Stark Reflections on Writing and Publishing

Mark has a conversation with award winning writer and veteran journalist Janice Landryabout her seventh book, Every Little Thing: How Small Acts of Kindness Make a Big Impact, her 2023 diagnosis of Lyme disease which was part of the inspiration for this book, Janice's life as a writer, how having lived adjacent to the ocean in Canada's East Coast has impacted her creative spirit, and so much more. Prior to the interview Mark shares a personal update, comments from recent episodes and reads a word about two Canadian conferences taking place at the end of April 2026: Toronto Indie Author Conference and GritLIT. (You can use code gritLITfriends at checkout to save 25% off the cost of registration). Mark and Janice talk about: Being of the generation that spent their entire summer days outside and not-connected to anything except friends and the world around them The old school-style desk Janice had when she was young and starting to write which was shoved up against a window that looked out on the ocean Telling herself fictional stories to amuse herself when she was young The ocean being one of the single biggest factors on Janice's creative life The importance of Janice's 2022 book EYE OF THE OCEAN Why it's priceless that we create and share Canadian stories How so much of what we do is about all of the people who help us in our achievements and why it's one of the core messages in Janice's latest book The dramatically debilitating side-effects of Lyme disease Why small acts of kindness and sharing uplifting and positive stories is so important The tiny thing (a tick) that ended up inspiring Janice to write the book EVERY LITTLE THING Importance messages of hope and that you're not alone, which come from the book A very special note that a teacher gave to Janice when she was 10 years old, and why she carried it around for fifty years Advice Janice would offer to beginning writers And more . . . After the interview Mark reflects on three different things that came up in the discussion.   Links of Interest: Janice Landry Website Pottersfield Press GritLIT Special 25% Discount Registration Link Draft2Digital PRINT BOOKS FOR INDIE AUTHORS Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Janice Landry has won four national awards for her writing and work. In March 2025, Halifax West MP Lena Metlege Diab presented Janice with the King Charles III Coronation Medal from the Government of Canada for her body of work, books, and longtime mental health advocacy. Janice is a veteran journalist and proud Haligonian. In May 2025, she released her seventh book, Every Little Thing – how small acts of kindness make a big impact, following her 2023 Lyme disease diagnosis. Janice has since fully recovered and wrote this “small book with big messages” to thank society’s many and varied helpers, including some of her own. Janice’s longtime publisher is Nova Scotia’s Pottersfield Press. Her last two books, Eye of the Ocean and Silver Linings, were both bestsellers. Janice’s biggest inspiration is her family, husband, Rob, and daughter, Laura. Through her writing, she also honours her late parents, Baz and Theresa. Janice began writing longform non-fiction to tell the gripping story of her firefighter father’s national Medal of Bravery for his part in the near-death rescue of an infant from a harrowing 1978 Halifax house fire.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

On Wednesday April 9, 2025, Mark had a pizza lunch at Lucifers Pizza on Sunset Boulevard in Los Angeles, California. It was a place recommended by friend of the podcast Nikki Guerlain. In addition to agreeing that this was fantastic pizza (with wonderful staff), Mark, Kevin, and Rob had a conversation about Writers of the Future, and various aspects about the business of writing and publishing.   Links of Interest: Robert J. Sawyer's Website Kevin J. Anderson's Website Writers of the Future Website Lucifers Pizza Website Buy Mark a Coffee Patreon for Stark Reflections EP 353 - Tao Wong on The Toronto Indie Author Conference Alex Lifeson's Speech on Behalf of Rush at Rock & Roll Hall of Fame Induction Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Mark interviews Suzy Vadori, Calgary Bestselling author of The Fountain Series, the founder of the Inspired Writing Community, a Resident Writing Coach for Writers Helping Writers, and the host of the Show, Don't Tell Writing Podcast. Prior to the interview, Mark shares a brief personal update and a word from this episode’s sponsor. This episode is sponsored by the Show, Don’t