Stark Reflections on Writing and Publishing

In lucky episode 13, Mark interviews author T S Paul about not listening to people who told him he was "crazy" with the ideas he had for his writing plan. T S Paul (AKA, Scott) writes Science Fiction, Space Opera, Military, Cookbooks, and Paranormal Fiction. His books used to be exclusively available thru Amazon Kindle and Kindle Unlimited, but towards the tail end of 2017 he started to publish a number of his books wide to Kobo, iBooks, Nook and Google Play. This episode's Tongue Twister is sponsored by Findaway Voices. Mark attempts to do the tongue twisted in the voice of Brian's Mum from the Monty Python movie, LIFE OF BRIAN. The tongue twister source is from a 2013 MIT research document (USA Today Article: World's Toughest Tongue Twister - no kidding) In the interview, Mark and Scott discuss: The fact that TS Paul is not a pseudonym. It's his real name. The S is for Scott and the T stands for an undisclosed name. (Despite the fact that Mark tries to trick him into saying it) The fact that Scott doesn't have an author newsletter, nor has he worried about starting to build one, or a domain name for that matter. The majority of his relationship with his fans happen via his blogspot blog (tspaul.blogspot.com) and his Facebook Author page The fact that he has only been writing since February of 2016 and using the blog and Facebook page since then. (3500+ followers on Facebook – 300 to 600 hits a day on the blog) The "Wilson Wednesday" free short story that Scott released on his blog every week. (with 45 short stories posted there in 2016) The fact that he bundled the stories into single volume story collections [EDITORIAL NOTE: Scott uses the term "anthology" but I have always subscribed to the idea that an anthology is a curated collection of stories from multiple authors, so I'm inserting the term "collection" in place of "anthology"] – into two different ebook volumes for that time period The Jack Dalton Monster Hunter series he started in Feb of 2018 and the release methodology he uses: Each new book's release (about 10,000 words) is on the first of the month On the third Wed of that month, readers can read the entire book content on his blog for free (for a 24 hour period) The fact there is also a buy button on that post for those who'd rather just read the ePub or mobi version on the retailer of their choice. And the fact that there's a pre-order button for the next month's release in the series How Scott has heard the words "you're out of your mind" many times before The $1.99 price point he has used (which, historically, was considered a really poor price, possibly the WORST price for an eBook) – but it's important to remember that those studies were related to full sized books (ie, 40,000 to 150,000 words) rather than shorter works (most of Scott's ebooks are in the 10,000 word range) Sales for Book One (from Feb 2018) – of more than 1500 units Sales for Book Two (so far – mid March) are in the realm of a little over 500 copies Scott's background as a bookseller who previously worked at Waldenbooks How Scott managed to use targeted ads to build up his Facebook followers, which started off with boosting a post on his author page of a picture of his cat, Merlin (and targeting science fiction readers who loved cats) Scott's theory about Facebook ads, which doesn't include a direct ROI, but to keep the ads in front of people's faces (using the old 7 touches/7 views methodology of marketing) How Scott built a sales base for himself in the Netherlands on Kindle, building that market from 2 EUR a month to 50 EUR a month The reason why this new series Scott is publishing was published wide to all eBook retailers (Kindle, Kobo, iBooks, Nook and Google, etc) rather than exclusive to Amazon using the KDP Select exclusivity option, which is how he started publishing The reality that Scott is a six-figure author (in 2016 he earned $100,000 and in 2017 he earned a lot more than that), and so losing a couple of thousand dollars from not getting Kindle Unlimited reads wasn't a big deal to him Some of the real stats of Scott's sales which include the Athena Lee series earning about $2500 to $3000 per month on Kindle (18 titles) How, when he launched wide, he earned about $200 on Kobo in January 2018, but that, by Feb, he had earned $1000 and for March at the point of the interview (the 20th), he had earned $700 on Kobo Scott's cover designer, Heather Hamilton-Senter (http://www.bookcoverartistry.com/) and the fact that he has ordered 18 new covers for his new series How Scott went from being on partial disability, finding it difficult to find a job and being a whale reader and then moving on to becoming a writer based on a kick-in-the-pants he received from Michael Anderle (of 20Booksto50K fame) How the 1970s movie Smokey and the Bandit was part of the inspiration for Scott's latest marketing/publicity experiment: A van with a wrap that features artwork from his book covers The fact that Scott is a "modified pantser" and that his pre-ordered book covers and titles are the high level "outline" that he uses to write his stories After the interview, Mark talks about how this conversation with Scott and a recent listen of a speech by Arnold Schwarzenegger came together to inspire him. He also introduces his new Patreon page for those interested in contributing monetary support to this podcast. Links of Interest: T S Paul's Blog T S Paul's Facebook Page T S Paul Instagram T S Paul's Fergus The Unicorn's Facebook Page T S Paul's Fergus The Unicorn on Twitter Findaway Voices Arnold Schwarzenegger 6 Rules of Success (Abbreviated) Arnold Schwarzenegger 6 Rules of Success (Full Speech)

Let me be perfectly frank here. I screwed up and mis-counted episodes. So I produced the "next" episode as Episode 13, completely skipping episode 12 (the way some buildings skip the 13th floor) So I'm owning up to my goof, and inserting this quick episode which is a clip from an inspirational speech that Arnold Schwarzenegger gave to a group of graduating students about his 6 Rules for Success. It's a speech that I refer to in Episode 13, so it is pertinent, and is something writers will find value in.

