Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers.Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals.In this episode, Hala and Alex will discuss:- Providing high value without cutting prices- Alex’s ‘value equation’ for crafting irresistible offers- The four key drivers of value in business- How to identify profitable markets- Strategies to scale your business rapidly- Focusing on high-return activities for maximum impact- Leveraging high-impact opportunities with minimal effort- Eliminating your side hustles to scale your main business- Techniques to attract and retain loyal customers- And other topics…Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast. Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profiting.Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAPIndustrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!  Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset,, Finance, Financial, Personal Finance, Wealth, Stock Market, Scalability, Investment, Financial Freedom, Risk Management, Financial Planning, Business Coaching, Finance podcast, Investing, Saving Learn more about YAP Media's Services - yapmedia.io/

Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm.Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of The Influencer Podcast and the author of Get What You Want.In this episode, Hala and Julie will discuss:- Julie’s approach to balancing privacy and influence- Succeeding as an introverted influencer- Essential Instagram content to create right now- Why you must focus on value-based content- Proven strategies for building authority online- Overcoming fear in content creation- Monetizing a small following- Why every entrepreneur needs a mastermind- DM automation for driving sales- Effective methods for boosting engagement on Instagram- How to make your brand messaging magnetic- Maximizing Instagram Stories for conversion- And other topics… Julie Solomon is a visibility, brand strategy, and brand deal coach, helping entrepreneurs and creators elevate their visibility and impact. She is the host of the top-rated The Influencer Podcast, providing real-time coaching and business growth insights to millions of listeners worldwide. She is also the author of the bestselling book, Get What You Want. She has been featured in Forbes, Entrepreneur, and Business Insider. She has also been named among the top 100 leaders in influence marketing by Influence Co.  Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profiting.Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAPIndustrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!  Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast Learn more about YAP Media's Services - yapmedia.io/

Defying his father's wishes, Alex Hormozi left his stable job to open a gym. But after a failed partnership left him sleeping on the gym floor, he attended a marketing workshop that turned everything around. He used online marketing to secure his first 27 customers, and within three years, expanded to six locations. He has since run and sold multiple successful businesses. In this episode, Alex chats with Hala about his inspiring entrepreneurial journey, sharing the valuable insights he gained along the way. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals.In this episode, Hala and Alex will discuss:- Alex’s upbringing and come-up story- The efficiency of learning from experts- Using death as a motivator to accomplish your dreams- The marketing workshop that fueled his success- How Alex scaled his gym chain by monetizing his knowledge- Why your life partner is critical to your success- Respect over chemistry for a successful marriage - The pros and cons of marrying your business partner- When it's okay to leave money on the table - How he rapidly scaled his business using the licensing model- And other topics…Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast. Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profiting.Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAPIndustrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour! Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast  Learn more about YAP Media's Services - yapmedia.io/

GaryVee worked at his family’s liquor store until he was 34, but even as he loaded up cases of Dom Pérignon in his friends’ BMWs, he knew exactly where he was headed. He grew his father’s company from $4 million to $60 million in annual sales before leaving to start his own thing from scratch. His company grew to over 800 employees just nine years later, servicing clients like PepsiCo and GE. Today’s episode is a masterclass in day-trading attention and social media marketing. Gary reveals his best tactics for mastering modern advertising from his new book, Day Trading Attention.GaryVee, is a serial entrepreneur, a New York Times bestselling author, and one of the leading marketing experts in the world. He is the chairman of VaynerX and CEO of VaynerMedia and Veefriends.In this episode, Hala and Gary will discuss:- Why humility is a strong competitive advantage- The importance of doing what you love - Why entrepreneurs must have the stomach to fail- How he can guess the next hot thing - Why money does not buy happiness- The interest graph trend on social media platforms- Going viral vs focusing on valuable content - His approach to niching down for more relevance- His ‘day trading attention’ framework for modern advertising- Why it’s essential to know pop culture- Why strategic organic content is the most important thing in marketing - The importance of storytelling- And other topics…GaryVee, is a renowned entrepreneur and CEO of VaynerMedia, part of the larger VaynerX holding company, which includes several subsidiaries. A leading thinker on digital trends, he helps major brands stay culturally relevant. Gary has made successful early investments in major tech companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. He is a prolific content creator with over 44 million followers across various social media platforms. He is also the bestselling author of several books, including his latest, Day Trading Attention. Gary hosts the top-rated podcast, The GaryVee Audio Experience, and was named to the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profiting.Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAPIndustrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour! Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast,  Learn more about YAP Media's Services - yapmedia.io/

