

Stark Reflections on Writing and Publishing
Mark Leslie Lefebvre
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
Episodes
Mentioned books

May 11, 2018 • 41min
Stark Reflections on Writing and Publishing EP 020 - Lessons Learned on my Writer Journey - Part One
Episode 20 is a solo episode where, in response to a few listeners who reached out and asked if he'd be willing to share more about his background and experience as an author, he takes the opportunity to reveal his own writer journey and the lessons learned along the way. Prior to the lessons, Mark shares a bit of a personal update that includes the following: Work on the forthcoming traditionally published book MACABRE MONTREAL which he is co-authoring with Shayna Krishnasamy Work on the forthcoming anthology he is editing for WMG Publishing called FEEL THE LOVE The new goal of weight-lifting at the gym now that the 21 K half marathon goal was reached (and the interesting way that ties in to LESSON ONE) This episodes "Twisting by the Fool" Tongue Twister, sponsored by Findaway Voices came from a listener request. Mark does both the requested tongue twister as well as in the voice/accent specified by that same listener. He informs listeners that if there is a particular tongue twister they want him to try, or even if there is a silly voice they want to hear it in, to email (mark@markleslie.ca) or ping him on Twitter (@MarkLeslie) The first lesson Mark shares is in relation to being open to new perceptions, new ways of seeing things and how, sometimes, locking ourselves into a fixed view can potentially lead to us limiting ourselves. He shares his own experience with the gym in this regard as well as a look back on how, just a little over ten years ago, he was biased and prejudiced against self-publishing. He shares what and how his eyes were opened in that regard. The second lesson that Mark shares takes him back to his earliest days of discovering the love for storytelling and writing. And that is the magic that happens with the pen kisses the page. Of something being created now and enjoyed later. Writers take that for granted, but it is tinkering with immortality. The third lesson has to do with the learning that happens when you are first writing and how, even when creating something that might be considered throw-away early fan-fiction style writing, there's a lesson to be learned. Mark shares what writing a terrible novel at the age of 13 taught him about discipline and sacrifice and so many elements that are important for a novelist to learn.

May 3, 2018 • 42min
Stark Reflections on Writing and Publishing EP 019 - Cashing in on Creativity with Bruce Outridge
In Episode 19, Mark interviews Bruce Outridge, an artist, speaker, podcaster, television host, columnist, consultant and coach. I’m sure I missed a few things Bruce does there, because the man certainly fits a lot into a day. The podcast features a fifteen minute interview with Bruce as well as a couple of short clips from his Cashing in on Creativity podcast which has a format that is as fun and unique as Bruce himself. The interview took place at a Hamilton bar called The Ship. So you’ll hear the ambient noise of music and chatter in the background. The Terrible Tongue Twister is sponsored by Findaway Voices. This one is a longer piece about a "pheasant plucker" not a pleasant fellow . . . In their interview, Bruce and Mark discuss: Bruce’s podcast, Cashing in on Creativity and how authors can use it for inspiration and ideas from other creative people and independent artists for their own creative journey The passion that Bruce has for music and why he uses his podcast to feature and spotlight independent musicians Bruce’s natural inclination for being open to opportunity and to saying “yes” The belief, Bruce has, that people need an option The importance of looking beyond one’s own industry for learning, growth and ideas Bruce’s background as a trucker (he has been a driver for more than 25 years), and how that led to writing for the trucking industry, the trucking specific podcast he produces and the speaking he does for that industry The challenge of wearing multiple hats when it comes to branding and how Bruce manages that using blocks of time Bruce’s favorite piece of advice that creative people should attend to Mark then plays a couple of short clips from two of Bruce's recent podcast episodes that he found inspiring. After the interviews and clips, Mark shares a reflection about the networking that led him and Bruce to connecting and talks about that element which Bruce started off the interview discussing (and which is mentioned by Ann Brown in an episode of Bruce's own podcast) - being open to opportunity and authentic connections with others. He shares his own example of connecting with fellow author Julie Strauss and the benefits to writing and personal life that came from a few chance encounters that a friendship grew out of. Links of Interest: Bruce’s Cashing in On Creativity Podcast Interview with Ann Brown – “Being Happy Being You” Interview with Supastarr – “True Determination” Bruce’s website Free Book – How to Start an Artistic Business Bruce’s Facebook Page Bruce on Twitter Bruce on Instagram Julie Strauss - Author Julie's Books Julie's Blog - Post on Adult Friendships The Ship (Hamilton Bar where interview with Bruce took place) Findaway Voices

