Start From Zero: Build A Lucrative Business

Sarah, a mother with a goal to start her own thing and help people through life coaching, discusses her idea with the host. The conversation explores the basics of business and identifying target audiences, the needs of highly sensitive individuals, finding the path of least resistance in entrepreneurship, the power of listening and serving customers, and the role of failure and mentorship in building a business.

[00:01:12] So today I'm talking to Christina. Christina, where are you at in the world? Good morning.[00:01:16] Christina: [00:01:16] I'm in Venice, California. Venice beach.[00:01:19] dane: [00:01:19] And what's your big goal for the call?[00:01:21] Christina: [00:01:21] Well, I really want to launch some online courses. It's just shifting gears, doing something I've really never done before and I need help.[00:01:31] dane: [00:01:31] What's the ultimate goal with the courses that do for you?[00:01:35] Christina: [00:01:35] Well, it will give me more time. Right now, I trade my time for income. I'm a personal chef. And I really want to start creating products so that I can, you know, have a little more financial freedom and a little more time. It's[00:01:50] dane: [00:01:50] kind of thing. So let's just get really clear on this.[00:01:53] You want to stop trading time for money.[00:01:56] Christina: [00:01:56] Exactly.[00:01:57] dane: [00:01:57] Can you just say that[00:01:58] Christina: [00:01:58] I want to stop [00:02:00] trading my time for money?[00:02:01] dane: [00:02:01] What happens when you share that? It makes me[00:02:03] Christina: [00:02:03] nervous because this is how I've made my income my entire life.[00:02:08] dane: [00:02:08] Is there any sadness?[00:02:11] Christina: [00:02:11] Yeah, because I know that there's only so much time and I can only make so much money, you know, by the hour kind of thing.[00:02:18] It just doesn't make sense. I know all my friends that have real wealth, you know, invest their money or you know, make money in different ways. Passive income. So I really want to start doing that. I'm getting older.[00:02:30] dane: [00:02:30] Oh, you're getting older.[00:02:32] Christina: [00:02:32] Yes.[00:02:33] dane: [00:02:33] So this is a biological clock thing kind of.[00:02:37] Christina: [00:02:37] Well, just the fact that, you know, as a chef, I spend all of my time on my feet and it's physically exhausting.[00:02:46] I mean, I just, you know, did a dinner on Friday night for a big group of people and I was dead on Saturday, you know, I could barely get out of bed. I was so tired from all the energy I put forth for that.[00:02:59] dane: [00:02:59] How much did you make.[00:03:01] Christina: [00:03:01] About $1,200 so embarrassing to say that because that's not that much money in the big picture[00:03:09] dane: [00:03:09] for a night of work.[00:03:10] Christina: [00:03:10] Yeah. It wasn't one night, you know, it was planning, menu, planning, shopping, prepping, cooking, all of that, cleaning.[00:03:18] dane: [00:03:18] Is it possible to hire help for those things that, so you're not so tired?[00:03:23] Christina: [00:03:23] It's possible, but that means that I would make less money. Right? I would have to take that out of my net profit. And[00:03:31] dane: [00:03:31] you'd have your Saturday.[00:03:32] Christina: [00:03:32] That's true. I mean, when I was younger, you know, this is the age part, you know, I had a lot more energy now, you know, it's just kind of, you know, I need more recovery time. I'm in my forties[00:03:45] dane: [00:03:45] so I'm asking these questions just to kind of get a deeper feel for you. I want to ask about what kind of quality of life are you looking for?[00:03:53] Christina: [00:03:53] Well, I would like to be able to travel when I want to. I would like to have more [00:04:00] financial freedom. I would like to have my dream kitchen. I would like to have a garden. So, you know, right now I live in a small apartment. Which is big enough for me. It's lovely, but I don't have the kind of kitchen that I would like.[00:04:12] I would just like to have more financial freedom to make choices and travel and do the things I want to do and to learn more, which, you know, more income gives me more choices.[00:04:21] dane: [00:04:21] Is any of this painful to be talking about.[00:04:24] Christina: [00:04:24] It's a little embarrassing. Yes. Well, you know, I would like to be living at a higher level of success than I currently am right now.[00:04:34] That said, I'm very appreciative and grateful for all the wonderful things that I have done and that have, you[00:04:40] dane: [00:04:40] know, you want a better life and you're embarrassed. You're not there yet.[00:04:46] Christina: [00:04:46] A little bit. Yeah. Because of my age. Yes. And I see a lot of my friends and people that are a lot younger than me that are a lot more successful than I am.[00:04:55] I mean, I hate to say that I'm comparing myself, but it's not even a thing of comparison. I'm in my forties[00:05:01] dane: [00:05:01] well, the comparison is just a reflection of the dissatisfaction. Sure. You know, you're dissatisfied. Like if you had your dream kitchen, your dream garden, your freedom to travel and your freedom to learn, do you think you'd compare yourself.[00:05:15] No. Yeah. So if you're comparing yourself to me, are you comparing yourself to anybody? That's a real good indicator. Just look in a mirror and see where you're dissatisfied. So let's just say that again. Let's say you have your dream kitchen, your dream garden, and you can travel. And you have freedom to learn.[00:05:34] Christina: [00:05:34] That makes me happy.[00:05:35] dane: [00:05:35] Were there some tears the first time I said it? Do you remember? Okay. Your eyes started to get wet when I mentioned the first time and I was just curious about allowing that to expand and so the more deeply felt this is in your body. The less judgment you'll have around it and you know, the more action you'll take, et cetera.[00:05:53] Christina: [00:05:53] Yeah, it does excite me. It's amazing. As a private chef, I go into other people's incredible kitchens and homes and [00:06:00] it's amazing how much food I produce out of my tiny little kitchen here.[00:06:04] dane: [00:06:04] How would it feel for every person you cook for? Do you get to talk to the owner at all?[00:06:10] Christina: [00:06:10] Yeah, every circumstance is different, but yes, generally, absolutely.[00:06:13] Yes,[00:06:14] dane: [00:06:14] I do. What if you said something like this to these owners? I have dreams of expanding my business and one day owning a kitchen as beautiful as yours.[00:06:23] Christina: [00:06:23] Are you suggesting I say that?[00:06:25] dane: [00:06:25] Yep. You're going to say, I have dreams of expanding my business and one day owning a kitchen as beautiful as yours. Oh, wow.[00:06:33] Do you think that you'd ever have a minute? Tell me how you got to where you are.[00:06:37] Christina: [00:06:37] Oh,[00:06:40] dane: [00:06:40] and you want to do that very gently feeling the situation. Cause they might be like, Oh, I'm busy. What do you mean? Talk to you about this. So you can just say the first sentence and what you're doing and you're not saying it for them.[00:06:50] You're saying it for you. Every kitchen you go into that you look at instead of envy, jealousy, disappointment, dissatisfaction, sadness. You're going to say, I have dreams of expanding my business and one day owning a kitchen as beautiful as yours, and then based on their response, Oh, this would be fire if he says something like this, potentially you say, I dunno if you'd ever find it in your heart to mentor a little old chef like me, but if you did, I'd be very grateful.[00:07:21] Okay. That's not so much about how they'll mentor you or what they'll say. It's about watching people support your dream, seeing that people want it for you, seeing that the universe wants it for you. And if someone says no, that's more of a reflection of many circumstances than it is of if you're worthy of this dream or not.[00:07:41] But if you phrase it along the lines of, I don't know if you'd ever find it in your heart to be able to mentor a little chef like me, but if you are, I'd be grateful. And if not, that's totally okay. Now every kitchen you go into is going to deposit like this special vibration. You know, man, when I was [00:08:00] 27 I was starting to really get a hang of this and I got my hands on the right books, Christina and I read them.[00:08:05] It took about four years for my brain to acclimate. So the friends that you're talking about that have the wealth and have these courses and you're like, why can't I do that? Or this or that? Why do they, they have a different brain that you could build, but you need to take time to build the brain. Okay, so we're going to get into that.[00:08:20] But what I want to say, so I was 27 I had a real, a business selling software to real estate agents. And I went to Las Vegas and I must as one of my clients. So she says, well, make sure you talk to me when you come in town. And he's had really good relationships with my customers. I visit them when I come into town.[00:08:35] I don't know many entrepreneurs that do that. One tiny thing I did. Spending time with my customer, being less afraid of them being more connected to them, creating more confidence for me to market to them, seeing that they're not scary, seeing that they're not different than me seeing that it's okay to talk to them about my products and services just because I spend time with them.[00:08:55] Well, I asked her if we could look at the most expensive homes in Las Vegas, can we go to are the most expensive homes for sale? She's like, you can't afford those. And I said, not right now, but I want to be around that vibration. So she called up this home that was owned by a publicly traded guy. He got arrested, went to prison for fraud, publicly traded company at the top of his game, and the $10 million home in Vegas at the top of his game.[00:09:20] And he's still commits fraud. It is, and it's so normal that people are very successful and falling apart in their private life. You know, some do fraud with it, some do drugs with it, but the number of people that are highly successful falling apart in their private life is very alarming. And I wish it was talked about more.[00:09:39] Anyway, it's a real thing. So she calls up this realtor, she says, we want to look at this $10 million home that's been foreclosed on. It was $10 million home on sale for 4 million because it's on foreclosure. You could have bought it for 60% off. She gets there like do they have a preapproval letter? And we say no, but they're just in town for the day and their dad owns some big company in [00:10:00] like South America.[00:10:01] Just lied. We get there. We look for the home. If you'd like to get a free one on one with me and beyond this show, you can find out details@startfromzero.com forward slash podcast. Yes. So what company does your father own in South Africa? And I look at him straight in the face. I'm 27 and I'm like, uh, it's okay to lie, right?[00:10:22] I wouldn't do this now, but at 37 I was fine doing it. And I said, Oh, he owns a tire manufacturing company. We sell tires mostly to tractors. John Deere is a big client of ours. I've just completely made up at the end of it. He said, listen, you could buy the home, you can get a loan on it, and he just looks at me and says this, and I just stare at him and I think he thinks that I'm so rich that I'm offended that he mentioned alone and he said, or you can buy a cash if you want.[00:10:46] We got real nervous and then I walked out. It was really, really interesting, but I got to walk around the vibration of that home. It was on a PGA tour golf course where tiger was a play, you know, and I was right on like the eighth green waterfall pool, white, pristine, everything. And I walk around and I drank that vibration in.[00:11:05] And so when you, every time you walk into a kitchen, you do this, what'll happen is something very powerful will happen. Your brain will really start to shift where you can't help. But just do it because you're aligning the emotional system first. And the emotional system we know is way more powerful than the intellect.[00:11:22] So now that we've got the emotional system aligned, now we're going to build the intellect. So in terms of the intellect, what I understand is you're an iron Vedic[00:11:29] Christina: [00:11:29] chef. That is correct.[00:11:30] dane: [00:11:30] And the basic premise of Iyer Veda is what?[00:11:34] Christina: [00:11:34] Well, it talks about creating balance in your life. Everything in nature is made of the five elements.[00:11:41] No two people are exactly the same. So the concept is that, you know, it's about using your own intuition to learn how to balance and find wellness in your own life, in your own body. Why is[00:11:53] dane: [00:11:53] it better than other modalities and what great result does it give?[00:11:56] Christina: [00:11:56] I mean, it's not necessarily better than other [00:12:00] modalities.[00:12:00] It's an ancient science that, you know, the information is over 5,000 years old. So, and it has stood the test of time. So[00:12:08] dane: [00:12:08] for example, is it a way to activate the nervous system to access more of your internal power? Absolutely. Okay. So that'd be a good result, for example. Yeah. So it's a way to activate the nervous system to create more power, like dormant energy in your body.[00:12:24] Boom. Awake and activated. You now have more power.[00:12:26] Christina: [00:12:26] Yes. Like to calm yourself down. Like from myself, I get overly nervous and it actually helps to chill me out.[00:12:34] dane: [00:12:34] So it's a way to speak to your nervous system.[00:12:37] Christina: [00:12:37] Absolutely.[00:12:38] dane: [00:12:38] In a language your nervous system will receive and understand and listen to.[00:12:42] Christina: [00:12:42] Yes.[00:12:43] dane: [00:12:43] So you don't ever try to tell your body to calm down and it kind of works, but doesn't all the way work.[00:12:49] Well, that's because you don't notice feet the language of your nervous system. Well, I have a 5,000 year old ancient science that's been tested and used. By some of the most renowned people over time. And this methodology allows you to speak to your nervous system in a way that your body listens and you can activate more power, more confidence, more calm, and it's quick and it works rapidly because you know what?[00:13:16] Your nervous system has a language that it speaks. And when you learn how to speak it, you can have access to it right away. Now, I never mentioned dire Veda. Yes, it's fun. It's all, I'm like, what is this? I am now interested in iron Veda, but now you mentioned Ayurveda. I'm like, okay, I'm fine. I'm good.[00:13:33] Christina: [00:13:33] Yeah, no, that's amazing that you're bringing this up because I always feel like, you know, as soon as I say the word I R Veda, people have no idea what it is and they're not interested in learning something new, or they're already like, I'm doing Quito, or I'm doing this, you know, and[00:13:47] dane: [00:13:47] welcome to your confidence.[00:13:49] Slowly shattering.[00:13:51] Christina: [00:13:51] Yes.[00:13:52] dane: [00:13:52] Yeah. This is exciting. You are what's called a technician right now, which [00:14:00] is like a fancy word for expert. Like a neurosurgeon could be a technician, architect, could be a technician, but technicians trade time for money and we're taught from an era. Yeah, you're a labor, but we're taught to maximize our time per hour.[00:14:16] So everything we do in pic is based on how much we'll make. For the most part. I mean, you know, neurosurgeons, half a million, but it's still time for dollars. I have set up my nervous system in such a way where I can't even trade time for money. Like. It's very difficult, like a neurosurgeon making half a million a year.[00:14:32] I would blow my brains out because when I'm done working and the money would stop, and I've spoiled myself to the point where I know I can work once and not have to work again. So technicians trade time for money. Entrepreneurs trade time for equity. In other words, entrepreneurs trade time for freedom.[00:14:51] Christina: [00:14:51] That's what I want.[00:14:52] dane: [00:14:52] Inequity is freedom. Okay? Equity is ownership in something. Ownership of something that can pay you, but you know, time for freedom. So you could write a book that book sells. That's time for freedom. You could go to a cook something, but that's time for money. That's technician. So as a technician, you're really screwed.[00:15:09] I know. Because you're conditioned. In so many ways, but now you have a very clear distinction. Crap, I'm a technician. I need to shift entrepreneur. I want to trade my time for freedom. Yeah, I do that by trading my time for equity. So now at the end of each day, you're going to ask yourself, did I build equity today?[00:15:28] Okay. If the answer is no, then you haven't moved forward. If the answer is yes, it has, I imagine you answer, yes, I've built equity today for 10 years. Exactly. So equity could be a podcast you recorded with someone that now works without your time. A blog post. You've written a book, you've written, of course, you've created a software product that's been built, a business with Ayurvedic chefs that go into homes for you.