

Stark Reflections on Writing and Publishing
Mark Leslie Lefebvre
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
Episodes
Mentioned books

Sep 11, 2020 • 1h 12min
Stark Reflections on Writing and Publishing EP 152 - Drawing Inspiration with Cartoonist Leigh Rubin
Mark interviews cartoonist Leigh Rubin of Rubes® the internationally syndicated single-panel cartoon that he has been creating since November 1984. Prior to the interview, Mark shares a few comments from recent episodes and Twitter, and the says a word about this episode's sponsor, Findaway Voices. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In his personal update, Mark shares: What he is doing on the Obsessions anthology project A forthcoming $0.99 price-drop promo for Stowe Away, the latest release in his Canadian Werewolf series. How he "met" Leigh after creating a short dad joke video entitled "Dramatic Exit" inspired by one of his Rubes® cartoons. In their conversation, Mark and Leigh talk about: The two things that Leigh excelled at in Kindergaten. Napping and cartooning. Pushing the boundaries in his cartoons from those earliest days. The encouragement received from his third grade teacher, Mrs. Mullin. The two kinds of people an artist usually remembers: the people who encourage you, and the people who don't How seeing a line of greeting cards from Sandra Boynton were part of the inspiration for Leigh to start his own greeting card company All of the work "hitting the street" involved in selling greeting cards, including buying space in industry trade shows, having racks built, and making numerous sales calls Learning about industry practices such as retail slotting fees for prime merchandising space in a store The powerful and positive impression made from a series of terrible musical puns that Leigh drew up, and how that led to Leigh's first book, which migrated into three volumes called: Notable Quotes, Encore, and Amusing Arrangements Selling more than 40,000 copies of his books without having a major publisher or distributor for them The evolution of greeting cards to books, books to a book signing, and a book signing to a daily cartoon gig at a local publisher, which eventually led to being a syndicated cartoonist Working through numerous and consistent rejections with the queries that Leigh continued to send out, until finally picking up 150 different newspapers to start carrying his cartoons Why Leigh investigated the college newspaper scene, and the benefit and down-side of that market Discovering Creators Syndicate and the initial nice personal rejection Leigh received from them Leigh's view that not all rejections are a bad thing The pilot episode of a television show that Leigh created with Ryan Johnson (a movie and television show break-away prop maker) called Drawing Inspiration which is a behind-the-scenes look at their weird jobs that depend entirely on creativity How, once the daily blank cartoon sheet is taped down to Leigh's desk, a cartoon must appear, whether it takes 10 minutes or 5 hours. The cancellation of so many events, and migrating into a virtual event, which Leigh had just done the evening before this interview (link in show notes) How two different cartoonists adapted the same topic/theme into different cartoons (as demonstrated on the aforementioned virtual event) The importance of leaving something to the reader's imagination in humor Why big brands should support artists instead of only sports stars because they are constantly running marathons And more . . . After the interview, Mark reflects Leigh's discipiline of sitting at the empty page for 5 minutes or 5 hours, whatever it takes, the persistence he showed in the fact of rejection, and looking for specific niche markets to break into with his work. Mark also shares the opportunity for people who comment on the episode show notes at starkreflections.ca to win one of Leigh's signed books. Links of Interest: Leigh Rubin's Website Rubes Cartoons Facebook Rubes Cartoons Instagram Rubes Cartoons Twitter Drawing Inspiration - Pilot Episode When Cartoon Worlds Collide Dramatic Exit - Short Dad Joke Film inspired by Leigh's cartoon Episode 151 - Wellness, Well Played with Jennifer Buchanan Mark's Feed The Obsession Kickstarter Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Findaway Voices Books2Read Draft2Digital Wide for the Win Submission Form Patreon for Stark Reflections The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Sep 4, 2020 • 56min
Stark Reflections on Writing and Publishing EP 151 - Wellness, Well Played with Jennifer Buchanan
