Amplify AI - Integrating Intelligence, Preserving Humanity

Ronsley Seriojo Vaz
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Dec 8, 2025 • 20min

Using AI to work faster feat. Derek Coburn

Hey! This is Ep151 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Ever spent weeks trying to cross-reference your own work? Or felt completely stumped when someone asks "How can I help you?" — and you've got nothing useful to say?That was me. Until this conversation with Derek Coburn changed how I think about both.Derek just released his book "Let's Talk About Retiring Retirement" and shared this brilliant "Two Tonys" story that I've now turned into a framework for how we explain AI value. Plus, I'm showing you exactly how I used Gemini's massive context window to scan my entire book manuscript and 25+ podcast transcripts to find connections I never could have done manually.What you'll pick up from this episode:🔹 The Two Tonys retirement story that shifts everything about how you present value🔹 How to answer "How can I help you?" without sounding like a deer in headlights🔹 Using long-context AI (Gemini) to scan entire books and find relationships🔹 My Ship 15 system: ideate, record, edit and publish a video in 15 minutes🔹 Why AI won't write your book — but will make you a better author🔹 Derek's take on working longer, living better, and spending less time stressedHere's the thing — AI didn't write my book. But it helped me find every podcast episode I referenced, where they appeared, and how to link them together. That's the kind of AI use that actually matters in business.Timestamps:0:00 - The retirement quote that started it all0:25 - Introducing Derek Coburn and why this conversation matters1:05 - The Two Tonys: A retirement story that changes everything4:45 - Why picking 65 as your retirement age might be the worst decision6:30 - How I used ChatGPT to analyse our pre-call conversation8:15 - Creating your own "Two Tonys" demo for your business9:40 - Derek's 7-year book writing process (and what he learned)12:50 - Using Gemini to scan my entire book manuscript14:30 - How I linked 25+ podcast transcripts to my book using AI16:45 - Derek's story about working out with his son19:20 - Ship 15: System for creating videos in 15 minutes21:00 - Repeatable reps in business (and why they matter)22:30 - Education, AI, and what this means for our kids25:00 - Final thoughts and where to find Derek's book#AmplifyAI #AIforBusiness #RetireRetirement #DerekCoburn #AIBookWriting #FounderTools #BusinessAutomationFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley
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Dec 1, 2025 • 22min

Engineering Attention: How AI Tools Transform Businesses with Jason Everett

Hey! This is Ep150 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. What do you do when the entire world shuts down and your clients can't operate? Most coaches refunded everyone and offered sympathy. Jason Everett did the opposite—kept every dollar, showed up daily at 6am, and helped his salon clients triple their business while closed for months. In this episode, discover his contrarian approach to business, how he built a million-dollar product concept in 30 minutes using AI, and why you should engineer demand before you build anything.What You'll Learn:✅ The "zero refunds" COVID strategy that tripled his business (while competitors folded)✅ Why most people overplan a day, underplan a year, and underestimate a decade✅ How to build and test a complete business concept in 30 minutes using AI✅ The biggest mistake corporate people make when starting a business (E-Myth seizure)✅ Why you should engineer attention BEFORE creating the product✅ How to use Sora AI to create massive social media content at scale✅ The "formation" strategy: What happens when 600 people create content simultaneously✅ Why entrepreneurship is about play, not just learning from booksPerfect for:Corporate professionals transitioning to entrepreneurship, business owners struggling with AI adoption, salon and studio owners, coaches and consultants rethinking their pricing model, creators looking to test ideas before building, and anyone who wants to learn how to lead during crisis.⏰ TIMESTAMPS:[00:00] Building businesses with duct tape and blind confidence[01:00] Leaving corporate life and the $150K assumption[02:00] The E-Myth and entrepreneurial seizure[03:00] Why income replacement takes years, not months[05:00] Stacking reps through multiple failed companies[07:00] Sell first, build later: demand-first entrepreneurship[09:00] Fake courses, real money: testing demand ethically[11:00] Turning Facebook posts into $40K–$100K offers[13:00] Moto shoes: traditional product design vs. AI speed[15:00] Engineering attention before building products[17:00] Using Sora for playful, high-volume content creation[18:00] The Formation strategy: 600 people creating together[19:30] Learning entrepreneurship through play, not textbooksFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley
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Nov 24, 2025 • 15min