[00:15:57] Where you have minor management [00:16:00] potentially, but the thought is no longer time for dollars. The thought is now time for equity. So you figure out how much do you need per month just to get by and be okay for now while you're building equity.[00:16:13] Christina: [00:16:13] Between four and $5,000.[00:16:15] dane: [00:16:15] Okay. And so is that four or five cooks a month?[00:16:21] Christina: [00:16:21] Well, I, you know, I'm not exclusively a personal chef. I also work with an event production company, so that's seasonal work. I pick up different kinds of work. I do some production, like I worked on a super bowl commercial last week as well. There was a PA, a production assistant for my friend who's a prop master.[00:16:40] dane: [00:16:40] And how much did you make doing that?[00:16:44] Christina: [00:16:44] About $500[00:16:45] dane: [00:16:45] for how long. Okay. It's all right because you're not quite yet clear within your system, so you can't easily make decisions and say, no. So now you know about four to 5,000 let's just call it 5,000. So you have a strategy to make five grand a month. As soon as you hit five grand, everything's a no.[00:17:07] Everything else is a no. Once you've hit five grand, as soon as you've made five grand, any other jobs that come in are no for the month, cause everything else, all that time is going to be spent learning how to and building equity. And so you slowly wean yourself from technician to entrepreneur. Does this sound doable?[00:17:29] Yeah. Okay, good. So once you had five grand, someone calls and it's all Christina, I'm like, Hey Christina, I've got this super bowl ad. I really love your help on it. It's the Superbowl and I don't have anybody else really I could call. You're like the perfect fit for this. Do you have time to help me?[00:17:47] Christina: [00:17:47] I think that was a bad example.[00:17:50] dane: [00:17:50] Great example, cause it's very enticing.[00:17:52] Christina: [00:17:52] Well, it was fun. It was easy. You know, it's two days. There's a lot of driving. Anyway, in bigger terms, I work with this event production company. We [00:18:00] produce a festival. I'm the sponsorship director, so for a four months of the year I'm under contract and I make a bit more money than that.[00:18:07] I'd rather not tell you how much.[00:18:08] dane: [00:18:08] No, that's fine. We only need to know, like I just[00:18:12] Christina: [00:18:12] different kinds of jobs is all I'm saying.[00:18:15] dane: [00:18:15] There's no so much. I know how much you're getting paid just to set the thing. It's five grand and then once you hit five grand, you're done.[00:18:21] Christina: [00:18:21] Okay. I like that number.[00:18:23] dane: [00:18:23] Yep.[00:18:24] Christina: [00:18:24] Because it feels realistic more than.[00:18:26] Yeah. Cause it's ultimately,[00:18:29] dane: [00:18:29] no, no. You're going to make a hundred grand a month. Once you have equity, right? You'll have a hundred grand a month. Right? Now your vision is working at five to build equity. So you could eventually have a hundred grand a month, 50 grand a month. Right? So what's the easiest way for you to make five grand a month?[00:18:48] Yeah.[00:18:49] Christina: [00:18:49] I think cooking. John's[00:18:52] dane: [00:18:52] pretty reliable. Defined?[00:18:53] Christina: [00:18:53] No, it's feast or famine, honestly.[00:18:56] dane: [00:18:56] What do you mean?[00:18:57] Christina: [00:18:57] Well, it's not consistent. You know, there's periods of time where I have a consistent client. I had a client until October. I was cooking for him every other day, and then he went to New York. So since October, you know, then it was the holidays.[00:19:12] It's been inconsistent, you know? And I don't necessarily want to work full time for like a family or something like that.[00:19:19] dane: [00:19:19] So would this solve the problem? Let's say you sign up for LinkedIn, you get LinkedIn, and then you buy LinkedIn sales navigator, and that's like this automated system that allows you to pull these searches.[00:19:30] And then within LinkedIn you reach out to like. 50 high end executives in the LA area a day and or 50 professional athletes per day and say, you're a specialized chef. That knows how to access the greatest parts of their nervous system using an ancient science. Never mentioned I Aveda, and you're wondering if they'd like personal chef work and this runs automatically every day.[00:19:54] You have 50 new people just getting asked this. You won't be in feast or famine anymore.[00:20:01] [00:20:00] If you'd like to hang out with people reading the star from zero book, listening to the start from zero podcasts, listening to the book on tape and build businesses with them and do it with people together. Visit start from zero.com forward slash starters.[00:20:19] And then you'll just get your five K per month clients. You have three clients that pay you five grand per month retainers. Your brain is now free to build equity. And what you did is you went to LinkedIn, you looked at owners of companies that have at least 25 employees, and you can do all of that as LinkedIn and send him a message like, listen, I know the demands of being a business owner and food is one of the most important things, and if you cut on this over time, it's going to kill you.[00:20:42] Yeah. And so what I have is I have a whole food methodology based on an ancient science of 5,000 years old that will activate polo, blah, blah, blah. And you never mention our Veda. You say, would you like to chat for five minutes on the phone? See if we're a fit as exactly how you say it. Would you like to chat for five minutes on the phone?[00:20:55] See if we're a fit. If you nail this right, they're going to go, boom, I gotta talk to this person. So in sales navigator. You go in and then you can like pull searches and you need to like look up YouTube and see how to use sales navigator on YouTube and research that, but that's all you're going to need.[00:21:12] You're going to spend a day, one day, that's it, Christina, one day, and you'll have set up. A automated ongoing customer acquisition system, and you just happened to be in LA where everyone is extremely success driven, very image driven, wants the next thing, and they make a lot of money. A lot of people do, a lot of people don't, but there's people in LA that they absorb it into amounts of cash.[00:21:35] Christina: [00:21:35] Yeah. That's why I live here.[00:21:36] dane: [00:21:36] Any questions on implementing the LinkedIn strategy?[00:21:38] Christina: [00:21:38] No, I mean, I'm not familiar with it, so I don't have questions yet.[00:21:42] dane: [00:21:42] Well, you'll be able to find all those questions with Google and YouTube. Okay. What's the basic strategy?[00:21:46] Christina: [00:21:46] I'm going to find my target audience and then I'm going to reach out to them and my understanding from what you've told me, the system automatically reaches out to them with like an email that I create[00:21:57] dane: [00:21:57] or something.[00:21:57] So there's another tool [00:22:00] called meet alfred.com. And Alfred will automate your LinkedIn outreach, but it's not about Alfred. It's about the mindset. You could Google automate LinkedIn outreach, and you find probably more tools than meet Alfred. Okay? People are so just stupid about this. They're like, Oh, I got the tool, I got the tool, I got the tool.[00:22:21] It's like, no, don't be stupid. It's not the tool. It's not about LinkedIn. It's not about sales navigator. It's not about Alfred. It's about where do you find high quality people that you could send a message to who cares about LinkedIn? Who cares about sales navigator? I'll be rich till the day I die. I'll know how to make businesses start to the day I die because I'm not bound to a tool.[00:22:43] I'm in principles. And to the man whose master principles methods are many. So this is a principle. Okay. How do you find high powered people and how do you send them a very compelling message? Are there any ideas that you have that are outside of LinkedIn? No, I[00:22:57] Christina: [00:22:57] get most of my work from word of mouth.[00:23:01] dane: [00:23:01] Right.[00:23:02] Christina: [00:23:02] But the one thing I do want to mention is that I want to shift gears from being from like cooking, from physically cooking, too, teaching so that it's not so labor intensive[00:23:13] dane: [00:23:13] because you start teaching right now and make five grand a month.[00:23:16] Christina: [00:23:16] No.[00:23:17] dane: [00:23:17] Okay. So we're getting your basis covered first.[00:23:20] Christina: [00:23:20] Got it.[00:23:20] And that makes sense.[00:23:22] dane: [00:23:22] You want to now[00:23:23] Christina: [00:23:23] I want it know.[00:23:24] dane: [00:23:24] Very risky.[00:23:26] Christina: [00:23:26] Yes, I agree.[00:23:27] dane: [00:23:27] And you probably ended up being very stressed and it doesn't mean it's not possible. Yeah. Who do you want to teach? People[00:23:33] Christina: [00:23:33] that are interested in improving their health and creating balance in their life?[00:23:40] People who want to learn how to cook.[00:23:42] dane: [00:23:42] Are there people out there that want to[00:23:43] Christina: [00:23:43] learn how to cook? I hope so. I imagine so.[00:23:47] dane: [00:23:47] Click a button, get UberEATS, click a button, get Grava. They want to learn how to cook.[00:23:53] Christina: [00:23:53] I don't know.[00:23:54] dane: [00:23:54] I hope so. Yeah.[00:23:56] Christina: [00:23:56] But you know, I do have friends like you and I have a [00:24:00] mutual friend in San Diego that, you know, she's also an Irv.[00:24:03] She has an Ayurvedic background, and she's created programs and systems, and she's doing well[00:24:09] dane: [00:24:09] for mentorship.[00:24:10] Christina: [00:24:10] I have not. That's a good idea.[00:24:12] dane: [00:24:12] Yeah, yeah, yeah. So you get your $5,000 per month based covered.[00:24:18] Christina: [00:24:18] Okay. Do that first.[00:24:20] dane: [00:24:20] Oh yeah. You don't want to be needy.[00:24:22] Christina: [00:24:22] No, I don't.[00:24:23] dane: [00:24:23] And this will keep you from being needy when you're not needy.[00:24:27] Then the creative faculties of your brain can turn on if you're in survival mode and then you become needy. Then it's like, now you have to have this thing, work with the Venter, but you have to have this thing work. And now you're walking around conferences and you're like, huh, I have a chef. I'm an either shift.[00:24:42] Please hire me. Please hire me. Please hire[00:24:44] Christina: [00:24:44] me. Yeah, no, I get it. I've been there.[00:24:47] dane: [00:24:47] So we are creating your independence right now, and if you're reaching out to 50 executives and 50 athletes, imagine if you were cooking for like three of the Los Angeles Lakers. Right. And you would be good enough to do that.[00:25:00] Do think so? Yeah. See, like, and if an LA Laker had Ayurvedic meals to their body type, do you think it would improve their sport performance?[00:25:09] Christina: [00:25:09] Yeah, I mean definitely.[00:25:10] dane: [00:25:10] They probably got shifts right now. Oh yeah. You have to kick them out. Are you happy with your shifts? If you are, I don't want to talk, but if you are,[00:25:18] Christina: [00:25:18] and that's what I do.[00:25:18] I do special diets. I don't limit myself just to iron Veda because people want, you know, I market myself as an organic farm to table chef rather than saying I are Vedics exclusively, cause it's not exclusively aggravate it. But I was trained as an Ayurvedic chef and I want to run with those principles in as far as, once I start creating equity.[00:25:38] dane: [00:25:38] Yes. Okay. So what's the basic principle of this customer acquisition system?[00:25:44] Christina: [00:25:44] It's about finding them[00:25:48] dane: [00:25:48] simple, and[00:25:50] Christina: [00:25:50] I don't know.[00:25:51] dane: [00:25:51] What would you do once you found them?[00:25:53] Christina: [00:25:53] I would tell them that I'm exactly who they've been looking for,[00:25:58] dane: [00:25:58] but you don't know that that's [00:26:00] true.[00:26:00] Christina: [00:26:00] Well, I don't, I'm sorry, I'm having a hard time following what you're[00:26:04] dane: [00:26:04] making.[00:26:04] You fumble on purpose[00:26:07] Christina: [00:26:07] cause I was like, I don't know. I[00:26:08] dane: [00:26:08] mean I gave you the answer. You remember more. Okay. Do you find them? And then what[00:26:14] Christina: [00:26:14] I suggest to them,[00:26:19] dane: [00:26:19] unsolicited advice, unsolicited suggestions, unsolicited invitations might as well be abuse. You're going to put yourself right into the category of a pest, right?[00:26:32] I'm who you're looking for. It's got great intentions at the same time. I was like, what are you talking about?[00:26:37] Christina: [00:26:37] I agree.[00:26:38] dane: [00:26:38] So if you saw an attractive dude and you walked up to him and you said, I'm what you've been looking for, you know what? Depending on the guy at work, he'd be like, Oh, really? Okay, good. So it's the same darn thing.[00:26:55] It's a relationship. It's find a person, send them a compelling message, and it's compelling. Once you're like, dang. I would say yes to that. Right, and the compelling messages. As a busy leader, you have a lot of demands on your plate. Unfortunately, health can take last place. Do you have an Epic chef or an Epic food regiment taking care of you right now?[00:27:17] Send. They say, yeah, fine, or no, you know, I'm not, I don't have a chef. And then those are the people that you might be exactly what they're looking for. Okay. That's when you say, I'm exactly what you've been looking for. After you find out if they don't have a chef and they need help,[00:27:35] Christina: [00:27:35] that's a priority for them.[00:27:37] dane: [00:27:37] As soon as three steps to suit, and you shouldn't be expected to know this because you've been trained in Ayurveda. You haven't been trained in marketing.[00:27:44] Christina: [00:27:44] Right. But I want to learn more about marketing. Yeah, that's great.[00:27:48] dane: [00:27:48] I mean, marketing is like find a person and give them a compelling message.[00:27:52] Christina: [00:27:52] I love it.[00:27:53] dane: [00:27:53] How do you give someone a compelling message? Well, by figuring out what goes on in their head on a day to day basis, [00:28:00] busy leaders do not have time to read more than five line messages. Yet many of us are going to send a CEO three paragraphs, like I'm almost offended when people send me like Sydney plus three or four paragraph email.[00:28:12] I'm like, what's the, what is this? What do they want? Email me whatever you want to say in three or four lines, you know? And if you happen to want to share your story and you think it's relevant, I'll do my best. It's just the emails that catch my attention are the ones that are like one line, two lines long.[00:28:28] Yeah, so LinkedIn sales navigator and meet Alfred are all tools for the fundamental principle of find someone and send them a compelling message. One of my friends, she's actually the official chef for like the goalie of the Colorado avalanche, and those professional athletes are a dream client because.[00:28:50] Their career rests on their health and they know it. Ice hockey.[00:28:57] Christina: [00:28:57] Yeah.[00:28:59] dane: [00:28:59] So an athlete knows their body Health's important. A CEO. May not really care. So you might find that you pivot to professional athletes in LA. Now every professional athlete gets a message every day. And now when you talk about activating the nervous system to improve their sport performance, and then you mentioned you can cook for him for a week to see if they like it.[00:29:22] It's done.[00:29:24] Christina: [00:29:24] Yeah.[00:29:24] dane: [00:29:24] That's easy. Hey, I'm a chef. Special professional athletes who use an ancient science 5,000 years old to activate certain parts of the nervous system to improve athletic performance. Would you like to chat? Don's great. Yeah. Then they say yes or no. They say yes. You say, great, it takes like five minutes on the phone and then, uh, you know, get me who were applying on the phone.[00:29:44] So then you find another, maybe you try and do it through the messenger. You say, great. Would you like to chat? Oh, you know what you could do is you say, great is like the chat to say yes. Say, you know, instead of chatting, if you want, I could just cook for you for a week. I could cook for you for a day. I cook for you for a meal.[00:29:59] You can see how you [00:30:00] feel immediately after you eat one meal because the results are immediate. Would you like to try and have me cook you one meal? That's good marketing and the reason it works to professional athletes is they know their career dies. If their health goes CEO can get away for years having their health, I think it'd be 400 pounds still go to work.[00:30:18] There's a lot of intelligence in picking that type of a market and going after that. So now, now we're going to build equity. Here's how you build equity. If you want to make good income, you're going to have a business that's built on a clear customer. That wants a clear result. That's given a clear mechanism to do it.