By the time Hala Taha left her corporate job, her side hustle was making well over $100,000 monthly. Dubbed the ‘Podcast Princess’, her social media and podcast empire is on track to make $10 million next year. What does she attribute her rapid growth to? LinkedIn. In this episode of the How to Money Podcast, Hala talks to Joel Larsgaard and Matt Altmix about leveraging LinkedIn to grow her business. She also shares her top tips for growing on the platform.Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. In pursuit of his dream to achieve financial freedom, he started working young and now manages a modest real estate portfolio.Matt Altmix is a former wedding photographer and business owner. Before switching to photography, he worked in the advertising space as a designer. Matt also manages several investment properties. In this episode, Hala, Joel, and Matt will discuss:- What Hala likes to splurge on- Her early career in radio- Why she decided to focus on LinkedIn- Smart keyword usage on LinkedIn- Hala’s favorite lessons from her dad- Features to focus on for LinkedIn growth- The ‘broetry’ style of writing LinkedIn posts- The LinkedIn strategies that grew Hala’s podcast - How she dropped out of school to work for free- The strategy that blew up her podcast audience- Hala’s journey from corporate to entrepreneurship- Running her business on a team of volunteering super fans- And other topics… Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. He started working young, first mowing lawns, then doing a three-hour shift at the Chick-fil-A across from his high school. He made only $24,000 a year at his first job in radio but saved up 20% to put down on his first house. In pursuit of his dream of achieving financial freedom, he became a part-time landlord with a modest real estate portfolio of seven properties in Atlanta.Matt Altmix is a former wedding photographer turned full-time podcast host. Before switching to photography, he worked in the advertising space as a designer. While in school, he and his wife shared dreams of starting their own businesses. After they got married, they started Altmix Photography, running it together until Matt decided to focus on podcasting full-time. Matt also manages several investment properties.  Connect with Joel & Matt:Joel’s Twitter: https://twitter.com/HowToMoneyJoel Joel’s LinkedIn: https://www.linkedin.com/in/joel-larsgaard-70175566/ Matt’s Twitter: https://twitter.com/HowToMoneyMatt Matt’s LinkedIn:https://www.linkedin.com/in/matthew-altmix-989161a/ How to Money Website: https://www.howtomoney.com/ How to Money Twitter: https://twitter.com/HowToMoneyPod How to Money Instagram: https://www.instagram.com/howtomoneypod/ How to Money Facebook: https://www.facebook.com/groups/1623670287732189 How to Money Podcast: https://podcasts.apple.com/us/podcast/how-to-money/id1337718773 LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.  Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profitingKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at LinkedIn.com/YAPYahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com  More About Young and ProfitingDownload Transcripts - youngandprofiting.comGet Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfiting Follow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Alcohol offered Michael Easter a cheap thrill. But when he got sober, he needed to fill the void with other stimulating experiences. So, he turned to travel, surrounding himself with brilliant thinkers and people living at the extremes. From hunting in the Arctic to living in the Bolivian jungle, his experiences have helped him uncover practical ideas for optimizing life. In this episode, Michael breaks down the power of discomfort, the scarcity loop, and how to avoid falling into the trap of excess and bad behaviors.Michael Easter is an expert on behavioral change and a New York Times bestselling author of The Comfort Crisis and Scarcity Brain. He is also a contributing editor at Men's Health magazine and a columnist for Outside magazine. In this episode, Hala and Michael will discuss:- The side effects of too much comfort- How to infuse more discomfort in our daily lives - How uncomfortable situations lead to better health and more happiness- Why we’re overly competent but underconfident- The upside of boredom- Why thinking of death leads to better decision-making - The problems of excess- How the scarcity loop fuels bad habits- Why we're so obsessed with unpredictable results- How can we rewire our brains to change bad behaviors- Tips for avoiding scarcity cues- How to deal with information overload- And other topics…Michael Easter is an adventurer, an expert on behavioral change, and a New York Times bestselling author of The Comfort Crisis and Scarcity Brain. He is also a contributing editor at Men's Health magazine, a columnist for Outside magazine, and a professor at the University of Nevada, Las Vegas. His research focuses on how embracing discomfort can enhance well-being. His work has been featured in publications such as Men’s Journal, New York, and Scientific American, reaching audiences in over sixty countries. He shares his latest insights through his popular newsletter, ‘2% with Michael Easter.’ Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profitingKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at LinkedIn.com/YAPYahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com  Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset,Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building Learn more about YAP Media's Services - yapmedia.io/