Build Trust With Borrowed Authority Using AI

Hey! This is Ep#149 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.In this episode of Amplify AI, I show you how to build one of the most important parts of your marketing system. Borrowed Authority. You have buyers who are active, ready and credit card in hand, but they still doubt whether you can actually deliver. They want the result, they have the budget, but they hesitate at the final step because they don’t yet trust your ability to get them there.That’s why Borrowed Authority exists. It fills the trust gap fast. Today I walk you through exactly how I use AI to build credibility assets at speed. You will see how I take testimonials, case studies, workshop feedback, written reviews, and real client outcomes and turn them into high trust proof that moves people from maybe to yes.I break down how to store your testimonials in project memory, how to use AI as a case study assembler, how to build 90 second case clips in Descript, how to create before and after dashboards, how to turn video testimonials into clean story driven social assets, and how to extract one liners that go straight onto your website, pitch deck, or landing pages.If you want your audience to stop asking “can you really deliver?” and start saying “when can we start?” Borrowed Authority is the system you need. And with AI, you can build it 10x faster.Timestamps00:00 Latent buyers, active buyers and the trust gap00:21 Why people with budget still don’t buy00:38 The 50k deal lost from low proof01:05 How AI helps build trust assets fast01:28 The Borrowed Authority System explained01:52 Welcome to Amplify AI02:06 Pre Suasion framework recap02:22 Understanding the four buyer states02:58 Why Borrowed Authority closes deals03:20 Your goal neutralize risk with proof that travels03:45 Assets we are creating today case clips and dashboards04:18 KPIs for trust replies, consumption and demos04:54 Why you need an AI case study assembler05:23 Collecting testimonials text, workshop, video06:02 Big names who have given testimonials06:35 Storing testimonials inside project knowledge07:05 How I use project knowledge to build assets07:36 Building 90 second case clips with Descript08:20 How I merge client footage with my explanation08:48 Before and after dashboards for credibility09:22 Showing the pain state and the desired outcome09:54 Using Gemini to create before after visuals10:18 Meeting memory AI before after example11:02 Saving 15 hours a month with AI teammates11:36 Using these assets in websites and sales funnels12:12 Testimonials, credibility, and my own background12:52 Why project knowledge boosts your entire content engine13:20 Turning testimonials into one liners for your website14:10 Why AI makes Borrowed Authority simple14:48 Outro and invite to the AI Geek community#amplifyai #presuation #borrowedauthority #aigeek #aiteammates #aiforbusiness #aiautomation #testimonials #casestudies #descript #beforeafter #credibilitybuilding #digitalmarketing #businessgrowth #trustbuildingFind out more at:- https://amplifyais.com/podcastMuch love,Ronsley
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Nov 17, 2025 • 15min

Presuasion In Action Turning Strategy Into AI Assets

Hey! This is Ep#148 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.In this episode of Amplify AI, I want to show you just how many human hours are being burned on work that an AI teammate can do quicker, better, and with fewer mistakes.This is part of my Presuasion series, where I break down how good marketing makes sales easier. I walk you through my Presuasion framework and show you how I use it to move people from low trust and latent buyer intent to high trust and ready to buy, using simple but powerful assets.In real time, I build three assets with AI and explain my thinking as we go.A readiness quiz that plugs into Google Forms, your CRM, Slack, and follow up emailsA swipeable seven step checklist you can turn into LinkedIn or social slidesAn ROI calculator that shows the real value of installing an AI team member in your businessI show you how I give AI enough context from my Amplify AI Augment project, how I validate questions, export schemas, map to Go High Level, and trigger Slack notifications. I also show you why you still need a human in the loop so you are not just copy pasting whatever AI gives you.If you run a business, lead a team, or you call yourself an AI geek, my aim in this episode is to help you see your bottlenecks as an opportunity to create practical AI teammates, not just another tool you never use.👋 You can join me and the rest of the AI geeks at AmplifyAIs.com for conversations, new trainings, and recordings.💬 If you want the prompt stack and playbook from this episode, tell me in the comments.👍 If this helps you, hit like, subscribe, and share it with a friend who needs an AI teammate in their business.#amplifyai #presuation #aigeek #aiteammates #aiautomation #aiforbusiness #marketingassets #readinessquiz #roicalculator #swipechecklist #promptengineering #claudeai #chatgpt #zapiertips #n8n #maketools #digitalmarketing #businesssystems Timestamps:00:00 Human hours vs AI team hours00:15 Why I created the Presuasion series00:36 Good marketing that makes sales easier01:02 High trust, buyer intent and my Presuasion matrix01:35 Assets for low trust, latent buyers01:56 My plan for this episode three key assets02:31 Breaking down the readiness quiz step by step03:20 Using AI to write and refine quiz questions03:52 Exporting to Google Forms and building the form schema04:47 CRM mapping, Slack notifications and follow up emails05:40 Readiness quiz complete and ready to plug in06:26 Creating the swipe checklist and seven LinkedIn slides07:25 How I explain human hours vs AI team hours08:06 Seven signs my audience is ready for AI teammates09:00 Building the ROI calculator inside Claude artifacts09:50 Walking through team size, hourly rate and savings10:42 Meeting memory AI teammate and real weekly time saved11:34 Adoption rates, realistic scenarios and ROI assumptions12:18 Why every business needs its own ROI calculator13:06 Follow up emails, automations and my prompt pack13:57 What I cover next borrowed authority and case assets14:50 Outro and invite to the Amplify AI Geek communityMuch love,Ronsley
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Nov 10, 2025 • 23min