[00:30:35] That's all it is, Christina. And it's so revealing, a clear customer that wants a clear result and there's a clear mechanism. So the idea and the mechanism is third, not first. So your course and the ideas you have for your courses, you can throw them all out. Okay. Because it doesn't matter what your course idea is, it matters who the customer is and what result they want.[00:30:56] Christina: [00:30:56] Okay.[00:30:56] dane: [00:30:56] Then your course is probably going to be pretty universal to get the result just in case you might have a gym under you. What sort of course ideas do you have right now.[00:31:05] Christina: [00:31:05] Well, it's like eating for the seasons, you know, eating for summer, spring, or, you know, eating for the different body types, you know, fire, earth, water, errands, space.[00:31:18] I don't know. That's the thing,[00:31:19] dane: [00:31:19] the benefits of eating for the seasons.[00:31:21] Christina: [00:31:21] Well, it creates balance in your body and it prevents illness. It gives you a stronger constitution in general so that you don't get sick. Like food, medicine,[00:31:31] dane: [00:31:31] you know, way better than eating for the seasons.[00:31:34] Christina: [00:31:34] Yeah. And also eating local foods more alive.[00:31:38] You know, they have higher enzyme content.[00:31:40] dane: [00:31:40] Man, I tell you what, you could do so well to put together this compelling content that says like the future belongs to those who take care of their health. Now, you can't get away with this forever. The person that takes care of their body now is going to clobber you in 10 years, and I'm saying this because you're in a competitive LA environment.[00:31:58] You want better skin, better [00:32:00] vitality, more focused, longer hours to work. You want to be stronger and faster and better than the next guy, but you can't. Go one day without taking care of your health.[00:32:09] Christina: [00:32:09] Honestly, I feel like I'm a living example. You know, I'm in my forties and people often think I'm much younger.[00:32:16] I'm in pretty good health.[00:32:17] dane: [00:32:17] Yeah. Doing an IRB to do yourself, but the thing is, it's not about you, okay? It's about the customer and the result they want. If you're an Ayurvedic chef, that's the mechanism, customer result mechanism. Okay. I hire out the mechanism. Christina. I don't fulfill the mechanism, I'll figure it out.[00:32:34] The customer, I'll figure out the result, and I hire out the mechanism. When I build software products or software companies, I figure out what the person wants. Then I hire the software developer. Okay. And then I structured the deal. So like we all share revenue or something, so I don't lose a risk money.[00:32:47] Like, you know, the person you hire, they just get 20% of whatever your catering revenue is, and then you don't have to worry about how many hours they work or this or that, and it's just a shared thing. So let's pick an actor as a clear customer, what result do you think they want?[00:33:02] Christina: [00:33:02] I don't know. Glowing skin.[00:33:05] dane: [00:33:05] Okay to look good on camera. Correct. How about to remember their lines? So let's say you help actors have a clear mind to remember their lines the first time they read them or some crazy like that, and they say, how do you do that? It's like, well, I teach you how to eat. And a specific way that your body's designed to your mind is free to remember.[00:33:29] Okay. Clear customer. Actors clear result, look good on camera, and remember their movie lines better than anybody else the first time they read them, et cetera. Now you plug in Ayurveda to that. Let's do another clear customer to the athlete. What result do they want.[00:33:46] Christina: [00:33:46] They want flexibility and strength and what do they[00:33:51] dane: [00:33:51] want?[00:33:52] They want to ask and win.[00:33:54] Christina: [00:33:54] Okay. They want to win. Great.[00:33:56] dane: [00:33:56] Right?[00:33:57] Christina: [00:33:57] Yes. I'm not thinking correctly about,[00:33:59] dane: [00:33:59] not [00:34:00] yet. It's like you believe in the human spirit. A little too much selfish, narcissistic. Like play to it, sell them stuff that they're happy buying, and then give them the stuff that you most desperately think they want.[00:34:13] They need, right? Like they want to look good on camera and remember their lines.[00:34:20] If you'd like to learn how to make money and you need a pass. To do it. Visit start from zero.com and you'll see a whole context of how you can actually get started. There's a three phase process that you can go through. If you're a beginner, intermediate, or advanced, go there. It'll tell you exactly what to do, where to go, and how to get started, and you don't need money for some of the options.[00:34:41] And if you do have money, you can buy some of the other options. It's all laid out for you with crystal clear clarity@startfromzero.com where do you go and what do you do. You'll find out there, but then they start doing this certain thing through Irv Veda and it clears their mind up and then they get opened up to this whole deeper spiritual wisdom and then you're able to really impact the world.[00:35:05] So I sold people how to build software companies, but then I work with them on their identity and their belief systems. Software was a Trojan horse, right? It was the allure in audio software. Then they get as they are, let's work on your self image. That's why I had so many success students. But if I said, Hey guys, come work on your self image.[00:35:24] So a clear customer, an athlete, what do they want. I want to win. Exactly. And probably get paid more when more games play more and get paid more. Okay. Imagine if you had an ad taken out. If you were able to take out ads towards magazines and newspapers and athletes read like you know the ESPN stuff.[00:35:44] Everybody's looking at each other's stats and your ad says, are you an athlete who wants to win more, play more, and make more? That all comes down to one fundamental thing. Your performance. Let me show you how to fine tune your performance using [00:36:00] 5,000 years of ancient science that none of your athlete friends know about[00:36:08] slaughter. With an ad like that you'd need, like you have an athlete in a trance. Do you want to win more games? I have more time off.[00:36:17] Christina: [00:36:17] Maybe.[00:36:17] dane: [00:36:17] Maybe if you're in like runner's magazine, you might want to talk about endurance. If you're talking to MMA fighters, you might say the greatest secret to winning MMA fights is to have more endurance than your opponent.[00:36:30] So when your opponent collapses, you can pound them. I don't know if that's true or not, but like that's what you find out. So now when you're creating your courses for either beta. If you want to approach a hundred grand per month territory, 50 grand per month territory, 25 grand per month territory, you need a very clear customer.[00:36:49] The very clear result. Okay. And the word I R Veda is at the bottom of the page. Yeah. So actors get more gigs by looking better on camera and remembering your lines. You do that by doing stuff that no other actors doing. Here's the stuff. No one else is doing. Bam, clear customer athletes. Would you like to win?[00:37:09] Play more and get paid more. That all comes down to one thing. Your performance, how do you fine tune your performance. There's a little known secret based on 5,000 years of ancient science. So these are what your courses are around. It's no longer about Ayurveda. Okay.[00:37:27] Christina: [00:37:27] It's very interesting cause I guess I always imagined that my customer as a technician, like the people I'm cooking for is a different audience than who I'm creating these courses for.[00:37:36] You know, I kind of envisioned the courses for like women that are, you know, kind of anti-aging kind of.[00:37:44] dane: [00:37:44] It's very good,[00:37:45] Christina: [00:37:45] but they're not necessarily these professional athletes,[00:37:48] dane: [00:37:48] but they're probably pain with aging. Do you just, you know, in the field of aging, you're going against some of those brilliant marketers in the world.[00:37:57] It's easy as pie to sell something, some aging thing [00:38:00] to someone. So everybody's in that, like a lot of people are in that niche. Aging, weight loss, dating, those niches are. Rather than with competition. But I would be curious to see how much you could make in a competitive niche. So let's do a clear customer, a woman, that's how old necessarily thinking about the impact aging has on them.[00:38:17] So what's their pain.[00:38:19] Christina: [00:38:19] They don't have as much energy. Perfect. That's[00:38:22] dane: [00:38:22] good. That's good. Simple. What result do they want?[00:38:26] Christina: [00:38:26] Okay, one more vitality. I mean, well, you don't like that word.[00:38:31] dane: [00:38:31] Well, it's not about what I like or don't like. I'm just being hard on you cause I know you have a little better. So what would a 40 year old woman say?[00:38:38] What do you want? What's your dream result? Well look, sexy as[00:38:43] Christina: [00:38:43] sexy. They want to,[00:38:45] dane: [00:38:45] I just remember what I was saying. No, they still got it. 25 year old men look at them.[00:38:51] Christina: [00:38:51] Well, I don't.[00:38:52] dane: [00:38:52] Okay. Maybe not. Maybe, maybe women don't like 25[00:38:56] Christina: [00:38:56] just saying that when I was approaching 40 things started to change, so I want to help those women with that transition, you know, your hormones are changing and you know it's easier to gain weight and your levels of energy change as well.[00:39:09] dane: [00:39:09] Are you approaching 40 have you noticed things are starting to change? Have you noticed it's easier to gain weight. Have you noticed it's harder to maintain energy just because you're entering through a special phase of life called blank, blank, blank. At this special phase of life, it's more important than ever to honor your body type.[00:39:25] You can't do it. Society is telling you you can't do what your friends are telling you and you can't even do what you think is best. And tell, you know, the one thing that will change everything and that is eating specifically for your body type and at this age you cannot mess up otherwise you feel it.[00:39:40] The good news is I have a course based on 5,000 years of ancient science that will show you. And these people already ate all the bad things. They already destroyed their body. They already tested everything for you. You can benefit from 5,000 years of research right now when you sign up for this course, and this course will teach you how to [00:40:00] eat specifically for the, your particular nervous system to keep yourself young, et cetera, et cetera, et cetera.[00:40:05] You may not even mention I aggravate until they buy. Yeah. Because it's not about[00:40:10] Christina: [00:40:10] what the mechanism.[00:40:12] dane: [00:40:12] Oh damn. Oh damn girl, what is it about.[00:40:17] Christina: [00:40:17] It's about the results and the customer.[00:40:20] dane: [00:40:20] Great. Okay, so what's your first step?[00:40:23] Christina: [00:40:23] Well, my first step is to make $5,000 a month. Great. So I'm going to go to LinkedIn sales navigator, and the other one, I can't remember[00:40:35] dane: [00:40:35] because they, there's probably an Edgar. What principles are at play there?[00:40:39] Christina: [00:40:39] Okay. Finding someone and giving them a compelling[00:40:42] dane: [00:40:42] message, the principles at play. So that's going to get you your five K per month business.[00:40:46] Christina: [00:40:46] Right. And that way when I start creating my equity, I'm not coming from a desperate place.[00:40:50] dane: [00:40:50] Oh[00:40:51] Christina: [00:40:51] yeah. I can totally understand all of that because I always try to create when I'm still making my ends meet. You know, the problem is I live in Venice beach, which I love and I don't regret, but it's, the cost of living here is high. Right. So I have to come up with a lot of money every month, you know, even just to pay rent.[00:41:07] But yeah, I like the idea of just having my basis covered first. You think it's cool that my niche audience for my programs are different than my customers?[00:41:19] dane: [00:41:19] The people that are paying you for private shift food probably don't want to spend time doing it.[00:41:23] Christina: [00:41:23] Well, that's what I was going to say. And even in the beginning, whenever you were suggesting that I, you know, ask my clients for.[00:41:31] Not necessarily mentorship. You know, when you were in the very beginning, like how did they create a kitchen like that? They're not food people. They just have this huge house with a big kitchen. You know, they don't use their kitchen[00:41:42] dane: [00:41:42] and you can learn from them.[00:41:44] Christina: [00:41:44] Oh, absolutely. I agree with that. But I guess my first reaction when you suggested I get personal with them is like, I don't know how appropriate that is in a professional environment.[00:41:53] You know,[00:41:54] dane: [00:41:54] you have to feel it out. You just want to say, I love the kitchen thing. Okay. I've always been doing a kitchen like this. It's [00:42:00] beautiful. Absolutely. Yeah. And you can feel into if you think they'd be generous enough to offer a mentorship.[00:42:05] Christina: [00:42:05] Absolutely. Okay. Got it. I love this. I love everything we've talked about.[00:42:10] dane: [00:42:10] Do you think you'll be able to do it? Yes. All right. Good job today. So for years, people have been asking me, what's the big secret? How do I do this? And the answer is simple. My life took off when I had mentors. Too many people try to do this stuff alone and get stuck and give up. Listen, if you haven't succeeded in business or entrepreneurship yet.[00:42:31] It's simple. You haven't failed enough yet. You haven't been around enough mentors yet. If you combine failure with mentorship, you will fly. I had someone say, why are so many people so more successful than me? How come I can't get this right? And they said, well, how many times have you failed? He's like, wow.[00:42:46] A lot of times I'm like, have you failed more than 10 times? He said, no. I said, you haven't failed enough yet. You haven't been around mentors enough yet. Failure is how you learn. Michael Jordan has missed so many game winning shots. You've got to get out there and fail and how are you going to do that if you're all by yourself?[00:43:01] All alone. Beating yourself up in your own thoughts. Listen, I'm going to give you access to my board of advisors, my board of advisors that I talk to sometimes every day. I'm going to give you access to them every month. Live free to ask questions and get your mindset on straight. They're going to ask you questions that are hard for you to answer.[00:43:19] Those are the kinds of people you want in your life. You're also going to get access to not only the board of advisors, but my entire community, the start from zero community, all the entrepreneurs that are practicing these things, building these. Because it says you'll get access to this community and miss board of advisors and much more with the new program we've launched called start from zero.com forward slash starters and you can see how you can get access to my board of advisors and ask them anything you want.[00:43:45] Monthly, you'll get automated accountability to stay focused. You get a community of other people all building businesses with a start from zero methodology. And guess what? You get kicked out of this community if you do not take action. So it is serious [00:44:00] people. If you'd like access to that information about that.[00:44:03] Go to start from zero.com forward slash starters and it's about time that we get together and strengthen each other and fail together and pick each other back up together and show each other each other's blind spots and ask the hard questions and drive each other to that golden finish line of a business that you don't have to work in a business that provides freedom.[00:44:23] So you can sit around on a Tuesday and watch HBO if you want. All right, start from zero.com forward slash. Starters. .

In this podcast, the speakers discuss starting an online business from scratch and provide mentorship to a listener seeking clarity in her direction. They emphasize the importance of having a clear customer, result, and mechanism in a successful business. They also focus on defining the target audience for personal development, embracing failure and mentorship for success, and implementing the 'True You' concept in a personal development community.

Kathy, a Sarasota resident for 25 years, talks about living where you want and not caring what others think. They discuss her experience as a beta tester for paperless pipeline. The podcast covers building a business on customer satisfaction and the importance of generating results. They also touch on using therapy for business issues, the impact of certain foods on sugar levels, and effective communication in business. Mentors and learning from failure are highlighted as keys to success.

