On the Record by Leadpages

Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss her favorite email list building strategy, a must-read mindset book, and a few rules to live by.  For show notes, transcripts, and more, go to leadpages.com/podcast Michelle is the owner of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. She is also the co-host of A Podcast for Creatives. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James, and their feline family. Top Takeaways As you gain success in carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path.  You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid?  When opportunity knocks, be sure you have the space available to take advantage of it.  Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you. Be willing to be a work-in-progress. 

Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, the Lead Evangelist at Leadpages, The Lead Generation features conversations with today’s entrepreneurs willing to tell the truth about what it takes to be your own boss and why they wouldn’t have it any other way.   In this episode, we’re bringing to you the growth story of long-time Leadpages member, partner, and advisor Pat Flynn.  For show notes and more, go to leadpages.com/podcast    Pat is the founder of Smart Passive Income, a prolific podcaster, and internet marketing thought leader. This year, he adds Inventor and Live Event Host to his credentials.    In this episode, Pat shares the entrepreneurial journey he’s been on since he was fired from his promising day job, and the frustrations and lessons he’s learned along the way. He also shares a behind the scenes look at the launch of his new tripod for vloggers, the work going into putting together his first live event, and what he thinks about attempting to achieve work/life balance.   Top Takeaways from This Episode Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert.  Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed.  Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher, and their understanding of what you’re up to can be sincere. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea. The product you currently (or will soon) offer is the start of a relationship, not the end.  

The Leadpages podcast, ConversionCast has a new name, format, and host.   You can find the best of ConversionCast at https://www.leadpages.net/ccarchive Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages.  We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community.    We call this community The Lead Generation.    In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line.    Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business.    So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog.    For now, head on over to https://www.leadpages.net/podcast to see what’s coming up on The Lead Generation. 

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors. Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere. To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more. You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com. Also Mentioned: https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift. They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more. Also Mentioned: Hypergrowth Conference https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog Promo Code: leadpages https://blog.drift.com/leadpages-case-study/ Once Sentence Persuasion https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8 Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/ http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/ Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: The Content Qualities That Most Influence B2B Purchasing Behavior: https://goo.gl/Azzp39 Trivago Urges Independent Hotels to Get More Involved in Digital Marketing https://goo.gl/CDqEvW Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu https://goo.gl/x4QFzy Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast! Anna's News Item: https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: Liz's News Item: http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/ Bob's News Item: https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them) https://goo.gl/ojqC6F Why (Current) Influencer Marketing Doesn’t Work https://goo.gl/4ZxHqm Ask a question. Get answers in Google Analytics https://goo.gl/L75fXD Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts