Passle CMO Series Podcast

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing.  In this second episode of the series, we look back at an unforgettable session from the CMO Series Live held in New York. Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, took to the stage to discuss integrating generative AI into their team's expertise. They cover: How they are leveraging AI The strategic decisions involved when using and implementing generative AI How to keep the human voice central to the firm while embracing the power of AI.

We’re revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We’ll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing. In this special episode, we look back at a memorable session from the CMO Series Live held in New York. Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul Weiss and is now the Chief Business Development & Marketing Officer at Skadden, took to the stage to discuss how AI is ushering in a new era of collaboration within law firms.  They cover: The role of technology and the challenges faced by both traditional and non-traditional law firms Strategies for effectively leveraging technology to streamline processes How AI contributes to project success and fosters a new way of collaboration  The evolving role of AI and its current and future impact

Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are looking at how to drive sustainable, organic growth by focusing on client value delivery. On today's episode of the CMO Series Podcast, James Barclay is joined by Wendy Bernero, Founder and Strategic Advisor at Yate Collaborative, who has over 30 years of experience in legal marketing and held Chief roles in firms including Baker McKenzie. Wendy discusses insights on how firms can deliver real value to their clients, the ways to maximise cross-selling and more.  James and Wendy cover:  Wendy’s background in legal marketing and key learnings she's taken into her current role The strategies CMOs should implement and stay away from The reasons why firms should decide whether they want to be a solution provider or a talent agency The framework that Wendy uses to maximise cross-selling and the steps teams should take to make it successful The three actions every marketing and BD leader should do to improve their go-to-market strategy

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving inquiries and conversions in a digital-first landscape. In this episode of CMO Series Digital Masterclass, Charlie Knight is joined by Gareth Osborne, Managing Director at MRM UK, and John Riley, Head of Strategy. Together, they delve into the critical role of client experience, exploring how firms can unlock value by deeply understanding their clients' needs and motivations. Gareth, John and Charlie Cover: The biggest considerations for law firms embarking on a website project, and where most go wrong  Guidance on how firms can identify when client experience should be a key focus  The "Discover, Define, Deliver" framework and how it helps to understand a firm’s unique challenges and opportunities to shape a website project How to assess both digital and human interactions within a firm and ensure these touchpoints are integrated throughout a website overhaul How to leverage digital platforms to drive sustainable growth by aligning technology decisions with long-term business goals Advice for CMOs who may need to focus on client experience when starting a website project   

In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person.  In today’s episode of the CMO Series Podcast, Alistair Bone talks with not one but two solo marketers - Paige Pierce, Business Development & Marketing Manager at Ray Quinney & Nebeker, and Tiffani Mowry, Marketing and Attorney Recruiting Coordinator at Crowley Fleck. They discuss their insights, secrets and strategies to succeeding as a solo legal marketer. Alistair, Paige and Tiffani cover: What their respective roles entail  The strategies and approaches to managing campaigns and initiatives as a solo marketer The importance of having full buy-in and the support from the firm's leadership The influential networks they lean on for support  The challenges of being a solo marketer and how to manage multiple priorities effectively Strategies to help manage receiving feedback Advice for other solo marketers or those heading up very lean teams

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia Backon is joined by two of the foremost voices in advertising and marketing law - Brinsley Dresden and Geraint Lloyd-Taylor, Partners and Co-Heads of Advertising & Marketing at Lewis Silkin. Brinsley and Geraint are renowned for their engaging and insightful thought leadership. With a blend of wit and humour, they tackle key issues in the advertising world, from ASA decisions to new legislation. Through their writing and expertise, they’ve shaped industry conversations and built strong reputations within the legal community and with their clients by strategically leveraging thought leadership to enhance their personal and practice brands. Brinsley, Geraint and Olivia discuss: How Brinsley and Geraint have built their reputations in the advertising and marketing law space, and the moment they realised the power of thought leadership in shaping professional reputations How writing and publishing regular insights helps establish authority and credibility in a competitive industry How they developed their witty writing style, and why this approach is essential for connecting with clients How to integrate thought leadership with other marketing strategies to enhance the client experience and broaden reach Examples of how thought leadership content has delivered tangible value to clients and generated new business The AdLaw Podcast Brinsley and Geraint host, and how that is contributing to the practice group’s credibility in the advertising law space Advice for others looking to build their personal, practice and firm brands through thought leadership You can catch all the insights from Brinsley, Geraint and the team at Lewis Silkin, here. 