Apr 27, 2018 • 52min
Stark Reflections on Writing and Publishing EP 018 - Finding The Right Professional with Ricardo Fayet from Reedsy
In Episode 18, Mark interviews Ricardo Fayet, one of the founders of Reedsy, an online marketplace connecting authors with top editors, designers, ghostwriters and publicists. An avid reader and a person who travels the world to attend industry events and author conferences, Ricardo shares his insights and tips for authors, including a number of free resources that authors should be taking advantage of. In the introductory segment, Mark shares an update on the forthcoming half-marathon he has been training for with his partner, Liz, and also shares some information about their next collaborative project, the book Spirits Untapped: Haunted Bars & Breweries. In the Terrible Tongue Twister segment, sponsored by Findaway Voices, Mark doesn't trip over his tongue. It's a first in this ongoing series that makes Mark usually look like quite the fool. In their interview, Ricardo and Mark discuss: How Ricardo got involved in co-founding Reedsy straight out of business school via discussions with co-founder Emmanuel Nataf about the need for authors to find quality professional services The travel, book shows and author conferences Reedsy travels to and the growth the company has seen both internally and the many freelancers that are on the platform The vetting that is done for the professional services offered and how only 3% of applicants are approved to be listed on the platform How an author would use Reedsy to find, for example, a developmental editor for a particular genre (using Mark working on a non-fiction paranormal book, as an example) The various service providers that you will find listed on Reedsy (including editors, book design, book cover design, illustrators, web designers, ghost writers, publicity and promotions and book marketers) The free online editing tool (Reedsy Book editor) that allows authors to export a perfectly formatted ePub or PDF document for POD printing The more than 35 free online email text-based courses that Reedsy has available. (Which provide a daily 5 minutes per day way for an author to learn something new that they are interested in) How Reedsy makes money, and a comparison to another company that offered services and wasn’t transparent about their business model Ricardo’s impression of the industry having just returned from London Book Fair The predators whose practices prey on the hopes and dreams of writers and Ricardo’s frustration with these companies Trends in the maturing indie publishing community that Ricardo is paying attention to both in English language markets as well as in Europe in German, French and Italian Why authors shouldn’t just jump in and hire a marketing expert (one of the most common questions Ricardo receives) and the Book Marketing 101 Free Course on Reedsy that helps authors learn the core basics that can help them before they look at hiring a book marketer After the interview, Mark shares his thoughts and reflections on the free resources available, specifically calling out some of the free Reedsy resources that Ricardo mentions and how authors might be able to incorporate those types of free learning opportunities into their daily routine. He thanks the patrons who are supporting the podcast on Patreon and thanks listeners for offering him their free time in listening to the podcast. Use this affiliate link to sign up for a free account at Reedsy and get a $20 credit towards any purchases there. Links of Interest: Reedsy Blog Online Editing Tool Free Online Courses Ricardo’s Article on 12 Book Marketing Mistakes Authors Make - https://blog.reedsy.com/book-marketing-mistakes/ The Creative Penn Podcast Kindlepreneur website Tomes of Terror: Haunted Bookstores & Libraries Free Friday Frights NINC (Novelist’s INC) Conference Haslam’s Bookstore Sixty Spooky Seconds about the ghost of Jack Kerouac

Apr 20, 2018 • 1h 4min
Stark Reflections on Writing and Publishing EP 017 - Focusing on Your Readers with Steena Holmes
