Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Humans are never satisfied, and neither are your customers! Gabor George Burt, the global authority on re-imagining boundaries and the author of Slingshot: Re-imagine Your Business, Re-Imagine Your Life, knows the secret to staying relevant and keeping your target audience infatuated with your business. The answer is the slingshot strategy which employs creativity and innovation to bring your business from the red sea to the blue ocean, where competition is irrelevant and opportunity is endless. In this episode, Hala and Gabor chat about the five steps to the slingshot strategy, discuss how to keep customers infatuated, how to defy conventional wisdom, and give examples of the accordion chart process.Topics Include:- How cultural immersion as a child impacts him today - The intersection of psychology and business - What is the Blue Ocean Strategy?- Defining Value Innovation- Five steps of the slingshot strategy- What is infatuation integration- Using feedback to fuel innovation - The power of customization - Lifestyle enrichment and staying relevant- What kids and imagination teach us about lifestyle enrichment  - Defying conventional wisdom - The opossum test - Examples of the accordion chart process- Why is it important to have a broad definition of the utility of your product?- Questions to ask in the accordion chart process - Example of the accordion chart process - What is the concept of the red ocean?- Gabor’s actionable advice - Gabor’s secret to profiting in life  - And other topics…Gabor George Burt is the global authority on re-imagining boundaries and the author of the book Slingshot. He is also one of the top experts on Blue Ocean Strategy, the new millennium’s most influential business leadership approach. He contributed case study material to the worldwide bestselling book of the same name, Blue Ocean Strategy, and originated its most popular blog.Gabor is actively involved in shaping strategy for a diverse group of international clients ranging from top multinationals & governments to start-ups & NGOs and leads by example through his own initiatives.He has been cited among the Top 13 Disruptive Visionaries, and featured in influential business publications including Harvard Business Review, Forbes, Entrepreneur Magazine, and others. Gabor is also often a featured speaker at high-profile events, including the World Marketing Forum, the First Arab Innovation Summit, the Forum for Partnership of the Americas, Forum One, among others.Sponsored By:Peloton - Visit onepeloton.com to learn more. First Person - Go to getfirstperson.com and use code YAP to get 15% off your first orderIndeed - Start hiring NOW with a $75 job credit to upgrade your job post at Indeed.com/profiting Offer good for a limited time.iTrust Capital - Visit iTrustCapital.com to start investing today.Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresResources Mentioned:YAP listeners get special access to Gabor’s Book, Slingshot. Use the coupon code 'SPECIAL', to enjoy a 20% discount: https://gaborgeorgeburt.com/get-the-bookBlue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190  Gabor’s Website: https://gaborgeorgeburt.com/Gabor’s Linkedin: https://www.linkedin.com/in/gabor-george-burt/Gabor’s Instagram: https://www.instagram.com/gaborgeorgeburt/Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Branding is crucial to distinguishing yourself from the competition and setting you apart as the best choice. But where do you start? If you’re looking to create a unique, memorable brand, or want your social influence to skyrocket, you’re in the right place. In this episode, Hala Taha with the help of 99designs by Vista covers all things branding including the three Bs of branding, how to conduct a competitive analysis, what makes a great logo, the best practices to grow your following on Instagram and Linkedin, hook hacks to stop the scroll, and so much more. You don’t want to miss this episode.Topics Include:- How to grow our social influence and personal brand- 3 Bs of branding- What is brand personality- What is brand identity?- What is competitive analysis and how do you conduct one?