[00:01:12] So today I'm talking to Annie. Annie, where in the world are you.[00:01:16] annie: [00:01:16] I am in[00:01:17] dane: [00:01:17] Fort worth, Texas. And what's your big goal for this call[00:01:20] annie: [00:01:20] to get some actionable steps to help me get out of my current working situation.[00:01:27] dane: [00:01:27] How do you feel about your job?[00:01:28] annie: [00:01:28] I feel really apathetic. Like every day I'm like super anxious on my way in.[00:01:32] And then while I'm there, I'm feeling apathetic and neither of those are characteristics I've ever really had and it's really kind of bringing me down. So I'm ready to. Make some big changes.[00:01:42] dane: [00:01:42] You are feeling apathetic. That's an interesting word. I don't hear that often. What does that feel like for you?[00:01:49] annie: [00:01:49] Oh soul sucking cause I want to do well and it'd be helpful and be part of a team or whatever it is, but I don't feel like I'm valued and [00:02:00] so I kind of lose my drive to have my normal approach, I guess.[00:02:06] dane: [00:02:06] How's that for you to share?[00:02:09] annie: [00:02:09] It's fine. That's my reality at the moment.[00:02:12] dane: [00:02:12] You don't feel valued at your work?[00:02:14] What sort of situations create that feeling?[00:02:17] annie: [00:02:17] There's a new dynamic at work. There's a new chef.[00:02:20] dane: [00:02:20] It's a catering business. Okay.[00:02:23] annie: [00:02:23] And he and I have, I don't know, pretty different approaches when it comes to food. And I don't know. I have a master's degree in it. Not making food, but food studies, I'm feeling like they don't take any of my knowledge into consideration, and so I just want to remove myself from that place.[00:02:38] dane: [00:02:38] Thank you for sharing this, I think is important to be seen. How would it feel just for you to have a clear articulation around it? I do not feel respected for my competence or listened to for my knowledge at work. I see that impact on you pretty heavy. It might be really healing to say and get real clear, so it's.[00:02:58] A very clear dynamic. Do you want to try and put words to it? That land?[00:03:03] annie: [00:03:03] Yeah. Um, those that you just used pretty accurate.[00:03:06] dane: [00:03:06] Just for your own catharsis. Why don't you try and say it out loud so your own ears hear it so you can finally put words to what's been going on with clear language.[00:03:16] annie: [00:03:16] So I don't feel heard or respected at work and it makes me want to hide[00:03:21] dane: [00:03:21] how you're feeling safe, wise, sharing all this right now.[00:03:24] annie: [00:03:24] Yeah. I've done safe[00:03:25] dane: [00:03:25] try. I don't feel respected at work.[00:03:28] annie: [00:03:28] I don't feel respected at work.[00:03:30] dane: [00:03:30] Just let that land. Try and say it again. I don't feel respected at work.[00:03:35] annie: [00:03:35] I don't feel respected for work.[00:03:37] dane: [00:03:37] Your job, you stay with us, the tears will come, the tears will pass and then it'll just be like, yeah, I don't feel respected at work and you'll just be neutral.[00:03:43] You're like, but right now the emotions there and so we want to honor that. Let it be felt full. Let the trauma of not feeling respected at work. Yeah. I'm so sorry. Any,[00:03:53] annie: [00:03:53] it's so real. Cause they just came from there.[00:03:56] dane: [00:03:56] Good. I just came from work and I don't feel respected [00:04:00] there.[00:04:00] annie: [00:04:00] I don't feel respected. I don't feel like sharing or helping, and that's where the apathy comes in.[00:04:06] dane: [00:04:06] These feelings. I see them as a gift. The feelings you're feeling, they're very temporary, but they are very real right now. And if they feel permanent, then they feel permanent. But that's just right now. And I want you to just to let yourself just dive in, give yourself the experience. I mean, how long have you been working there?[00:04:24] annie: [00:04:24] About a year and a half.[00:04:25] dane: [00:04:25] Okay. So have you been allowing yourself to go into a place of work where you don't feel respected for a year and a half?[00:04:33] annie: [00:04:33] Definitely six months,[00:04:35] dane: [00:04:35] definitely six months, and just to let yourself connect with that. Yeah. Good. Many people go into places of work where they don't feel respect to Danny.[00:04:42] You're not alone. Many people do not feel respected at work. You're crying for you, you're crying for me. You're crying for many people right now, but the tears come. Let them see the light of day. There was a gentlemen on one of these calls. He wanted to be an entrepreneur because. He watched his parents get attacked and demeaned in the middle of the streets in Africa by their employers.[00:05:03] Is there anything you want to share?[00:05:05] annie: [00:05:05] Just mean hearing that and thinking about my situation, it's like I want to be a boss. That does not treat people that way.[00:05:12] dane: [00:05:12] I want to be a boss that does not treat people that way,[00:05:15] annie: [00:05:15] and maybe boss is not even the right word. I just want to be a leader. I[00:05:19] dane: [00:05:19] want to be in a position of authority so I can use it for good.[00:05:24] That hits hard for me. Yeah. I hate what authority figures told me personally, so try that. I want to be in a place of authority to use it for good and also say, I want to make sure. Everyone feels respected.[00:05:37] annie: [00:05:37] I want to be in a place of authority where people are respected. And what was the other part you said?[00:05:44] Like distracted by it?[00:05:46] dane: [00:05:46] A new thought.[00:05:47] annie: [00:05:47] I think saying I want to be in a place of authority is kind of a new place. Even though I am a manager. It feels different.[00:05:54] dane: [00:05:54] I want to be in the highest place of authority so that I can ensure everyone is kind, [00:06:00] listened to and respected.[00:06:02] annie: [00:06:02] I feel like I want to help look after people in a role like that.[00:06:05] dane: [00:06:05] What has you want to look after people.[00:06:08] annie: [00:06:08] I was just not wanting anyone to feel like I[00:06:09] dane: [00:06:09] do. And how do you feel?[00:06:12] annie: [00:06:12] Pretty important.[00:06:14] dane: [00:06:14] Just let that wash over you. It's very simple, unimportant.[00:06:19] annie: [00:06:19] Know that I am important, but I feel unimportant in that workspace. I don't wish that on anyone.[00:06:25] dane: [00:06:25] So let yourself swim in it cause it's there until it's not.[00:06:30] I feel unimportant and I want you to picture that chef feel small. You feel, feel the desire to hide, as you said, picture him and those listening you probably got bosses you don't like, or if you had situations where don't, you can easily join us. But in your case handy, you just picture the person and say, I see a lot important here.[00:06:52] annie: [00:06:52] Yeah. I feel an important here. It's not just the chef. There's the general manager that I guess I feel like the two of them have kind of boxed me out since they hired him and I'm the one talking to all the clients trying to sell the food, and I feel. So uninclined to try to sell his food. It's like, sorry, you can't say hello to me when you walk in in the morning and I say hello to you then why should I try to sell your food?[00:07:15] Sorry, I just don't feel any respect and I feel like with the other. Manager, she's seeing it happen, but not doing anything about it. And you feel apathetic, like, okay, good luck. You can find someone to replace me[00:07:31] dane: [00:07:31] and we want to get you to a place of that where it's. Not necessarily with anger, but you leave with kindness.[00:07:39] So there's not any subtle bridges that are kind of left, like you want to leave every place better than you found it. So you leave with kindness for yourself. So that dis becomes, I've decided. And I've been thinking about this for six months, did this time for me to move on, and I'm [00:08:00] happy to help you find a replacement[00:08:01] annie: [00:08:01] and train them[00:08:02] dane: [00:08:02] and train them.[00:08:04] But I know my time here is complete. And then when they say, why or how do you know? What would you say?[00:08:11] annie: [00:08:11] They don't feel respected? And[00:08:13] dane: [00:08:13] what if they listened to that and started respecting you what you want to stay. Okay. Right. So it's not true. That's not why you're leaving.[00:08:21] annie: [00:08:21] Okay. Well, I can't see myself on my bosses position.[00:08:24] I can't see myself on the owner's position, so there's no growth for me right[00:08:28] dane: [00:08:28] now. Clear. Done. Okay. And when you know, you know, you give them any sort of string or reason. No, I[00:08:37] annie: [00:08:37] don't want to do that.[00:08:39] dane: [00:08:39] Yeah. So walk me through how you'd say that.[00:08:44] annie: [00:08:44] I would probably start out by thanking them being gracious for the job and the opportunity that I have had with them, but them my time is that because I would like to grow and hopefully in another industry, not from beverage and yeah, that I'm.[00:09:02] More than happy to help them up until March 1st I'm going to give him a date. Can't drag me along any further to find someone and train them so I can be on my way.[00:09:12] dane: [00:09:12] So now here's where we're going to get really honest. We want to look at and see if you can touch and feel the area where you don't respect yourself.[00:09:21] annie: [00:09:21] Oh yeah.[00:09:22] dane: [00:09:22] And this is why we can't be too angry at them cause they're mirrors. They're just showing you. You're doing very good. Just all we need to do is you just be friend. That feeling, you feel that, just let it be here. Something shift that quick, something shifted there.[00:09:39] annie: [00:09:39] I know that I. Put in more. Okay.[00:09:42] So in October, specifically, my boss told me she wanted to hit me multiple times because she was frustrated with me and I was just trying to get my job done and get out of the way so I could go on about my life. She told me this in my year review with my boss, [00:10:00] the owner, like she's my friend or she was my friend, and instead of telling me like, I was really frustrated with you last week.[00:10:07] She told me in front of the owner in my yearly review that she wanted to hit me. And I don't ever want to be in a place where people even feel comfortable using those words. Cause that's not any of my personality to even say hurtful things like that. Let alone week have any motivation behind it. I mean, I understand that I probably was not approachable that week.[00:10:28] I had a gig that meant I had band practice. I was selling my jewelry on the weekend, so I had personal life things happening and I still showed up more than my 40 hours a week to do my job. And I got frustrated with the chef because he would just leave whenever he wanted and then the rest of us would have to carry his weight.[00:10:47] And it just felt like an extra burden. So I know that I was not particularly pleasant to be around, but that's because I want to make sure I'm doing my job the best that I can. And I don't let my coworkers down, totally. My people down and I show up for my band. I show up for myself, so in my jewelry and I don't, she said she wanted to hit me.[00:11:07] And I've closed off since then.[00:11:09] dane: [00:11:09] Yeah, I'm really sorry to hear that. That's completely unacceptable, and I think I said something about you can't be too angry at them because they're reflecting to you, but when it gets to that level of, I'm sorry if, I[00:11:22] annie: [00:11:22] mean, I think you're right. I don't want to leave angry.[00:11:25] They have provided me a lot. Opportunity and growth, and I am grateful for them, but I mean, at that point it made me realize that I don't want to be there anymore.[00:11:35] dane: [00:11:35] Yeah. So here's what I want you to hear. She said she wanted to hit you immediately. What I want to say, and I don't know if this is the right thing to say, but I'm not perfect, right?[00:11:44] I'm just, this is what I want to say is you are not a victim. You are not, and you don't need to be, and you don't need to be scared that she said she wanted to hit you. Because if she comes at you and tries to hit you, you could stiff arm her nose [00:12:00] with your hand.[00:12:01] annie: [00:12:01] I'm also like eight inches taller than her, so I'm not afraid of her.[00:12:06] And she's, you know, the boss, I told him right after that, and he was like, he made us sit down and have a talk the next morning. And she was like, it was a metaphor. I didn't, you know, I don't actually mean to hurt you, but that's not a metaphor[00:12:17] dane: [00:12:17] for us. She was condescending. No wonder it was[00:12:20] annie: [00:12:20] like, Oh, she says that sort of thing about the chefs are like the old chefs all the time, so he didn't think anything of it.[00:12:25] dane: [00:12:25] So I want you to do so. I want you to go back to that scene and I want you to picture you have self-respect. Now I want you to picture yourself respect, and I want you to look at them and I want you to say. Thank you. I am done here.[00:12:43] annie: [00:12:43] I feel like that's about all I'm really wanting to give them.[00:12:45] dane: [00:12:45] So go to the scene where they're like, she does this and she does this.[00:12:48] And I was a metaphor. This is a metaphor that that is absolutely unacceptable to someone who completely respects themselves. Once they learn self-respect, they won't even try to buy into what they say. You won't even try to explain, you won't, but this is this, and this is this, and this is this. You'll see, you'll see that they are just not capable at that time and may never be capable of actually accommodating or listening.[00:13:12] They're not flexible, they're arrogant, they're shut off, they're insensitive. And it's not a place for a heart like here's to grow. And none of those things would be very useful to say to them. Can you feel some self respect for yourself in this moment?[00:13:27] annie: [00:13:27] Yeah, I do that. I even feel respect for sticking around through the holidays cause I'm the person that talked to all the clients.[00:13:34] Like I respect the relationship I have with the clients and with my[00:13:37] dane: [00:13:37] coworkers. Good. Good luck. What I want to focus on with you. Unless you really feel you need to share that.[00:13:43] annie: [00:13:43] I feel like that was self-respect by respecting others that weren't hurting me,[00:13:47] dane: [00:13:47] in my opinion. It's a muddy area. It's their business, it's their customers that you're kind of like maybe codependently bonding yourself to and taking responsibility for whatever is going on, but like we want to get you in the [00:14:00] realm of radical self-respect, like radical self responsibility.[00:14:04] Like, you're not a victim, you're not. And if someone tries to hurt you, you can either hurt them back. You could defend yourself however you respond, like you don't hurt them back on purpose. But if they come at you and you have to some kind of force, maybe you learn jujitsu so you know how to like take them out without hurting them.[00:14:19] Too bad. Yeah. Where do you feel self respect for yourself in your nervous system right now?[00:14:26] annie: [00:14:26] Yeah, it's in my chest,[00:14:27] dane: [00:14:27] Jeff. All right, so now I want you to feel that. Got it. And I want you to let that say, when they say, she says this all the time, and she says this all the time, and that vibration in your chest probably says, this place is not for me.[00:14:41] So look them both in the eye and say that out loud. This place is not for me.[00:14:47] annie: [00:14:47] Yeah. This place is not for me.[00:14:49] dane: [00:14:49] Thank you. And goodbye. Go ahead,[00:14:52] annie: [00:14:52] Tanya. This place is not for me. I'm grateful for my time here, but. And moving on.[00:14:58] dane: [00:14:58] If you say, I'm grateful for my time here, followed by a, but is there a more honest phrase you might want to say there?[00:15:04] Like, you don't have to be perfect. You can, like, what's the vibration here want to say on the chest?[00:15:09] annie: [00:15:09] I still get the feeling that I'm grateful, but I'm moving on.[00:15:12] dane: [00:15:12] Cool. Okay. So, well, we want to just look at then is where you weren't respecting yourself. And if we're honest about that and which we were. And you're able to feel that you weren't respecting yourself.[00:15:23] You'll see how you created and then stayed in the situation. It was created by you and you stayed. And this is the level of responsibility that could get you punched in the face depending on who you're talking to. And it's something to be pretty gentle about because as soon as you're like, Oh crap, I chose to stay.[00:15:42] I chose to work there. I did create this. I did choose to do jewelry and band and all this, and so my performance suffer, but I still showed up. And so I did create anger in someone. There's no way she should ever threaten physical abuse, but like you can actually see, Whoa.[00:16:02] [00:16:00] If you'd like to hang out with people reading the start from zero book, listening to the start from zero podcasts, listening to the book on tape and build businesses with them and do it with people together. Visit start from zero.com forward slash starters.[00:16:21] And then when you actually see that and connect with it like I think you are right now, it's very likely to never happen again. Or if as soon as it does, you're like, Oh, I remember this. Okay, so now that we're kind of get you energetically articulated and growing, how does your heart feel in this moment compared to when we started.[00:16:38] annie: [00:16:38] A little more confidence. Stronger.[00:16:41] dane: [00:16:41] Wow. That's nice. It's a little more confident. Stronger. It's only been 30 minutes. Yeah. Well we did. We, you know, we just honored feelings and we got clear on dynamics. We put words to the dynamics. I don't feel respected at work. I don't feel safe.[00:16:59] annie: [00:16:59] I stayed too long. That was my choice.[00:17:02] dane: [00:17:02] That's a very, very empowering thing to see. It would be good to channel that into entrepreneurship. So what are some of the easiest, fastest ways you can make money right away? You to jewelry. What else?[00:17:15] annie: [00:17:15] I have some people that are interested in Facebook ads.[00:17:19] dane: [00:17:19] I stoke to good business[00:17:21] annie: [00:17:21] and I feel really called to it.[00:17:22] dane: [00:17:22] I was going to say that before the call even started, I was like, yeah, you should probably do. Digital Facebook advertising. Yeah.[00:17:28] annie: [00:17:28] I feel really called to it.[00:17:30] dane: [00:17:30] What's that feel like? How do you feel called to it?[00:17:31] annie: [00:17:31] It feels like freedom in a way, like being able to work from a computer, from anywhere. It's something that I've always wanted and I can see that in it, and I also can see that I'm competent and creative and I can execute.[00:17:44] dane: [00:17:44] Yeah. That's amazing. So let's explore some niche markets for you to go on Facebook and let's just revisit. The fundamental like spine of a business to work from. So it's, you know, a customer uses a mechanism to get [00:18:00] a result, and you could also evolve it to say a customer wants a result. So we use a mechanism.[00:18:05] Yeah. So are there any particular customer markets you're drawn to?[00:18:09] annie: [00:18:09] Yeah, real estate. Wholesale, real estate, housing flipping situations. I have a few people in my network that are interested in doing it though I'm a little cautious because I wonder should I be approaching people that are already doing it versus people that are trying to enter the market?[00:18:28] Do you have an opinion on that?[00:18:30] dane: [00:18:30] You want to approach people that are already doing it versus newbies. Yeah. Yeah. So, okay. A very good prerequisite. I'm really excited to tell you this is, you want to work with people that would be successful without you. Yeah, that's it.[00:18:44] annie: [00:18:44] Okay, cool.[00:18:45] dane: [00:18:45] And within that, there's people that have things, the things that are working, and there's people that have things that don't.[00:18:50] Most people in the business space where they teach people business. Try to help people in the starting phase and then they end up burning out and then they start working with businesses that are making 10 grand a month or more. Because if you find a business that's making 10 grand a month or more, they're past that really messy phase.[00:19:08] Figuring out something that works as soon as something works. There are some people that I know that if they found a $10,000 business in 60 days, they could probably make it a hundred thousand a month, you know, because they add a backend, they expand the lead sources. They add multiple products, whatever they do.[00:19:25] So pretty standard system, most difficult things to figure out are first getting attention, but then also getting something working. Fortunately, I think I've been able to figure that phase out. So I do like helping do like working with people that are starting right. Check this out though. So I've got the book coming out right.