Gabe creates outside of the professional world and what he’s currently excited about creating [30:09] Gabe’s closing thoughts Connect with Gabe Muller: Smokehouse Pilots Club Website Instagram  EOS Worldwide