In this episode Mark interviews Jennifer Buchanan, President and founder of JB Music Therapy about the role music has played in her life, as well as the life-altering moment that inspired the creation of her company which uses music to help others. Prior to the interview, Mark shares comments from recent episodes, including who the winners are of Michael Arterberry's book from Episode 147, as well as a word from this episode's sponsor, Findaway Voices. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In his personal update, Mark shares: Info about a couple of episodes he shared for patrons of the show (a reflections on other podcasts where he shares a clip from and talks about Episode 190 of The Writer's Well with Rachael Herron and J. Thorn (both have been guests on previous episodes of this podcast) An update on the progress made from his recent booklaunch, with the push on the free "first book" in series and the slowly growing sales of the next two books in his Canadian Werewolf series. How Amazon screwed up the great track record for the downloads of the price-matched free first in series title Having had success in getting more than 7000 words written in the past week (after a previous extended dry spell of writing) - this writing is for Lover's Moon, another title in the Canadian Werewolf series. An update on the Obsessions Kickstarter that has reached 153% of its funding goal and is almost halfway to the first stretch goal. During their conversation, Mark and Jennifer discuss: Jennifer's introduction to music and which instrument she prefers as the most beautiful instrument The experience of hearing the same song via different singers and the uniqueness of the emotional resonance in the listener The underlying biological impact music can have on us The human to human connection that music can bring Understanding that there is some music out there that is specific to you, and might not resonate the same way with others The backstory of Jennifer's music therapy business and how it ties back in to a life-altering moment with her grandfather How, when she was a child, Jennifer was the kind of kid who loved doing special projects The age range of Jennifer's clients and the kinds of therapies that are popular with clients An annual music festival a friend of Jennifer's runs called Farmstock, and how it had to change significantly due to the Covid-19 pandemic Jennifer's advice about the creation of a life playlist Wellness Incorporated, Jennifer's most recent book and how it became a bridge between being a music therapist and having to be an entrepreneur Getting an MBA a couple of decades after starting her business And more . . . After the interview Mark reflects on the way music can bring people together and find strong bonds of commonality. He also reflects on the concept of a biographical playlist, and suggests writers might consider the theme music that might play when a character walks into a scene as an interesting exercise for writers. Links of Interest: Jennifer Buchanan's Website Jennifer's Social Media Facebook Twitter LinkedIn YouTube Instagram JB Music Therapy JB Music Social Media: Facebook Twitter YouTube Instagram Episode 150 -Anatomy of a Book Launch Episode 149 - Killing it on Kickstarter with Russell Nohelty Episode 147 - Master Encourager Michael Arterberry Mark's Feed The Obsession Kickstarter Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Findaway Voices Books2Read Draft2Digital Wide for the Win Submission Form Patreon for Stark Reflections Jennifer Buchanan is an award-winning author and clinician. Described as inspirational, engaging, and thought-provoking, Jennifer's keynotes provide practical strategies, grounded in global research and case studies, that help foster improved well-being within ourselves, our workplaces, and throughout our community. Jennifer's company JB Music Therapy has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and has been thrice nominated for the Community Impact Award by the Chamber of Commerce. Jennifer is the recipient of the two most prestigious Canadian music therapy lifetime service awards: the Franni Award and the Norma Sharpe Award. She has served as the President for the Canadian Association of Music Therapists for 5 years and has been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences. As an author of two award-winning books – 'Tune In' and 'Wellness Incorporated' she has appeared as a guest on numerous news and current affairs programs including Fox News Health, NBC, CBS, CBC Radio, CBC Television, CTV, Global TV, and has been featured in publications such as The Guardian, The Huffington Post, Chatelaine Magazine and Canadian Living (read articles and view videos here) In addition to her Music Therapy education Jennifer has her Executive MBA specializing in social entrepreneurship from the University of Fredricton. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Aug 28, 2020 • 1h 2min
Stark Reflections on Writing and Publishing EP 150 - Anatomy of a Book Launch
In this episode, Mark shares the details of a recent book launch, including the series re-branding, the promotion efforts taken in the metadata, the third party promotion sites used, and also shares the good, the bad, and the ugly of the results. Prior to his personal update and the main content, Mark shares comments from recent episodes and a word from this episode's sponsor, Findaway Voices. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In his personal update, Mark shares details about the Kickstarter that he launched on August 25, 2020 called Feed the Obsession, as well as the advice he took from Russell Nohelty (Episode 149's guest), and what advice he didn't employ. Mark's Kickstarter funded in less than 48 hours, and he is now working on the stretch goals. In his anatomy of a book launch, AKA anatomy of a series re-launch, Mark shares information in the following areas: A Brief history of the stories/books in the "Canadian Werewolf" series Why he went with the re-branding and new covers The actual launch - and multi-product approach he took to release all titles in eBook, Trade Paperback, Hardcover, and Audiobook The Launch related promotions he purchased (including sites like Freebooksy, Fussy Librarian, and others) Goals and disclaimers about his expectations for the promo and short-term VS long-term Results so far (1 week and 2 days in) Other promotional activities such as a virtual book launch, sending out press releases, and one-sheets to libraries Links of Interest: Episode 149 - Killing it on Kickstarter with Russell Nohelty Mark's Feed The Obsession Kickstarter Space 1975 Kickstarter (Robert Jeschonek) Mark's Virtual Book Launch for Stowe Away (YouTube) Video Trailer for Stowe Away (YouTube) This Time Around: A Canadian Werewolf Story - Teaser (YouTube) Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) 927 Rock Sudbury - This Werewolf is a Super Hero Sudbury Star: Author reflects on how Sudbury shaped his latest book Findaway Voices Wide for the Win Submission Form Patreon for Stark Reflections The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Aug 21, 2020 • 1h 24min
Stark Reflections on Writing and Publishing EP 149 - Killing it on Kickstarter with Russell Nohelty
In this episode Mark interviews Russell Nohelty about writing scripts, comics, novels, editing, publishing, and his work optimizing Kickstarter campaigns to raise revenue and connect with fans. Prior to the interview, Mark shares a word about this episode's sponsor, Findaway Voices. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. Mark then shares comments from recent episodes and a personal update. In their conversation, Mark and Russell talk about: How Russell got into writing because he was never told he couldn't pursue the things he was interested in doing Russell's high school work in theatre, writing and working on plays; taking broadcast journalism in college, and his experiences writing and shooting his own short films How getting into a car accident and being unable to do the full film production tasks (except for writing), that funneled Russell into focusing on writing - one of the only things he could do while recovering Being re-introduced to comics after a long hiatus of not reading them How writing and creating comics led to novels and Russell's production company The difference between writing a movie script and a comic script The difference between writing comics and writing novels How comic writers and comic artists connect and collaborate The significant cost involved in indie comic publishing (especially when compared to indie novel publishing) The long term sales Russell has seen selling indie comics - ie, with strong and ongoing backlist sales How Russell's production company started because he wasn't impressed with some of the other companies he'd been working with The origin of the name Wannabe Press Two of the main "norms" in indie comic publishing: Doing Comic-Cons and doing Kickstaters How it's a lot easier to make the couple of thousand dollars needed to ensure a novel pays off on Kickstarter (with the average spend being between $25 and $30 for about 100 people) - which leads to $3000. As opposed to having to sell 1000 copies of a low priced eBook to earn the same amount. One of the great things about Kickstarter is the access you have, after a campaign funds, to the community that supported you How, in a little over 6 months, Russell has raised over $50,000 from three different Kickstarter campaigns with no advertising spend Messaging daily about his Kickstarter campaigns, and how Russell has never received complaints from people who are actually supporting him and buying his books - he only receives complaints from those who AREN'T buying. The importance of building and leveraging a community before you launch a Kickstarter campaign The fact that many thousands of people buy Russell's books, but a much smaller number of people actually help him create those books in the first place How, on Kickstarter, people aren't just buying your book, they are investing in you as a creator and artist they believe in The most common and blatant errors that people make on Kickstarter The importance of starting with the WHY in your Kickstarter campaigns Why you should always have something that people can download immediately The value of always having something that people can offer just a single dollar And more . . . After the interview, Mark reflects on Russell's comment that earning $500 on a Kickstarter might look like a failure, but it's actually a huge success, especially when compared to the typical results of the average book selling on the major retail platforms. Links of Interest: Russell Nohelty's Website The Complete Creative: Kickstarter Russell's Forthcoming Kickstarter Wide for the Win Submission Form Mark's Feed The Obsession Kickstarter EP 148 - AI Voice Double Conversation with Joanna Penn EP 139 - Dreaming, Singing, and Moving People with Ashley Joanisse EP 116 - Taking the Short Tack with Matty Dalrymple Spirits Untapped Mark Parody Videos Stuck in This House Here with You Mark's Tavern (Cheers Parody) K-Tel Parody: Isolation Hits You Call Me Fever (Parody of "Fever" in mispronunciation of Lefebvre) Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Findaway Voices Patreon for Stark Reflections Russell Nohelty is a USA Today Bestselling author and publisher at Wannabe Press. He's written comic books like Katrina Hates the Dead, Ichabod Jones: Monster Hunter, and Pixie Dust, along with more than a dozen novels, including his Godsverse Chronicles. He also edits the Cthulhu is Hard to Spell anthology series. He has raised over $180,000 on Kickstarter across 12 projects, and has a very entertaining newsletter, which you can join at www.russellnohelty.com/mail and get a few of his books for free. He lives in Los Angeles with his wife and dogs. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Aug 14, 2020 • 29min