CMO Series Live is back! After a hugely successful sell-out CMO Series Live last year in New York, we have decided to return for a second year running. This year, CMO Series Live is set to be bigger and better, with another stellar lineup of speakers covering the hottest topics in legal marketing, from AI to cross-selling.  On today’s episode of the CMO Series Podcast, Natsaha Sandamas joins us to share an exclusive look at what to expect from CMO Series Live 2025. Natasha and Charlie cover:  An overview of what CMO Series Live is and highlights from last year This year’s line-up and the agenda Why CMO Series Live is a must-attend for Chief Marketing and BD professionals  How to register to attend

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals. In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts.  Ian and Will cover:  What Ian hopes to bring to his role and the surprises he's faced  How Ian’s approach to marketing and business development shifted after running previous client programs The importance of legal teams seeing clients from multiple perspectives Ian’s strategies for keeping everyone on the same page and motivated when taking a new approach, especially when it comes to buy-in How Ian encourages his team to understand the pressures of the different areas of the business as a way to build empathy and improve the client experience Advice for others looking to take a more holistic approach to legal marking and get their team on board

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women who are paving the way in professional services marketing and business development. They share their top tips for firms looking to accelerate action and promote equality within their organizations. Our incredible guests discuss the importance of transparent paths to promotion, the significant impact of leading by example, and why creating a safe space for authenticity is crucial to fostering equality in the industry. A big thanks to all of our guests for their generous contributions to this important conversation: Amelia Calloway, Director of Marketing and Business Development, Morris Manning & Martin Amanda Lindley, Director of Business Development, Thompson Coburn Ashley Horne, Chief Marketing and Business Development Officer, Womble Bond Dickinson, US Bonnelle Martin, Associate Director - Marketing and Brand, Baker Botts Heather Reid, Chief Business Development & Marketing Officer, Miles & Stockbridge Kim Lansdown, Director of Strategy and Marketing, Fladgate Kelby Luther, Chief Business Development and Marketing Officer, Allen Matkins Michelle Powell, Sr. Manager of Marketing and Business Development, Axinn Rachel Watson, Director of Business Development, Client Development and Campaigns, Akin Gump Strauss Hauer & Feld  Savannah Kirk, Public Relations and Communications Coordinator, Jones Walker Stefanie Nastou, Chief Marketing Officer, AMS

To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services marketing and business development. We’re privileged to feature insights from influential women who share their personal journeys, the challenges they've faced, and the steps needed to accelerate gender equality in the industry. In part one, our guests delve into the significance of female representation, the role of authenticity in leadership, and the profound impact women have in shaping change. Through their stories, we explore how women are not only excelling in their roles but also paving the way for future generations. Thank you to all of our guests for their generous contributions to this conversation: Emma Sosner, Head of Marketing at Spencer West Jeanne Hammerstrom, Chief Marketing Officer at Benesch Kate Fairweather, Director of Marketing & BD at Curtis, Mallet-Prevost, Colt & Mosle Lydia Martin, Director of Marketing & BD at Stewarts Margie Hinckley, Chief Marketing Officer Americas at A&O Shearman Mercedes Galindez, Head of Marketing at Slaughter & May Rachel Smith, Director of BD and Marketing at Cripps Laura Ottley, Chief Marketing Officer at Addleshaw Goddard Stay tuned to hear more in part two of this special series.