

Stark Reflections on Writing and Publishing
Mark Leslie Lefebvre
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
Episodes
Mentioned books

Jun 3, 2022 • 55min
EP 252 - Broadening Your Writing Universe with Rona Gofstein
Mark interviews Rona Gofstein, an Author Accelerator certified fiction book coach who specializes in helping writers of genre fiction develop, write and revise their novels. She also writes contemporary romance, is the president of Broad Universe, an international organization for women and alternatively gendered authors of speculative fiction, as well as president of the New Hampshire Chapter of RWA. Prior to the interview, Mark shares comments from recent episodes, thanks his patrons and provides them an update on June virtual hangouts and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their chat, Mark and Rona talk about: When Rona first started to play around with writing when back in college How Julia Cameron's Book The Artist's Way inspired Rona to get serious about writing and publishing a book Being a "feel your way through" type of writer Knowing her characters really well, despite being a planstser How Rona works through character sheets The importance of having a "what would they never, ever do?" element on a character sheet What Broad Universe is within speculative fiction and how they use it to help bring attention to a more diverse range of authors Becoming an accredited Author Accelerator Book coach Rona's love of helping writers realize their dreams of becoming a writer The different types of clients Rona works with and the techniques and elements she helps them understand Where and how Rona fits in her own writing Continuing to do the "Morning Pages" from the previously mentioned book by Julia Cameron How coaching and writing can help feed off one another for Rona The Joan Didion quote: "I don't know what I think until I write it down." And more... After the interview Mark reflects on the idea of the morning pages that Rona does based on reading Julia Cameron's The Artist's Way. Links of Interest: Rona Gofstein's Website Broad Universe Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Best Book Ever Podcast Lovers Moon Podcast The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Rona Gofstein is an Author Accelerator certified fiction book coach and specializes in helping writers of genre fiction develop, write and revise their novels. She writes contemporary romance and will be launching a new series and pen name later this year. Rona is the president of Broad Universe, an international organization for women and alternatively gendered authors of speculative fiction, as well as president of the New Hampshire Chapter of RWA. She desperately needs her morning coffee, thinks reservations are the best thing to make for dinner, and believes that one day she will find the magic planner that will keep her perfectly organized. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

May 27, 2022 • 52min
EP 251 - The Author Journey with C. J. Anaya
Mark interviews C.J. Anaya, a USA Today bestselling and multi-award-winning author who enjoys assisting authors in writing, publishing, and marketing books with her YouTube channel Author Journey. Prior to the main content, Mark shares comments from recent episodes, a personal update, an ad he recorded with Julie Strauss for the release of their new novel Lover's Moon, and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their chat, Mark and CJ talk about: How by the time she was eight months old CJ was singing Writing short stories for her friends at the age of 10 because she wanted to give them all Christmas presents The singing and performing she did, including starting to writing songs at the age of 18 Going through three incidents of cancer. First at the age of 18, then at 26, and more recently in the past year How her writing journey began shortly after running into Jennifer Griffith when CJ was in a bookstore signing copies of her CD Writing short stories for her friends at the age of 10 because she wanted to give them all Christmas presents Dreaming about a spirit trapped in a Japanese statue which lead to writing THE HEALER which ended up being the first book in a series How the Paranormal Misfit series started off as a 10,000 word short story The specific themes and issues that this YA series deals with The book and course CJ created about writer's block Specific genres that CJ works on as a developmental editor CJ's experience attending Superstars Writing Seminars alone (as opposed to always previously going to conferences with a friend) Advice she would give to her youngest self Something that she hadn't expected when taking Kevin J. Anderson's Western Colorado University's Masters in Publishing program Writing songs for characters in her books And more... After the interview Mark reflects on when CJ spoke about learning to deal with constructive criticism and appreciating that it's not that there's anything wrong with the work, but about what can we