Tell Writing Podcast with Suzy Vadori. In this weekly show, Suzy brings you writing techniques, best practices, motivation, inspirational stories from real live authors out there making it in the world, and actionable advice that can help you turn that book you’re writing into the bestseller you know deep down that it can be. During their interview, Mark and Suzy talk about: The last time Suzy was on the podcast in an episode talking about doing a book launch in collaboration with her local bookstore A little bit about who Suzy is and what she is passionate about Suzy's background that includes having a Commerce Bachelors Degree and being a Chief Operating Officer for a startup Suzy's main superpower, which is to take enormous amounts of information, feed them into her brain, and then to determine a path forward Applying skills that come from outside writing into the writing world The Suzy Vadori umbrella and how that came about The areas that Suzy is most passionate about helping writers with: the actual writing The myth that writing talent is all your need to be successful The free newsletter Suzy sends out to writers and some of the content that's contained within it Some of the tools Suzy uses to evaluate a writer's manuscript Suzy's "Show Don't Tell" Podcast The book that Suzy is currently working on which aligns with the branding for her podcast Advice that Suzy would offer to beginning writers And more . . .   After the interview Mark reflects on something Suzy said about bringing in skills and experience from outside the writing world.   Links of Interest: Suzy Vadori's Website Show, Don't Tell Writing Podcast EP 142 - Strategies For Launching a Book During a Pandemic with Suzy Vadori Buy Mark a Coffee Patreon for Stark Reflections EP 353 - Tao Wong on The Toronto Indie Author Conference Alex Lifeson's Speech on Behalf of Rush at Rock & Roll Hall of Fame Induction Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Suzy Vadori is Calgary Bestselling Author of The Fountain Series (The Fountain, The West Woods, Wall of Wishes). This fantastical series has received three Aurora Nominations for Best Young Adult Novel. She is represented by Naomi Davis of Bookends Literary Agency. Suzy is the founder of the Inspired Writing Community, a Resident Writing Coach for Writers Helping Writers, a touring member of the Young Alberta Book Society (YABS) and a Program Manager for When Words Collide (WWC), a festival for readers and writers. Suzy specializes in breaking down complex writing concepts for newer writers into manageable steps, to get the book idea exploding in their minds onto the page in a way that will make readers take notice. She works with both fiction and nonfiction writers, in Memoir, Mystery, Thriller, Fantasy, Science Fiction, Women’s Fiction, Romance, Middle Grade, and of course, Young Adult. Suzy is an Advanced Certified Book Coach from Jennie Nash’s Author Accelerator. Suzy speaks to youth and adult audiences across Western Canada about how writing can unlock doors and help you achieve your goals, whatever they may be.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0  

Mark interviews Tony Binns, an award-winning stand-up comedian and screenwriter whose feature #ROXY was nominated for 3 Canadian screen awards, 3 Canadian Comedy Awards, and took home Best Feature at the Ampia awards as well as Best Feature for Teens at the Kidscreen awards. Tony is also the man behind the parody profile on Facebook called Definitely The Real Alex Lifeson where he pretends to be a guy pretending to be the real guitarist from Rush. Prior to the interview, Mark reads comments from recent episodes, shares a personal update, which includes a few engagements he'll be speaking at in person and virtually: IN PERSON: (Brantford, ON) Brantford Public Library (April 2, 2025 from 6 PM to 7:30 PM) – Inside the Writer’s Mind: Mark Leslie Lefebvre on Ghosts and Paranormal Storytelling VIRTUAL: (Online) The BookFest (April 6, 1:30 PM Eastern). Keynote: Writer, The World Needs You: Why Your Writing Is More Important Than Ever IN PERSON: (Los Angeles, CA) Writers of the Future. Week of mentoring winning writers and Gala Dinner/Evening celebrating this year's winners on April 10, 2025 Mark then shares a word about this episode's sponsor. This episode is sponsored by Toronto Indie Author Conference, taking place April 26 & 27, 2025 in Toronto, ON. The schedule appears below Learn more about Toronto Indie Author Conference 2025 here.   