In Episode 11, Mark interviews Kevin MacLeod, the writer, composer and producer for the music used in this podcast. Kevin MacLeod is an American composer and musician who is perhaps best known for his distribution of royalty-free library music through his website, Incompetech.com. He has made over 2,000 self-composed pieces of music available for download under a Creative Commons 3.0 license which basically allows anyone to use his music for free as long as he receives attribution. This open spirit has led to his music being used in millions of YouTube videos and thousands of films. As of July 2016, MacLeod had over 2,300 composer credits listed on the Internet Movie Database and his music has been used in Martin Scorsese's 2011 film Hugo, several commercial video games, and videos by online content creators such as CollegeHumor and Good Mythical Morning. The Terrible Tongue Twister on this podcast (which Mark stumbles over) is sponsored by Findaway Voices. You can find out more about Findaway Voices on www.starkreflections.ca/findaway In their discussion, Mark and Kevin talk about: Kevin's history as a musician and the origin of the launch of the incompetech website The debate between openly giving away one's work for free VS the "exposure doesn't pay my bills" concept Kevin's philosophy on exposure that includes the following concept: "100% of the people who have never heard you, don't like you." The importance of a service like Patreon that can help people support artists who are freely making their work available The tens of thousands of videos and games out there where Kevin's music is used and how that can lead to sales or custom work Kevin's thoughts on when he misses the target of his intended audience with a particular piece he composes The core basics of the equipment needed as a musician in the digital realm The types of conferences that Kevin gets the most value in attending The conflict Kevin faces, as an introvert at conferences who loves hanging out with people while, at the same time, finds it an overwhelming experience that requires multiple "solo" breaks during the day How his daily work process and work schedule continues to change over time and basic on the projects on his plate One of the ways inspiration strikes, which is not in experiencing something brilliant, but instead, experiencing something terrible and imagining a composition that he feels might have worked better in that instance How, when your job is to create media, every single activity can be a tax deduction Kevin's belief that everyone has the same job: to make life easier for other people How connecting with other musicians and composers is an important aspect of Kevin's world Measuring a Starfleet captain based on the number of times his Enterprise has blown up Kevin's words of advice for those interested in pursuing a creative passion (whether it be composing music or another creative pursuit) After the interview, Mark takes about two specific elements from the interview that he wants to reflect on. The first is Kevin's advice for creators, that is similar to advice we heard in Episode 10 from Jean Leggett of One More Story Games. And it's the importance of starting small, of actually working at your craft, at practicing, at getting better, at just DOING IT. Interesting that Kevin's take as a musician is similar to Jean's in terms of story. The second thing is a much bigger topic - and it's how free CAN work quite effectively in the rights ways at allow greater discoverability of an author's work which can lead to sales, to income, to opportunity that might not have previously existed. Mark then shares a clip from his 2009 to 2011 short fiction podcast PRELUDE TO A SCREAM, with a piece of music from Kevin called "Noir Mild Tension" Links of Interest: Kevin MacLeod's Incompetech.com website Mark's Prelude to a Scream Podcast Findaway Voices Tongue Twister Source

Episode 10 features a great interview with Jean Leggett, CEO and co-founder of One More Story Games. After her husband Blair's near-death experience in 2012, the two embarked on a journey back to his childhood hometown to each pursue their life's passion which includes the company One More Story Games and their software, StoryStylus, which simplifies video game creation for storytellers to create, publish and share story-based games. In their discussion, Mark and Jean discuss: The origin of the company One More Story Games that involves the creation of interactive narrative story games How StoryStylus is the underlying engine of One More Story Games that allows authors the ability to create a narrative-based game without needing to have technical know-how The 10 minute game that an 11 year old girl created using this software which is called "Attack of the Killer Zombie Cats" The game adaptation of the Charlaine Harris novel Shakespeare's Landlord featuring Lily Bard (part of a five-book series by the author) Julia Gibson, the voice actor for Lily Baird in the game The "smart games for smart women" and "games for word nerds" branding that One More Story Games employ, which breaks the mold for stereotypical violence of many video games How story is the central driving mission of this company Where authors who are interested in using this tool can start The "how