improve upon and how can we make this even better. Links of Interest: CJ Anaya's Website CJ's YouTube Channel Cindy Savage Music on Reverbnation Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Best Book Ever Podcast Lovers Moon Podcast TikTok Video - Mark's Skeleton Author Prop French River Trading Post The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon C.J. Anaya is a USA Today bestselling and multi-award-winning author. She also enjoys assisting authors in writing, publishing, and marketing books with her YouTube channel Author Journey. She's a huge fan of The Mindy Project, Hugh Jackman, and binge eating any and all things chocolate. As a mother of four awesome kiddos, C.J. is usually helping out with endless amounts of homework, attempting difficult and harrowing crochet projects with her daughters, and getting schooled in basketball by her teenage son. She loves writing entertaining reads for everyone to enjoy and dabbles in singing and songwriting for kicks and giggles. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

May 19, 2022 • 50min
EP 250 - Typewriters, Nature, and Fatherhood with E.S. Curry
Mark interviews E.S. Curry, an insatiable renaissance man who loves writing outside the data stream on a Royal typewriter, listening to classical music on vinyl, and imagining bedtime stories with his son Åsmund. Prior to the main content, Mark shares a personal update and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their chat, Mark and Scott talk about: How Scott started writing for himself four years ago after years of doing ghostwriting and working in advertising and marketing The importance of discovering his own voice as a writer and how it took writing over one million words before he found his voice The experience of a being at a "Fred Forward" conference at the Fred Rogers Center and how Fred Rogers talked about the importance of being in a bubble with a child and really engaging and attending to them and that space Getting away to the wilderness with his son Åsmund, unplugging from the digital realm, and really connecting with one another and within nature The desire of parents to want to "write these things down" when experiencing that magical time in their child's life where the fantastical and imagination are such powerful elements Doing their first father/son book signing at Lake Placid Writing on a 1953 Royal Quiet Deluxe typewriter Discovering his own author brand and his persona in the same way that he had to discover his own writer voice The scholarly 1858 expedition known as the Philosopher's Camp Richard Louv's writing, his books The Nature Principal, Last Child in the Woods, and his ideas of a Nature Deficit Disorder Being visited by Ralph Waldo Emerson's ghost in Scott's next book: Camping with Emerson's Ghost Scott being a huge believer in the 3-format author A little bit about Scott's role at Findaway Voices The experience of doing the audio for his first book, including auditioning himself as a potential narrator The importance of having a simultaneous release with multiple formats to maximize your launch marketing effort impact Some of the projects that Scott has been working on outlining Being a big believer in the Rule of 3's Creating book ciphers for his son as well as for marketing And more... After the interview Mark reflects on Scott's work at writing millions of words before finding his voice, communing with nature, and the tactile experience of writing on a typewriter. Links of Interest: E.S. Curry's Website Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon E.S. Curry is an insatiable renaissance man that loves writing outside the data stream on a Royal typewriter while listening to classical music on vinyl, plays piano and guitar, races his sailing yacht Escapade, fences, and imagines bedtime stories with his son Åsmund. For over 20 years, he's worked with iconic brands around the world designing brand strategies and marketing campaigns, including IMG, Arnold Palmer, Olympics, Fashion Week, and numerous non-profit initiatives. He is currently the Marketing Strategist for Findaway Voices, a platform that empowers authors and publishers to create and distribute audiobooks to reach listeners globally. A former ghostwriter, he published his first book under his own pen name, The Flying Sabuki: A Father-Son Nature Adventure, in 2021. One of the many five-star reviews describes the book as a "Must Read for Parents" and "Curry's approach to parenting struck a chord with me, as his intentional foundation of love and genuine connection with this child is what I aspire to as a parent. On several occasions, tears streamed down my face…" The follow-up book entitled The Philosophers Ghost: Camping with Ralph Waldo Emerson will be published later this year. E.S. Curry calls Cleveland, Ohio, and Great Lake Erie his home port. To learn more and sign up for his email list visit escurry.com. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

May 12, 2022 • 1h 3min
EP 249 - Epic Kids Adventures with D.E. Cunningham