In their chat, Mark and Tony talk about: How Tony is a multi-faceted nerd who used to tape episodes of SCTV so he could play them back and memorize them Being big into Monty Python and, of course, Rush Always thinking that he was going to be an actor and his love of Shakespeare, but always getting the comedic parts Being a good actor but not being so good at auditioning because he freezes when put in a pressure situation Founding a comedy sketch troop called Obscene But Not Heard which was partially inspired by his love for Kids In The Hall Evolving into doing stand-up despite being a shy person Deciding to leave stand-up comedy around the time that Covid hit The movie XROXY (a modern tale based on Cyrano de Bergerac) that Tony wrote after he pitched it to some producers he had done some other work for Having a strength for dialogue but a weakness when it comes to plot Being brought in to help punch up an episodic YouTube series that was a campy horror flick and make it funnier (TRUCKSTOP BLOODSUCKERS) Tony's most recent script entitled SAVING MR. CHRISTMAS and how it evolved into a completely different movie than the one that he originally pitched The "we love this, change everything" thing that happens with movies Tony's WAITING FOR WAITING FOR GODOT which is a show about two women waiting for a production of the play Waiting For Godot which never happens, and how that play was inspired by the way that days could blur together for people, particularly as we get older and "become that guy" Being a Rush fan since he first heard "Spirit of Radio" How Tony was inspired to create a fake Alex Lifeson account on Facebook after he's seen a fake Geddy Lee account The relation between ADHD and being "all in" on something -- like Rush, Monty Python and Rush for Tony How, during Covid Tony did a one-man reading of Monty Python and the Holy Grail Doing a Canadian overdub of Dragonball Z Adapting a pilot from a Canadian novel called The Smeltdog Man by Frank Macdonald and leveraging the "Deadpool" style of breaking the fourth wall Advice that Tony would give to the young nerdy Mark and Tony How Tony used to write sketches even though he didn't have an outlet for them The Dungeons & Dragons podcast that Tony is a part of called The +2 Rodcast And more . . .    After the interview Mark reflects on a few things that came up in the discussion.   Links of Interest: Tony's Definitely The Real Alex Lifeson Facebook Profile Tony on Twitter/X Tony Binns on IMDB #ROXY Truckstop Bloodsuckers Fugget About It Buy Mark a Coffee Patreon for Stark Reflections EP 353 - Tao Wong on The Toronto Indie Author Conference Alex Lifeson's Speech on Behalf of Rush at Rock & Roll Hall of Fame Induction Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0  

Mark has a virtual beer with Kevin J. Anderson while they talk through various aspects about writing and publishing. This episode is from a live chat that was hosted on the evening of Sunday March 16, 2025. This episode is sponsored by Superstars Writing Seminars: Teaching you the business of being a writer which takes place in early Feb 2026 in Colorado Springs, CO and where Mark will be a guest speaker. Use code: STARK100 to get $100 off your registration. In their chat Mark and Kevin talk about: The loss of author and poet Danny Peart, Neil Peart's brother and how the first story Kevin and Neil wrote together named the main character after Neil's brother Mark and Kevin's Rush and beer connection Kevin's "music starter kit" to his grand-kids The significance of the Rush album Grace Under Pressure to both Kevin and Mark How the Columbia Music Record Club is what led to Kevin discovering Rush (because he was looking for sci-fi style album covers and Rush's 2112 jumped out at him) The back-story to Kevin's Terra Incognita novels Writing a novel that was a tie-in to a Rush album How Kevin has been able to leverage Kickstarter to produce products that no New York publisher would likely ever get behind The way a tribute song "No Words" about Neil Peart led to a new friendship and collaboration with Kevin The music behind the Terra Incognita trilogy Kevin's Kickstarter for Terra Incognita funding in 14 minutes, but the ultimate goal of earning back the high investment he has already put into it The number of novels that Kevin has written Benefits of being able to order books directly from the author versus going through the multiple layers of traditional publishing Superstars Writing Seminars, the conference that Kevin, his wife Rebecca, Dave Farland, Eric Flint, and Brandon Sanderson started more than 15 years ago The Masters of Creative Writing with a focus on Publishing that Kevin teaches at Western Colorado University The annual anthology that this program publishes thanks to sponsorship from Draft2Digital The latest musical collaboration Kevin recently announced Kevin coming to Toronto's Massey Hall for RushFest on August 1, 2025 What books Kevin and Mark are currently working on Favorite advice for running a Kickstarter and the real costs of shipping and handling Kevin's love of hiking and dictating when he writes And more . . .   Links of Interest: Kevin J Anderson's Website WordFire Press Kevin's Terra Incognita Kickstarter Western Colorado University Publishing Masters Superstars Writing Seminars Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0  