No AI slop how Ajay Chowdhury keeps his novels human in the age of AI

Hey! This is Ep#147 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.AI can help you write faster, research deeper, and edit smarter, but can it really create unforgettable human stories. In this episode of Amplify AI, Ronsley sits down with crime novelist and Shazam cofounder Ajay Chowdhury to unpack where artificial intelligence stops and authentic creativity begins.Ajay shares how he built tech startups, wrote award winning crime series like the Kamil and Anjali books, and now explores AI, government surveillance, and even quantum physics in his fiction. You will hear how he uses AI as a creative enhancer and research partner while still protecting the very human core of his storytelling.We dive into-Why AI can copy plots but struggles to create truly human characters-How Ajay balances a tech career with a powerful creative identity-The five P framework he uses for compelling stories plot, people, pace, place, and prose-How to keep your own voice strong while using AI for feedback, editing, and research-The future of AI powered storytelling and what happens when billionaires weaponize AIIf you are a writer, creator, founder, or curious AI geek, this conversation will help you use AI to augment your intelligence without losing your originality.Join the Amplify AI community, new trainings, conversations, and recordings at AmplifyAIs.com and connect with other AI geeks who care about both intelligence and identity.If this episode helped you, hit like, subscribe, and share it with a friend who is thinking about writing or building with AI.TIMESTAMPS:00:00 – Can AI keep us authentic as creators00:28 – The mind behind Shazam and killer crime novels00:54 – Welcome AI Geek to Amplify AI01:12 – Creator identity, Shazam team and love of making things03:30 – First creations, debates and early audience feedback03:50 – Growing up in India, English teachers and crime fiction influences05:30 – How Camille Ramon was born and the “accidental” crime series07:00 – Writing routine, plotting and crime story arcs10:20 – Bringing AI, startups and London’s East End into fiction12:03 – How AI will change the world and why it needs regulation13:15 – Can ChatGPT write your next best selling novel14:05 – How Ronsley and Ajay actually use AI in the writing process15:14 – AI as creative enhancer, research assistant and quiet editor17:56 – Staying authentic while augmenting your intelligence with AI20:18 – The Five Ps of powerful storytelling plot, people, pace, place, prose22:06 – Outro and invite to the Amplify AI Geek community#amplifyai #aigeek #artificialintelligence #chatgpt #aiwriting #creativewriting #authenticity #shazam #ajaychowdhury #crimefiction #aiforcreators #aipodcast #booksandai #writingtips #contentcreationMuch love,Ronsley
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Nov 3, 2025 • 14min

Why You’re Missing Out by Not Using AI in Your Podcast Workflow

Hey! This is Ep#146 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Hey, AI geeks. It's Ronsley!Are you tired of wasting countless hours on planning, recording, and editing your podcast episodes? Good news! AI can take care of the heavy lifting so you can focus on what matters. In this video, I'm sharing the exact AI tools and streamlined systems I personally use to launch, run, and grow a successful business podcast that delivers tangible results for your brand.Here's a quick rundown of what we're covering:• How to design a podcast strategy that perfectly matches your business objectives and audience• The top AI tools that simplify episode creation, from scripting to seamless editing• Effective promotion strategies to amplify your visibility on platforms like YouTube, LinkedIn, and more• The biggest podcasting mistakes to steer clear of heading into 2025• And as a bonus, I'm handing over my complete workflow template. Totally free for you to use!Whether you're a busy founder, a dedicated coach, or a passionate creator, this video gives you the step-by-step roadmap to create a podcast that attracts loyal listeners and converts them into customers, all without leading to burnout. Hit play and let's dive in!#AIPodcast #PodcastWorkflow #AmplifyAI #PodcastStrategy #BusinessPodcast #ContentCreation #AIForCreators #PodcastTips #SoloPodcast #PodcastPromotion #PodcastGrowth #AIContent #CreateWithAI #PodcastMarketing #PodcasterLifeTimestamps:00:00 Cold open behavior and focus00:00:55 Intro and welcome00:01:10 Strategy overview00:01:18 Define the goal of the podcast00:01:36 Know your audience00:01:44 Stages of awareness framework00:02:16 Problem aware and solution aware focus00:02:20 Map current audience behavior00:02:44 Desired listener behavior00:02:59 Keep them engaged00:03:19 Build your guest and topics list00:04:01 Planning prompt and structure on screen00:05:19 The three phases of the process00:05:43 Recording phase explained00:05:56 Production phase explained00:07:11 Promotion phase explained00:08:26 Record episode one00:09:10 Why podcasting works right now00:10:31 Mistakes to avoid00:11:30 Your next three actions00:12:27 Record, produce, promote workflow00:12:51 Closing00:13:19 Outro and shareFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley
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Oct 31, 2025 • 30min