In this episode, Mark interviews Steena Holmes. Steena Holmes is an Award winning USA Today and Amazon best-selling author from Calgary, Alberta who writes psychological suspense, family drama, women’s fiction and sweet romance. She publishes under an Amazon-owned imprint as well as her own self-publishing imprint, is a fan of reading, of chocolate and of traveling. Speaking of traveling, Steena, who is a wife and the mother of three daughters, has created an authentic and dynamic relationship with her readers, who she has been a caring and loving tour guide through as she took them on a unique journey with her on her path through writing. In our conversation, we talk a lot about the importance of this relationship with her readers and in always putting them first. Before the interview, Mark provides a personal update on the following items: His half-marathon training schedule His recent short fiction writing, including a zombie story to appear in Z IS FOR ZOMBIE Some non-fiction writing he has been doing, both short articles as well as the new book he is working on about writing and publishing (which he has written 14,000 words for so far this week) The status of the #FreeFridayFrights project, including some underwhelming responses and views from his recent Friday the 13th Facebook live and YouTube posted videos – but, (AND THIS IS IMPORTANT), why this isn’t something to be down about Mark then shares this week’s Terrible Tongue Twister, sponsored by Findaway Voices. This week’s twister (especially since you won’t be able to understand what the poor boy is trying to say) is: Three sweet switched Swiss witches Watch three washed Swiss witch Swatch watch switches. Which sweet switched Swiss witch watches Which washed Swish Swatch watch switch? In their conversation, Mark and Steena talk about: Steena’s hot new release, The Forgotten Ones, a psychological suspense novel that explores the deep dark secrets that are kept hidden from family The inspiration behind the writing of The Forgotten Ones, which came from a really dark time and place in Steena’s life How, despite the darkness of the novel, this was the easiest novel of the more than thirty books that Steena has written Steena’s first novel, Finding Emma, which was a runaway bestseller and the differences between that novel and her latest novel The journal that Steena took her readers on as she slowly migrated across genres The promise that a writer makes to readers with every book that they release and the importance of honoring that promise The emphasis Steena placed in focusing on the readers rather than the sales with each book’s release One of Steena’s pet peeves in a “Don’t Do This” bit of advice for authors How an author can create a genuinely authentic relationship with their readers The tremendous response that Steena receives from readers after she shares a personable and relatable post on her blog Ways that an author can be personable and relatable without revealing personal and private details about their life or their families lives How Steena writes different books in different ways and in different locations to help create a distinction between book projects The way Steena plans on dealing with a recently missed deadline The juggling of writing books for a publisher and her self-publishing imprint Attempts to retain the creative writing into different parts of the day How in the first six months of publishing, Steena made a mere $100; but, in the first month of Finding Emma’s release, she sold 10,000 copies How the readers of Finding Emma kept wanting more and more of the characters and their stories and the various ways Steena fulfilled their needs (without realizing that many of those things were things that a writer supposedly “couldn’t do”) The lesson Steena learned when someone called her out on rushing a book to press by saying “You’re better than this, and your readers deserve better than this.” Steena’s “Branding with Intent” series of emails for writers After the interview, Mark reflects about Steena's talk about being personable and someone that readers could relate to. He also reflects on authenticity. Links of Interest: Steena’s website Findaway Voices

Apr 13, 2018 • 50min
Stark Reflections on Writing and Publishing EP 016 - Crowd Funding and Audience Engagement with Natasha Bajema
Stark Reflections Episode 16 – Crowd-Funding and Audience Engagement with Natasha Bajema Mark interviews Natasha Bajema, a fiction author who lives in Washington, D.C. and has been an expert on national security issues for over 18 years, specializing in weapons of mass destruction (WMD), nuclear proliferation, terrorism and emerging technologies. In the introduction, Mark performs a Terrible Tongue Twister, sponsored by Findaway Voices and also goes off on a rant about how much time and energy authors waste worrying about Amazon’s latest “scandal.” In the interview, Mark and Natasha discuss: Natasha’s background working for the United States Department of Defence in National Security for 18 years, specializing in Weapons of Mass Destruction and how