After his day job at a hedge fund, Sal Khan would tutor his 12-year-old cousin in math over the internet. When she moved to a more advanced track at school, word spread. Soon, he was tutoring over a dozen friends and relatives all over the country. His tutoring side project went from a humble YouTube channel to a renowned education nonprofit. Recently, they launched the first AI tutor built on GPT-4 technology. In this episode, Sal and Hala discuss how artificial intelligence could impact the future of education and work. Sal Khan is the founder of the widely used education platform, Khan Academy. In 2012, he was recognized as one of TIME's “100 Most Influential People in the World”. Sal is the author of Brave New Words, a book on AI to be released on May 14th, 2024. In this episode, Hala and Sal will discuss:- Sal’s transition from finance to education- The humble beginnings of Khan Academy- Sal’s decision to operate as a nonprofit- Misconceptions about nonprofits- Sal’s advice for entrepreneurs and nonprofit startups- Equity in education- Running a successful nonprofit- The potential of AI in education- The development of the AI tutor and teaching assistant, Khanmigo.- Guardrails for AI to ensure transparency, safety, and privacy - The power of tutoring in personalized education - How AI can enhance human creativity - Concerns about unethical uses of AI- Opportunities for entrepreneurs leveraging AI- AI for skill expansion- The potential impact of AI on hiring processes- And other topics… Sal Khan is the founder and CEO of Khan Academy, a nonprofit organization that provides free, world-class education to more than 155 million registered users worldwide. Sal’s interest in education started during his undergraduate studies at MIT, where he developed math software for children with ADHD and tutored public school students in Boston. In 2012, he was listed among TIME's "100 Most Influential People in the World". Sal’s book on AI, Brave New Words, is scheduled for release on May 14th, 2024.Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profitingRakuten - Get 15% Cash Back during Rakuten’s Big Give Week from May 6th to May 13th, and join for free to score an extra 10% boost at rakuten.com!Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITINGLinkedIn Marketing Solutions - Get a $100 credit on your next campaign at LinkedIn.com/YAP  Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, AI, ChatGPT, AI Marketing, Prompt, AI in Action, Artificial Intelligence, AI in Business, Generative AI, AI for Entrepreneurs, Future of Work, AI Podcast  Learn more about YAP Media's Services - yapmedia.io/

Bill Perkins showed up at the New York Mercantile Exchange every day until he got a job as an assistant peon. He started with a salary below $16,000 per year and drove a limo in the evenings to make ends meet. Yet, he dedicated his nights to reading books on trading, the oil market, and options. Through unwavering determination, he became a millionaire by 30. Today, he is one of the world's most successful hedge fund managers and entrepreneurs. In this episode, Bill shares his wisdom about making money and how to spend it. He also explains why your goal should be to die with zero dollars in the bank instead of as a millionaire.Bill Perkins is a hedge fund manager, film producer, and high-stakes poker player. He trained on Wall Street before finding success as an energy trader in Houston, TX. He's the author of Die With Zero, which advocates prioritizing experiences over wealth accumulation for retirement.In this episode, Hala and Bill will discuss:- Bill’s foray into finance- His advice for aspiring millionaires- What commodities hedge funds do- His approach to taking calculated risks- Why he prioritizes experiences over possessions- Money as a tool to drive fulfillment - The balance between work and play - The pitfalls of saving yourself out of a life- The peak utility of your money- The fear of dying broke vs. not living life to the fullest- Planning for optimal fulfillment with time bucketing- And other topics…Bill Perkins is a hedge fund manager, film producer, author, and high-stakes poker player. After studying engineering, he trained on Wall Street and later moved to Houston, TX, where he made a fortune as an energy trader. During the 2007-2008 financial crisis, he profited $1.25 million in one week trading Goldman Sachs stock. His fund saw gains of over 100% in 2021 and 208% in 2022 by betting on rising natural gas prices ahead of Russia's invasion of Ukraine. His book, Die With Zero, advocates prioritizing memorable experiences over wealth accumulation. Bill views his career as an engine for personal growth and spends his time exploring the world, savoring his relationships, and taking in all that life has to offer.   Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profiting.Rakuten - Get 15% Cash Back during Rakuten’s Big Give Week from May 6th to May 13th, and join for free to score an extra 10% boost at rakuten.com!Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.comKajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING.LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at LinkedIn.com/YAP. Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset,Finance, Financial, Personal Finance, Wealth, Stock Market, Scalability, Investment, Financial Freedom, Risk Management, Financial Planning, Business Coaching, Finance podcast, Investing, Saving, Learn more about YAP Media's Services - yapmedia.io/