Build your presuasion marketing matrix with me using AI prompts and a copyable checklist

Hey! This is Ep#145 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Hey AI geeks, it’s Ronsley.This episode is a real time build of the presuasion framework so your marketing makes sales easy. We go from idea to ideal client profile to a buy intent x trust matrix, then pick the exact assets and KPIs for each quadrant. You’ll also see how I use Aedith and other AI teammates to speed everything up while staying ethical and on brand.What you’ll learn-How presuasion moves people from low intent and low trust to ready to buy-A simple checklist to define audience, pick assets, and lock KPIs-How to turn pain points into observable triggers with matching calls to action-The four quadrants and the best asset types for each one-How I use Edith plus other AI teammates to research, prioritize, and close fasterThe four stage blueprint-Prime and pattern for curious cold audiences-Border authority for urgent but low trust leads-Present and persist for warm networks who need an easy win-Orchestrate the yes with speed to value and clear implementationTimestamps[00:00] What marketing to create so selling gets easier[00:16] Last episode recap and why presuasion makes sales easy[00:42] Today’s goal build your matrix together in real time[01:18] From latent low trust to active high trust overview of the matrix[02:22] Asset plan coming next quick win calculator swipeable checklist[03:06] Why these episodes matter and how they stack[03:39] Your goal create a presuasion matrix for your business[04:07] Step 1 define audience and set KPIs for each quadrant[04:40] Meet Aedith and why a branded assistant helps[05:26] Fill in what you sell and use past projects for truth data[05:58] ICP results pains signals blind spots and checks[06:24] Turn pains into buying triggers with observable proof and CTAs[06:58] Build the buy intent x trust proof matrix[07:36] Q1 prime and pattern assets KPI and our Scout teammate[08:04] Q2 border authority assets KPI and our Radar teammate[08:37] Q3 present and persist assets KPI and a warm lead calculator[09:43] Q4 orchestrate the yes assets KPI and Victor the deal closer[10:22] Score table top three assets to build first[11:01] Copy paste the quadrant plans and finalize KPIs[11:28] Voice guardrails CTAs and style so outputs stay on brand[12:18] Full playbook recap from low trust to ready to buy[12:58] Next episode creating bottom quadrant assets at speed[13:26] Join the community and share this with a fellow AI geekFind out more at:https://amplifyais.com/academyhttps://wearepodcast.com/https://amplifyais.com/podcastMuch love,Ronsley
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Sep 18, 2025 • 28min

How AI Keeps You in Your Zone of Genius (Chris Ducker's 80% Strategy to Avoid Burnout)

Founders: if “hustle” has become your default, this episode shows how to use AI to stay in your zone of genius, avoid burnout, and design a Life OS that grows your business without swallowing your life.With author Chris Ducker (Long-Haul Leader), we get practical on self-care, hobbies, and an AI workflow that turns ideas into programs fast—so you can win the long game.In this episode, you’ll learnThe 3 warning signs of burnout (physical fatigue, brain fog, emotional drag) and how to spot them early.Why “hustle is a season, not a lifestyle,” and how to set the line in the sand.A simple way to use AI for ideation (80% of Chris’s use) to ship programs faster—without outsourcing your expertise.How 2 hours/week of hobbies can lift productivity ~30% (and why that matters for your Life OS).Chapters to skip to:00:00 AI for your zone of genius; hustle is a season01:10 Chris’s burnout story & diagnosis (what changed)03:19 3 warning signs: fatigue, brain fog, emotional flags07:22 Life OS pillars: personal mastery, relationships, impactful work → + hobbies10:18 Hobbies → +30% productivity (evidence Chris cites)11:47 How AI removes roadblocks (Ronsley’s take)12:14 Chris’s AI workflow: idea → 4-week program (+ workbooks)15:02 The near-future of “everything connected to AI”17:35 Design a business that supports your life (not the other way)25:31 Permission to say “no” for 30 days (reclaim energy)Resources & next stepsGet Chris’s book Long-Haul Leader + explore the Life OS ideas referenced - https://chrisducker.com/books/Join the Amplify AI community & trainings: amplifyais.comIf this helped, comment with one habit you’ll change this week—then share with a founder who needs it.Check out all resources, tricks, prompt stacks and business tactics for AI-related stuff on amplifyais.com
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Sep 1, 2025 • 21min