recent research into emerging technologies has inspired some of the concepts in her new trilogy The original nuclear conspiracy trilogy she had originally been working on before she followed a whim to pursue the ideas behind the novel Bionic Bug The challenge that a new writer faces when attempting to build up their audience and how Natasha faced that fear of “publishing to crickets” by engaging in crowd funding Nanowrimo and the roll it has played in her life as a writer The conversation Natasha had with Mark at the Smarter Artist Summit in Austin in the spring of 2017, and how that chat played a role in the turning point she was stuck at The Kickstarter Project that Natasha launched and her reasoning behind it The decision behind various rewards offered, including the “uber” limited edition idea Natasha was inspired about from listening to Joanna Penn’s The Creative Penn podcast Where in her life as a full-time employee she finds/makes the time to write (which works out to about 10 hours per week) The book launch party at Wicked Bloom (an actual setting from a scene early in BIONIC BUG) taking place on April 18th and how she is dealing with that as an introvert Why Natasha is publishing the book, as part of a soft launch strategy, only on Kobo and the five-star reviews the book has already received there Why Natasha is going to wait much longer before releasing the books on Amazon The difficulty putting aside a huge passion project Natasha had been investing in (at least emotionally) since 2010 in order to pursue the BIONIC BUG trilogy The importance of patience and discipline in Natasha’s long-term strategy as an author, and the family traits that she believes she inherited Natasha’s passion with the intersection of what is technologically possible and what society will accept and adopt (such as wondering whether or not Americans will ever accept a technology like self-driving cars) The love Natasha has for the works of Michael Crichton and similar styled techno-thrillers that rely on speculation about near real-time science and technology Natasha’s new podcast where she will be talking about emerging technologies similar to the things that she likes to write about and then include an excerpt from her novel as well as insights into the inspiration behind the writing of that chapter After the interview, Mark reflects on the importance of the investment that Natasha made into every single decision as she gathered information for her publishing journey and the choices she made related to not looking for short-term gain, but, instead, with a focus on the long-term strategy. He reflects on how this speaks directly to advice he admires from an author friend, James A. Owen, and shares a short audio clip from James’ Drawing Out The Dragons book that further illustrates this point. Mark speculates that Natasha’s diligence and patience are going to lead to a greater long term success as an author and applauds her for taking this important and difficult long-term view. Links of Interest: Natasha’s website Natasha’s WICKED BLOOM Podcast James A Owen’s website James A Owen’s Drawing Out the Dragons Findaway Voices

Apr 5, 2018 • 55min
Stark Reflections on Writing and Publishing EP 015 - The Process of a Writer's Life with Kevin Tumlinson
The smooth and sexy-toned Kevin Tumlinson is an award-winning and bestselling thriller author, with books available in hundreds of countries worldwide. With a long-standing career in film, television, radio, and podcasting, Kevin is a seasoned world traveler, and has produced documentary programming and films ranging from historic aviation to military history. His debut novel, a thriller, and the first in his Dan Kotler Archeological Thriller series was a 2016 Shelf Notable Indie award winner. Kevin's love for history, archeology, and science has been a tremendous resource for his writing. With thrillers, science fiction and genre-crossing books, including the non-fiction books the 30 Day Author and Writing a Better Book Description, Kevin has more than 30 novels, novellas and stories under his belt. Kevin is also the Director of Marketing for Draft2Digital, one of the most beloved and author-centric distribution platforms for independent authors. He lives in Texas, but works in random coffee shops, cafés, and hotel lobbies around the world. In the pre-interview introduction to this episode, Mark shares a few updates that include: How T S Paul (from Episode 13) ended up doing on Kobo in March as well as his continued growth (well ahead of the normal slow curve for sales growth on Kobo) His training (or lack thereof) for the end of April Waterloo half-marathon His rediscovery of the love of writing short fiction (and the #FreeFridayFrights he launches this week) A thank you to the latest Patreon supporters of the podcast This week’s Terrible Tongue