to" YouTube videos authors can use to get started using StoryStylus Jean's recent TEDx Talk: "What 10 year olds taught us about our gaming tech startup" The experience of being hired by Microsoft to teach a group of 7 to 12 year old girls and how they each gravitated to areas that best suited their personalities and talents How important music is towards adding an atmospheric ambiance in a game What is possible when you say YES to imagination and you don't shut people down The award-winning game Danielle's Inferno created by Olivia Rivard and inspired by her story of the same name (Tied for Toronto Game Devs 2017 #1 PC Game of the Year) After the interview, Mark talks about the inspiration he derives from a company like One More Story Games and how a great tool like StoryStylus offers new hope and opportunities for writers. He then compares the training he has been doing for a half-marathon with the writer journey and goals he has been working on and addresses ideas on how he is planning on getting both the training and the writing back on track. Links of Interest: One More Story Games StoryStylus Jean Leggett's Website Jean's Fireside Chat with Charlaine Harris Charlaine Harris's Website Spirits Untapped

Featuring an interview with Chuck Heintzelman of BundleRabbit.com. Chuck lives in Spokane, WA with his beautiful wife and three children. Each day he juggles his passion for writing with his family, a full-time job as a computer programmer, and the inevitable curve ball life seems to throw. In the introduction to the show, Mark talks about being on the Oregon Coast at the Fiction River writer workshops which leads into this week's post-interview "reflection" about rejection for writers. He also talks a little about the success he has had with Findaway Voices (the episode's sponsor) for short audio books and how he measures success. In their conversation, Mark and Chuck talk about: The origin and inspiration for Bundlerabbit, a service inspired by Storybundle and Humble Bundle, that allow authors to combine their ebooks into bundles Chuck's "What if?" related to that which began with: "Wouldn't it be great if there was a more DIY option for authors and publishers?" The basic concept which is a single website you can go to where you can upload content, curate bundles and communicate about bundle collaborations with other authors How Bundlerabbit solves two major issues: The ability for readers to get the bundled material from a retailer they already buy from (rather than having to side-load the content to their Kindle, Kobo, etc) Revenue splitting and other accounting issues that authors might run into when trying to manage a multi-author collaboration How Joanna Penn and her desire to see a "collaboration engine" helped inspire Chuck to add a feature called "collaborative publishing" which includes: The ability for a curator/editor/publishing project manager to set unique author split percentages for a project and use this tool to publish on behalf of the publisher and take care of the monthly revenue split Using this tool for management of co-authoring a single title (rather than bundling multiple works together) The percentage that Bundlerabbit keeps (ie, the business model and how Bundlerabbit can afford to operate) Some of the forthcoming features that Bundlerabbit will be releasing that are related to the ability for authors and publishers to better communicate with one another and share information, marketing assets, etc. The potential for using Bundlerabbit for author/translator collaborations (and how that might compare to an existing platform like Babelcube) The original OOPS name for Bundlerabbit: Bundles Express Dot Com and the amusing "Bundle Sex Press" term that Chuck didn't originally see. After the interview, Mark talks about the FICTION RIVER anthology workshops and how it works. He takes an in depth look at rejection, and the importance of a writer to understand what rejection most likely means and how that lies directly to an ideal reader or ideal editor Links of Interest Bundlerabbit for authors Chuck's Website - http://chuckheintzelman.com/ Story Chuck dot com Story Tools Kydala Publishing (Chuck's Publishing Imprint) Chuck's Author Page on Amazon WMG Publishing Workshops Fiction River Editors Choice Feel the Fear --------- This episode has been sponsored by Findaway Voices. Findaway Voices provides all the tools that an independent author or small publisher needs in order to get into the digital audiobook market. Check them out at www.starkreflections.ca/findaway. ---------