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability.Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business.In this episode, Hala and Nir will discuss:- What is behavioral design?- The goal behind Nir’s book Hooked- Defining what a habit is- Why are habits good for business? - Four-step hook model - How is the hook model different from traditional feedback loops?- Defining paid and earned triggers - Lewin’s Equation and why it’s important that a product is easy to use - The three different types of rewards- The five fundamental questions to build habit-forming products- Why did Nir write Indistractable?- Nir on why indistractability is the ultimate secret weapon- Four parts of the indistractable model - And other topics…Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.Resources Mentioned:Nir’s Website: https://www.nirandfar.com/   Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/  Nir’s Twitter: https://twitter.com/nireyal  Nir’s Instagram: https://www.instagram.com/neyal99/ Nir’s Facebook: https://www.facebook.com/nirandfar/ Nir’s Books:Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp    Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profitingYahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com More About Young and ProfitingDownload Transcripts - youngandprofiting.comGet Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfiting Follow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/

Dr. Michael Gervais often skipped school to do something he was actually good at: surfing. But performance anxiety would overwhelm him when he had to compete with an audience watching. One day, a competitor challenged him to stop thinking about everything that could go wrong. Michael took his advice, and just like that, he could perform. That was the beginning of his interest in the mind. Today, he helps star athletes and professionals to hack their minds and perform at their peak. In this episode, Michael helps us understand why we value other people's opinions over ours. He also shares powerful techniques for harnessing the power of the mind. Dr. Michael Gervais is a performance psychologist, author, and host of the Finding Mastery podcast. He is one of the world's leading experts on the relationship between the mind and human performance. He is also the co-founder of Compete to Create, a digital platform for mindset training.  In this episode, Hala and Michael will discuss:- The beginnings of his interest in the mind- His career journey to becoming a high-performance sports coach - How he works with athletes to reach peak performance- Common challenges for elite athletes and business professionals- Training the mind around a growth mindset - The importance of recovery for high performers- Powerful breathing practices for building mental strength- Mental imagery for creating familiarity with excellence- The four steps of his morning mindset routine- The first rule of mastery- Where FOPO (the fear of other people’s opinions) comes from- How Beethoven overcame FOPO - Choosing purpose in a performance-obsessed culture- And other topics…Michael Gervais is one of the world's top high-performance psychologists and leading experts on the relationship between the mind and human performance. His clients include Olympians, world record holders, Fortune 100 CEOs, high-performing athletes from every major sport, and internationally acclaimed artists. He supported Team USA across three Summer Olympic Games and two Winter Olympics, helping athletes win over 30 medals. Michael is the co-founder of Compete to Create, a digital platform for mindset training. The firm works with a limited portfolio of Fortune 500 companies, including Microsoft, AT&T, and Amazon. Michael hosts the Finding Mastery podcast and is the author of The First Rule of Mastery, published in 2023.  Sponsored By:Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopifyIndeed - Get a $75 job credit at indeed.com/profitingYahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Active Deals - youngandprofiting.com/dealsKey YAP LinksReviews - ratethispodcast.com/yapYoutube - youtube.com/c/YoungandProfitingLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/Social + Podcast Services: yapmedia.comTranscripts - youngandprofiting.com/episodes-newEntrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Mental Health, Health, Psychology, Wellness, Biohacking, Motivation, Mindset, Manifestation, Productivity, Brain Health, Life Balance, Self Healing, Positivity, Happiness, Sleep, Diet Learn more about YAP Media's Services - yapmedia.io/