Twister, AKA “Twisting by the Fool” – this time done in the voice of the guard from the French castle, as played by John Cleese, in Monty Python and the Holy Grail In their chat, Mark and Kevin talk about: The fact that Kevin was always a writer and how Kevin wrote his very first “book” when he was five years old The early dictation that Kevin did with a cassette tape recorder when he was a child (dictating his own versions of the Encyclopedia Brown mysteries) His introduction to reporting and journalism in high school and his first professional earnings as a writer ($10 per column) The “nice advance” with a “terrible contract” that Kevin signed early in his writing career and then made the tough decision to leave, and pay back that advance The Vimeo and YouTube web series Kevin and a few friends had planned, and how that story turned into a novel Kevin’s move from writing science fiction and into thrillers and how that led to his best-selling and award-winning novel Kevin’s goal to get 12 books in total written in the Dan Kotler series by the end of 2018 The pattern of alternating between writing novels and short stories that Kevin is considering The basic minimum daily word count goal that Kevin sets for himself. (It is currently 2500 words) How, regardless of what’s on his plate or calendar, that the writing for Kevin comes first. (As in, the very first thing that he does in the morning) Stephen King’s quote about Art or Writing being a support system for life (and not the other way around) The genesis and desire behind Kevin’s creation of the Wordslinger Podcast How inspiration for writing and creativity can come from any source, or virtually any conversation, not just from authors and writers A bit of a background on Draft2Digital and Kevin’s role as Director of Marketing at this author-centric company How the “caring about the author” was something that always stood out the most when Kevin was initially looking at Draft2Digital as an author himself How working at Draft2Digital has opened a lot of additional doors for Kevin The automated in-matter and the amazing Book2Read offering that Draft2Digital provides to authors, book bloggers or anybody who wants to create a universal book link that connects to everywhere the ebook is sold online (including the ability to add affiliate codes for Amazon, Kobo, Smashwords, etc into those links) The newly launched Author Pages that Draft2Digital has recently released, which connects back to the Books2Read content After the interview, Mark reflects on something that Kevin mentioned, which was PLAN vs PROCESS, and the importance of having a flexible process. Mark spends some time thinking about how focusing on the process rather than the initially failed plan has benefited him in multiple ways in his personal life as well as his recent attempt to evolve into a full-time writer. Mark spoke openly about the process of transitioning in more personal detail on Episode 77 of the Inner Dominatrix Podcast, with host Dana Pharant back in December of 2017 (while he was in the midst of the latest transition in his life) Mark also shares that he was recently a guest on Patricia McLinn’s new AUTHORS LOVE READERS podcast, where he and Pat had a fun time talking about the story behind the story of writing, where inspiration is found and other reader-centric questions about the writing life. Links of Interest Kevin Tumlinson’s website Wordslinger Podcast Draft2Digital.com D2D Blog Sample Author Pages from D2D Mark Leslie Kevin Tumlinson Authors Love Reader Podcast: Finding Inspiration in Everything We Experience, with Mark Leslie Inner Dominatrix Podcast: Mark Leslie: Transition Time Can be Fun Findaway Voices Stark Reflections Patreon Page Free Friday Frights

Mar 29, 2018 • 32min
Stark Reflections on Writing and Publishing EP 014 - 5 Ways To Use Free To Build Your Author Platform
This episode is a solo one where Mark shares the 5 Ways mentioned in the title, and then goes on to reflect how the chat with T S Paul in the previous episode, combined with the concept of FREE helped inspire a new project that he is launching in April. The Terrible Tongue Twister in this episode is sponsored by Findaway Voices. Click here to learn more about Findaway Voices. The tongue twister this week is introduced by a terrible spoof that Mark does of the Dire Straits song "Twisted by the Pool" modified to "Twisting by the Fool." FIVE WAYS TO USE FREE TO BUILD YOUR AUTHOR PLATFORM 1) To Get People Hooked on a Series Mark quotes from studies done at Kobo on how the first book in a series set to free can result in new readers and boosted sales for an author. 2) To Get People to Sign up to Your Author Newsletter Authors such as Mark Dawson and Nick Stephenson have not only perfected this craft, but they have also shared great free information on how to do this and also offer courses that include in-depth training. 