[00:19:43] And so it's called start from zero. Build a lucrative business. And it's wonderful for folks like yourself that are like, I don't feel respected at my job and I want to quit. But on some level, your identity identified still with being an employee. So there's an identification switch to [00:20:00] entrepreneur that can take years, can take weeks, could take however long it takes.[00:20:04] So if I give that book to a complete beginner, I'd say if they're absolutely green and they've never done entrepreneurship before, I'd say in two years they'd have the structures. These are people that entrepreneurship is not working for that same book. Start from zero. I could give to a business owner that doesn't love their business anymore, and they can apply to start from zero thinking and framework and reboot their business and probably fall in love with it in about 30 days.[00:20:29] Because you know, they're already identified as an entrepreneur. They don't have to make an identity shift. They've already got a business with customers that they just don't like serving. So they apply start from zero thinking to their existing customers. They're already identified as an entrepreneur in 30 days.[00:20:41] They go really fast. That's because things are already working, sort of. That's, that's basically the example. So those are like two markets that I look at with the book, helping people make the shift from identity and learning. So when people are asking you. You say, you know, you only work with people who've done their first three wholesale deals.[00:20:59] Right. You know, like I have requirements to work with being able to work with three to four or five wholesale deals. And you even say the reason for that is because there's so much education required into getting a deal work, and I'm specialized in helping experienced wholesalers get more leads flow.[00:21:12] Yeah. Cool. Okay. What other niches are there do you thinking about[00:21:16] annie: [00:21:16] farm guy that wants help, but I'm not really sure how. Lucrative. That would be[00:21:21] dane: [00:21:21] only one way to find out. Yeah, you want to acquire, someone told me this today from a successful company, their motto in third general ethos is to acquire wisdom, and they acquire wisdom through rapid failure.[00:21:36] Very hard to gain wisdom without failure. You could, you could read a book and get away with it, but you know, you get a lot of wisdom like that job you had where you didn't have the self-respect, so you stayed. You thought you respected yourself, but you really didn't. You were staying, and then you got honest about it.[00:21:51] Like that's a pretty Epic quote unquote lesson.[00:21:56] annie: [00:21:56] Yeah.[00:21:57] dane: [00:21:57] Yeah. That you're like, [00:22:00] ain't gonna walk down that road again, but you failed for that wisdom.[00:22:03] annie: [00:22:03] Yes.[00:22:04] dane: [00:22:04] So you want to rapidly fail and the failures have to look that big. It's like you run an ad that doesn't work. You find out in 48 hours. This isn't like your identity fails and you go back to being an employee.[00:22:15] It's like you run 10 ads, nine don't work, but you figured that out in a week.[00:22:19] annie: [00:22:19] That's cool.[00:22:20] dane: [00:22:20] Yeah, you might want to write this down and really reflect on it, but it's, I only have one chance to be successful and you might find where that beliefs presenting itself. I've only one chance for this ad to be successful.[00:22:33] I have only one chance for this client to be successful. I only have one chance for my intimate relationship to be successful. No one else will love me, you know, I only have one chance to blank, blank, blank.[00:22:44] annie: [00:22:44] That's so interesting cause I don't really feel that way. I understand my body. I know that I can just keep[00:22:49] dane: [00:22:49] doing it.[00:22:50] Good. Okay. If you ever find yourself having to be right the first time, or if it doesn't work, it's just remember it just in case. Okay. So urban farmer, you'll try for, you're going to find wholesale[00:23:01] annie: [00:23:01] not making a ton of money right now.[00:23:03] dane: [00:23:03] So that's a good first client. Is it okay? Yeah. Because you don't have any experience.[00:23:07] What does he make as an urban farmer?[00:23:09] annie: [00:23:09] Okay, so he's kinda got a couple of things. He builds gardens in people's houses, but do you know what a CSA is.[00:23:15] dane: [00:23:15] I've heard of it.[00:23:15] annie: [00:23:15] Community supported agriculture, so it's like a farmer grows vegetables and then weekly people in the neighborhood or whatever can go pick up their basket of vegetables.[00:23:24] They pay to have these organically grown vegetables in season. You know, all kinds of reasons. So in the past he's realized that the CSS have brought him good money, but he is kind of let that fall off the wagon and he wants to get more people in the CSA. So that's what I'm imagining trying to help him with.[00:23:42] dane: [00:23:42] Yeah. You don't need to knock it out of the park right away. I think he's a good client to practice with. If you don't make any money for him or you experience. If you do it, you get results. That's true. To share and like I would just work for him with trade. Like you have them give you some food and you'll do his ads.[00:23:58] annie: [00:23:58] Yeah. Okay, cool.[00:24:00] [00:24:00] dane: [00:24:00] Yeah, you go, what else you got?[00:24:03] annie: [00:24:03] I have a lot of friends that make jewelry or make products and they sell it markets, but you know, jumping to that next level is a little intimidating. I have a friend that grows herbs and makes them into oils and tinctures that she puts on your skin and whatever.[00:24:17] She's ready to take it to the next level, but I'm honestly a little nervous that like if I got her a bunch of people coming her way, would she be able to keep up with it? And is that my concern or not? I mean, he's my friend, so I do care, but should I try to use her as a[00:24:30] dane: [00:24:30] guest? Say it's only one way to find out there too.[00:24:32] Yeah. You know, like you paused the ads. If she can't do it, it's like if she can't handle the orders, you click pause on the ads.[00:24:39] annie: [00:24:39] That's cool. Yeah. Think about it that way.[00:24:42] dane: [00:24:42] Yeah. Try and break her. Be like, so how many orders day can you handle? She's like, 15 like, okay, 16 orders per day. We're going to[00:24:49] annie: [00:24:49] figure it[00:24:50] dane: [00:24:50] out.[00:24:51] You're like, all right. You asked for it. You asked to be wealthy and successful as a business owner, so I actually, I guess you can see you really don't want to do you. You just want to make your products. You don't actually care about being big and successful, you might find it. We'll see.[00:25:06] If you'd like to learn how to make money and you need a path to do it, visit start from zero.com and you'll see a whole context of how you can actually get started. There's a three phase process that you can go through. If you're a beginner, intermediate, or advanced, go there. It'll tell you exactly what to do, where to go, and how to get started, and you don't need money for some of the options.[00:25:28] And if you do have money. Combined some of the other options. It's all laid out for you with crystal clear clarity@startfromzero.com where do you go and what do you do? You'll find out there,[00:25:43] you know, a lot of technicians that are gifted at a craft think they want to be more successful than they end up making a hundred bottles a day or something, and then you're like, well, you outsourced the bottles. They're like, but that's really what I want to do. I want to make the thing, and then you're like, well, then keep going to your craft shows.[00:25:57] Or figure out if there's other ways to go. [00:26:00] So the thing with selling jewelry or oils is that it makes me nervous.[00:26:07] annie: [00:26:07] I know. It kinda makes me nervous too. I mean, the wholesale stuff, like I'm aware that those guys can make $20,000 on one deal. So that would be really easy to ask for money for my time. Right.[00:26:18] Whereas my friends that are selling smaller things,[00:26:21] dane: [00:26:21] honestly, we would stay away from him and you could find out through firsthand experience if you should or not, the guy. So what we'll do is we're going to try and run ads. I'm, we're gonna spend a hundred dollars on ads and we're going to see if we can sell any of your product.[00:26:33] If we can, we'll continue. If we can't, we'll, we won't. And then be good experience, right? Then you can say what, so ask them what their most popular and profitable product is and then just try to sell that. Don't try to sell anything else. There was one woman, she had a whole clothing line. All this fancy clothes that women could wear in her biggest, most profitable seller was leggings,[00:26:55] annie: [00:26:55] I believe,[00:26:56] dane: [00:26:56] black leggings, and she said she makes the most on them and sells the most.[00:27:00] She loves to make her fancy clothes. It's like, well, you could just sell leggings and make a lot more money and work a lot less.[00:27:10] annie: [00:27:10] Nope.[00:27:11] dane: [00:27:11] Okay. That's funny. I'm oversimplifying the dynamics. That may be a lot more things going on in that business. It's a good example of like, you work real hard on things and don't make a lot of money and you can work real little and make a lot.[00:27:24] Because you don't get to decide what works, you know? And that's a big lesson in my book that comes out soon as that we don't get to decide what works, Annie. So that's why we say there's only one way to find out. There was a guy that did a bunch of data and you found that takes 250 attempts to find a billion dollar unicorn[00:27:41] annie: [00:27:41] businesses or[00:27:43] dane: [00:27:43] products.[00:27:43] That's if you know what you're doing, like you have teams and you're successfully launching, you'll launch 250 to find your billion dollar unicorn. And he's like, and you can't guess, you really can't, and you try to, you'll probably be wrong. You just don't know. One and 250 so what does that mean? Rapidly fail and a hundred of those [00:28:00] 250 will succeed.[00:28:01] Like four out of 10 succeed. One out of 250 or a billion dollar unicorn, four out of 10 succeed. Four to 10 like you're making millions, like you're making a two to five X return at four to 10 but one and 250 make a 50 X return. Right? You don't know. So how would you ever figure that out?[00:28:19] annie: [00:28:19] You just keep trying.[00:28:20] Yes.[00:28:22] dane: [00:28:22] So customer wants results, you use mechanism. So what results do wholesalers want?[00:28:27] annie: [00:28:27] They want leads to people who want to get out of the house that they[00:28:29] dane: [00:28:29] own, but what would getting leads to a house that they want to own? Give them. They want more than leads. What's the real result they want? It's like a professional athlete.[00:28:39] What result does he want more than anything else? He wants flexibility, strength, speed. But those are all like Leeds. What does a professional athlete really, really want?[00:28:48] annie: [00:28:48] I have no[00:28:49] dane: [00:28:49] idea. I'll come on and think about it. You're a professional athlete[00:28:53] annie: [00:28:53] to win,[00:28:56] dane: [00:28:56] to win, done professional athlete. What do you want more than anything to compete and win?[00:29:02] You could ask them. They might have something different, but it's a safe assumption. Yeah. Okay. Very simple. Right? So the toasters don't really want leads, like you could actually innovate if you get this. What result is a wholesaler want?[00:29:15] annie: [00:29:15] Well, it seems like just well, money. I don't know.[00:29:18] dane: [00:29:18] Hey, yeah,[00:29:21] annie: [00:29:21] he's the money, which would be what they really want it for.[00:29:24] dane: [00:29:24] Yes. Oh my gosh. Now you're leaning into really innovative territory and you'll be one of the only marketers, believe it or not, other marketers don't know this. You'll be like, one of the only marketers that knows this is about their child's college tuition. You can charge more money when you get connected to deeper purposes like that and they want to pay it.[00:29:43] They're like, yeah, and then when they do pay it, they're more serious. You know? We found if we get our price up to $3,000 minimum, people do what we tell them to do. If we're under 3000 maybe, maybe they don't log in, maybe will, as soon as they get to 3000 [00:30:00] they're like. I had somebody look at one of our courses and they're were like, sorry, it's too much money for me, and I was like, okay, good.[00:30:05] Because I don't think he would have probably done it if the price set it up, you know, like the price is a very significant thing, like it does something. My buddy, I paid a thousand dollars to buy his course. He's a friend of mine, but I gave him a grant. I wanted to buy his course, support him, and I get a 10 minute call with him as part of the thousand dollars.[00:30:23] I milked that 10 minute call every second I could. At the end I said, I want to buy another call. How do I get one? He's like, I'll give you one for free. I missed it. I was late. He gave me another one. I was still late, but I came. And the best intentions, like, do give me your PayPal, I need to pay you. He's like, no.[00:30:37] It's like,[00:30:37] annie: [00:30:37] okay,[00:30:39] dane: [00:30:39] I missed it. If you paid a thousand dollars for a 10 minute phone call, would you make it? Yeah. Okay. So the wholesalers, what results do they want? Let's step it through and they get leads to do what? With?[00:30:50] annie: [00:30:50] To turn around and sell it to make more money.[00:30:53] dane: [00:30:53] So how's the process work? Wholesaling.[00:30:54] They buy a home that's almost foreclose and flip it.[00:30:57] annie: [00:30:57] Yeah. And they sell it to a wholesale or it's buying houses. So they're kind of like a middleman. At least the ones, the guys I know. And then they're selling it to a company that's actually going to go in and fix it up.[00:31:08] dane: [00:31:08] I can see why this would attract a lot of newbies.[00:31:10] The promise of easy money, all you gotta do is find it. Oh, well, that's actually the most difficult part. So finding the deal, that's actually where most of the money's probably at is like the person that has the biggest deal flow. Right. You know, so I mean, that's a group on was they were a billion dollar company for a while because they controlled the deal flow.[00:31:31] They didn't control fulfillment and they screwed their companies over. They charge exorbitant prices and they're no longer around because they were stupid. Well, they're not long run in the same capacity. What they tell you to do, 50% off, and then they take 50% of that. So you make 25% of what you usually make and then they pay wait like 30 60 days to pay you.[00:31:46] And I was like, and you're doing this, why as a business owner and you won't give me $300 to get you your own customers. All right. You're insane. I'm not going to work with you. Goodbye. People like wonders, like why is it so like there's [00:32:00] all businesses risky? It's really hard though. It's not. You do the basics, right?[00:32:04] You'll be successful. You do the basics right. You'll be head and shoulders above the irrational idiots that put a business on group on take 25% delay 30 or 60 days, and they won't use that same money to try and get their own customers. There's a guy down the street as a restaurant, he's always empty. I said, Hey, would you like some help?[00:32:20] A friend of mine does Facebook ads is like, no, no, thank you. I'm deeply saddened by this. So let's do real simple. So you want to figure out the results they want leads of homeowners that are going in foreclosure, and then they're going to get that signed to a deal and then turn around and flip it to somebody else who then rehabs it and sells it.[00:32:40] Yeah. So they want qualified leads to make money with, to live a life of freedom. Relaxation.[00:32:49] annie: [00:32:49] Yeah. There's one guy I'm talking to that wants to end up. Taking his business model and franchising it. So like he's got a bigger goal. But I think ultimately it's probably because of his family and his kids.[00:33:02] dane: [00:33:02] So good.[00:33:02] So this is how you do your advertising. Customer wants a result. So you use a mechanism. So you make no mistake in that Facebook ad. If you want to attract wholesalers, you say, have you ever thought about wholesaling? You probably think you want really good leads, but I know what you really want. I know you want a great lifestyle, so I know you don't just want any lead.[00:33:19] You want to leave this going to make you the most money. That way you can work less and make a lot more and spend time with your family. Yeah, that's a phenomenal app that's talking about results. It's not leads, it's only part of it. So let's talk about the urban farmer. What result does he want?[00:33:35] annie: [00:33:35] He wants to be able to pay his bills and stop working so hard as an old man.[00:33:39] dane: [00:33:39] So good. Annie, is it? Yes. Don't get bogged down in mechanisms. And. Half results and you stay clear on results. Like, I don't understand how significant this is. I've said this before. I'll say it one more time. So Dave Ramsey is like financial guru. He's got one [00:34:00] of the biggest shows on iTunes podcasts. His big result that he sells is getting people debt-free.[00:34:06] And if you go to his website, there's pictures of people being debt free. Results were very clear that pre, and it's not, so they can do other things. Like you could say, it's like do other things you want the result the person's really thinking about. So they might really think about, I need leads, I need leads.[00:34:20] Any leads. Then that's what you stay with. But you know, in the back of your mind it's more so, Dave Ramsey is one of the biggest financial gurus in the world, and he's very clear, debt-free. Here's all my results. Other financial gurus aren't as big as him. You'll see they don't have as much clarity of result.[00:34:37] Then if they do, then you start looking to Dave's marketing and how he like sold his course to churches, which was an under competitive market. Just like Facebook went to colleges, which is an under competitive market, and then they blew up. Like there's things that day that that was really genius, right?[00:34:51] So we get to marketing at a later time, but so customer wants results, you use mechanism. Your Facebook ad says this, you talk to their customers, the urban farmers, you're going to run those ads towards moms probably who want organic food. Because[00:35:08] annie: [00:35:08] at home moms probably.[00:35:09] dane: [00:35:09] Yup. And they want organic food. Why?[00:35:11] annie: [00:35:11] For their children's future health and future. Yeah.[00:35:14] dane: [00:35:14] Okay. This is hard to make the connection and you're doing it. No, no. It's really about the organic food, but no, it's really about these results. This will change your life. It really will listen for the result, right? Ads, you're working with a business here.[00:35:32] You're working with a customer over here. You do the same thing, and that's the fun. Good job today.[00:35:37] annie: [00:35:37] Thank you.[00:35:40] dane: [00:35:40] Yeah, my pleasure. So for years, people have been asking me, what's the big secret? How do I do this? And the answer is simple. My life took off when I had mentors. Too many people try to do this stuff alone and get stuck and give up.[00:35:54] Listen, if you haven't succeeded in business or entrepreneurship yet, it's simple. You haven't failed enough yet. [00:36:00] You haven't been around enough mentors yet. If you combine failure with mentorship, you will fly. I someone say, why are so many people so more success.  how come I can't get this right? And they said, well, how many times you failed?[00:36:12] He's like, wow. A lot of times I'm like, have you failed more than 10 times? He said, no. I was like, you haven't failed enough yet. You haven't been around. A mentor is enough. Yes, failure is how you learn. Michael Jordan has missed so many game winning shots. You've got to get out there and fail and how are you going to do that if you're all by yourself, all alone, beating yourself up in your own thoughts?[00:36:29] Listen, I'm going to give you access to my board of advisors, my board of advisors that I talked to sometimes every day I'm going to give you access to them. Every month live for you to ask questions and get your mindset on straight. They're going to ask you questions that are hard for you to answer.[00:36:45] Those are the kinds of people you want in your life. You're also going to get access to not only the board of advisors, but my entire community, the start from zero community, all the entrepreneurs that are practicing these things, building these businesses. You'll get access to this community and this board of advisors and much more with the new program we've launched called start from zero.com forward slash starters and you can see I use.[00:37:08] And get access to my board of advisors and ask them anything you want. Monthly, you get automated accountability to stay focused. You get a community of other people, all building businesses with the start from zero methodology. And guess what? You get kicked out of this community if you do not take action.[00:37:24] So it is serious people. So if you'd like access to that information about that, go to start from zero.com forward slash starters and it's about time that we get together and strengthen each other and fail together. And. Each other back up together and show each other each other's blind spots and ask the hard questions and drive each other to that golden finish line of a business that you don't have to work in a business that provides freedom.[00:37:49] So you can sit around on a Tuesday and watch HBO if you want. All right, start from zero.com forward slash starters. [00:38:00]

