

Med Spa CEO
Heather Terveen
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
Episodes
Mentioned books

Jun 29, 2023 • 19min
Avoid the Summer Sales Slump
It’s not unusual for some of you to experience a slump in your sales in the summer months. Many of our clients expect the volume of clients or patients to go down in the summer months. In this episode, we chat about strategies for avoiding the Summer sales slump. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Jun 28, 2023 • 20min
Record-Breaking Sales Days
At a loss for why your sales aren't higher? Is your first inclination is to think that you need more clients or patients in the door? If so, then this episode is for you. We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits. It isn’t because they had some crazy, irresistible promotional discount going on. It isn’t because they brought in some expensive brand new piece of technology. So what is it? What is the key to record-breaking sales days that have you taking a BIG sigh of relief because you’ve got a bunch of extra revenue coming in at once? It comes down to a few core principles and practices that I’m going to share with you in this episode. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Jun 11, 2023 • 16min
The Destination not the Plane
Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts. Your business in its simplest form is designed to deliver an offer. You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic. In this episode, we unpack how to build compelling offers. Then, effectively market and sell those offers. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Jun 1, 2023 • 21min
Over-Communicating
Do you feel like no one hears your marketing messages? Then you may have an under-communicating problem In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

May 25, 2023 • 21min
Hunter and Farmer Marketing
Today we’re talking about hunter and farmer marketing strategies. Both are valid strategies in any small business owners marketing plan. In this episode, we unpack how to leverage both to get the most out of your marketing efforts. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

May 24, 2023 • 27min
Quantity Before Quality
For years, I believed the notion that quality trumps quantity. Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination. In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

May 11, 2023 • 15min
The Offer is Queen
Marketing and selling a crappy offer can feel like an uphill battle. Compelling and demand-worthy offers make growing your business so much easier. In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

May 4, 2023 • 33min
10 Things To Stop Doing To Grow Faster
Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries. Growing will involve NOT doing the things that got us to where we are currently. And not doing those things will feel unnatural and uncomfortable. In this episode, we unpack 10 things you will want to stop doing in order to grow faster in your business. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Apr 28, 2023 • 40min
Building an Unstoppable Team with Juli Rogerson from Quartz Mind, Body + Skin
Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of Vancouver. We unpack a lot in this episode ✔️ We talk about Juli’s entrepreneurial journey and how Quartz came to have 4 founders. ✔️Juli shares what it was like in the first few months of opening their clinic – the mistakes they made and what smart decisions they made at the same time. ✔️She talks about growing and managing their team members and how her team members' sales have just skyrocketed in recent months. ✔️ She unpacks some of their marketing and promotions and what’s working right now in their practice. ✔️ We talk about this and so much more. I think you’re going to love this conversation. Enjoy! MENTIONED IN THIS EPISODE: ✔️You can find Juli over at https://quartzmindbodyskin.com/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Apr 20, 2023 • 29min
Scaling Your Med Spa with Megan Hagley from Pur Aesthetics
In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness. Megan is a Certified Registered Nurse Anesthetist and has rapidly grown since she started working with us just over 6 months ago. In this episode, Megan shares: * What it was like starting her business from scratch.
* What it was like going from a solo room aesthetic injector business to opening up a store front, investing in technology and adding in more aesthetic injectors to her team.
* Why investing in herself and her business has always yielded returns for her and her mindset about going all in on those investments.
* Plus, her advice for how to get out of your own way and go all in on building your medical aesthetic spa or practice.
Enjoy this conversation with Megan! MENTIONED IN THIS EPISODE: ✔️You can find Megan over at https://www.puraestheticsandwellness.com/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.