3) To Get Readers / Reviews Free giveaways are something used in order to get reviews of a person's book. There's a great article at Written Word Media on how to get book reviews on Amazon 4) To Get Feedback / Engage with Readers Sometimes selling isn't the main goal. Sometimes a writer is looking to get feedback or merely have someone read their work. Platforms like Blogger or Wordpress, where authors can post their work and let people read it for free fit here. Also, places like Wattpad Mark share his own experience of using Wattpad to share the first draft of a novel, and how that led to a very positive experience. 5) Limited Time offers of FREE to drive returning traffic Mark talks about how author Kristine Kathryn Rusch offers a weekly Free Fiction Mondays, as well as an interesting story of how she, unknowingly, made life easier for a reader fan. He talks about M L Buchman and his monthly free "Ides of Matt" offering. And then he mentions how T S Paul (from Episode 13) uses a 24 hour monthly free short story offering. Mark then shares how the concept of free, inspired by the three authors mentioned immediately above, combined with the element of making something a habit with regularly returning visitors and some of his own previous experiments and successes, led to the creation of new project he is launching in April. Mark shares how his involvement in a weekly blogging meme called Half-Nekkid Thursdays led to the creation of an HNT Darth Tater SPUD WARS storyline that he rolled out over a few months and which drew a strong following and actively engaged audience. He then shares how he adapted two short stories into a story that was rolled out in real time over 9 months via a blog from the main character's point of view. That also attracted readers from around the world as well as highly engaged reader interaction. Entitled, I, DEATH, the blog was then re-adapted into a novel that was published in 2014. That all led to Mark's desire to want to do something like that again, and shares how he had been listening to Mark Dawson's Self-Publishing Formula Podcast where James interviewed Cecelia Mecca about engaging with your readers using Facebook Live. This is something Mark had been playing with for the past year or so and enjoyed the process as well as the engagement and feedback from it. So he adapted the three elements, all related to previous success: 1) Offering reading for free 2) Engaging with readers 3) Facebook Live videos Into FREE FRIDAY FRIGHTS #freefridayfrights which he'll be starting next Friday - Friday April 6, 2018 and rolling out weekly via www.markleslie.ca/freefridayfrights a free piece of writing (alternating between fiction and non-fiction) that will be available for 24 hours. But also, on that Friday, since different readers consume differently, he'll do a Facebook Live video of either a reading of the fiction then talking about it and answering questions, OR talking about the non-fiction article answering questions. Mark thanks listeners and reminds them of three ways to support the show: 1) Via Patreon (with bonus content available) 2) By Leaving a review of the show on the podcatcher of your choice 3) By sharing the podcast with a friend who would benefit from it

Mar 23, 2018 • 57min
Stark Reflections on Writing and Publishing EP 013 - Going Your Own Way with T S Paul
In lucky episode 13, Mark interviews author T S Paul about not listening to people who told him he was “crazy” with the ideas he had for his writing plan. T S Paul (AKA, Scott) writes Science Fiction, Space Opera, Military, Cookbooks, and Paranormal Fiction. His books used to be exclusively available thru Amazon Kindle and Kindle Unlimited, but towards the tail end of 2017 he started to publish a number of his books wide to Kobo, iBooks, Nook and Google Play. This episode’s Tongue Twister is sponsored by Findaway Voices. Mark attempts to do the tongue twisted in the voice of Brian’s Mum from the Monty Python movie, LIFE OF BRIAN. The tongue twister source is from a 2013 MIT research document (USA Today Article: World's Toughest Tongue Twister - no kidding) In the interview, Mark and Scott discuss: The fact that TS Paul is not a pseudonym. It’s his real name. The S is for Scott and the T stands for an undisclosed name. (Despite the fact that Mark tries to trick him into saying it) The fact that Scott doesn’t have an author newsletter, nor has he worried about starting to build one, or a domain name for that matter. The majority of his relationship with his fans happen via his blogspot blog (tspaul.blogspot.com) and his Facebook Author page The fact that he has only been writing since February of 2016 and using the blog and Facebook page since then. (3500+ followers on Facebook – 300 to 600 hits a day on the blog) The “Wilson