Stark Reflections on Writing and Publishing EP 148 - A.I. Voice Double Conversation with Joanna Penn
In this special bonus/additional episode, released between regular weekly episodes of the podcast, Mark has a conversation with Joanna Penn about emerging digital A.I. technologies and what it means for writers. The initial conversation is using the words that Mark and Joanna would share in conversation, but the voice was generated using their respective Voice Doubles from Descript OverDub. After the AI Voice Double conversation, the real Mark and Joanna share their thoughts and reflections on the conversation, the process behind creating the computer-generated conversation and what it all means for the publishing and writing communities. Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. Links of Interest: The Creative Penn Episode 002 - Living the Healthy Writer's Life with Joanna Penn Episode 103 - 15 Takeaways from the WMG Publishing Master Class The Creative Penn Podcast - Episode 482 - How to Get Your Book Into Libraries and Bookstores with Mark Leslie Lefebvre Descript Patreon for Stark Reflections The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Aug 13, 2020 • 54min
Stark Reflections on Writing and Publishing EP 147 - Getting Motivated with Master Encourager Michael Arterberry
Mark interviews Michael Arterberry, Master Encourager, and Dynamic Motivational Speaker. Prior to the interview, Mark reads comments from recent episodes, shares a personal update and reads a word from this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In their conversation, Mark and Michael talk about: Where Michael's title as "Master Encourager" came from, via a story about a farmer and a donkey How this story relates to Michael's childhood experience in both his home and neighborhood The value of shaking the dirt The way that Michael re-adapted the original donkey story he had heard, added new elements/concepts to it, and made it his own Getting into sports and being gifted as a lead athlete (from the age of 8 until high school graduation) How coaches became parental figures and role models, and his team-mates became his brothers and sisters Michael's gift of being able to feel the pain of others by tuning into the rhythm of a room The importance of story to Michael in speaking engagements, workshops and social gatherings Helping people manage difficulties, particularly during Covid-19 How, since the pandemic, Michael has been a guest on more than 75 podcasts How Covid-19 is not a punishment, but perhaps a gift, and a time for pause and self-reflection The experience of Winning the Characters Unite Award Michael's experience of speaking to kids in local schools How, despite being an Alpha personality, Michael has found himself in particular situations where he doesn't have a voice because of the side-effect of being perceived as an "angry black man" Why Michael went with 250 days (rather than 365) for his book and how it came from inspirational and motivation things he'd shared for free daily on his Facebook page Advice that Michael would offer his younger self After the interview, Mark reflects on Michael's use of the "donkey" parable and the effectiveness such a story can have on getting an important message across. He then shares how listeners can win a copy of Michael's book Be Encouraged: 250 Days of Motivation and Encouragement. Links of Interest: Michael's Website Shake The Dirt Experience Wide for the Win (Pre-Order) Wide for the Win Submission Form Episode 146 - Finding Yourself in Our Song with Meaghan Smith Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) The 2020 Aurora Awards Findaway Voices Findaway Voices: Authors Direct Annoucement Patreon for Stark Reflections As a teenager, Michael Arterberry was fortunate to receive guidance from positive adult role models who helped him overcome adversities and set high expectations for his future. Grateful for the role these mentors played in his own development, Michael decided to dedicate his professional life to helping people navigate the difficulties of life and launch their future into motion. For more than 25 years, he has been helping teens and adults to use what they have gone through as a catalyst for success rather than an obstacle for failure. Michael received the 2010 USA Network's Characters Unite Award for exceptional commitment to combating prejudice and discrimination. He is also the recipient of the 2014 100 Men of Color Award for leadership in education, government, mentorship, entrepreneurial success and community service. In 2008, Michael founded Youth Voices Center, Inc. a non-profit with the mission of helping young people to become active, productive members of society by overcoming their obstacles, their history, stereotypes and even their own self-image and limiting beliefs. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Aug 7, 2020 • 1h 3min