In this solo episode Mark shares an excerpt from his forthcoming book A BOOK IN HAND: Strategies for Optimizing Print Book Sales via Signings and Other In Person Events. Prior to the main content, Mark shares a brief personal update and a word about this episode's sponsor. Learn more about Toronto Indie Author Conference 2025 here. The content for this episode is an excerpt from the work in progress: A BOOK IN HAND. Links of Interest: Notification for when A BOOK IN HAND becomes available Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

In this solo episode Mark shares an excerpt from his forthcoming book A BOOK IN HAND: Strategies for Optimizing Print Book Sales via Signings and Other In Person Events. This episode is sponsored by Superstars Writing Seminars: Teaching you the business of being a writer which takes place in early Feb 2026 in Colorado Springs, CO. Use code: STARK100 to get $100 off your registration. Links of Interest: Notification for when A BOOK IN HAND becomes available Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

In this special additional solo episode, Mark reflects on the term "Elbows up!" and recent events in Canada/US relations and the tariffs being needlessly opposed based on completely fabricated issues. He also discusses the disease of division that is so prominent today, and shares a clip of Canadian Prime Minster Justin Trudeau from a press conference held on March 4, 2025.   Links of Interest: Buy Me a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Mark interviews writer, actor and poet, Richard Marsh, the genius behind YIPPEE KI YAY the one-man poetry stage parody of Die Hard. Prior to the interview, Mark shares comments from recent episodes, a brief personal update, and a word from this episode's sponsor. This episode is sponsored by the Show, Don't Tell Writing Podcast with Suzy Vadori. In this weekly show, Suzy brings you writing techniques, best practices, motivation, inspirational stories from real live authors out there making it in the world, and actionable advice that can help you turn that book you’re writing into the bestseller you know deep down that it can be. Mark also mentions a free podcast event he'll be on with Suzie on March 7th called NAVIGATING TODAY'S PUBLISHING. In the interview, Mark and Richard talk about: How, ever since Richard started poetry, he ended up using it to tell the types of stories that one wouldn't normally think could be told via poems The poetry rom-com stage show Richard worked on with a good friend How the procrastination project of writing a Die Hard play told in poetry became a priority when Richard wasn't interested in the play he'd been intending to roll out that had a heavy themes of grief and loss. The Die Hard play was fun and silly and funny and warm, and was more of what the world could use at the time How focusing on a few elements of what would make Richard himself laugh was a great place to start The themes in the play of how love and life change through parenthood The importance to Richard of not just retelling or parodying Die Hard, but to do so much more How the personal story that Richard weaved into his Die Hard stage show ties in quite nicely to the relationship between John and Holly Art impacting us differently through various stages in our life The first time that Richard ever performed the play, which was an active reading in the middle of a crowded bar The initial public performance of the stage show at The Omnibus theatre in London in March of 2022 Taking the show on the road beyond the UK by touring the US during Christmas 2023 Additionally touring in Australia and Canada A little bit about the play Richard DIRTY GREAT LOVE STORY that Richard co-wrote and performed with Katie Bonna was created and launched How the people who go to poetry events are some of the most loveable weirdos in the world The various plays that Richard has published Working with producer