- Importance of color palette in branding- Find the right typography for your brand - How imagery in branding affects your strategy- What makes a great logo- Visual identity guidelines- How the weight of colors affects your brand identity- Establishing your brand voice on social- Why selling isn't working for you on social media - Four Cs of content strategy- Hook hacks to stop the scroll- Instagram best practices to build your audience- LinkedIn best practices to build your audience- The benefits of outsourcing- Two main ways to use 99designs- Successful publishing strategies- Why community engagement is the best strategy to develop- Q & A- What software do you suggest to clients?- Where to get started with branding?- Mixing bright and dark colors- And other topics…Sponsored By:ExpressVPN - Visit my exclusive link ExpressVPN.com/yap and get an extra 3 months FREE on a one-year package.GEM - Now get 30% off your first order when you go to dailygem.co/YAP. Credit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for youWise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yapConstant Contact - To start your free digital marketing trial today, visit constantcontact.comResources Mentioned:Watch the full webinar on Youtube: https://www.youtube.com/watch?v=WTANBBmKPEw Get $30 off your first design contest with 99designs: 99designs.com/YAP 99designs logo color discovery tool: https://99designs.com/logo-design/psychology-of-color Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Do you want to become the person you’ve always wanted to be, but can’t seem to beat out bad habits that hold you back, or form new habits that help you succeed? The leading expert on leadership and coaching for behavioral change, Dr. Marshall Goldsmith pinpoints common behavioral problems and how to overcome them to enact meaningful, lasting change. Through feedforward, the daily question process, gratitude, and 360-degree feedback, anyone can become a great leader and level up. In this episode, Hala and Marshall chat about why success makes you fail, the 20 habits that hold people back, how to avoid and overcome bad triggers, the power of listening, and how to live a happier life.   Topics Include:- Key Lessons learned from Peter Drucker- What Buddhism taught him- Defining “feedforward” - Why success makes you fail- Superstition trap- Defining success - Key concepts from his books- The Daily Question Process - Habits that hold people back - Why the inherent urge to win?- How to break the habit of being negative - The power of gratitude - 360-degree feedback - Excuses people have for change - Defining a behavioral trigger- 4 stages of the feedback loop- How to avoid triggers - Why the environment matters - How to change our habits - Magic moves: apology and optimism - What makes listening so powerful? - Mojo vs nojo- Advice for a happy life - And other topics…Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the Top Ten Business Thinkers in the World and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment comes out May 2022. Sponsored By:Indeed - Go to Indeed.com/profiting to claim your $75 credit before April 30thJordan Harbinger - Check out jordanharbinger.com/start for some episode recommendationsFirst Person - Go to getfirstperson.com and use code YAP to get 15% off your first orderResources Mentioned: YAP Episode #42: Become a Better Leader with Dr. Marshall Goldsmith https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/ Marshall’s Email: marshall@marshallgoldsmith.comInc.com: Do You Have Mojo or Nojo?: https://www.inc.com/marshall-goldsmith/mojo-nojo.html Inc.com: Why Leadership is a Contact Sport: https://www.inc.com/marshall-goldsmith/contact-sport-overview.html Marshall’s Website: https://marshallgoldsmith.com/Marshall’s Linkedin: https://www.linkedin.com/in/marshallgoldsmith/Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/Marshall’s Twitter: https://twitter.com/coachgoldsmithMarshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.LibraryMarshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiAConnect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

