
The Story Engine Podcast
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
Latest episodes

Feb 6, 2024 • 21min
Reinventing The Story Engine Podcast - A New Format Moving Forward
Today we are going to be talking about the future of The Story Engine Podcast. I have been running this show for over four years. We are approaching 300 episodes which is an amazing achievement. One of my favorite things about this podcast is that it has created a platform for me to connect with and learn from some of the most brilliant people in the world and I have loved being able to showcase their expertise, their story, and their values. I have always been somebody that is really driven by a desire to learn and discover and this podcast has been the absolute perfect place for that. I am grateful for it because I feel like I have gotten hundreds of thousands of dollars worth of coaching that has shaped my work and my creations. I have been inspired to change the format of this podcast for the very first time and today I am going to introduce what that new format is for you and share where I think this podcast is going in the future. In This Episode: I feel that this new format is going to reenergize the podcast for me, create even more value for you the listener, and have a bigger impact on my guests. I am going to be focusing on a specific story co-creation process that I use with my clients and in my sales calls that I call The Story Roadmap Process. I believe that this format and the stories that we create are going to be a truly unique experience that is not captured or shared on any other podcasts that I have seen before. And so much more!!!

Jan 30, 2024 • 40min
Broken Cookies and Selling Companies with Patty Block
Today on the show we have Patty Block. Patty is an expert coach in helping women business owners exit their businesses as successfully and smoothly as possible. On the episode today we are going to talk about the broken cookie effect and how this applies to many of the unique challenges that women business owners face growing and especially selling their companies. In This Episode: Shifting the way that you are thinking is the first step once you have become aware that there’s a problem and that you don’t like where you are and you’re feeling stuck. The broken cookie effect is about recognizing the behavior that is so ingrained that it is invisible. As women, we have to take responsibility for recognizing where we are, where we get stuck, and how we can change it. Show yourself some grace and be kind to yourself. Be as kind to yourself as you are to everyone else. And so much more!!! Connect with Patty Block: Patty’s Website Your Hidden Advantage Exit Readiness Index

Jan 23, 2024 • 33min
Leading Teams with Authenticity with Alex Atwood
Today on the show we have Alex Atwood. Alex is the CEO of GravyWork and is also an executive coach helping leaders in corporate and human resources become more efficient and powerful in the work they are doing through leading with more softness and authenticity. Today on the show we are going to hear a few of Alex’s stories and his insights on how we can lead with more authenticity in our teams and our lives. In This Episode: Everyone is faced with challenges on a daily basis. You have a decision point when a challenge appears so pivot it toward making it a game. Authenticity can be challenging. Starting to show up authentically is a process. It is important for leaders to surround themselves with a strong group of people that have diversity of thought, and opinions outside of their own, and that you resonate with. And so much more!!! Connect with Alex Atwood: Alex’s Website Alex on LinkedIn

Jan 16, 2024 • 39min
Simple Steps to Reprogram Your Mind with Sam Kabert
Today on the show we have Sam Kabert. Sam is the master and the explorer of creating a soul-life balance. He is a serial entrepreneur, keynote speaker, and one of Silicon Valley’s 40 under 40. He has a ton of tools both big and small to create more balance in life and we get to talk about some of those incredible tools with Sam today on the podcast. One of my favorite tools that I am going to share ahead with you is his simple steps to start reprogramming your own thoughts and your own emotions when they arise. It is not just about thinking happy thoughts until bad feelings go away. There is a really interesting and precise process Sam lays out for us today on the podcast with tons of other really useful tips and tricks. In This Episode: When you can catch yourself feeling an emotion, that awareness is the first step. Step one: Slow down, close your eyes, and feel it. Experience is nothing if you don’t integrate it into your everyday life. In any given moment we have the opportunity to choose this or that and all we need to do to really achieve and feel our highest excitement is to follow our bliss. Ask yourself, How can I follow my bliss, my passion, and feed my soul? All of these questions from moment to moment really help to feel more fulfilled on a day-to-day basis. And so much more!!! Connect with Sam Kabert: Sam’s Website Sam on Instagram Sam on LinkedIn Shatter Limiting Old Stories

Jan 9, 2024 • 26min
2023 Year in Review
Today I am excited to share my year in review. 2023 has come to a close somewhat like the movie The Empire Strikes Back for me. It is cautiously and hopefully optimistic after a wild adventure where very little that the protagonists planned actually went to plan but they make it out mostly in one piece and wiser and stronger for the experience. It does set the stage for the bigger victory in the next movie. With me, it wasn’t the happiest or easiest year but I do hope what I have learned and what I have gone through will set the stage for something even bigger and even more exciting in 2024. I want to share some of these insights and reflections as they might be helpful for you to understand my mindset and use them in your own story. In This Episode: The first and most defining part of 2023 for me was lots of moving. One of the biggest insights that happened to me and for me was the opportunity to really witness my own self-critic and acknowledge and understand the effects that it has on me. Simple things add up. And so much more!!!