James Seabright to produce Yippee Ki-Yay The numerous complex elements of staging Yippee Ki-Yay, including movement and physicality, puppet show aspects, props, finger guns, and more - and the importance of the collaborators that helped with this The two-hander stage show WINGMAN which is a type of romantic comedy between a father and son, which has been optioned for both US and UK television The numerous things Richard has written that ultimately end up as an "elaborate PDF" on his PC The moment when Stephen E. de Sousa co-writer of Die Hard, went to see Richard's play at the London Action Festival The musical Richard is working on which is based on the movie SON OF RAMBOW And more . . . After the interview Mark reflects on a few things that came up in the conversation.   Links of Interest: Richard Marsh's Website Yippee Ki Yay: The Parody Stage Show Richard's social media handle: @speckywiththegoodhair Richard on Instagram James Seabright / Producer EP 398 - Multiple Outlets for Storytelling with Denise Baden EP 402 - The Visible Author Marketing Method with Laurie Cooper Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Richard Marsh is a writer (film, TV, theatre, to-do lists). Actor (stage, radio, social events). CEO of the MCU (Marsh Connected Universe). He will rhyme for money (write poems on commission). You can find him online at: https://www.richmarsh.com/   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Mark interviews Laurie Cooper, an award-winning speaker, and an author coach and marketing expert, who helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. Prior to the interview, Mark shares a word about this episode's sponsor. Learn more about Toronto Indie Author Conference 2025 here. In their conversation, Mark and Laurie talk about: The round-about way that Laurie got into the role of becoming a marketing coach for authors Starting off as a virtual assistant, then moving on to more marketing-related and coaching for authors It being 11 years since Laurie started working with authors Some of the ways the marketing landscape and promotion strategies have changed over the years Laurie's "The Visible Author Method" that authors can enroll in, but only after a discovery call with Laurie and an invitation The idea that coaches need coaches and therapists need therapists The most important aspect of what writers want, which is ways to connect with their readers, and having their books read How "Niching Down and Branding" is at the core of everything Laurie offers to authors How positioning, or establishing a positioning statement is one of the most taxing endeavors for an author The way that working with a coach can help an author with being able to see themselves and their writing in a new light/different way is important The tiny roadblocks that can stop us from moving forward, and the importance of getting over them The concept of personalized repeatable systems Navigating the road map of best practices, and the importance of trial and error and measurable metrics Some of the differences related to marketing for traditionally published authors versus self-published authors An example of working with a traditionally published author that took some extra effort but worked nicely in the end Some resources that Laurie recommends The three questions that you should always be answering for your readers   1) What can they expect   2) Why should they care? (What makes it special)   3) What they can/should do next The importance of the idea of "my brand equals my promise to my readers" And more... After the interview Mark reflects on how the the same process/procedure might work differently for different authors, as well as the importance of being able to pivot when unexpected elements clash with your plans and goals.   Links of Interest: Laurie Cooper's Pub-Craft Laurie's Printer-Friendly Book Launch Checklist Laurie's Pub-Craft Resources Book a free consult with Laurie Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Award-winning speaker, Laurie Cooper, launched her online business, Pub-Craft: Marketing for Books and Brands, in October 2013. She helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. In her first year of business, Laurie went from 1 to over 200 clients and helped 100+ authors hit the New York Times & USA Today Bestselling Lists. While she works as a marketing coach with authors from around the world, Laurie calls Ottawa, Canada her home. Learn more about Laurie and her course,The Visible Author Method. Connect at www.Pub-Craft.com.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0