[00:01:12] So today I'm talking with Terry. Terry, where are you at in the world?[00:01:16] Terry: [00:01:16] I'm in the Northeast part of the country, not far from Philadelphia.[00:01:20] dane: [00:01:20] Okay, and what's your big goal for the call?[00:01:22] Terry: [00:01:22] I think my biggest goal for the call is I feel like as a woman that I had so much fear and to overcome some of that fear within business would be great.[00:01:32] You know, not feeling good enough or feeling judged. So I would love to get some insight from you as it relates to that.[00:01:39] dane: [00:01:39] So take a big old breath with me.[00:01:46] I want to say it's very brave in my opinion, for you to be talking about this. It doesn't sound like someone who is a frayed would ask about this. Right.[00:01:57] Terry: [00:01:57] Well, I think maybe because you know, I'm [00:02:00] behind a computer screen and nobody knows who I am asking about it, that I feel that freedom.[00:02:05] dane: [00:02:05] Oh, great. Did you say you wanted to share your social security number with people[00:02:10] on[00:02:10] Terry: [00:02:10] this as well as my date of birth and my American express card?[00:02:14] dane: [00:02:14] All good. Honestly, the expiration and the last four digits on the back, you know, so you have a sense of humor. This is great. So, okay. I'm going to tell you a couple of things. And I want you to hear them with your heart, and then we're going to go from there, okay? Okay. I believe women are especially hard wired to succeed in entrepreneurship.[00:02:39] You are naturally wired from an evolutionary perspective, like you actually as simple as breathing. You can succeed was entrepreneurship, and I will give you very specific reasons why. How is it to hear that before I do?[00:02:57] Terry: [00:02:57] It feels good. I don't know why, but I feel like I trust you. It feels like. You know as a mom, but I certainly have been the entrepreneur of our family as a single mom.[00:03:07] So[00:03:08] dane: [00:03:08] yeah, girl,[00:03:09] Terry: [00:03:09] I want to believe that.[00:03:11] dane: [00:03:11] Great. Let me show you how we can, the most successful businesses, the ones that do well and they sort of effortlessly grow are generally, not always, but generally around. A very deep, painful problem. These successful businesses that do very well also have very strong communities, a deep, painful problem, strong communities.[00:03:44] Women, as far as I can tell, are especially hard wired to see someone in pain and help them and build community. Just hypothetically, let's say you had a million dollar per month [00:04:00] business right now, and it's solving a very deep, painful problem. Customers love you, and there's a great community around it, and you've got a great team who all love you that you've hired to make up for every single one of your own deficiencies, because entrepreneurs are generally just as flawed, if not more flawed than the rest of us.[00:04:23] We just make up for it by hiring people to work in the areas that we're not good at. So if you were to pick two areas to obsess about, it would be about searching for a very deep pain and then building a community around it and learning how to sell and learning how to outsource. Tell me what's happening in your mind right now.[00:04:43] Terry: [00:04:43] I think the first thing that comes up for me, the deep problem is I feel like I'm great at building community, have a great community of friends. My background actually is sales. Not great without sourcing yet. Thank you. So I feel like one of the things that's held me back in life and entrepreneurship is I don't feel like anybody can do it the way that I want it done.[00:05:09] And I'm not willing to accept yet that someone may not be able to do it exactly the way that I want it done, but it would at least get done.[00:05:20] dane: [00:05:20] I like to do this often, but I'm gonna just let you bust this belief right away. There are a lot of people out there that can do it way better than you. Okay. Tell me why you laugh,[00:05:30] Terry: [00:05:30] because I know that's true.[00:05:32] So then my next limiting belief that pops up is like, how do I find them?[00:05:37] dane: [00:05:37] Right? So this is good. Let's just jump to the fear that asks that question. Okay. Are you able to connect with it being fear that asks that question?[00:05:47] Terry: [00:05:47] I think[00:05:48] dane: [00:05:48] yes. Tell me why.[00:05:50] Terry: [00:05:50] Because immediately when you said that the fear that pops into my mind is I'm not good enough.[00:05:54] Like I'm going to be exposed. Like somebody is going to figure it out that I'm not good enough, and then they'll leave.[00:06:00] [00:06:00] dane: [00:06:00] Thank you for being so open with me. I struggle with the same issue.[00:06:03] Terry: [00:06:03] Yeah. I feel like abandonment is a big issue,[00:06:06] dane: [00:06:06] so if I struggle with the same issue and I'm still able to start businesses, why do you think that is?[00:06:13] Terry: [00:06:13] I would say that you've probably found a way to overcome it. By proving to yourself that you can do it, or actually, I'm not sure.[00:06:22] dane: [00:06:22] Take a moment and really just reflect on this.[00:06:25] Terry: [00:06:25] Yeah, I'm not sure.[00:06:26] dane: [00:06:26] Lady Gaga, have you heard of that artist sold out Madison square garden before she goes on to sing. She looks at herself in the mirror and says, I still feel like the ugly bullied, not enough kid from school.[00:06:41] Looks at herself in the mirror, says that out loud in front of everyone and walks out and crushes an amazing show. You and lady Gaga both struggle with the same thing. What do you think the differences?[00:06:52] Terry: [00:06:52] I guess she's willing to admit it and do it anyway.[00:06:58] dane: [00:06:58] That's tons of pretty good. I think there's probably a handful of correct answers.[00:07:02] But the fact that your brain is making connections to make them right now is much more significant than a fight just assumed to tell you we're giving your brain a workout. So it's so fun because you know, and you're like, but how do I find them? Like you have this normal voice you talking, and then when your fear voice talks, it's like, but how do I bet up?[00:07:21] It has this whole identity and character to it. And the reason I don't answer it is because that same identity character is going to be like, well, then what about this? So that's why I stopped answering your questions. Okay, so let's leave this on the table for what makes the difference. We'll come back to it and it's such a pleasure to get to help you, by the way,[00:07:42] Terry: [00:07:42] and I am so appreciative of you being able to help me.[00:07:45] And you know, another intention that I have for this call is able to provide value to other people who might have the opportunity to listen to it, have the same fears and freak outs so that they might be helped as well.[00:08:00] [00:07:59] dane: [00:07:59] I'll get that. Oh, that's really beautiful to hear. I think that that is definitely going to be the case.[00:08:05] This is very exciting. So now let's go back to, but where do I find them? This person that's better than you. Okay. And you said, well, where do I find them? Do you remember? Yes. So let's have you rest in love instead of fear for just a moment. And this can be challenging because fear is kind of a default for you.[00:08:23] It's a very comfortable place. And what feels right. Is not right. Like I'm training very lightly with like yoga and jujitsu and I'm doing that because of past bullying stuff. And I've got my fight or flight triggered off in, and I just kinda like to relax so. I want to know that I can defend myself. So it's very scary.[00:08:52] And he sits there and we're doing yoga, and I say, what happens if I have a feeling come up? Should I like just buckle into it and feel it real quick and then get back into the posture? He's saying, don't let your feelings come, but stay in the posture. Is that, does that make sense? Like that doesn't make any sense.[00:09:05] Is it, you know, Dean, your first response is not always the right response. And I said, what do you mean? And he said, well, watch this. I'm sitting on my butt and he pushes me. He's like, watch when he pushes me and I fell straight on my back. If we were wrestling and jujitsu and I pushed you, your body naturally wants to fall straight on its back.[00:09:22] You would get crushed. If you did that in jujitsu, your first response is not the right response. Instead of being pushed back and falling on your back, you would fall to your side, right? Your first response is not always the right response. So you've got these first responses that you're kind of somehow implicitly trust, like, Oh, well what about this?[00:09:40] And what about that? Because that's what your first response is. So we want to take a breath, and this is difficult, and sometimes it's not. It's fine. I find it to be difficult. We're take a breath, we're going to create a new response for love to emerge. So let me know if you can connect to the feeling of love even in the slightest.[00:09:59] Where's it at in [00:10:00] your experience in your body? If you'd like to get a free one on one with me and beyond this show, you can find out details@startfromzero.com forward slash podcast. Actually[00:10:12] Terry: [00:10:12] it might face good.[00:10:14] dane: [00:10:14] Good. Okay. Some people, it's in their arms, you know, so face. Now let that feeling come through your whole body from your face.[00:10:24] No. When I tell you, you can hire people that are way better than you, what would love want to ask or say instead of fear?[00:10:32] Terry: [00:10:32] That's amazing.[00:10:33] dane: [00:10:33] Good. Take a breath there. Just take a breath into, that's amazing.[00:10:42] Can you feel how that's just more loving in general? Yes. Does love even have a question. Yeah.[00:10:50] Terry: [00:10:50] That's another response. How much free time?[00:10:55] dane: [00:10:55] Well, no. Right now you do, when you're starting a business and focused on finding pain and building community, you're going to have to outsource. I mean, what I just told you is a belief.[00:11:06] You don't have to. You might be able to figure out how to do it with just you and maybe one person. There's something called the four levels of entrepreneurial growth, and the first levels carry a tremendous amount of pride. The entrepreneur doesn't want to ask for help. The entrepreneur doesn't want to join a course or seek a mentor out.[00:11:25] The entrepreneur doesn't want to read a book. They don't want to hire anybody because they have a lot of pride. I can do it better. No one can do it better than me. I'm weak if I ask for help. Now you think about what someone's unconscious level of pride is, or unconscious level of humility, like on an unconscious level, how humble are you.[00:11:47] You can see how unconsciously humble you are based on statements like people are going to be able to do it the way I want them to.[00:11:54] Terry: [00:11:54] Oh,[00:11:54] dane: [00:11:54] interesting. Yeah. I'm glad this is landing and unconscious humility. If you have a [00:12:00] high level of humility and it's unconscious, you will default to seeking help. You won't resist it.[00:12:06] You won't resist hiring. You won't resist buying courses. You won't resist getting books. You won't resist mentorship. Cause you're like, you know what? I need help. And you just get it right away. And I tell you what, if you want to know how to quadruple or quintuple or 10 X the action you take, just imagine how much action you would take.[00:12:21] If you stop thinking and start acting, it's insane. It's absolutely insane how much action you could take. And so it's a nice idea. How do you get there? Well, we work with the unconscious. So what you need to know is we work partially with the unconscious. We also build structures and ways to orient the brain correctly.[00:12:39] Unconscious humility is one of them. So Elan Musk, he wants to go to Mars, right?[00:12:44] Terry: [00:12:44] Yes. I[00:12:45] dane: [00:12:45] think he's going to need help.[00:12:46] Terry: [00:12:46] Absolutely.[00:12:47] dane: [00:12:47] He's building Tesla. Do you think he needs help with that?[00:12:50] Terry: [00:12:50] Absolutely.[00:12:51] dane: [00:12:51] Yeah. I think I mentioned this on a couple of episodes, but it's just worth mentioning again, somebody reached out, they're doing $10 million a year.[00:12:58] He said, you know what, Dane? My business is capped out at 10 million. I'm stuck here. I want to get into software as a service because I know that could scale way past 10 million a year, and I know that, you know, software as a service. I said, okay, great. Yeah, I think I could help you out. So we talked about.[00:13:14] Me mentoring him personally on how to start a software as a service business to get past 10 million a year. And I was like, Oh yeah, that's very possible you could do that. And he said, you know, Dan, the reason that I needed is cause I know I'm going to need help to get where I need to go. Just plain out says it.[00:13:29] And he's making 10 million a year. You're not making anything. Right yet. And you're not even willing to give up the pride. And that's okay because you probably haven't seen it until now. You probably haven't known this is what's going on. Cause fear will probably create pride. It's a good chance. So do you think his attitude of, I'm gonna need help to get to where I need to go?[00:13:53] Got him to 10 million in the first place.[00:13:56] Terry: [00:13:56] Yes.[00:13:57] dane: [00:13:57] Why?[00:13:58] Terry: [00:13:58] I guess because I feel like she was [00:14:00] thinking on a larger scale and maybe that's wrong.[00:14:04] dane: [00:14:04] Well, it's okay. You know my favorite thing about entrepreneurship, Terry, is we can be wrong a hundred times, if that's my favorite thing about it.[00:14:12] Terry: [00:14:12] And I guess he started somewhere, so maybe that maybe,[00:14:16] dane: [00:14:16] what if he knew he needed help right away and what if he saw help right away?[00:14:20] Right? You want to know how we have these like 1617 1819 2020 year old millionaires, 22 year old millionaires that do it so quickly. My guess is that they get help quick. They read books quick, they buy courses quick, they find mentors quick. I am pretty much nothing more. Then the collection of the mentors.[00:14:43] I've had. The people I reached out to to ask for help and the books I've read, the failures that I've gone through, I sit here in front of you being able to counsel, advise and consult and whatever I'm doing because I failed more than you. I've asked for help more than you. I've screwed up way more than you.[00:15:01] Tell me what you're thinking about.[00:15:03] Terry: [00:15:03] Actually thinking about a couple of things. First thing. I guess that my mind is kind of blown because[00:15:11] dane: [00:15:11] I[00:15:12] Terry: [00:15:12] feel like I would call myself extremely humble and I just realized that realistically, I'm extremely prideful and that pride may well have been standing in my way of going where I want to go.[00:15:33] dane: [00:15:33] Well, I think it takes quite a bit of humility to admit that. Would you outsource your laundry?[00:15:38] Terry: [00:15:38] Absolutely.[00:15:42] dane: [00:15:42] I had one of my guy friends over here, he's like doing 200 grand a year as a email marketing consultant. I referenced him often and he's over here and he's like, I'm not going to house. Where's my laundry?[00:15:53] And then he sees me put my laundry in a laundry basket, drive it to a fluff and fold, drop it off.[00:16:03] [00:16:00] If you'd like to hang out with people reading the star from zero book, listening to the start from zero podcast, listening to the book on tape and build businesses with them and do it with people together. Visit start from zero.com forward slash starters.[00:16:21] Pick it up later. It's all fresh and folded, and he's like, Ooh, that is awesome. He's like, I'm gonna outsource my laundry. My girlfriend says it's a product of Midwest conditioning. God, do everything yourself.[00:16:33] Terry: [00:16:33] Originally I am from the Midwest area and I would agree. We grew up like everything. One of the first businesses that I started when my children were really young was cleaning houses.[00:16:45] And so the people would have me clean their house. They would have someone else cut their grass, they would have somebody water their indoor plants, and I remember thinking to myself, do these people do anything? And now I know they're doing things that. Create more value for them to make money or whatever, spending time with their families, then doing those particular things did for them.[00:17:12] dane: [00:17:12] That's wonderful. So finding a deep pain building community around it. What would love have to ask or say about that?[00:17:21] Terry: [00:17:21] I feel like love has to say that you can do it. You just have to open your eyes for the pain around you. But fear is standing right back there saying,[00:17:33] dane: [00:17:33] so let's go back to the lady Gaga. Me feeling not enough, and yet we've built stuff.[00:17:40] I think the difference, it's a couple of things. One. We don't really ever suffer our direct experience, what we feel directly. We really suffer how we feel about what we feel. On a spiritual perspective. You'd say how you identify that feeling. So [00:18:00] fear comes up and then there's another identity of fear that fear is bad and fear needs to be quiet and fear needs to not be there because fear is bad and that's bad.[00:18:10] And fear means something about who I am. When you actually see that you're identifying fear with all your opinions. When fear is just fear by itself and it's not all that bad to feel when you just feel it directly. It's like, Oh, fear. Welcome the friend of fear all by itself. It's all right, but when you have all these identifications about what it means about you and all this and that, then it didn't stop you in its tracks.[00:18:32] So one is how you feel about how you're feeling. How do you identify it? So you struggle with feeling not enough. Then how do you feel about that? Well, does that make you, are you a martyr or are you a victim? Does it make you less than, because you're feeling that? Does it make you feel isolate? Like that one's intense.[00:18:52] That'll shut the brain off right away. And it's important to work with these things in an extremely effective way so they don't perpetuate an addiction of staying with them. And you also don't try to bite conquer it. Like if you watch like YouTube videos about motivation to succeed and achieve, you'll see like Gary V and like, he'll be like the whole cost.[00:19:14] So like you got to get out there and you go to F and this and F and that. You do it, just do it. Just do it, just do it. And then before long you can see that he's got a fear that he's learned how to strangle and be stronger than, but there's another way. That actually is full of wellbeing, and that is to be friend of the fear.[00:19:34] Look at the identification of the fear, allow it to be there as a friend, and then take action. Anyway, so twofold. One is how you feel about it. And then two is I think with the lady Gaga in my instance where we will feel this and we do it anyway, is you believe the voice. We just notice it. Notice verse belief real but not true.[00:19:58] Notice instead of [00:20:00] belief. Real but not true. You don't have to believe that voice, Terry. In fact, so much of the world is taught. It's conditioned in that that's a bad you, you, you believe you're not enough. Let's fix it. Let's change it. Let's correct it. Let's get rid of it. All of those lack love, all of those lack compassion because love is unconditional acceptance.[00:20:21] So we're being taught to change, fix, cover up. Correct. These identities. Guess what happens when we do that? It reinforces that the identity is bad. It reinforces that that identity or character is unwelcome. The fastest way that I've been taught to do this is to find the worst thing. And the worst form of suffering, the worst form of fear, the worst form of I'm not enough.