Startup Confidential
Dr. James F. Richardson
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Episodes
Mentioned books
Oct 1, 2019 • 10min
Ep. 9 - A Reading from Ramping Your Brand
A dramatic reading from the Introduction to Ramping Your Brand: How to Ride the Killer Curve of CPG Growth. This excerpt gives you a passionate, audio introduction to the book's key metaphor: the Skate Ramp of exponential growth. Sign up for advanced publication notification and special deals here: www.rampingyourbrand.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Sep 1, 2019 • 12min
Ep. 8 Beating the Odds Against Your Seed Raise
Fast-growing brands almost always need seed capital...This month I share my tips on how to think about this process. Hint: if you weren’t born into the 1%, you will have to work ten times as hard to get your checks...but it’s possible...it’s actually commonplace. Good luck out there.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Aug 1, 2019 • 11min
Working with Agencies Effectively - #1 - Package Designers
Your package is the #1 communications tool you have that reaches ALL consumers without a marketing budget. You must eventually get it right, before you hit the gas. But who do you hire? It's an ocean of design folks out there with superb graphic design skills. But do they really know CPG? FDA regulation? Take a listen as I give my blistering critique of the con men and, more importantly, share what good pack designers should cost and how to vet them.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Jul 1, 2019 • 8min
Word-of-Mouth Marketing Part 2 of Interview with Ted Wright
In this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there.And I say the word "onanism" and test your knowledge of the English language!Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Jun 1, 2019 • 9min
Ep. 5- Word-of-Mouth Marketing - Part 1 w/Ted Wright
Building Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
May 1, 2019 • 8min
Ep. 4 - A Founder's Confession with Jason Burke
A rare interview with a founder willing to discuss their early mistakes and what they learned from them. This kind of conversation is way too rare in the business media, usually reserved for those who scaled and have the comfort of emotional distance. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Apr 1, 2019 • 11min
Ep. 3 - My Team Eats Your Lone Wolf for Dinner
Food and beverage startups are particularly exhausting to operate. This is my colorful, passionate case for starting off with a co-founder and building a team as early as possible. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Mar 5, 2019 • 8min
Ep. 2 - It Was the Worst of Shows...It Was the Best of Shows
Understand when and how premium CPG startups should use trade shows. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Feb 19, 2019 • 9min
Ep. 1 - Navigating the Death Funnel
The original episode points to the statistical bloodbath every CPG founder has to get through: the journey past $500,000 in trailing, annual sales. This is where most undercapitalized founders get tested.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.comYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