Featuring an interview with Ricci Wolman, founder and CEO of Written Word Media about the challenge that authors face with the most common questions they often have when first starting out; questions that include the following: How do I get the right people to discover my new book? Where can I find people to review my book on Kindle and the other retail websites? Is there a way for me to increase my visibility and my sales on multiple retail platforms? --------- This episode has been sponsored by Findaway Voices. Findaway Voices provides all the tools that an independent author or small publisher needs in order to get into the digital audiobook market. Check them out at www.starkreflections.ca/findaway. --------- In the interview, Mark and Ricci talk about: How Written Word Media was born out of Ricci's background as a consultant and her desire to help her mother sell a book that she had published The way that Freebooksy was slowly built, using a small curated list of recommended free books (as a platform where Ricci could occasionally slip her book into the mix and help boost sales) The ongoing experimentation and playing that Ricci performed on the Freebooksy brand that helped it to continue to grow into a site where authors asked if they could pay to have their works featured there What each of the current service brands within Written Word Media are used for: Freebooksy – to feature/promote free books Bargainbooksy – featuring discounted books under $5 USD (But books $2.99 and below perform best) Red Feather Romance – both free and discounted/bargain books in the steamy contemporary romance category New in Books – a general promotional tool for newer release exposure rather than for discounted/bargain priced titles. (More of a FULL SERVICE promotion for authors) The importance of reviews to helping to sell a title and the importance of having some reviews on your retail listing for a book The advent of digital audiobooks and the current work that is happening to test out a "new in audiobook" style of notification How Written Word Media adds between 20,000 to 30,000 new readers to their reader pool every month (meaning writers who come back two or three months later to do an additional promotion ends up going to a larger batch of new readers) The over 12 million promotional emails that Written Word Media sent out in the month of December 2017 The critically important value of "HELP THE AUTHOR" that is at the core of Written Word Media Some of the book industry trends from the past year that Ricci is most interested in A bit about the husband/wife team aspect of managing the business as a couple How savvy authors understand that a marketing expense is made up of both dollars spent as well as time spent; and that a lot of things that look to be free might end up costing more in terms of time than originally expected Authors should ask these questions every time they go to take marketing action: What is this costing me in dollars? What is this costing me in time? What results do I think I'm going to get? (And how confident am I in those results?) After the interview, Mark shares details from his own recent experience with booking a Freebooksy promotion for a horror title and outlines the cost and the return on his investment for the promotion. Links of Interest: Written Word Media Main Site Freebooksy Bargainbooksy Red Feather Romance New in Books Written Word Media Facebook Page Written Word Media on Twitter Contact Page for Written Word Media (you WILL hear back from a real/live person) Findaway Voices

In the introduction Mark talks about the newly announced Book2Pod service announced by Jim Kukral on the Sell More Books Show podcast and shares two of the voices available (Nigel and Jessica) to talk about one of the things he likes best about it (freeing authors to be able to work on their next book). Authors interested in testing the service out can do so at https://www.book2pod.com/testdrive/ The main content of the podcast is an interview with Scott King, writer, photographer, podcaster, overall creator. Scott has worked as a college professor teaching photography, digital arts, and writing related classes. He now works full time as a game photographer and author. As a board game photographer, he shoots games for websites, online stores, and for other marketing needs. Scott has also served as a reporter for the school newspaper and although another student was assigned the article about the movie King was determined to write it, demonstrating his willingness to break down barriers (like the ones in traditional publishing), he snuck into a press conference where Gary Marshall was meeting with local media. The next day Scott was hired and he's been working in the entrainment industry ever since, and continuing to work relentlessly at producing the many novels and non-fiction writing projects that he continues to create. --------- This episode has been sponsored by Findaway Voices. Findaway Voices provides all the tools that an independent author or small publisher needs in order to get into the digital audiobook market. Check them out at www.starkreflections.ca/findaway. --------- In the interview Mark and Scott discuss: How Scott balances the various creative endeavours that he engages in which include photography, various genres of adult fiction, YA fiction and non-fiction, a board-gaming calendar, among other pursuits Scott's school of thought of putting the story and the art first and not worrying about writing to market The board game photography that Scott does and how he leverages that for a unique board-game calendar project, producing a single mass-produced base version, and then, based on Kickstarter support levels, unique custom calendars where backers can choose their own unique 12 images from the hundreds available The joy of being a board game photographer and how, unlike a reviewer, where there will be criticism involved, Scott gets to celebrate new games by showing them off in interesting ways via the