[00:20:45] And make friends with it. If you make friends at the worst aspect of your mind, so linchpin, the other stuff seems to go with it. So let's just experientially try it. And if you can't do it, that's perfectly okay. See what it's like to become like best friends with this feeling of not being enough like a best friend.[00:21:02] It's okay that it's, there really is because it's not who you are. It's. Only a thought. It's a really deep thought. It's only a feeling. It's a very strong feeling, but it's truly only a thought and feeling. It's definitely not who you are. You're way more than this thought. So because you're way more than this thought, you don't need to believe it.[00:21:22] Just become best friends with it.[00:21:24] Terry: [00:21:24] So what does that look like? How does one get from where I am currently? The fear?[00:21:32] dane: [00:21:32] What do you start to feel when you think about that? What's here in this moment?[00:21:36] Terry: [00:21:36] Literally the thoughts that come up for me is I don't know how to do that. I don't know what that means,[00:21:42] dane: [00:21:42] so become best friends with that.[00:21:44] Literally just become friends with, I don't know how to do that. Do you feel the thought and the vibration and the feeling that comes with, I don't know how to do that, like the confusion and uncertainty? Yes. Become friends with that and let me know when you feel like your friend did it.[00:21:59] Terry: [00:21:59] Okay.[00:22:00] [00:22:00] dane: [00:22:00] What's happening?[00:22:00] What's it like. So[00:22:01] Terry: [00:22:01] in my mind, I just created it like it's standing next to me just talking to it, saying, Hey, how you doing? Walk together next to each other, but you're not me[00:22:13] dane: [00:22:13] and you're my friend[00:22:14] Terry: [00:22:14] and you're my friend.[00:22:16] dane: [00:22:16] And how does it feel to be friend, your uncertainty?[00:22:19] Terry: [00:22:19] I just literally felt like I just took a deep breath and that's the feeling that I got a pontoon.[00:22:27] dane: [00:22:27] So it almost switched your body out of survival and into a state of regeneration.[00:22:32] Terry: [00:22:32] It really did. It was like as if I could, because I'm a real obsessor so it was like as if I could let that go and it just didn't have as much power.[00:22:42] dane: [00:22:42] This is how you do it. You be friend, like the worst thing we make friends with the obsessor.[00:22:48] You know, I was taught this for a year before I got it. So you're only on like 20 minutes in here. You're doing really good. I was taught this for a year and then I was so blown away by this guys, step by step system to making friends with your mind that we turned it into a course and we're selling it and we're helping entrepreneurs become friends with their own mind.[00:23:11] They probably quadruple the action they take. Wow. Just by becoming friends with their own mind. The mind is not the enemy. It can feel that way. The mind can feel like the enemy when you haven't been taught how to place your attention. So you just opened a door from survival under regeneration, you kind of feel a greater sense of wellbeing.[00:23:29] Yes. Imagine taking action from that place.[00:23:33] Terry: [00:23:33] That'll be amazing. I feel like I spent so much time in that fight or flight.[00:23:38] dane: [00:23:38] Just open your eyes and look for your own pain and to be friended. So when you open your eyes and kind of like reflect on stuff and look around, what sort of pains do you see through that come to you that you've noticed over the last little while?[00:23:53] Terry: [00:23:53] Honestly, I don't see it yet.[00:23:55] dane: [00:23:55] What's good for you? Even through the word yet on there. So there's a five [00:24:00] question framework that is going to be in the book, and here are those five questions you could ask anybody really these five questions. The first one is what is your most present and consistent problem?[00:24:14] Number two is how do you go about solving that? Problem number three is what happens if you don't solve that problem? Number four is what would be your dream solution or magic wand solution? And number five is would that be worth paying for? If so, how much? So let's try it on. Let's, I'll try it out on you.[00:24:34] Okay. Okay. So Terry, what's been your most consistent and present problem. Income. And how are you going about solving that right now?[00:24:42] Terry: [00:24:42] I do not have a consistent way to follow that right now.[00:24:45] dane: [00:24:45] Are you actually trying to solve it?[00:24:47] Terry: [00:24:47] I am. I mean, my primary weakness is really freight, not providing what I want.[00:24:54] So I am definitely trying to figure out other avenues to create more income.[00:25:00] dane: [00:25:00] Okay, good. That's great.[00:25:05] If you'd like to learn how to make money and you need a path to do it, visit start from zero.com and you'll see a whole context of how you can actually get started. There's a three phase process that you can go through. If you're a beginner, intermediate, or advanced, go there. It'll tell you exactly what to do, where to go, and how to get started, and you don't need money for some of the options.[00:25:26] And if you do have money, you can buy some of the other options. It's all laid out for you with crystal. Clear clarity@startfromzero.com where do you go and what do you do? You'll find out there,[00:25:42] so you are engaged in trying to solve this problem. So what happens if you don't fix this problem?[00:25:47] Terry: [00:25:47] I will continue to be where I am now. It's just going to be difficult. And[00:25:53] dane: [00:25:53] yeah. And what would your magic wand solution be?[00:25:57] Terry: [00:25:57] My magic wand solution would be that [00:26:00] I would find something where I can provide great value to people and feel good about.[00:26:08] What I'm doing make lot of money in the process.[00:26:13] dane: [00:26:13] That sounds beautiful. Let me repeat it. So you provide a lot of value, feel good about what you're doing, and make a lot of money in the process. Is that right? Yes. How does that feel to hear reflected back? Does that sound like it captures it. Yes. Good. So question four is, you know, a wave, magic wand solution.[00:26:30] Everybody listening. So she said it. So just to be sure I heard it, cause it was pretty cool. I made sure I heard it. I made sure I clarified on every point and I also made sure it was complete for her after I said it. Kind of a nice thing to do. Question four. So if you had a magic wand solution, you're providing value, you felt good about it, and you were also making a lot of money, would that be worth paying for?[00:26:49] Absolutely. How much?[00:26:52] Terry: [00:26:52] I don't know. I don't know how to answer that question as much as I could afford.[00:26:56] dane: [00:26:56] Can you tell me more what you mean by that?[00:26:58] Terry: [00:26:58] I feel like it's almost like if I need medicine for something, how much would you pay for it? I would pay almost anything for it as long as I could pay it.[00:27:08] dane: [00:27:08] Is there a dollar amount that you have in mind that you'd like to make.[00:27:12] Terry: [00:27:12] I would like to make[00:27:13] dane: [00:27:13] you say make a lot of money. What does that mean to you?[00:27:16] Terry: [00:27:16] I would be so happy if I could make 400 a year,[00:27:20] dane: [00:27:20] 400,000 and that's the so happy number. What's the unhappy number? Moderately happy and so happy. What's your range?[00:27:29] Terry: [00:27:29] 75 and maybe one 75.[00:27:34] dane: [00:27:34] Okay. And have you ever been very close to 400 I have not.[00:27:38] Okay. So how would it feel if you were around 400 a year?[00:27:42] Terry: [00:27:42] Oh my gosh.[00:27:44] dane: [00:27:44] So I can see how you, if you were anywhere close to that, that would be worth paying for, is that right? Yes. So now the next thing we would do is research different business models. That you can [00:28:00] create different mechanisms to help you achieve that result.[00:28:03] So I'm not responsible for the mechanism that you learn to make 400,000 I'm responsible for finding you and finding your pain and finding your dream outcome. Then I find experts who would know how to get that outcome that you're looking for. Matter of fact, we have a program actually that I think you'd really like.[00:28:24] But the way it worked is I was talking to somebody and I asked them what their dream outcome was, and they said if they were able to quit their job, I want to quit my job. So I found a guy who makes $20,000 a month on bad months, and sometimes he makes as much as $87,000 in a single month. He works from home, he's around his family.[00:28:44] He goes to Disney world on Friday with his kids, and. He has a very repeatable process that anybody could use to build the same business. So I contacted him, asked him if he'd like to teach it, and they exchange for a profit split of 20% profit. All he has to do is show up and teach, and we handle everything else.[00:29:05] We put the course together, we interview him, we structure the content, we do customer acquisition, we do customer support. We do advertising. Yeah. The whole nine yards. He shows up and provides the mechanism. We give them a 20% profit. We sell everything else and it's a good business model.[00:29:21] Terry: [00:29:21] Sounds[00:29:22] dane: [00:29:22] like it.[00:29:22] And so right now we charge at the low end. Because the program's just getting started. But we'll probably raise the price soon as we get more and more students in, and more and more students get results. But right now we charge around $3,000 for that course. So if someone pays $3,000 and they learn how to build a $240,000 per year business, huge value.[00:29:43] So I'm providing a lot of value. I feel really good about it. Students who are really good about it, and we make a lot of money. Everybody wins, right? So tell me what you're thinking about. What's going on in your mind right now.[00:29:55] Terry: [00:29:55] Like, I would love to do something like that. Something that speaks to all my bad.[00:29:59] It's just [00:30:00] like you said, so you have found somebody that you're doing that has the mechanism. And then you're providing to your students and at the same time, everyone is making money.[00:30:12] dane: [00:30:12] Yeah. Everyone gets rich. So how's that fear doing that? You talked about the beginning of the show. Yep. Just like lady Gaga before she plays Madison square garden.[00:30:26] Right. Are you wanting that fear to be gone and go away?[00:30:30] Terry: [00:30:30] No, I feel like it's like off to the side enough that I can see it out of peripheral vision, but it's not taking over.[00:30:38] dane: [00:30:38] What happens if you walk all the way over to your peripheral vision and ask it and become friends with it? It's funny.[00:30:44] Terry: [00:30:44] In my mind, it turns away from me[00:30:46] dane: [00:30:46] probably because you've been turning away from it in subtle ways, but how do I do that?[00:30:51] That's kind of your way of turning away from it. The fears, like, Hey, Hey. You're like, no, no. I'm gonna figure this out. So what happens if you become friends with it turning away from you?[00:31:01] Terry: [00:31:01] I'm almost consoling it.[00:31:03] dane: [00:31:03] Wow. Best stay with that. What's happening now?[00:31:07] Terry: [00:31:07] Yeah, let's just, there were just next to each other and it's[00:31:10] dane: [00:31:10] done.[00:31:11] So you become friends with all aspects of your experience. You go over to the fear, it turns away. You become friends with that. Now it turns back here together. Now you're friends with that. There's nothing that you don't be friend. If you don't want to be friended, you be friend that if you don't want to do this, you'd be friend.[00:31:31] That if you're overwhelmed, you be friend, that if you can't do this anymore, you be friend that. Every thought, every feeling you has have experienced that you can be friend and hold every single one even. I don't want to do this even of overwhelmed. Those are the, especially the ones that you can hold.[00:31:46] It's wild. I don't want to meditate. Be friend to that feeling of not wanting to meditate. While you meditate. So in order to do this, Terry, what you need to build as metacognition, and you can look at metacognition on Google. It's a [00:32:00] significantly powerful word. It's pretty much the primary skill to building freedom over your mind.[00:32:07] With metacognition, you can see that you're not your thoughts. You're not your feelings, you're not your experiences, because you can see them all clearly. You can watch them all. You can see how. You have the feeling of fear come up and you can see six different identifications of fear of fire off all at once cause you've got really good metacognition without metacognition.[00:32:24] You get like bound down, trapped down, et cetera. And we have a course for this that helps you build metacognition mindset, help for entrepreneurs. It's a start from zero.com forward slash DJP difficult judgement pattern. Start from zero to a conference last DJP and it's very affordable. You can scroll and see if you think you'd be a good fit[00:32:43] for[00:32:43] Terry: [00:32:43] it.[00:32:44] Should I do that now[00:32:46] dane: [00:32:46] whenever you want. I mean, it would behoove me if we were engaged in a kind of a sales process on that program to see if it would be a fit is to let you look through it now and have you look through it and then have you ask questions about it. It would help me improve that page and make it better for other people.[00:33:03] Okay. But why don't you, maybe we'll squeeze two minutes in cause we can show people, cause if you've got products, if you've got websites, if you've got things you're selling and you've got people that are curious, you can have them look at it while they're on the phone with you. And it can really help you dial in your communication.[00:33:18] So if you pull up, start from zero.com forward slash DJP[00:33:22] Terry: [00:33:22] okay,[00:33:22] I'm[00:33:22] dane: [00:33:22] here. Yeah. And just look through that and tell me if you have any questions. Now, I'm intentionally not directing you because I'm seeing if the site will do it, and if you probably go to the ask, what do you notice first? What are you looking at right now?[00:33:35] Terry: [00:33:35] I'm just scrolling down. Obviously I noticed the green book with the DJP framework. Ferris. Good. Then I kind of just scrolled through how much more you could do with a clear mind. Here are a few examples, reading through the examples.[00:33:52] dane: [00:33:52] Does the page speak to you?[00:33:53] Terry: [00:33:53] From what standpoint would I take the action?[00:33:56] dane: [00:33:56] Yeah.[00:33:57] Terry: [00:33:57] Yes. I definitely, like if we weren't on this call, I [00:34:00] definitely would have clicked already.[00:34:02] dane: [00:34:02] Oh good. Okay, good. Cause if it didn't speak to you, I would know that I'm missing the Mark and I would need to correct that. So what you can do is click on or go through that green book. It's completely free.[00:34:14] And then if you like that process. And you see it being effective. You can take it to like astronomically powerful levels, like towards levels of wellbeing where there are places, Terry, that you can access within your mind. That feels so good. That the concept of not enough vanishes, like it won't even make sense.[00:34:37] Like there are places you can access within your mind that when the story of not enough comes up, your brain won't even be able to compute what is looking at it. It'll be irrelevant because you know what's interesting is so you're not enough. So what then you might be trying to do is become enough.[00:34:53] Right? Right. But that's an identity. Trying to fix an identity. There's a whole nother game. Where you can go to a place of infinite potential. And in the field of infinite potential, there's hardly any label at all. And so when you get to the field of infinite potential, then you've got not enough comes up and it doesn't make sense to you.[00:35:13] And not only that, but then the story of being enough or being worthy, that doesn't even make sense because it's still a story. It's crazy. It's absolutely amazing. And that's the place you can access. If you buy the program's like 300 bucks, but that's all you need. And then you can work with Brian, who's my mentor on this, and then you access this place of infinite potentiality where there's literally.[00:35:39] The is just like, they don't make sense. Like they come in and you're like, what does that, what is it not enough? What does it even mean to me? It doesn't make sense worthy. Yeah, I guess, I mean, I don't know. I feel infinitely worthy. I don't understand what they're talking about. It's crazy. Cool[00:35:55] Terry: [00:35:55] program.[00:35:55] dane: [00:35:55] Yes, yes, yes.[00:35:57] Terry: [00:35:57] Awesome. I think I'm going to take advantage of,[00:35:59] dane: [00:35:59] I'm really excited. If [00:36:00] you do, we'll be with you every step of the way and you get to meet Brian, which is one of my favorite humans. Well, I'm honored. You'd look at it. I'm honored you check it out and just know that like whether you do that program or not.[00:36:11] Everybody listening to modus, how I sold it. You can look at the site and see if it would be a fit for you. Amazing way to sell something, because if it's not a fit, I'm not gonna force that. Right? Is it a fit? Is it a fit? Sales is about finding a fit, not about selling your product. So that's a big distinction.[00:36:28] So that was what I did then. And then also I wanted to paint you a picture of what's possible with the mind. I'm so excited for you to get introduced to it. The way that you get there, Terry is by just friend. Every experience that comes up until every experience is held. And then you'll start to pop into that field of infinite potentiality.[00:36:48] But it takes time to build the metacognition cause it's a muscle, but then you have it. So good work today. Thank you. What do you think your next steps are?[00:36:56] Terry: [00:36:56] I think I am definitely going to search for a deep problem that I feel like I can solve and then take the other steps. Trying to build a strong community, sell and outsource, and even within my current business is I'm going to look to be less prideful and more humble and outsource the things that need to be outsourced and not be such a micromanager.[00:37:22] dane: [00:37:22] Sounds good. Good job today.[00:37:24] Terry: [00:37:24] Thanks Dan. I appreciate it. Thanks for your time.[00:37:26] dane: [00:37:26] So for years, people have been asking me, what's the big secret? How do I do this? And the answer is simple. My life took off when I had mentors. Too many people try to do this stuff alone and get stuck and give up. Listen, if you haven't succeeded in business or entrepreneurship yet, it's simple.[00:37:43] You haven't failed enough yet. You haven't been around enough mentors yet. If you combine failure with mentorship, you will fly. I had someone say, why are so many people so more success? Still the knee. How come I can't get this right? And they said, well, how many times you failed? He's like, wow. A lot of times I'm like, have you failed more than 10 times?[00:37:59] He [00:38:00] said, no. I was like, you haven't failed enough yet. You haven't been around mentors enough yet. Failure is how you learn. Michael Jordan has missed so many game winning shots. You've got to get out there and fail and how are you going to do that if you're all by yourself, all alone, beating yourself up in your own thoughts?[00:38:14] Listen, I'm going to give you access to my board of advisors, my board of advisors that I talked to sometimes every day I'm going to give you access to them. Every month. Live free to ask questions and get your mindset on straight. They're going to ask you questions that are hard for you to answer. Those are the kinds of people you want in your life.[00:38:32] You're also going to get access to not only the board of advisors, but my entire community, the start from zero community, all the entrepreneurs that are practicing these things, building these businesses. You'll get access to this community and this board of advisors and much more with the new program we've launched called start from zero.com forward slash, starters and you can see it.[00:38:53] And get access to my board of advisors and ask them anything you want. Monthly, you'll get automated accountability to stay focused. You get a community of other people all building businesses with the start from zero methodology. And guess what? You get kicked out of this community if you do not take action.[00:39:09] So it is serious people. So if you'd like access to that information about that, go to start from zero.com forward slash starters and it's about time that we get together and strengthen each other and fail together. Each other back up together and show each other each other's blind spots and ask the hard questions and drive each other to that golden finish line of a business that you don't have to work in a business that provides freedom.[00:39:34] So you can sit around on a Tuesday and watch HBO if you want. All right, start from zero.com forward slash starters.