This week on YAP, author and serial entrepreneur Brian Scudamore is back to talk about his new book, BYOB: Build Your Own Business, Be Your Own Boss. Do you want to own your own business, but don’t know where to start? There are two main paths to starting your own business, blank slate and franchising. But which is right for you? In this episode, Hala and Brian dive deep into the two paths to owning your own business, discuss Brian’s new book BYOB: Build Your Own Business, Be Your Own Boss, cover the 4 H’s of business success, and chat about what Brian has learned about the entrepreneurial journey along the way.Topics Include:- Brian’s background in entrepreneurship - Why he became an author - Summary of Brian’s new book BYOB- Two paths to owning your own business- Flywheel of Business - What Brian means by a “Painted Picture”- Getting on Oprah and the importance of human capital - The entrepreneurial myth - The importance of failure - How to decide which entrepreneurial path to take? - 3 necessary traits for a Blank sheet businesses- Brian’s failure with “You Move Me”- Rapid Fire about types of entrepreneurs- The 4 H’s applied to franchising - What to look for in a franchise system? - Brian’s Actionable Advice - Brian’s Secret to Profiting in Life - And other topics…Brian Scudamore is the founder and CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Each brand has franchise locations in every major metro city in North America and Australia.Brian is the author of the books WTF?! (Willing to Fail): How Failure Can Be Your Key to Success, BYOB: Build Your Own Business, Be Your Own Boss. He is also a regular contributor to Forbes, writing about small business ownership, franchising, and building corporate culture.His companies have appeared on major media outlets including ABC Nightline, Good Morning America, Dr. Phil, CNN, The Today Show, Oprah, and CNBC. His story has been featured in Fortune Magazine, The New York Times, Huffington Post, and The Wall Street Journal.Sponsored By:ExpressVPN - Visit my exclusive link ExpressVPN.com/yap and get an extra 3 months FREE on a one-year package.Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendationsWise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yapCredit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for youResources Mentioned:YAP Episode: #76: From Trash to Cash with Brian Scudamorehttps://www.youngandprofiting.com/76-from-trash-to-cash-with-brian-scudamore/ The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625Brian’s Books: https://www.amazon.com/Brian-Scudamore/e/B07HYJ8FSS?ref=sr_ntt_srch_lnk_1&qid=1650302541&sr=1-1 Brian’s Website: https://www.o2ebrands.com Brian’s Linkedin: https://www.linkedin.com/in/scudamore/ Brian’s Instagram: https://www.instagram.com/brianscudamore/ Brian’s Twitter: https://twitter.com/brianscudamore Brian’s Facebook: https://www.facebook.com/bscudamore/ Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Serial entrepreneur and author Mike Michalowicz believes that your business can run itself. Many entrepreneurs feel like their business requires their constant supervision or else it will fail. But what if your business could run like clockwork, continuing to profit and grow even while your focus is elsewhere? Imagine the freedom and possibility this would provide! In this episode, Hala and Mike talk about the seven steps to help a business run like clockwork, Mike gives advice on hiring and building a team, talks about how you can move from delegating to designing, and goes deep on his “profit first” mentality. Topics Include:- Mike’s entrepreneurial journey- Key milestones in his career - Why productivity is a trap - Go from “doer” to “designer”- The four Ds of business- Advice for hiring - 7 steps to help a business run like clockwork  - Analyze existing time - Queen Bee Roll (QBR)- Capturing systems - Balancing the team - Finding the right clients- The four-week vacation - Pareto Principle and the 80/20 rule- Profit first mentality - Parkinson’s Theory- Mike’s secret to profiting in life - And other topics…Sponsored By:Current - Sign up in less than two minutes at current.com/yap for a chance to win $200Riverside.fm - Visit Riverside.fm and use code YAP to start recording studio quality sound and video and get 15% off a membership plan.Shipstation - "Go to shipstation.com and use my offer code - YAP. Get a 60-day free trial. That’s 2 months FREE of no-hassle, stress-free shipping"Constant Contact - To start your free digital marketing trial today, visit constantcontact.com.Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations.Resources Mentioned:YAP Episode #52: Run It Like Clockwork with Mike Michalowicz: https://www.youngandprofiting.com/52-run-it-like-clockwork-with-mike-michalowicz/ YAP #166: Practicing Conscious Leadership with John Mackey: https://www.youngandprofiting.com/166-practicing-conscious-leadership-with-john-mackey/ Mike’s Website: https://mikemichalowicz.com/ Mike’s Books: https://mikemichalowicz.com/books/ Mike’s Podcast: https://mikemichalowicz.com/podcast/ Mike’s YouTube: https://www.youtube.com/c/MikeMichalowiczOfficial Mike’s Instagram: https://www.instagram.com/mikemichalowicz/  Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