Wednesday” free short story that Scott released on his blog every week. (with 45 short stories posted there in 2016) The fact that he bundled the stories into single volume story collections [EDITORIAL NOTE: Scott uses the term “anthology” but I have always subscribed to the idea that an anthology is a curated collection of stories from multiple authors, so I’m inserting the term “collection” in place of “anthology”] – into two different ebook volumes for that time period The Jack Dalton Monster Hunter series he started in Feb of 2018 and the release methodology he uses: Each new book’s release (about 10,000 words) is on the first of the month On the third Wed of that month, readers can read the entire book content on his blog for free (for a 24 hour period) The fact there is also a buy button on that post for those who’d rather just read the ePub or mobi version on the retailer of their choice. And the fact that there’s a pre-order button for the next month’s release in the series How Scott has heard the words “you’re out of your mind” many times before The $1.99 price point he has used (which, historically, was considered a really poor price, possibly the WORST price for an eBook) – but it’s important to remember that those studies were related to full sized books (ie, 40,000 to 150,000 words) rather than shorter works (most of Scott’s ebooks are in the 10,000 word range) Sales for Book One (from Feb 2018) – of more than 1500 units Sales for Book Two (so far – mid March) are in the realm of a little over 500 copies Scott’s background as a bookseller who previously worked at Waldenbooks How Scott managed to use targeted ads to build up his Facebook followers, which started off with boosting a post on his author page of a picture of his cat, Merlin (and targeting science fiction readers who loved cats) Scott’s theory about Facebook ads, which doesn’t include a direct ROI, but to keep the ads in front of people’s faces (using the old 7 touches/7 views methodology of marketing) How Scott built a sales base for himself in the Netherlands on Kindle, building that market from 2 EUR a month to 50 EUR a month The reason why this new series Scott is publishing was published wide to all eBook retailers (Kindle, Kobo, iBooks, Nook and Google, etc) rather than exclusive to Amazon using the KDP Select exclusivity option, which is how he started publishing The reality that Scott is a six-figure author (in 2016 he earned $100,000 and in 2017 he earned a lot more than that), and so losing a couple of thousand dollars from not getting Kindle Unlimited reads wasn’t a big deal to him Some of the real stats of Scott’s sales which include the Athena Lee series earning about $2500 to $3000 per month on Kindle (18 titles) How, when he launched wide, he earned about $200 on Kobo in January 2018, but that, by Feb, he had earned $1000 and for March at the point of the interview (the 20th), he had earned $700 on Kobo Scott’s cover designer, Heather Hamilton-Senter (http://www.bookcoverartistry.com/) and the fact that he has ordered 18 new covers for his new series How Scott went from being on partial disability, finding it difficult to find a job and being a whale reader and then moving on to becoming a writer based on a kick-in-the-pants he received from Michael Anderle (of 20Booksto50K fame) How the 1970s movie Smokey and the Bandit was part of the inspiration for Scott’s latest marketing/publicity experiment: A van with a wrap that features artwork from his book covers The fact that Scott is a “modified pantser” and that his pre-ordered book covers and titles are the high level “outline” that he uses to write his stories After the interview, Mark talks about how this conversation with Scott and a recent listen of a speech by Arnold Schwarzenegger came together to inspire him. He also introduces his new Patreon page for those interested in contributing monetary support to this podcast. Links of Interest: T S Paul's Blog T S Paul's Facebook Page T S Paul Instagram T S Paul's Fergus The Unicorn's Facebook Page T S Paul's Fergus The Unicorn on Twitter Findaway Voices Arnold Schwarzenegger 6 Rules of Success (Abbreviated) Arnold Schwarzenegger 6 Rules of Success (Full Speech)

Mar 23, 2018 • 10min
Stark Reflections on Writing and Publishing EP 012 - Six Rules of Success with Arnold Schwarzenegger
Let me be perfectly frank here. I screwed up and mis-counted episodes. So I produced the "next" episode as Episode 13, completely skipping episode 12 (the way some buildings skip the 13th floor) So I'm owning up to my goof, and inserting this quick episode which is a clip from an inspirational speech that Arnold Schwarzenegger gave to a group of graduating students about his 6 Rules for Success. It's a speech that I refer to in Episode 13, so it is pertinent, and is something writers will find value in.