Mark interviews D. E. Cunningham, a middle-grade fantasy author, about his life as a storyteller and his new novel Marco Swift and the Mirror of Souls. Prior to the main content, Mark shares a recent comment, a personal update, and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their chat, Mark and David talk about: The inspiration behind writing Marco Swift and the Mirror of Souls Writing a musical comedy for stage when in college, and making short VHS movies, improv and parodies with his friends when he was in high school Being able to bang out 1000 words an hour, but without proper structure and plotting Discovering Brandon Sanderson's DIY writing class on YouTube How dramatically different the later drafts of the novel became after David learned more about the craft David's desire to make the heart of the Marco Swift story about children facing trauma and learning to not blame themselves Inspiration from Mister Roger's and his own passion for ensuring that every child knew they were loved and they are capable of loving Going through depression and being semi-suicidal when he was younger Writing this first novel while working on his MFA for Film Production Hiring an editor through Reedsy Work David had done writing a couple of episodes and outlines for a few different television shows as well as voicing the main character for one series Spending a year and a half querying 122 agents The one agent who asked to read the book who told David it was "good not great" Hiring a second editor to address the feedback this agent had offered to David Trading skills with an artist/designer to get a professional looking cover for his self-published book The 99% Perspiration/1% Inspiration principal Realities of television and movie adaptations The coolest things about self-publishing a book David deciding to do the audiobook himself because he already had voice-acting experience Advice David would offer to his younger self And more... After the interview Mark reflects on David's life-long passion for storytelling, being cognizant of his target audience, and his determination and persistence as a writer. Links of Interest: Marco Swift Website D. E. Cunningham Facebook Page D. E. Cunningham Instagram Findaway Voices The World of Publishing (Victoria, BC & Virtual) - May 14, 2022 Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon D. E. Cunningham is a middle-grade fantasy author who currently resides in Virginia Beach with his wonderful wife and three fun-loving boys. His search for truth, goodness, and beauty have driven him to write larger-than-life adventures for a new generation of readers. When not writing, he can be found voicing cartoon characters, producing animated children's shows, and exploring the wilderness with his family. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

May 5, 2022 • 1h 14min
EP 248 - Personal and Professional Challenges with Carina Alyce
Mark interviews Carina Alyce, a best-selling author and full-time triple board-certified physician who started writing dramatic medical romances after twenty years in the trenches of health care. Prior to the main content, Mark shares a personal update as well as a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their chat, Mark and Carina talk about: Carina's love of Buffy The Vampire Slayer and Grey's Anatomy, and how this evolved, along with her passion for storytelling, to start writing her current series Her medical and clinical background that helped inspire some of her stories A typical work and family day, and where and how Carina gets her writing in The "dead drop" method of communicating with herself using Gmail drafts while working on a manuscript Scheduling TikTok content in advance during one-hour of work to use for the remainder of the week How a TikTok "page flip" video works Managing projects via a visible wall whiteboard/calendar Writing Firefighter/Doctor/Police romances The HEROES WITH HEAT AND HEART 9/11 charity anthology Carina edits and heads up Using a combination of personal experience and interacting with firefighters and law enforcement to help make the content in her novels legitimate How sometimes "crossover" can be an understatement in Carina's MetroGen novels that include the hospital, the firestation, and the police station The number of books Carina already has out and the batch of forthcoming releases coming out in the next several months Setting up the stories in a way that the readers can help determine what happens in the ongoing stories, with plot twists such as who the father of a pregnant woman's child will be How a single event can include numerous people who all have their own unique story that can covered within this series The dramatic storytelling principal of "Chekov's gun" ("If in Act I you have a pistol hanging on the wall, then it must fire in the last act".) And more... After the interview, Mark reflects on a couple of things from the conversation. Links of Interest: Carina Alyce Website Carina on TikTok EP 247 - My Mom's