At age 18, Alex Banayan sat in his dorm room, wondering what he wanted to do with his life. He was on a pre-med path, but something was missing. Alex hit the library and started reading all the biographies of his heroes he could get his hands on, in the hopes that he could learn the secret of their success. But the advice and knowledge in the books didn't satisfy him. He knew he had to write the book he wanted to read. So, a young Alex set off to interview the world’s greatest minds about their journeys and uncover the secret to success. In this episode, Hala and Alex talk about the idea of the third door, that there is always a way in. Alex shares his favorite stories and lessons from his book and talks through everything he learned along the way about persistence, mentorship, and profiting in life.Topics Include:- Alex’s Journey- Funding the book by winning The Price is Right - Alex on making transitions - His strategy for getting interviews - Getting past the gatekeepers- Steven Spielberg’s story - Connecting with Tim Ferris - The truth about persistence - Defining the third door - Favorite stories and lessons from The Third Door - Advice from Maya Angelo- On meeting your heroes and Bill Gates - Pitbull on always staying an intern- Elliott Bisnow and biting off more than you can chew - How to find and select a mentor - Alex’s mentorship program during COVID- Alex’s best advice for people who don’t know what to do next- Alex’s actionable advice - Alex’s secret to profiting in life - And other topics… Alex Banayan is the youngest bestselling business author in American history. The Third Door chronicles Alex’s seven-year quest to uncover the definitive mindset of exponential growth and success.Throughout the process, Alex interviewed the most innovative leaders of the past half-century, including Bill Gates, Lady Gaga, Larry King, Maya Angelou, Steve Wozniak, Jane Goodall, Jessica Alba, Quincy Jones, and more.Alex was named to Forbes’ 30 Under 30 list and Business Insider’s “Most Powerful People Under 30,” Banayan is his generation’s leading expert in high-performance and personal development, having been featured in Fortune, CNBC, Businessweek, The Washington Post, MSNBC, Fox News, and NBC News.Sponsored By:Riverside.fm - Visit Riverside.fm and use code YAP to start recording studio-quality sound and video and get 15% off a membership plan.Current - Sign up in less than two minutes at current.com/yap for a chance to win $200Thrive Market - Join Thrive Market today at thrivemarket.com/yap to get 40% off your first order AND a FREE gift worth over fifty dollars!Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendationsConstant Contact - To start your free digital marketing trial today, visit constantcontact.com  Resources Mentioned:The Third Door by Alex Banayan: https://www.amazon.com/Third-Door-Uncover-Successful-Launched/dp/0804136661Alex’s 30-day Clarity Challenge: https://www.entrepreneur.com/article/413802Alex’s Website: https://thirddoorbook.com/time-magazine-article-alex-banayan/Alex’s Linkedin: https://www.linkedin.com/in/alexbanayan/Alex’s Instagram: https://www.instagram.com/alexbanayan/Alex’s Facebook: https://www.facebook.com/AlexBanayan/Alex’s Youtube: https://www.youtube.com/c/AlexBanayan-TheThirdDoorConnect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/Hala’s LinkedIn: https://www.linkedin.com/in/htaha/Hala’s Instagram:https://www.instagram.com/yapwithhala/Hala’s Twitter: https://twitter.com/yapwithhalaClubhouse: https://www.clubhouse.com/@halatahaWebsite: https://www.youngandprofiting.com/Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Serial entrepreneur and investor Brit Morin believes the best way to get started is simply to start. And Brit would know! She’s founded four successful companies, written a bestselling book, and hosts a top chart podcast. Brit’s advice on starting and growing a business is invaluable for anyone looking to run their own business. Hala and Brit talk about the importance of market research and best practices, do’s and don’ts