images he creates Elements from the photography world that have helped inform Scott's writing, including such concepts as contrast (ie, the dark areas making the lighter areas look brighter) The "problem with humans" in a photographer's life and how you really need to get a "performance" out of them for a good captured moment The way that Scott structures his work day for writing, marketing, publishing and photography Scott's favourite coffee shop when he lived in Houston, and how he went to try out the vibe of the neighborhood coffee shops in various towns just outside Pittsburgh to help determine where he and his wife would be moving to Scott's favorite style of coffee (because coffee is a huge part of his writing life) The origin behind Scott's Lovecraft-themed "Chooseable Adventure" young adult novel The Eye of Hastur How the book has been enjoyed by kids (particularly young boys) who don't like to read The learnings of using Kickstarter that Scott has reaped via the various projects he has run over the years An interesting new board game that Scott is looking forward to playing where the playing experience changes each time the game is played The steel mill industry crash and how that has affected the landscape and towns near Pittsburgh as well as the phenomenon of the "missing generation" The legacy of the Primanti Brothers Pittsburgh area sandwich/burger shop and the local fascination with French Fries on almost everything Scott's podcast, The Creators Cast and the reason why he started it How Scott's non-fiction projects were derived from his passion for teaching and how that helps him also continue to grow as a creator The multiple hats that a writer has to wear including the craft of writing, the business of writing, marketing, and how to balance all of those things After the interview, Mark reflects back on something Scott mentioned related to balancing one's spending with income and then considering that a book that was published might not earn back its investment immediate, but it keeps on earning money over time. Mark takes a look at the finances involved in publishing a book using a range of realistic prices and the looks at how many units are needed to sell at various price points in order to earn that investment back. Links of Interest: Scott King's Website Scott King's Podcast: The Creator's Cast Scott King's Books

Today's episode is a little bit different. It's a solo one, rather than an interview. But this week I wanted to do a solid reflection, or perhaps even a rant, on something I've been thinking about a lot, especially in the last few weeks. This episode is entitled "What's Wrong With Indie Publishing" or rather, "3 Things I Worry About And That I Think Could Improve Indie Publishing" I went with the first title because it's a bit shorter and has a more active tense to it. --------- This episode has been sponsored by Findaway Voices. Findaway Voices provides all the tools that an independent author or small publisher needs in order to get into the digital audiobook market. Check them out at www.starkreflections.ca/findaway. --------- The title of this episode is WHAT'S WRONG WITH INDIE PUBLISHING. But the purpose isn't to slam, it's to support and help self-publishing, indie publishing and all the amazing opportunities that come out of the evolution of publishing in all its aspects. I love self-publishing, and actually started in this space back in 2004 with a POD collection of short stories called ONE HAND SCREAMING. That experience opened up my eyes to the possibilities that occurred when you didn't have to wait for the gatekeepers of traditional publishing. ISSUE ONE: POWER Versus RESPONSIBILITY. Digital publishing has removed the gatekeepers of traditional publishing. You don't need approval from someone sitting behind a mahogany desk in New York to say you are good enough to be published. You can create a free account at Amazon, at Kobo, at Apple, at Nook, or at Smashwords or Draft2Digital or one of a dozen other great aggregators who'll distribute your book, and you'll have your ebook live in anywhere between 3 to 48 hours. But, to paraphrase a quote from Jeff Goldblum's character in the original Jurasic Park move, "You were so busy wondering if you could that you didn't stop to think if you should." We have given writers the ability to push the buttons, to publish direct; this amazing power. But we haven't given them all the support, all the information, all the elements to help them make intelligent and informed decisions. The only players that seem to invest heavily in attracting newbees are the sharks, the predators, the "Author Solutions" style companies out there whose business model isn't to make money selling books, it's making money off of the hopes and dreams of authors; by selling them snake oil, selling them un-necessary marketing packages, etc. That's why conferences that fous on helping provide writers with a well balanced perspective of traditional publishing and digital publishing, including self and indie publishing are a gold mine. But you don't need to attend an expensive conference. There is so much information available for free. Is it possible that so much of the amazing free information is being ignored the same way that people tend to put little stock in