Stark Reflections on Writing and Publishing EP 146 - Finding Yourself in Our Song with Meaghan Smith
In this episode Mark interviews Meaghan Smith about her life as a musician and a painter, about what it's like to win a Juno Award, about collaborating with her husband, releasing music as an indie artist, vs being signed to a label, about the origin of her "Our Story" projects and so much more. Prior to the interview, Mark shares a word from this episode's sponsor which includes a new resource about tips on marketing audiobooks. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. Mark also shares comments from recent episodes, shares the winners of a copy of Goal Setting for Writers by Holly Lyne, abd also a personal update which includes: Hosting the 2020 Aurora Awards Work on the forthcoming Wide for the Win Promotional activities related to the August 18th release of his Canadian Werewolf novella Stowe Away Progress on a Kickstarter he'll be launching on Sept 25th During their conversation, Mark and Meaghan talk about: An interesting way that being in specific beautiful studios can actually be distracting from Meaghan's songwriting prowess How her creativity really flows when she is in discomfort How Meaghan proposes to her Muse that she'll be there in the studio ready to work if it wants to meet her How music has long felt like breathing to Meaghan and it's something she has always done Meaghan's inability to read sheet music due to dyslexia The distinct moment by which Meaghan realized that music was her main path and the giant leap of faith that she took to make her first album How Meaghan learned about sound and recording via the animation program she was in and studying The process for that first album (The Cricket's Orchestra), saving up for four years to hire a producer (Les Cooper), writing the songs on her guitar, spending years scraping by, sleeping on friend's couches while staying in Toronto to record the album The way that Meaghan likes to paint a scene with her music How a song has to come to Meaghan all at the same time when she is song-writing The process of just sitting down and starting to play and building upon that, discovering the elements that work, and the ones that don't Going from playing open mics in Halifax to playing the Viper Room in LA How Meaghan managed the contract so that she retained the rights for her songs, even though a label has the rights to the recordings for the albums The surreal experience of winning a Juno Award, and how she almost didn't end up going to the event Reflections on what winning an award like the Juno Award means, or doesn't mean, and why, though she is appreciative and thankful for the awards that she has won, that she doesn't like to focus on such things The advice a fellow artist gave her to manage anxiety - just think about what you're going to do next How it sometimes feels like she has two muses at times - one for music and another for painting Meaghan's first pregnancy (and the Hyperemesis gravidarum (HG) - a pregnancy complication that is characterized by severe nausea, vomiting, weight loss, and possibly dehydration, which she suffered the entire time) which dramatically changed her ability to tour as well as her career as a musician The incredibly powerful love that she felt and feels for her two children The clarifying moment she had, after losing all of the momentum of her growing career, where she wasn't able to write about her own life and started looking other stories and other lives she could write about - which evolved into creating the "Our Song" project work How Meaghan and Jason collaborate on music, and the two different studio spaces where the art is created and produced Advice that Meaghan would give her younger self And more . . . Mark then reflects upon a couple of things that the conversation made him realize. Links of Interest: Meaghan Smith's Website Meaghan Smith Art Meaghan's Our Song Website Meaghan's Facebook Page Meaghan on Instagram Wide for the Win (Pre-Order) Wide for the Win Submission Form Episode 145 - Leveraging your IP & Hybrid Publishing with Robert J. Sawyer Episode 144 - 10 Tips for Winning with Wide Publishing Episode 143 - Unstoppable Goals with HB Lyne Episode 142 - Strategies for Launching a Book During a Pandemic with Suzy Vadori Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) The 2020 Aurora Awards Findaway Voices Patreon for Stark Reflections Meaghan Smith is a Canadian singer-songwriter, musician, and visual artist. Her independently produced début album, The Cricket's Orchestra, was released by Warner Music Canada-Sire Records in 2009. Smith, who performs with her husband, Jason Mingo, has been acclaimed for her Christmas concerts, which feature interpretations of traditional carols as well as the songwriter's own popular yuletide composition, "It Snowed." At the 2011 Juno Awards, Smith won in the Best New Artist category. Her album, Have A Heart, released in 2014 won a Video of the Year for the lead single at the 2015 East Coast Music Awards. Smith continues to paint, as well as write and produce music via an independently label, is the proud mother of two boys, and says that making music and painting are among her greatest passions. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Jul 31, 2020 • 1h 14min