of branding, and everything Brit has learned on her journey.Topics Include:- How to test a business idea- Business plans- Thoughts on entrepreneurship- Core traits of an entrepreneur- Q and A- Advice for avoiding burnt out- Do’s and don’t of branding- Investor vs bootstrapping- Defining “Moat”- Tips for market research- Importance of testimonials- Setting pricing- Elements of a scalable business model- Advice for getting started- And other topics…Brit Morin is a serial entrepreneur and venture capitalist. She’s the founder and managing partner of Offline Ventures, the founder of BFF, a community that helps more women and nonbinary people get educated, connected, and rewarded in all things crypto and web3. Further, she’s the founder of Brit + Co, a modern lifestyle and education company that provides classes, content, products, and experiences geared towards women with a creative spirit, and Selfmade, an educational platform that helps female founders start and grow a business.Brit hosts the podcast Teach Me Something New with Brit Morin. She’s also the author of the bestselling book, Homemakers: A Domestic Handbook for the Digital Generation.Brit has been awarded various accolades, including Ad Age’s 40 Under 40, Adweek’s Creative 100, Forbes 30 Under 30, Fortune’s Most Promising Entrepreneurs, Refinery29’s 30 Under 30, one of Parents Magazine’s Most Influential Millennial Moms, and one of ELLE Magazine’s American Women at 30.Sponsored By:Riverside.fm - Visit Riverside.fm and use code YAP to start recording studio quality sound and video and get 15% off a membership plan.WRKOUT - Visit bit.ly/yap_wrkout to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAPShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresManscaped - Get 20% Off and Free Shipping with the code YAP at Manscaped.com.Thrive Market - "Can your grocery store do that? Join Thrive Market today to get forty percent off your first order AND a FREE gift worth over fifty dollars! That’s thrivemarket.com/yap to get forty percent off your first order AND a FREE gift worth over fifty dollars!! That’s thrivemarket.com/yap"Resources Mentioned:#YAPLive: Selfmade – How To Start, Run and Grow Your Business with Brit Morin:https://www.youngandprofiting.com/yaplive-selfmade-how-to-start-run-and-grow-your-business-with-brit-morin/ YAP Episode #103: Selfmade Entrepreneurship with Brit Morin:https://www.youngandprofiting.com/103-selfmade-entrepreneurship-with-brit-morin/ Brit’s Podcast: https://www.brit.co/listen/ Brit’s Book: https://www.amazon.com/gp/product/B00LZXFB4Q/ Brit’s Website: https://www.brit.co/u/brit_morin Brit’s Linkedin: https://www.linkedin.com/in/britmorin Brit’s Instagram: https://www.instagram.com/brit/ Brit’s Twitter: https://twitter.com/brit Brit’s YouTube: https://www.youtube.com/user/brit Brit’s Facebook: https://www.facebook.com/britmorin Brit’s Pinterest: https://www.pinterest.co.uk/brit/ Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Brian Scudamore dropped out of both high school and college. But, at just 19 years old, Brian built a multimillion-dollar business that would come to be known as 1-800-GOT-JUNK?, the company that pioneered the industry of professional junk removal. Brian then went on to use his success to scale two more home-service brands under his parent company of O2E Brands, WOW 1 DAY PAINTING and Shack Shine. Brian attributes his success to hiring the right people, dreaming big, and being willing to fail. Through franchising his companies, he’s also inspired thousands of entrepreneurs to live their dreams of owning businesses. In this #YAPClassic, Brian and Hala talk about Brian’s perspectives on financing a new company, why companies should all build their business like they plan on franchising, what elements must be considered while branding, and so much more.  Topics Include:- Childhood and how he was as a student - Making your own luck and not taking no for an answer - Perspective on getting loans and taking on debt when running a business- Copying businesses and Scaling business - Story of Acquiring Wow One Day Painting - Elements to consider when branding  - Story of 1-800-GOT-JUNK?