Presuasion - How to build frameworks in authentic marketing

Hey! This is Ep 143 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Watch Me Build This Into a Complete AI-Powered Framework - "Good Marketing Makes Sales Easy”Picture this: You're at an event, you scribble down one brilliant idea, and then... it sits in your notebook collecting dust. Sound familiar?Not this time. I had one simple note from Los Cabo: "Persuasion Marketing makes sales easy." Instead of letting it die in my notebook, I decided to do something radical - turn that single insight into a complete business strategy using AI, and film the ENTIRE process so you could watch over my shoulder.This isn't some polished, after-the-fact tutorial. This is raw, authentic AI usage in action. You'll literally watch me go from idea → research → framework → actionable strategy in real-time. No fluff, no BS, just pure "dog fooding" of my own AI tools while building something that could transform how you think about marketing.Here's What Just Happened (And What You'll Learn):✅ How I used AI to avoid weeks of framework development✅ The exact prompts and tools that turned chaos into clarity✅ Why 99% of people are using AI wrong (and trivializing a field built on 8 complex sciences)✅ My complete Persuasion Framework that maps every stage of your customer journey✅ The specific assets you need to create for each type of audience✅ Real AI team members that can 10x your marketing output🎯 The Game-Changing Framework:- Prime & Pattern: Turn strangers into followers with quick wins- Prove & Position: Convert skeptics with borrowed authority- Present & Persist: Stay top-of-mind with value-driven content- Propose & Process: Turn hot leads into paying customers⚡ The Plot Twist: Everything you just watched me build? It's going to become a complete video series where I show you how to create every single asset mentioned. You're getting the blueprint AND watching the construction in real-time.📋 The AI Arsenal I Used:- Perplexity AI (the research powerhouse)- Edith (our custom AI assistant - yes, I'll show you how to build your own)- The foundational principles that actually make AI work⏰ TIMESTAMPS:[00:00] The Mexico revelation that changed everything[01:00] Why AI isn't just "fancy autocomplete" (the 8 fields breakdown)[03:00] Live framework creation using AI[12:00] Behind-the-scenes: Exact prompts and process[17:00] What's coming next (spoiler: it gets better)🚨 Fair Warning: If you're looking for another "AI will do everything for you" fantasy, keep scrolling. This is about using AI strategically to amplify human intelligence, not replace it.Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley
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Aug 18, 2025 • 19min

How to use AI to write your Business SOPs

Hey! This is Ep142 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Ever feel like you're doing everything in your business and can't get anyone else to do it right? Or wish you could teach others to follow your steps without messing things up?This episode shows you exactly how I used AI to turn my hardest tasks into simple guides that anyone can follow - plus why this is the most important thing you need to learn to grow your business.🎯 What You'll Learn:- Why step-by-step guides are the #1 way to grow your business (and how AI makes them easy)- How I turned a really hard computer setup into simple steps anyone can follow- The exact way to save your work so AI can build perfect guides from it- Which AI tools actually work for making guides (Claude is way better than the rest)- How I organize all my business guides so my team can find and use them- The recording method for turning any task into a guide- How to make guides from messy notes and old work🔥 Key Things You'll Get: This isn't just about writing things down - it's about changing how you teach others in your business. I show you the exact words I use with AI, how I save files, and how I organize everything so it actually gets used.⚡ Why This Matters: Most business owners get stuck doing everything because they can't teach others to do it right. I'll show you how to stop being the bottleneck by making guides that actually work - without losing the quality you want.#BusinessGuides #StepByStep #Claude #BusinessSystems #TeamTraining #BusinessGrowth #WorkGuides #AI #BusinessHelp #AmplifyAITIMESTAMPS:00:00 - Why Step-by-Step Guides Matter Most For Business01:00 - My Hard Computer Setup Example03:00 - What Success Should Look Like05:00 - The AI Words That Actually Work06:00 - Why Claude Works Better Than Other AI Tools08:00 - How I Organize All My Business Guides10:00 - Recording Method: Film Yourself Doing It12:00 - Making Guides From Research16:00 - What Every Good Guide Needs17:00 - How To Start: Keep It Simple, Make It Bigger LaterFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

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