Influence on Me as a Writer The 2022 Write Stuff Storybundle Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Carina Alyce is the pen name of the Amazon best-selling author and full-time triple board-certified physician who started writing dramatic medical romances after twenty years in the trenches of health care. She promises she never had sex in a call room - the mattresses are not comfortable - or had a fistfight with a patient - though she did work as a fight doc at the Octagon. Her stories are sexy, snarky, and real with all the romance and drama of the lives of our first responders. She writes the MetroGeneral Downtown series that tackles the personal and professional challenges facing our front-line providers. You'll find her stories have the drama of Grey's Anatomy, the comedy of Scrubs, the sexiness of Outlander, and the medical details of Forensic Files. They feature fast, witty dialogue, strong women with goals, and quirky ensemble casts. When not working or writing, she is a brown belt in judo, an avid reader, and an attending surgeon in stuffed animal veterinary medicine for her six kids. (No one trusts her husband's medical skills because he's just a lawyer.) You can follow her at carinaalyce.com/newsletter or see her dance and make Grey's Anatomy jokes on TikTok at https://www.tiktok.com/@carinaalyce The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Apr 28, 2022 • 39min
EP 247 - My Mom's Influence On Me As A Writer
After the loss of his mother, Mark reflects on the ways in which she influenced his love of reading, and other things. Prior to the main content, Mark shares a word from this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. Links of Interest: The 2022 Write Stuff Storybundle Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Apr 22, 2022 • 36min
EP 246 - Four of the Pitfalls of Publishing
Mark shares four of the many pitfalls of publishing that can befall authors. Prior to the main content, Mark shares a personal update and a word from this episode's sponsor. This episode is sponsored by The 2022 Write Stuff StoryBundle. For StoryBundle, you decide what price you want to pay. For $5 (or more, if you're feeling generous), you'll get the basic bundle of four books in any ebook format—WORLDWIDE. Domesticate Your Badgers by Michael W Lucas Publishing Pitfalls for Authors by Mark Leslie Lefebvre Writing Craft by DeAnna Knippling A Freelancer's Survival Guide to Starting Your Own Business by Kristine Kathryn Rusch If you pay at least the bonus price of just $20, you get all four of the regular books, plus five more books and an online lecture, for a total of 10 books/lectures. That includes two StoryBundle exclusives! A Writer Prepares by Lawrence Block Free Your Inner Nonfiction Writer by Johanna Rothman (StoryBundle Exclusive) Artificial Intelligence, Blockchain and Virtual Worlds by Joanna Penn Create a Character Clinic by Holly Lisle Do...Quit Your Day Job by Christina F. York (StoryBundle Exclusive) The Pop-Up Series - Clean First Draft Writing by Dean Wesley Smith During the main content of this episode, Mark shares four of the P's of publishing pitfalls: PACING PACK PACKAGING PARALYSIS Links of Interest: The 2022 Write Stuff Storybundle Episode 202 - Predators and Publishers "7 Tools For Pacing A Novel & Keeping Your Story Moving At The Right Pace," Courtney Carpenter, April 24, 2012 "Pacing in Writing: 10 Powerful Ways to Keep Readers Hooked," Reedsy Blog, October 13, 2018 Save the Cat! Writes a Novel: The Last Book on Novel Writing You'll Ever Need, Jessica Brody, Ten Speed Press, October 2018. Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers from Start to Finish, James Scott Bell. Writers Digest Books, October 2004. How to Write Best Selling Fiction, Dean R. Koontz, Writers Digest Books, September 1981. (Out of Print asof the release of this book in August 2021) Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Apr 14, 2022 • 57min
EP 245 - Reflective Round Table March 2022
Mark chats with patrons Matty Dalrymple and Roland Denzel from the March 2022 "Reflective Round-Table." Prior to the main content, Mark shares a personal update (that includes the release of the co-authored book Accounting for Authors) and a word from this episode's sponsor. This episode is sponsored by the patrons of the Stark Reflections Podcast who support the podcast over at www.patreon.com/starkreflections During their conversation, Mark, Matty, and Roland talk about: In person events for authors Print books for indie authors Challenges related to pre-release print ARCs (Advance Reader Copies) Tricks and Hacks for in person events and other physical props related to book events Book Launches - both virtual and in person Working with local bookstores Public Lending Rights And so much more... Links of Interest: Matty Dalrymple Roland Denzel Episode 216 - Podcasting for Authors with Matty Dalrymple Episode 128 - Healthy Home Workspaces with Roland Denzel Episode 116 - Taking the Short Tack with Matty Dalrymple Reflective Round Table Episodes Findaway Voices Superstars Writing Seminars Buy Mark a Coffee Patreon for Stark Reflections Accounting for Authors The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Apr 8, 2022 • 41min