- Brian on firing his team and starting over- The importance of customer focus - “The Painted Picture” - Brian on being a visionary vs an implementer- Building a business like a franchise - Brian’s secret to profiting  - And other topics…Brian Scudamore is the founder and CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Each brand has franchise locations in every major metro in North America and Australia.Brian is the author of the books WTF?! (Willing to Fail): How Failure Can Be Your Key to Success And his second book, BYOB: Build Your Own Business, Be Your Own Boss. He is also a regular contributor to Forbes, writing about small business ownership, franchising, and building corporate culture.His companies have appeared on major media outlets including ABC Nightline, Good Morning America, Dr. Phil, CNN, The Today Show, Oprah, and CNBC. His story has been featured in Fortune Magazine, The New York Times, Huffington Post, and The Wall Street Journal.Sponsored By:Riverside.fm - Visit Riverside.fm and use code YAP to start recording studio quality sound and video and get 15% off a membership plan.WRKOUT - Visit bit.ly/yap_wrkout to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAP99designs by Vista - 99Designs by Vista - Head to 99designs.com/YAP to learn more and get $30 off your first design contest!Credit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for youShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresResources Mentioned:YAP Episode: #76: From Trash to Cash with Brian Scudamorehttps://www.youngandprofiting.com/76-from-trash-to-cash-with-brian-scudamore/ The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625Brian’s Books: https://www.amazon.com/Brian-Scudamore/e/B07HYJ8FSS?ref=sr_ntt_srch_lnk_1&qid=1650302541&sr=1-1 Brian’s Website: https://www.o2ebrands.com Brian’s Linkedin: https://www.linkedin.com/in/scudamore/ Brian’s Instagram: https://www.instagram.com/brianscudamore/ Brian’s Twitter: https://twitter.com/brianscudamore Brian’s Facebook: https://www.facebook.com/bscudamore/ Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

What’s the key to a successful business? Whole Foods Market CEO and best-selling author John Mackey believes it lies in Conscious Capitalism. This is the idea that higher purpose, stakeholder orientation, conscious leadership, and conscious culture can transform companies and lead to long-term success. This model was hugely successful for Whole Foods. It helped them grow from a single store in Austin, TX to hundreds of stores around the US and landed them on Fortune’s “100 Best Companies to Work For” list for 20 consecutive years. However, conscious capitalism and conscious leadership were things John had to learn and practice. John believes that by being a conscious leader, leading with love, integrity, and authenticity, and following the ideas of conscious capitalism, any business can find success. In this episode, Hala and John talk about what it means to be a conscious leader and how you can become one, his journey in starting Whole Foods Market, failures and what he learned, his secret to finding happiness, and much more.   Topics Include:- John’s background- John’s complicated relationship with his father- Opening SaferWay- What contributed to the success of Whole Foods Market?- How to find the right team- The importance of pivoting and adapting- Wholepeople.com and learning from failure- Conscious Capitalism and the real purpose of business- John’s transformation into conscious leadership- John’s secret to finding happiness- Qualities of a conscious leader- Win-Win-Win situations in business- John’s #1 tip to transform your company culture- John on transparent salaries- John’s intentions for his next business- John’s actionable advice to be more profitable tomorrow- John’s secret to profiting- And other topics…John Mackey is the Co-Founder and CEO of Whole Foods Market. The company has been included on Fortune magazine’s “100 Best Companies to Work For” list for 20 consecutive years.John is also the best-selling author of Conscious Capitalism: Liberating the Heroic Spirit of Business, and the co-founder of the Conscious Capitalism Movement.Mackey is recognized as one of Fortune’s “World’s 50 Greatest Leaders,” Ernst & Young’s “Entrepreneur of the Year Overall Winner for the United States,” Institutional Investor’s “Best CEO in America,” Barron’s “World’s Best CEO,” MarketWatch’s “CEO of the Year,” Fortune’s “Businessperson of the Year,” and Esquire’s “Most Inspiring CEO.”Sponsored By:Riverside.fm - Visit Riverside.fm and use code YAP to start recording studio quality sound and video and get 15% off a membership