Jan 2, 2024 • 37min
The Counter-Intuitive High-Ticket Sales Habits of Joe Graham
Today on the show I have Joe Graham. Joe has nearly two decades of high-ticket sales experience and is the host of the “150k Podcast” where he has spoken with many leaders in the sales and marketing world. Join us as we dive into some of Joe's counter-intuitive habits and strategies that are fundamental for the success of heart-driven and service-driven salespersons. We also talk about the balance between being a generous leader and making sure there is forward motion, how you can develop systems to help support you, and the surprising growth edges that Joe is expanding into. This episode highlights the importance of vulnerability, knowing yourself, and being present in order to truly help the clients that you are meant to. Connect with Joe Graham: Joe’s Website Joe’s Instagram 150k Podcast

Dec 26, 2023 • 35min
Roadmapping The Lifecycle Of Businesses With Scott Ritzheimer
Today on the show I have Scott Ritzheimer. Scott is the founder of Scale Architects and helps business owners navigate the many and ever-changing stages of business. Today we are going to talk about the different stages of businesses and what they need to grow and ascend to the next level and the common pitfalls and challenges founders often face. Scott also shares how he discovered the lifecycle of businesses and the profound shifts that he was able to make in his own company with the clarity that it provided. Whether you are in the beginning stages of your business or have been in business for 20 years, this episode has powerful takeaways for every founder. Connect with Scott Ritzheimer: Scott’s Website Free Copy of Scott’s Book

Dec 19, 2023 • 33min
The Different Between a Great Writer and a Great Author with Tyler Wagner
Today on the show I have Tyler Wagner. Tyler is the founder of Authors Unite, an incredible publishing company that allows business owners to elevate their message through the power of authorship. Today we are going to talk about the fine and powerful distinction between what makes a great writer and what makes a truly great author and what’s possible with somebody who can truly embody authorship. In This Episode: Authorship is giving all of your knowledge away and just trying to help as many people as possible with your book. You should write your book backward. The title actually comes last. Write the sloppy rough draft, get everything out of your mind, and then everything else will come to you as you are doing the difficult work. The goal of all book marketing is to make the content the best it can be and then get the books in as many hands as possible. And so much more!!! Connect with Tyler Wagner: Tyler’s Website Tyler on Instagram Tyler on LinkedIn

Dec 12, 2023 • 37min
Master Connection Strategies and Video Marketing with Jason Croft
Today on the show I have Jason Croft. Jason is the founder of Media Leads Co. and host of The Strategy and Action podcast. He works in helping experts develop video marketing platforms that separate them from the constant noise of the world and elevate their message while truly convening their professionalism. Today we are going to learn about some of Jason’s secrets that he has used to build great connections and open up new doors through asking great questions, creating excellent content, and being dedicated to fun. Today we are going to explore just what’s possible with connection strategies like this. Show Notes: The highest value possible to create is tribe building and connecting. Connecting is a very purposeful interaction. It is important to look for those opportunities a lot. Starting a podcast is the greatest cold outreach and networking tool. You are giving value from the beginning by shining a spotlight on your guest. And so much more!!! Connect with Jason Croft: Jason’s Website Media Leads Jason on LinkedIn

Dec 5, 2023 • 28min
Redefining Entrepreneurial Grit with Ron Nussbaum
Today on the show I have Ron Nussbaum. Ron is the founder of BuilderComs which is a communication platform that is set to disrupt one of the biggest industries in the United States - the construction industry. We will talk about in this episode some of the biggest problems with communication. Sometimes up to a third of the money and time invested in a construction project can be wasted due to poor communication. This is a massive problem and a massive opportunity and we are going to talk about Ron’s personal philosophy that has led him to this moment, how he sees himself in this big opportunity, and what purpose he serves moving forward. This is a great episode to explore what high-level leadership looks like and what is necessary to make big changes in the world. In This Episode: It is not just the long-term vision. It is also the short term and what can happen. You just got to make it happen 90 days at a time. You always have to be willing to change your perspective. Every time we summit something there is typically another mountain. Too many people have that one defining moment and they rest their heads on that for the rest of their lives. If you are capable of one defining moment you are capable of a thousand. We need to continue to chase those and not just be fine with that one defining moment. And so much more! Connect with Ron Nussbaum: Ron’s Website Ron on Linkedin Ron on Instagram