Stark Reflections on Writing and Publishing EP 145 - Robert J. Sawyer on Leveraging Your IP & Hybrid Publishing
In this episode Mark interviews international bestselling and award winning science-fiction author Robert J. Sawyer about his latest novel release and the multiple ways he has split his IP (Intellectual Property) to optimize his income as a writer. Long-time listeners might remember Rob from Episode 4 (January 26, 2018) of the podcast, which focused on author branding. Prior to the interview, Mark shares comments from recent episodes and a personal update. He also shares a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their conversation, Mark and Rob talk about: Rob's history as a writer, including his first short story published in 1980 and first novel published in 1990 The 3-way split rights on Rob's previous novel, Quantum Night (2 Publishers, and Rob self-publishing) What Rob learned from dipping his toe into indie publishing Quantum Night four years ago, and how he applied those learnings to the publication of The Oppenheimer Alternative The story about the title of his previous novel: Quantum Night VS The Zombie Philosopher The timing of Rob's latest novel with the 75th Anniversary of The Manhattan Project and the first use of Nuclear weapons in war The decisions Rob made for the print rights of his latest novel related to wanting solid bookstore distribution The split rights selling of the rights of Rob's novel, in print, to two different publishers in Canada and the United States Rob's control of the eBook rights, audiobook rights, film & TV rights The fact that Rob is still waiting on the "advance" payment from his Canadian publisher for a book that was released almost two months ago Rob's negotiation with his US publisher regarding the book's advance - and how that back and forth negotiation resulted in a situation where Rob maintained his eBook rights in lieu of an advance How it took two months of sales of the eBook (that Rob holds the rights to) in order to earn more than what the advance on the book would have been The direct involvement on the design of the book's cover, both for the edition Rob is publishing as well as the one published by his Canadian publisher The research involved in writing his latest novel, which included purchasing over 100 different books about the people behind The Manhattan Project How The Manhattan Project was the most secret project that humanity had taken on at that point in history and how it was almost the most recorded project - meaning there was plenty of recorded dialogue transcripts that Rob was able to use to write realistic dialogue (both word-for-word actual dialogue - about 20% of it was verbatim from transcripts - as well as for creating authentic dialogue of the scenes that Rob invented/imagined) The debate and origin of the terms sci-fi VS SF as short for Science Fiction How Rob likes to think of The Oppenheimer Alternative not as an alternative history novel, but as a Secret History Novel, and how the story is based on a string of events, evidence, and speculation about something else actually happening that hadn't been revealed or uncovered during that time period The importance of how writing this novel had to be a huge challenge that Rob looked forward to tackling The selling of the audiobook rights to Recorded Books The changes that happened in the lead up and launch of this book (and the planned book tour) due to Covid-19 Rob's use of Patreon for his most dedicated/passionate fans A new exclusive audio project that Rob is currently negotiating related to a radio drama style project (which brings him back to his roots as a former radio person) After the podcast Mark reflects on Rob's recognition of the power that he holds as the IP creator, and the many inventive ways he has split his rights. Links of Interest: Robert J. Sawyer's Website Wide for the Win (Pre-Order) Wide for the Win Submission Form Episode 4 - Optimizing Your Author Brand with Robert J. Sawyer Episode 144 - 10 Tips for Winning with Wide Publishing Episode 143 - Unstoppable Goals with HB Lyne Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Bakka Phoenix Books Words Worth Books Bibliofic Designs Findaway Voices Patreon for Stark Reflections Robert J. Sawyer — called "the dean of Canadian science fiction" by The Ottawa Citizen and "just about the best science-fiction writer out there these days" by The Denver Rocky Mountain News — is one of only eight writers in history (and the only Canadian) to win all three of the science-fiction field's top honors for best novel of the year. Rob — who holds honorary doctorates from the University of Winnipeg and Laurentian University — has taught writing at the University of Toronto, Ryerson University, Humber College, and The Banff Centre. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Jul 24, 2020 • 36min
Stark Reflections on Writing and Publishing EP 144 - 10 Tips for Winning with Wide Publishing
