On the Record by Leadpages

The Business Part For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.  This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview. In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business. In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits. Episode Show Notes and More

Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression.  In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success.  Show notes and more

For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way.  In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up. Show notes and other episodes are available at Leadpages.com/podcast

Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career? In this episode of The Lead Generation Podcast, award-winning concert pianist Carmen Morin shares lessons she’s learned as a performer, teacher, music school owner, and business coach.  Having performed on stages around the world, and coached other musicians and entrepreneurs of all skill levels, Carmen applies her professionalism to everything she does. Listen to this episode to hit the right notes with your own applauding audience. Show notes for this episode

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.  Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.  In part 1, Ashley Ann shares lessons she's learned turning her side hustle into a dream business, and how to create live event experiences that truly stand out.  Show notes for this episode

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.  Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.  In part two, she reveals some of her top tips for driving more revenue from social media. Show notes for this episode

The path of entrepreneurship is rarely a straight line. Wherever you find yourself in your own business journey, you’ve likely made adjustments along the way. Today’s episode features a member of The Lead Generation whose “failure is not an option” approach has led to great success for both her family and the parents she serves.  Monica Froese is the founder of RedefiningMom.com and the host of the Empowered Business Podcast. In this episode, Monica shares her journey from the corporate world to mom to entrepreneur, her realization around the best way to serve her audience, and how you can grow your business through digital products and courses. 

Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his career in journalism and appearing on stages at various conferences (IRL and virtual).  In this conversation, Alfred shares lessons he’s learned along his entrepreneurial journey, tips for presenting more confidently on camera, and a few conversion tips he’s discovered while split-testing his landing pages. Click here for show notes

We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship and the skills, strategies, and steps to grow your business online.  In Episode 31, Geni Ramos shares the lessons she’s learned growing her company, La Consultoría Digital, as it supports the efforts of her Spanish-speaking clients around the world. She discusses the key elements of marketing automation and the types of tools to use to create a business that rewards you with an enjoyable life. 

Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportunities and allows them to experience a life and career they crave.    In this episode, Kailei shares how to lead with the best version of yourself, leverage digital marketing tools like video and podcasts, and what to do when you run into roadblocks.    For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.