
CEO Coaching International Podcast
The CEO Coaching International podcast is designed to help entrepreneurs and CEOs grow their business, develop their people, and elevate their own performance. We’ll share what the best of the best are doing as it relates to entrepreneurial success, best practices, leadership, sales, marketing, personal development, and solving the challenges that business leaders face. You’ll hear from CEO Coaching International’s coaches, leading entrepreneurs, and other experts in a wide range of fields who have value to add to your work. If you’re an entrepreneur, CEO, or other business leader, this podcast is for you.
Latest episodes

Mar 4, 2025 • 43min
The CEO’s Guide to Winning Over Boards, Investors, and Teams with Chris Braun
Guest: Chris Braun a coach at CEO Coaching International. Chris is a YPO member who has served as a CEO for 24 years across a diverse range of industries, including franchising, medical devices, power generation, SAS, and specialty plastics. He's also led multiple companies through successful exits and private equity transactions. Quick Background: Consistent, transparent communication is a hallmark of great leadership. But a CEO is never communicating to just one audience. Employees, customers, shareholders, board members, regulators, franchisees, and the press are rarely all tuned to the same frequency. If you want to be heard and understood 100% of the time, it's essential to learn how and when to adjust your messaging. On today's show, Chris Braun discusses how to communicate effectively to multiple stakeholders to drive alignment, maximize value, and Make BIG Happen.

Feb 25, 2025 • 43min
4 Characteristics that Separate Good CEOs from Great CEOs with Smith Holland
Guest: Smith Holland, a coach at CEO Coaching International. Smith served as President & CEO of three businesses, including Crayola, Hallmark Global, and Hallmark Canada, with revenues ranging from $125 million to $2 billion. Quick Background: No "good" company makes the leap to "great" without exceptional leadership. Where good CEOs just keep the gears turning, great CEOs actually create value by managing a culture that inspires peak performance and drives consistent growth. On today's show, Smith Holland discusses how leadership drives value creation, how the CEO multiplier effect amplifies the CEO's impact across the organization, and how he coaches CEOs to unlock their potential and Make BIG Happen.

Feb 18, 2025 • 30min
AI Integration for CEOs: Avoid the Hype and Build a Real Competitive Edge with Brian Mergelas
Guest: Brian Mergelas, a coach at CEO Coaching International. Brian is an accomplished leader with over 25 years of experience in driving growth, innovation, and operational excellence for global technology companies and startups. Quick Background: As AI usage becomes more and more mainstream, companies that didn't have the foresight to include an AI road map in their last few annual planning sessions are scrambling onto the bandwagon. But if your company is in catch-up mode, you'll never gain ground in this rapidly evolving space without a plan for analyzing your options, building up your infrastructure, and streamlining integration. On today's show, Brian Mergelas explains how leaders can use AI to unlock value in their businesses. Brian shares his insights on developing an AI strategy, navigating its challenges, and its potential to revolutionize industries, including yours. We also explore practical examples of leveraging AI for process improvements, innovation, and decision-making to Make BIG Happen.

Feb 11, 2025 • 38min
How to Sell Your Business for Top Dollar: 4 Key Insights from CEO Coach Jeff Tennyson
Guest: Jeff Tennyson, a Coach and Partner at CEO Coaching International and the former CEO of Lima One Capital, one of the country’s leading lenders to real estate investors. Jeff is also a former coaching client of CEO Coaching International. Quick Background: Every entrepreneur dreams of a BIG exit. But having a dream isn't the same as having a plan. To attract an ideal buyer, owners and CEOs need to scale smart, assemble the right team, and adopt a strategic mindset that will turn their dream into a reality. On today's show, Jeff Tennyson shares his blueprint for preparing yourself and your company for a BIG exit.

Jan 21, 2025 • 1h 6min
Make BIG Happen Summit Flashback: 4 Ways to Deliver World-Class Customer Service from John DiJulius
Are you ready to achieve the unimaginable this year? Then register now for the 2025 Make BIG Happen Summit, April 24-27 at the Fontainebleau Miami Beach Hotel. This year, in addition to our usual lineup of world-class speakers and social events, we’re excited to unveil our exclusive “MBH” program—a full MBA experience distilled into one intensive day. You’ll gain strategies and insights directly from renowned experts like Good To Great author Jim Collins, and Harvard Business School professors Deepak Malhotra and Boris Groysberg. For a preview of the kind of inspiring, motivating, and actionable presentations you can expect at the Make BIG Happen Summit, listen to 2019 speaker John DiJulius deliver a masterclass on exceptional customer service. Guest: John DiJulius, Chief Revolution Officer and President of the DiJulius Group. Quick Background: Most companies get customer service all wrong. They make a big show of designing shiny apps, building amazing showrooms, and rolling out cutting-edge products. But they forget to put laser focus on who actually pays for all that—the customer! When you deepen your customer relationships and focus on creating a memorable experience, you can charge a premium price and retain clients for life. “Technology is only 10% of the experience,” says customer service expert John DiJulius, while your person who delivers the service is the other 90%. “Technology can never build a rapport, show empathy, or make a brilliant comeback when we drop the ball, but you can,” John says. Many businesses are trying to de-emphasize the importance of the employee and replace them with chatbots and AI. But that technology will never outperform a well-trained human who steps in when your customer needs personalized help. In this presentation, recorded live at the 2019 CEO Coaching International Summit, John DiJulius explains how you can train your team to own every problem, make meaningful connections with every customer, and create a world-class customer experience that will drive BIG business.

Jan 7, 2025 • 31min
Chris Stakich on How Joining a Business Forum Can Help CEOS Learn, Connect, and Make BIG Happen in 2025
Guest: Chris Stakich, Chief Community Officer at CEO Coaching International. Chris oversees our business forums, in-person events, and communication hubs. Prior to joining the team, Chris was the Chief Experience Officer at YPO where he oversaw 500+ global events, 6,500+ forums, all strategic partnerships, and the member learning strategy. Quick Background: Learning and leadership growth should always be at the top of a CEO's list of New Year's goals. One of the most impactful ways to accelerate that learning is by connecting with other leaders. Business forums can provide a structured and supportive environment to share your experiences, reflect on your challenges, and learn from your peers so that you can elevate your business skills and accelerate your success. On today's show, Chris Stakich discusses how CEO Coaching International's new business forums complement the coaching experience and will help CEOS Make BIG Happen in 2025.

Dec 3, 2024 • 34min
Using a Customized Outsourced Sales Team to Achieve BIG Scale with Dina Coker
Guest: Dina Coker, the founder and CEO of Akcel Partners, a groundbreaking company that specializes in providing outsourced sales talent that is tailored to meet the specific challenges of its clients. Overview: Making BIG Happen requires a sales strategy that's innovative, adaptable, and capable of sustaining scale. But sales isn't a core competency at all firms -- especially start-ups and companies that are laser-focused on product development. Outsourcing can give CEOs quick access to a world-class sales team while their company keeps doing what it does best. On today's show, Dina Coker explains how she deploys outsourced sales teams that complement or replace traditional in-house structures. She also discusses the critical moments when CEOs should consider leveraging outsourced sales talent and the key strategies for turning sales into a BIG advantage.

Nov 12, 2024 • 38min
Erin Cigich on How Coaching Helped Her Think of Sales as a Math Problem and Grow BIG
Guest: Erin Cigich, CEO of Perform[cb], a leading outcome-based marketing firm that helps brands acquire customers on a performance-based model where companies pay only for real results. Overview: Every BIG starts small. In order to achieve their vision and sustain growth, the CEO has to establish precise, actionable steps that build towards measurable results. Keep the right numbers trending in the right direction every day, month, quarter, and year, and you'll keep Making BIG Happen. On today's show, Erin Cigich explains how thinking about sales as a "math problem" and working with a CEO coach have been instrumental in helping the company beat its sales target by more than 200%. We also talk about leveraging AI for customer acquisition, clarifying your ideal customer profile, and building a performance-based culture.

Oct 29, 2024 • 35min
How to Build a High-Performance Culture in a Global Company with Matt Plitt
Matt Plitt, President & CEO of Valent U.S.A. LLC, shares insights on building a high-performance culture in a global company. He discusses the importance of syncing culture and processes across diverse markets. Matt reflects on his leadership journey, emphasizing accountability frameworks and the balance between entrepreneurial spirit and operational discipline. He reveals how personality assessments transformed team communication and goal alignment, fostering transparency and teamwork. Matt attributes much of this success to his collaboration with CEO Coaching International.

Oct 15, 2024 • 35min
Powerful Tactics To Drive Impactful Execution in Your Organization With Spencer Shaffer
Spencer Shaffer, a four-time CEO and passionate coach at CEO Coaching International, shares powerful insights on driving impactful execution in organizations. He emphasizes the critical role of clarity, alignment, and accountability in team dynamics. Spencer discusses transforming annual plans into actionable strategies and the importance of personal time management. He also highlights the nine-box exercise for talent evaluation and the challenges of empowering others as a leader, showcasing how trust and culture can lead to lasting success.