Are you looking for ways to stop being dependent upon Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then this episode which features a reading of an article by Erin Wright called "Top 10 Tips to Going Wide." Prior to the main content, Mark shares comments from recent episodes and a word from this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In his personal update, Mark shares the progress he has made on the "Canadian Werewolf" series, including a cover rebranding, a pre-order for mid August, and another pre-order for Feb 2021. He also shares the fact he has started work on a book called WIDE FOR THE WIN which will also be published in early 2021. The tips shared are: Stop jumping and out of KU Stop giving away Amazon gift cards of Kindle eReaders Stop advertising in paid newsletters that only include Amazon Stop linking to just Amazon Stop buying your books on Amazon Stop cross-promoting with other authors who are KU exclusive Stop targeting KU authors in your ads Stop spending money on AMS ads Stop having an ARC team that only reviews on Amazon Stop trying to learn from authors who are KU exclusive After sharing the article, Mark reflects on the basic strategy that Erin employs across all of the tips. Links of Interest: Erin Wright's Website Top 10 Tips to Going Wide - Erin's Article on Hidden Gems Wide for the Win Facebook Group Episode 143 - Unstoppable Goals with HB Lyne Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Wide for the Win Submission Form Findaway Voices Patreon for Stark Reflections USA Today Bestselling author Erin Wright has worked every job under the sun, including library director, barista, teacher, website designer, and ranch hand helping brand cattle, before settling into the career she's always dreamed about: Author. She still loves coffee, doesn't love the smell of cow flesh burning, and has embarked on the adventure of a lifetime, traveling the country full-time in an RV. (No one has died yet in the confined 250-square-foot space – which she considers a real win – but let's be real, next week isn't looking so good…) Find her updates on ErinWright.net, where you can sign up for her newsletter along with the requisite pictures of Jasmine the Writing Cat, her kitty cat muse and snuggle buddy extraordinaire. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Jul 17, 2020 • 44min
Stark Reflections on Writing and Publishing EP 143 - Unstoppable Goals with HB Lyne
In this episode Mark interviews urban fantasy author and podcaster HB Lyne about her fiction, her forthcoming title GOAL SETTING FOR WRITERS, and more. Prior to the interview, Mark shares comments from recent episodes, a personal update and a word from this episode's sponsor This episode is sponsored by Findaway Voices. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In the interview Holly and Mark talk about: When and how Holly got into writing in the first place - writing since she could hold a pen Making up stories that her young friend would illustrate Writing screenplays and theatre when when was a teenager, and going off to University with a goal to write and direct movies Writing her first book and how she wanted to share it straight away, and didn't want to wait and go through all the hoops, bells, and whistles of traditional publishing Holly's first series, with four books, and why had to plan on rebranding, despite having had paid for beautiful covers for the first set, as well as brilliantly conceived titles The rebranding of the series name, the titles, and the covers and what Holly's plan is (rapid release of the three books, then the new fourth book in the fall of 2020) Holly's first non-fiction book, Goal Setting for Writers, which is coming on July 31, 2020 The mind-set shift required to move from writing fiction to non-fiction How Holly does all of her planning doing the bullet journal system How, when we write by hand, we retain much more than when we are typing The challenge of imposter syndrome The Unstoppable Authors Podcast that Holly co-hosts with Angeline Trevena And more . . . After the interview Mark shares a reflection on Holly's rebranding as well as his own recent decision to rebrand a series in the same genre. He also shares a chance for listeners to win a copy of Holly's book on goal setting for writers by leaving a comment on this episode by EOD July 31, 2020. Patrons are also automatically entered for their own chance to win another copy of the book. Links of Interest: HB Lyne's Website HB Lyne Instagram HB Lyne Facebook Unstoppable Authors Podcast Episode 142 - Strategies for Launching a Book During a Pandemic with Suzy Vadori Episode 139 - Dreaming, Singing, and Moving People with Ashley Joanisse Findaway Voices Blog on Mastering Audio Patreon for Stark Reflections H.B. Lyne lives in Yorkshire, UK, with her husband, two children and cat. When not juggling family commitments, she writes dark urban fantasy novels, purging her imagination of its demons. Inspired by the King of Horror himself, Holly aspires to be at least half as prolific and successful and promises to limit herself to only one tome of The Stand-like proportions in her career. Holly is a proud geek, podcaster and bullet journal enthusiast with a knack for organisation and getting stuff done. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