planWRKOUT - Visit bit.ly/yap_wrkout to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAP99designs by Vista - Head to 99designs.com/YAP to learn more and get $30 off your first design contest!Credit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for youResources Mentioned:John’s Books: https://www.amazon.com/John-Mackey/e/B00AE9FR5K/ John’s Website: https://media.wholefoodsmarket.com/experts/john-mackey John’s Linkedin: https://www.linkedin.com/in/john-mackey-a824bb1ab/ Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/Hala’s LinkedIn: https://www.linkedin.com/in/htaha/Hala’s Instagram:https://www.instagram.com/yapwithhala/Hala’s Twitter: https://twitter.com/yapwithhalaClubhouse: https://www.clubhouse.com/@halatahaWebsite: https://www.youngandprofiting.com/Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

The world of NFTs is the Wild West! Entering the space with knowledge and understanding is crucial to keeping you and your assets safe. Experts Brandon Hoffman, Christa Laser, Mitch Jackson, and Jerome Bethea (JB the Wizard) let us know what to consider as investors, and guide us through the legal side of NFTs.Topics Include:- Where to research and acquire NFTs- How to know if an NFT is a good investment- Defining on-chain and off-chain- Considering utility when investing- Four steps to finding red flags in NFT- What makes NFT a good investment- Fair use vs copyright infringement- Process of purchasing an NFT- Security and keeping your assets safe- Hot wallet vs cold wallet- What’s a “rug pull” and how to avoid it- Pros and cons of regulation- And other topics…Brandon Hoffman is a senior venture investor at Samsung Next where he leads efforts around Web3, gaming/Metaverse, and fintech/Defi. Brandon has executed more than 20 early-stage deals.Christa Laser is an intellectual property law professor at Cleveland-Marshall College of Law. Her research focuses on intellectual property and innovation. She is also an angel investor and a Venture Partner with NextGen Venture Partners.Mitch Jackson is a trial lawyer, entrepreneur, and investor. He was named California Litigation Lawyer of the Year in 2013 and Orange County Trial Lawyer of the Year in 2009.Jerome Bethea (JB the Wizard) is an NFT Consultant to NFT Founders. He is the CEO and founder of Futuring™ With The Wizard, where he coaches Top Tier Salespeople.Sponsored By:Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendationsGrin.co - Find out how GRIN can help you grow your brand. Watch the demo at GRIN.co WRKOUT - Visit bit.ly/yap_wrkout to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAP99designs by Vista - Head to 99designs.com/YAP to learn more and get $30 off your first design contest!Riverside.fm - Visit riverside.fm and use my code YAP to get 60 minutes free recording and 15% off a membership plan.Resources Include:Get $10 Free Bitcoin on Coinbase: https://www.coinbase.com/YAP#YAPLive: NFT Basics and Beyond with Ben Yu, John Kraski, Brian Esposito, and Ashley France: https://www.youngandprofiting.com/yaplive-nft-basics-and-beyond-with-ben-yu-john-kraski-brian-esposito-and-ashley-france/#YAPLive: NFTs for Artists & Creators with Maria Brito, Jerome Bethea (JB the Wizard), Cesar Maximo, and QuHarrison Terry: https://www.youngandprofiting.com/yaplive-nfts-for-artists-creators-with-maria-brito-jerome-bethea-jb-the-wizard-cesar-maximo-and-quharrison-terry/Brandon’s LinkedIn: https://www.linkedin.com/in/bdhoffman/Brandon’s Medium: https://medium.com/@brandondhoffmanBrandon’s Twitter: https://twitter.com/BrandonHoffmanCChrista’s LinkedIn: https://www.linkedin.com/in/christalaser/Christa’s Twitter: https://twitter.com/christalaserChrista’s Instagram: https://www.instagram.com/christa.laser/Christa’s YouTube: https://www.youtube.com/c/ChristaLaserMitch’s Website: https://mitchjackson.com/Mitch’s LinkedIn: https://www.linkedin.com/in/mitchjackson/Mitch’s Twitter: https://twitter.com/mitchjacksonMitch’s Instagram: https://www.instagram.com/mitchjackson/Mitch’s YouTube: https://www.youtube.com/user/triallawyerexpert/videosMitch’s Facebook: https://www.facebook.com/metaverselawyermitchjackson/JB’s LinkedIn: https://www.linkedin.com/in/jbthewizard/JB’s Facebook: https://www.facebook.com/FuturingWithTheWizard/Connect with Young and Profiting:YAP’s Instagram: https://www.instagram.com/youngandprofiting/    Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046