On the Record by Leadpages

Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his career in journalism and appearing on stages at various conferences (IRL and virtual).  In this conversation, Alfred shares lessons he’s learned along his entrepreneurial journey, tips for presenting more confidently on camera, and a few conversion tips he’s discovered while split-testing his landing pages. Click here for show notes

We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship and the skills, strategies, and steps to grow your business online.  In Episode 31, Geni Ramos shares the lessons she’s learned growing her company, La Consultoría Digital, as it supports the efforts of her Spanish-speaking clients around the world. She discusses the key elements of marketing automation and the types of tools to use to create a business that rewards you with an enjoyable life. 

Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportunities and allows them to experience a life and career they crave.    In this episode, Kailei shares how to lead with the best version of yourself, leverage digital marketing tools like video and podcasts, and what to do when you run into roadblocks.    For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.

Bryan Harris is the founder of Growth Tools, which creates software tools and online accelerator programs to speed up the growth of your business. I’m excited to announce that Leadpages has partnered up with them to provide you 100% free access to their lead magnet creation tool, Attract.io, which we’ll talk more about at the end of the conversation.    In this episode, Bryan shares best practices of lead magnet creation, including mistakes to avoid, key components that turn new subscribers into top clients, and 3 simple methods for promoting your lead magnet for faster email subscriber growth.    For transcripts, show notes, and more, go to Leadpages.net/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.

If you’ve ever wanted to run webinars to promote your business but were too intimidated to get started, you’re going to love this week’s episode. My conversation is with Daniel Waas, the Director of Marketing at GoToWebinar. Originally from Germany, Daniel is on a mad mission to end all dull webinars. In this episode, Daniel shares over 20 specific tips for getting started with webinars, including when to schedule your webinar, how to get more people to show up, and how to boost engagement of your audience during your trainings.   For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience. 

This week, we’re going back to the basics with a digital marketing 101 conversation with Collin Belt, someone who has turned his specific skillset into a thriving agency serving clients around North America at BeltCreative.com. In this episode, Collin shares 3 steps to marketing your service-based business online, the tools that make your marketing life easier, and tips on turning what you do into an agency model.    For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

Talia Wolf is the conversion rate optimizer behind GetUplift.co, a CRO consultancy and education company that shows companies how to 10x their results through emotional targeting.    This is Talia’s third appearance on a Leadpages podcast, and this time she breaks down the steps to effectively research your market, get to know what your audience is thinking about their problem, and the real reason why you shouldn’t talk about your competition in your marketing.   Also, Talia and Shanelle Mullin from Shopify have just released a brand new guide to landing pages that I know you’re going to want to dive into. We’ve co-sponsored this guide so you can get it free at Leadpages.com/lpg.    For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience. 

Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales results online. Michel’s had an extremely successful career as one of the best direct response copywriters alive. 15 years ago, he gained internet marketing fame as the copywriter behind the web’s first $1million in a day product launch from John Reese. Michel’s words have been used by companies large and small and across multiple industries generate millions in revenue.  For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience. 

Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canada.  This episode is a counter-punch to our usual conversation on entrepreneurship. The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you as Michel and I discuss his choice to take on a dedicated role inside a company, the principles of kaizen that he brings to his leadership style, and how he is still able to scratch his entrepreneurial itch.  For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.   

Gain an instant boost in credibility and demand for your services when you create a short book showcasing your expertise. Daniel Hall is a prolific content producer, and in this episode we discuss the benefits of producing short books for your business that boost your credibility and help you stand out in your market. He shares some of his favorite methods for producing your book within 90 days, and how to leverage for more revenue in your business.  For transcripts, show notes, and more, go to Leadpages.net/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.