something that they have acquired without a cost? If you paid, even a little, for that advice, would it be worth more to you? Would you weigh it more carefully? Consider this: the time you spend reading and listening to free information DOES cost you. It costs you time; an investment of your time that you could have spent writing. Remember that cost, consider that cost, and carefully consider all the free advice and information that can help you wield that power with great responsibility. ISSUE TWO: THE "MAINSTREAM" OF INDIE PUBLISHING Have you ever watched a group of 5-year-olds play soccer? They're all just chasing after the ball. The ball goes left, the entire mob follows it left. The ball goes up-field, the entire mob scrambles to chase it. One person takes the ball and is making their way down the field and the entire rest of the field of players chase madly after them, a chaotic scrambling. Nobody is playing their own position, nobody is leveraging their own skills and spots and overall strategies. They're just madly bouncing around the field mindlessly chasing the ball. But here's the reality. There isn't a single ball. Yes, you can and should learn from others, you should pay attention to the great experiments that others are doing, but you need to know where your own ball is going, where it's going to be, and you need to work towards that. Brandon Sanderson gives a talk where he shares a joke about the publishing industry. He says that the minute a new author finds a way to break a hole in the gate that prevents new successful authors from "arriving" the industry madly scrambles to go patch that hole so that nobody else can get in that way. It's cute and funny, but it's sort of true. And it's true in the indie author community. There's no point looking for the holes that other people made and slipped through. Those holes might be closed, either by the saturation of everyone else trying to squeeze through those holes, or those holes just naturally close up due to changes in to atmosphere. You need to focus on your own unique path, find your own unique niche, your own unique holes; keep poking, keep working, focus on your strengths, focus on your long term goals - you'd be surprised how much luck happens to those who work tirelessly in pursuit of their own unique path and vision. ISSUE 3: EXCLUSIVITY So much of what is possible in self-publishing today is possibly because of the launch of the Kindle and specifically the amazing free tools that Amazon created in Kindle Direct Publishing. It's ironic, then that Amazon is the company that continually forces authors into one of the largest ongoing debates in the indie author community - known as "GOING WIDE OR BEING EXCLUSIVE." In some spaces, the divisiveness between GOING WIDE and BEING EXCLUSIVE can get as passionate and as vicious as the Left Wing and Right Wing Division that the United States has been living in the shadow of for the past couple of years. I know there are plenty of authors who are making a killing publishing direct to Amazon and being exclusive to Amazon using the SELECT option within KDP. And I'm glad that those authors are making great money, many of them are bringing in 5 figure incomes every single month, are easily hitting 6 and 7 figure incomes every year. But I would argue that if you are exclusive to a single giant corporate retailer, you can't in all honesty, call yourself an indie author. You're not an independent author. You're a corporate author. You are reliant on a single powerhouse retailer for all of your income. I'm not going to go about fear mongering and speculate on what might happen if Amazon disappears or they without warning, change the rules. I'm happy for those who are making a real living off of writing due to being exclusive to Amazon. If you are reaching your personal goals for writing; if you're making an awesome income being exclusive to Amazon; that's great. I hold nothing against you - other than your use of the term "indie" or "independent" author. I would argue that you can't truly call yourself that. Perhaps there should be a term for it. If not "Corporate author" or "Author whose income is 100% dependent on a single company and whatever whims it chooses" then perhaps just be honest and call yourself an "Amazon author." I say it jokingly, but part of me is serious, part of me just wonders. And I don't really have a solution to this, because I truly believe that every single author has to make decisions and follow paths that are right for them. Let's just not use an incorrect term to describe or define ourselves, shall we? Links of Interest: Findaway Voices (Sponsor) Superstars Writing Seminars ------ The music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