EP 244 - Rambling Reflections
A rambling reflection episode that talks about writing fast and slow, writing with passion, worrying over reviews, and marketing, and Mark's "Pineapple on Pizza Principle." Prior to the main content, Mark welcomes new patron S.W. Millar, reads a few comments, shares a personal update, and a word from this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. Links of Interest: Episode 243 - Creating a Nurturing Welcome Sequence with Holly Darling Best Book Ever Podcast - Episode 92 - Leah Carey on "One To Watch" by Kate Stayman-London Findaway Voices Superstars Writing Seminars Buy Mark a Coffee Patreon for Stark Reflections The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Mar 31, 2022 • 1h 9min
EP 243 - Creating Nurturing Email Welcome Sequences with Holly Darling
In this episode, Mark interviews Holly Darling, an author and email marketing consultant. Prior to the main content, Mark welcomes new Patron Holger Nils Pohl, shares a brief personal update, and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their conversation, Mark and Holly Talk About Holly's background as a romance author and how that led to her passion about email marketing Her background in the entertainment business doing email and social media for musicians with large record companies Responding to questions like: "Why do I need an author email?" or the idea of: "I'm a new author and don't yet have a readership yet." The industry average of open rates being anywhere between 18% and 22% but how open-rates are not a reliable metric How author email offers you a lot more control over the reader journey The importance of a four-email 2nd phase nurturing aspect of the welcome sequence Building a welcome sequence on paper first before moving on to the email service provider How readers are 42% more likely to buy from an author inside of a welcome sequence than in a standard newsletter update The way that a well-thought-out nurturing plan can help reduce your emails getting targeted as spam What a lead magnet is and what type of content can work best in that regard How, in sales, people buy from other people they know, like, and trust That the trust element is what we're working on inside of the nurturing phase of the welcome sequence The first short email in that sequence which usually contains the following elements: A picture of yourself A link to the reader magnet being offered Orientate them by reminding them how they got there Set the tone for what's to come The importance of the trust in the email delivery service and the receiving email's trust of you How clicks signal to the email service provider that the person sending the email is "legit" Holly's typical email timing sequence for those 1st four emails is: 1) immediately when they sign up 2) 2 days later 3) 4 days later 4) 7 days later Why Holly is a huge fan of the double opt in That every email service provider out there allows you to customize your standard double opt-in message The survey Holly has added to her emails asking if subscribers to the email want to receive all of the news she has, or if they only want to know about new releases and promotional offers What tends to happen, statistically, when you give someone more than two choices or options The importance of tagging people based on their interactions or status, including why it's good to tag people on their way "out" eMail service providers that Holly would recommend How the initial emails, particularly in the welcome sequence, need to have a heavier text component to them A reminder to focus on the click rather than on the email open rate The free courses Holly has on her site, as well as the 1:1 coaching she does with authors Use code MARK20 to get 20% off any of Holly's paid courses And more... Links of Interest: Holly Darling HQ FREE Email Marketing Resources Online Courses Holly Mortimer Author VIDEO from Live Streamed Interview (YouTube) Findaway Voices Superstars Writing Seminars Buy Mark a Coffee Patreon for Stark Reflections The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Holly Darling is a self-published author and an email marketing consultant for authors based in the theatre city of Stratford, Ontario. Over the years, she has helped nearly 1,000 entrepreneurs grow their businesses with proven email marketing strategies. And it all began with her passion for writing! Holly's mission is to teach writers how to use emails to increase their sales and cultivate loyal fan bases. Her signature course, Email Marketing for Authors, is for writers looking to use email to grow their business. Whether you're a brand new author or an experienced writer trying to cut through the noise, Holly's passion is to help authors turn their readers into raving fans. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0