Mar 16, 2018 • 35min
Stark Reflections on Writing and Publishing EP 011 - The Power of Free with Musician and Composer Kevin MacLeod
In Episode 11, Mark interviews Kevin MacLeod, the writer, composer and producer for the music used in this podcast. Kevin MacLeod is an American composer and musician who is perhaps best known for his distribution of royalty-free library music through his website, Incompetech.com. He has made over 2,000 self-composed pieces of music available for download under a Creative Commons 3.0 license which basically allows anyone to use his music for free as long as he receives attribution. This open spirit has led to his music being used in millions of YouTube videos and thousands of films. As of July 2016, MacLeod had over 2,300 composer credits listed on the Internet Movie Database and his music has been used in Martin Scorsese's 2011 film Hugo, several commercial video games, and videos by online content creators such as CollegeHumor and Good Mythical Morning. The Terrible Tongue Twister on this podcast (which Mark stumbles over) is sponsored by Findaway Voices. You can find out more about Findaway Voices on www.starkreflections.ca/findaway In their discussion, Mark and Kevin talk about: Kevin’s history as a musician and the origin of the launch of the incompetech website The debate between openly giving away one’s work for free VS the “exposure doesn’t pay my bills” concept Kevin’s philosophy on exposure that includes the following concept: “100% of the people who have never heard you, don’t like you.” The importance of a service like Patreon that can help people support artists who are freely making their work available The tens of thousands of videos and games out there where Kevin’s music is used and how that can lead to sales or custom work Kevin’s thoughts on when he misses the target of his intended audience with a particular piece he composes The core basics of the equipment needed as a musician in the digital realm The types of conferences that Kevin gets the most value in attending The conflict Kevin faces, as an introvert at conferences who loves hanging out with people while, at the same time, finds it an overwhelming experience that requires multiple “solo” breaks during the day How his daily work process and work schedule continues to change over time and basic on the projects on his plate One of the ways inspiration strikes, which is not in experiencing something brilliant, but instead, experiencing something terrible and imagining a composition that he feels might have worked better in that instance How, when your job is to create media, every single activity can be a tax deduction Kevin’s belief that everyone has the same job: to make life easier for other people How connecting with other musicians and composers is an important aspect of Kevin’s world Measuring a Starfleet captain based on the number of times his Enterprise has blown up Kevin’s words of advice for those interested in pursuing a creative passion (whether it be composing music or another creative pursuit) After the interview, Mark takes about two specific elements from the interview that he wants to reflect on. The first is Kevin's advice for creators, that is similar to advice we heard in Episode 10 from Jean Leggett of One More Story Games. And it's the importance of starting small, of actually working at your craft, at practicing, at getting better, at just DOING IT. Interesting that Kevin's take as a musician is similar to Jean's in terms of story. The second thing is a much bigger topic - and it's how free CAN work quite effectively in the rights ways at allow greater discoverability of an author's work which can lead to sales, to income, to opportunity that might not have previously existed. Mark then shares a clip from his 2009 to 2011 short fiction podcast PRELUDE TO A SCREAM, with a piece of music from Kevin called "Noir Mild Tension" Links of Interest: Kevin MacLeod's Incompetech.com website Mark's Prelude to a Scream Podcast Findaway Voices Tongue Twister Source