In the introduction, Mark talks a little about being in Colorado attending Superstars Writing Seminars in Colorado Springs, CO and the importance of understanding the business of writing and publishing. He shares that he will be doing Facebook Live videos of his experience at Superstars on his Stark Publishing Facebook page. This episode features an interview with Kelly Lytle from Findaway Voices. In their conversation, Mark and Kelly talk about: How Findaway Voices is a single service built to help independent authors and small publishers create and distribute their audiobooks, and that they are a fully non-exclusive platform to the largest network of audio sellers in the world (retailer, library and K through 12 markets) The pay per use model that Bibliotheca (3M) has. Meaning the library doesn't need to pre-purchase the audiobook in advance. It is listed (like on any major retailer), and the purchase doesn't happen until the library patron checks out that title The background to Findaway Voices as part of the larger Findaway family. Their "flagship" product, for example, was the Playaway Device, a single title pre-loaded audiobook player that is about the size of a deck of cards, with built in play and pause buttons. These devices have been hugely popular with the library market (as an easy to merchandise and easy to use for patrons who weren't savvy about digital check-outs or even using CD audiobooks) and the military Pre-loaded tablets called "LaunchPad" that are also in the library markets The platform called Audio Engine. The world's largest business-to-business audiobook service Kelly's own background as a passionate reader with a thirst for storytelling. Even though he worked on Wall Street and in the NFL for the Cleveland Browns, his compass kept pointing back to that original passion and joining Findaway a little more than four years ago To Dad, From Kelly, the memoir Kelly wrote about his relationship to his late father who passed away in 2010. Kelly's experience going to TuneIn's studio in Santa Monica, California to record the audiobook himself How Findaway works with authors and as well as the sign-up and vetting process they use for narrators. Mark's very positive experience getting his short story collection Active Reader produced by Findaway Voices and how pleased he was with Eric Moore's recording. Which leads to the question of how a writer might be able to request to work with the same narrator again for a future project, or a narrator that they have already chosen (even if that narrator isn't already part of the Findaway Voices talent pool community) How to use Findaway Voices to upload an audiobook that you already have produced in order to leverage their distribution channels The price control that the author/publisher has on their audiobook (which is a critical differentiation of the way that Amazon's ACX sets the price and doesn't allow that control to the copyright owner) The urgent quest for Audiobook promotion platforms to provide a "BookBub" or "Bargainbooksy" style service, and the existing awesome audio review sites, such as BookRiot or AudioFile How they are seeing authors make hundreds of dollars through the aforementioned library "pay per use" model, which is a huge opportunity, as well as through sites most authors might not be paying much attention to, including Playster. A recommendation for authors to also make sure that the narrator, and not just the author gets the free Audible download codes to help promote the book. The partnership that Findaway Voices has with Draft2Digital.com that allows an author to easily port their ebook's metadata over to set up an audiobook at Findaway. Also, Kelly's respect for the "author-first" approach to authors that Draft2Digital employs in everything they do The notion of format-agnostic consumption of stories and the growth this means for authors After the interview, Mark talks about the importance of publishing wide and shares his own experience with earning revenue from Findaway Voices via sales channels that weren't even on his radar. His belief was that he would make most of his money from the audiobook sales via Audible, the Amazon-owned largest retail site for audiobooks, but the reality was, the majority of his earnings came from several other sales channels. He talks about the recent progress from Apple, Google and Kobo in the past week as an example of "you never know, so it's best to be available everywhere." He then shares a second reflection on how the investment related to the creation of an audiobook file is an important reminder to authors of focusing on the long-term, on looking at the various investments they make, not just in money, but in time, and in education. Links of Interest: Findaway Voices Website Findaway Voices on Twitter Kelly's book: To Dad, From Kelly Mark's Findaway produced books: Active Reader: And Other Cautionary Tales from the Book World Collateral Damage: A Sin-Eater Midadventure Superstars Writing Seminars

Mark chats with Canadian Science Fiction writer Robert J. Sawyer. Sawyer is one of only eight writers in history — and the only Canadian — to win all three of the world's top Science Fiction awards for best novel of the year: the Hugo, the Nebula, and the John W. Campbell Memorial Award (the full list of such winners: Paolo Bacigalupi, David Brin, Arthur C. Clarke, Joe Haldeman, Frederik Pohl, Kim Stanley Robinson, Robert J. Sawyer, and Connie Willis). In their conversation, Mark and Rob talk about: The fact that Rob was the very first science fiction writer in the world to have a website (sfwriter.com) which has grown to over 1 million words of text and more than 800 documents since it launched in 1995, including documents about the craft and business of writing and publishing The text-heavy nature of Rob's website and how he still manually codes his website in HTML The SEO involved in the creation of the SFWriter website using the three main key words: "science fiction writer" and how that has led to Rob being on the first page of search results for those in the media looking to talk to a sci-fi writer for various commentary on events (example, anniversary of the moon landing, cloning, the death of a famous science fiction writer, etc) How optimizing his brand and SEO has led to just under 1000 radio and television interviews The way that Rob's novels are typically grounded in real-life scientific research, such as his latest novel, Quantum Night, which is about psychopathy and what might happen if a psychopathy were to get into the office of the President of the United States The way Rob was able to pivot in the marketing of the book after Donald J. Trump became the US President The brilliantly supportive way that Rob's US audiobook publisher (Audible) worked quickly to resolve the issue of a few funny incorrect pronunciations that a US narrator made with a couple of "Canadian" words Advice for authors regarding dividing up your IP by format as well as by territory and how the aggregate of the sale of rights of each unique division adds up to far more than a single "world rights" offer would typically be How Rob used KDP (Kindle Direct Publishing) and KWL (Kobo Writing Life) and other direct to retailer and distribution platforms to publish to iBooks, Nook and other markets using the rights that he did not sell to a publisher (ie, direct selling an "international edition" of a book like QUANTUM NIGHT where publishers only purchased Canadian and US rights) How each new format that emerges for a book enlarges the audience, rather than cannibalizes upon the previous format editions The ABC Television program (FlashForward) which was based on Rob's 1999 novel of the same name and details about his involvement with that experience The approved changes in the television adaptation (which includes changing the "flash forward" from 21 years to 6 months) that helped to make the story more palatable for a US network television audience yet retained the important theme of "fate VS freewill" How a scene in that novel, published in 1999 had a scene which predicted the existence of the Espresso Book Machine, which can print and bind a paperback in about 15 minutes right inside a bookstore The changes within publishing since Rob's first novel was published in 1990 The different royalties received on the self-published version (70%) VS the traditionally published version (17.5%) of Rob's novel Quantum Night and a reflection on the time most likely spent by the author and by the publisher on a single book (typically a 12:1 ratio) and how that changes the perspective of the 3:1 split in the publisher's favor A teaser for Rob's next novel about the Manhattan Project, which will be celebrating its 75th anniversary in 2020 and how that ties in to Rob's marketing plans for the book and himself The figure Rob has in mind for selling the Canadian, American and British rights to a publisher and, if his agent isn't able to secure those numbers, his plans to release it independently The odds that a book will never be made into a movie, including stats on how only 3 out of the 53 novels that have so far won the Nebula Award (often seen as the "best science-fiction novel" of the year) have been made into movies (They were: Dune, Ender's Game and Flowers for Algernon) The approximate 16 years that Rob's Nebula Award winning novel The Terminal Experiment has been optioned for film rights (but with no film ever having been made so far) After the interview, Mark reflects upon two elements from the conversation. First he looks at the manner by which Rob has acted as a linchpin within the writing and publishing community, mentoring other writers, assisting beginners and always looking to connect people together. Then he explores the way that, when Rob is talking about one of his novels, he focuses on the high level concept that makes people think or makes people want to engage, rather than a "blow by blow" of the plot details. He encourages writers to look for a similar thing in their own work. This podcast was sponsored by Findaway Voices – a company that gives authors and publishers everything they need to create professionally-narrated audiobooks and reach listeners in more than 170 countries through the world's largest audiobook distribution network Links of Interest: Robert J. Sawyer's Website Rob on Twitter Rob's Facebook Author Page The "How to Write" section of Rob's website Misc links to media Coverage of Rob Video of Rob's launch of WATCH at McMaster University Robert J. Sawyer — called "the dean of Canadian science fiction" by The Ottawa Citizen and "just about the best science-fiction writer out there these days" by The Denver Rocky Mountain News — is one of only eight writers in history (and the only Canadian) to win all three of the science-fiction field's top honors for best novel of the year. Rob — who holds honorary doctorates from the University of Winnipeg and Laurentian University — has taught writing at the University of Toronto, Ryerson University, Humber College, and The Banff Centre. The music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0