In this podcast, the host talks to Sarah from Jupiter, Florida. They discuss her goals of starting a business and providing value to people. They explore the importance of mentors, the emotional aspect of making money, and the power of failure for success in business.

[00:01:12] So today I'm talking to Chelsea. Chelsea, where in the world are you?[00:01:15] Chelsea: [00:01:15] I'm in Los Angeles, California.[00:01:18] dane: [00:01:18] What's your big goal today for this call?[00:01:20] Chelsea: [00:01:20] A big goal today is to help me zero in on becoming more visible.[00:01:26] dane: [00:01:26] How do you feel when you say that?[00:01:28] Chelsea: [00:01:28] I feel nervous. I should give you a little bit of a background on me is that I am an actor.[00:01:34] I have been an actor for a long time. I've been a performer and a dancer and a standup comedian and dance company owner and traveled all over the world. And then the thing, and. When I went through my different cycles of awakening for the last seven years, being a part of that industry and I was successful, I had a lot of success.[00:01:57] I did it really well, and going into [00:02:00] those rooms started to feel really toxic, like on my actual skin. Like it started to just not feel good. There's so much comparison and competition and blaming and shaming and wow. And in those rooms, it was just too challenging while I was negotiating with so much internally and spiritually to show up like that.[00:02:20] And so I have my own. New relationship to discover with being seen, and I'm very aware that in the last five years specifically as I've been really working with people really end up me really putting myself out there hasn't really happened because I believe I have this interesting block with putting my creations out in the public.[00:02:41] I have had a lot of luck with energetic marketing, so I haven't needed to really happen[00:02:48] dane: [00:02:48] and energetic marketing. Well, look,[00:02:52] Chelsea: [00:02:52] it's also vibrational alignment to just receive clients that are in vibrational alignment. So I haven't needed to like make Facebook ads or feel like I need to be posting every day or doing Facebook lives like I did when I first started doing this work, and then I fell out of it because it felt so inauthentic.[00:03:08] It started to feel way too coachy for me personally in a stereotypical sense. No offense, but like it just started to feel. Not authentic. So I dropped out of that. And then since then, as I've been allowing spaciousness for me to really feel what is authentic for me and really come home as I keep having these different pops and layers of pier, I call them pups and different layers of awakening or however you want to phrase that or look at that.[00:03:32] And as those have been churning and I've been allowing time for integration and for me to be really present with my clients and with myself and really feel that and do my deeper work, it hasn't felt appropriate for me to be like, Oh, and like, by the way, by living by the moon and I don't have a way yet to do that.[00:03:49] That feels really good. Yet I have the strong desire to be seen and to be using my creativity. I'm also like a painter and I want to be dancing and I channel when I dance and [00:04:00] I want to be sharing that and I have this resistance and I know that it's coming from an old paradigm, an old framework of relating to showing up in that way from a place of like, look at me coming from a place of, I can do this.[00:04:14] Rather than a place of sharing, offering, just being present too. And it is as easy as me just doing it and I know that, but I'm still having this resist, like it's an interesting mental loop. I catch myself and it's not often that I have this much trouble pulling myself into another house.[00:04:35] dane: [00:04:35] Do you feel willing and able to kind of go down a little bit more of a vulnerable trajectory.[00:04:40] Chelsea: [00:04:40] That's how I live. Let's go.[00:04:43] dane: [00:04:43] What felt inauthentic about the Facebook posts[00:04:47] Chelsea: [00:04:47] at the time, I was dating like a bigger coach, and that was as I was starting to come into this work, like leaving acting, and so I had such limited reference points. For that entire world of like the healer and the coach and all of that, that I really took on a lot of his tools, which aren't bad at all, but I took them on as like, Oh, this is the way you do it.[00:05:09] I was also young and naive in a lot of ways, and so I just was like, okay, cool. Like I'm just going to do it like this now because that's the way we do it.[00:05:18] dane: [00:05:18] So long ago,[00:05:20] Chelsea: [00:05:20] this is seven years ago.[00:05:21] dane: [00:05:21] So you got into coaching seven years ago,[00:05:23] Chelsea: [00:05:23] ish. Yeah.[00:05:24] dane: [00:05:24] Okay, so your big goal is more visibility in a way that is authentic.[00:05:30] Do you have revenue goals in mind?[00:05:32] Chelsea: [00:05:32] Yeah.[00:05:33] dane: [00:05:33] What are those?[00:05:34] Chelsea: [00:05:34] I love to be making minimum $20,000 a month from my healing work.[00:05:40] dane: [00:05:40] And how close are we? Where do we have to go to get there?[00:05:43] Chelsea: [00:05:43] Or half[00:05:45] dane: [00:05:45] halfway. Okay. And that's through the just natural organic process. So I have a book coming out next year, and one of the first things I teach in that book is that we don't get to decide what works.[00:05:59] It's [00:06:00] really important to teach this first because right now what you're doing is working and it's working without you even really working it. Hmm. So when I say we don't get to decide what works, it's almost like what works. Works without us. So if this is possible to remember, it's the difference between having a few balloons and why don't you just go and it blows up completely and then it just goes a full, it's off in the sky.[00:06:26] That's how good it is. There's one that you have to for awhile to blow it up, and then it just stays there and then the next day you gotta come back and, and that's what most people have. And then there's these balloons that you go and then the wind goes out right away. So then you're exhausted all the time trying to do it.[00:06:47] And there's an energetic response testing, if you will, like use dip your finger and then see if it goes boom. You know, you'd put a drop of water on something and see if it fills a glass. It's the same thing as a metaphor. So right now you have the blows up and goes off and works without you, and you did not get to decide that.[00:07:08] It's like what? That goes deep as possible. Like you did not get the choice in that. I mean, maybe you do great work and your clients refer, but you don't get to decide what works. Chelsea, so often what works is staring at us right in front of the face. And all we need to do is listen to see it. There is a danger because now you're like, okay, I want more visibility.[00:07:30] So yeah, Facebook ads, cause that's what everyone else is doing. I'll do billboards. Stillbirth definitely work. Oh, you know what? I'll write little mini adverts in the back of Cosmo magazine. Oh, you know what? I'm going to target people. Inside of Gmail because Gmail has advertisements around it. And any emails that talk about anything that has anything related to do with me, I'll have an ad show up for, which is actually a great idea, you know, or you know, all have YouTube videos that are 60 seconds.[00:08:00] [00:08:00] That talk about the struggle someone has and then tells a story of one of my favorite clients and invites people to have a discovery call with me and I'll have a YouTube video and it'll play at the beginning of other people's videos that I think if they're watching it, they'd be a good fit for me.[00:08:14] And I mean, you can do that in a day. You could pull up your iPhone from your car and be like, yo, like, what's one of the biggest, most unique issues that you help people with? Something kind of[00:08:24] Chelsea: [00:08:24] niche. I mean, I help people move out of their minds and limited belief systems into their bodies and breathing.[00:08:32] dane: [00:08:32] So that's an expert language. That's your language. What's their language? So there's an extra language in their language.[00:08:41] Chelsea: [00:08:41] Their language is I get out of my monkey mind and I feel and believe in myself and I can take action in my life.[00:08:49] dane: [00:08:49] So I'll give you example one a woman I talked to, a very similar, she's hypnotherapy, not very similar, but you know, she helps people stop smoking.[00:08:56] She helps people get over their fear of public speaking. She helps people leave the house. She helps people build habits to lose weight. So what are some specific problems that people come to you with?[00:09:08] Chelsea: [00:09:08] I'm really good with gas lighting. No gaslighting is so gaslighting. I mean, it's a pretty common psychological term these days.[00:09:16] There's like a trillion articles about it. It's kind of like a taught topic word now. I've been studying this for years, but now it's starting to be a thing. I don't know if that's a good thing or a bad thing, but gaslighting is. When someone pretty much denies your entire experience. So I would say like, Hey, you know, that woman just looked at me weird.[00:09:35] Anything from that small? And you'd be like, no, she didn't too, like felt really uncomfortable when we were just in that room. It'd be like, no, it didn't. So[00:09:44] dane: [00:09:44] yeah. So how many clients are you working with right now? Six. Okay. And what's one of their problems?[00:09:50] Chelsea: [00:09:50] One of them. A compulsive data.[00:09:53] dane: [00:09:53] Okay, great. Another one,[00:09:54] Chelsea: [00:09:54] self sabotaging their creativity.[00:09:57] dane: [00:09:57] Better explanation than that, maybe what result are [00:10:00] they not able to get on their own?[00:10:01] Chelsea: [00:10:01] Do their art.[00:10:03] dane: [00:10:03] Oh, their blogs. Creating their art. Thank you. Yeah. Next one.[00:10:07] Chelsea: [00:10:07] An ability to authentically connect to themselves and communicate and show up in any type of interpersonal relationship.[00:10:14] dane: [00:10:14] Try again.[00:10:14] Chelsea: [00:10:14] So lack of intimacy, lack of being able to create intimacy with self and other[00:10:19] dane: [00:10:19] closer, there's no way they would probably say that I'm looking to create an intimacy with myself.[00:10:24] Right? If you get a 5% chance,[00:10:27] Chelsea: [00:10:27] they are struggling with finding connection with anyone.[00:10:31] dane: [00:10:31] Okay. So sabotaging connection.[00:10:34] Chelsea: [00:10:34] Yeah, that's a big one.[00:10:35] dane: [00:10:35] What's another one?[00:10:36] Chelsea: [00:10:36] Yeah. Not access to feelings, like feeling completely numb.[00:10:40] dane: [00:10:40] Perfect. And the last one,[00:10:44] Chelsea: [00:10:44] self hatred.[00:10:45] dane: [00:10:45] Okay. So we're going to build a couple structures in your brain for all this stuff to rest in.[00:10:52] So most of the people that come to me that need help are what you would call a technician. Technicians very rarely have a passive or scalable or residual income because they're technicians. They get paid when they spend their time. The skill of a technician and technicians could be anything from a neurosurgeon to construction engineer.[00:11:15] If you'd like to get a free one on one with me and beyond this show, you can find out details@startfromzero.com slash podcast to a musician. And they're beautiful. It's not a negative connotation. Technician technicians have not yet built the structures of the brain to really create any sense of freedom and their business, and the way that they get the freedom is by starting to build the brain of an owner.[00:11:48] Or even you could say, entrepreneur. So the brain of the entrepreneur is obsessed with results and specifics. So self-sabotaging connection, [00:12:00] compulsive dating. Numb to your feelings. That's very attractive. If you wanted to be a billionaire or like even like a 10 millionaire, a hundred millionaire, the way you would get there is first by understanding the spinal cord of a business.[00:12:16] People that are listed as podcasts probably got this down Pat now, cause I say the same things in every episode. I really do. The same principles in the way of real business fundamental. The spinal cord is a customer that uses some kind of mechanism created by a technician to get a result. Now, I just told you, entrepreneurs are generally, the free ones are generally not in the technician role, so they're hiring technicians.[00:12:44] So that means they spend their time looking for customers and talking to them about results and putting technicians in place. So we could use an example of something I haven't done before. An avocado farmer, if you asked an avocado farmer what dream result they would want, they'd probably say a full, ripe harvest full of the best avocados without any waste, whether it's possible or not.[00:13:10] Similar story, dream result. So now I'm an entrepreneur. Since I've got this built so deep into my structure, immediately I would go to work, how to grow avocado, farm expert, avocado, farmers, expert, avocado scientists, avocado science, avocado, experiment, avocado, this, avocado that, and I start to put together a roadmap for how the mechanism could be created.[00:13:31] I'd hire the best genetic engineers of avocados. I'd figure out. I put this whole team together and I'm sitting here obsessed with the avocado farmer having a full ripe avocado farm. A recent business that I built. So I was tired of seeing people struggle to take action. So I built a business that helps people quickly unblock themselves by working with the deeper identity to then allow action to be almost effortless instead of having [00:14:00] friction.[00:14:00] But I'm not an expert at this really. I mean, I could say I'm close, but I don't have the training and I don't have, it's not my profession. So I hired a technician. Who has a metacognitive noticing practice that is the best I've ever seen. Anyway, I hired this whole technician and he created the content I give him.[00:14:21] In this instance, because of the work, he's doing a net 20% of profit and I take 80% I put the course together, I put the information out of him, I record it, I compile it, I organize it, I acquire the customers, I support the customers. I support the brand and all they do is the tech mission part. That's how I approach it.[00:14:43] I'm doing that very same thing with another model right now where we have, I talked to a one-on-one podcast actually, and I said, what's your dream result? What would make this irresistible to buy? So what I asked and he said, well, if I could quit my job, sure. And I said. Are you sure that easy? That simple?[00:14:59] He's like, yep. I was like, are you positive? He's like, absolutely. So now I started talking to people about, here's how you can quit your job. I found a guy who's quit his job, who works at home with his family and makes 20 grand a month on his bad months. His high months make 87,000 I'll make it a month.[00:15:14] And so I give him anywhere between a 10 to 20% profit depending on how much work I'm doing and how much work he's doing and he's teaching that. I found customer, I found result. I hired technician. Yeah. If you want to grow to the 10 million or 1,000,010 million billion, you have to stop being the technician.[00:15:35] You don't have to. It's possible. Like if you wanted to be a technician, you could build a YouTube channel, right. And get advertising for the new. But now, since your passion is working with people on their deepest trauma, as you said before, we recorded this call. I mean, being in a technician role, you still keep technician, but now you are really obsessed about customer end result.[00:15:56] So you got a customer, someone who compulsively dates.[00:16:02] [00:16:00] If you'd like to hang out with people reading the start from zero book, listening to the start from zero podcasts, listening to the book on tape and build businesses with them and do it with people together. Visit start from zero.com forward slash starters.[00:16:21] What result were they wanting?[00:16:22] Chelsea: [00:16:22] They were wanting to have self-respect and find one partner that really honors them and they feel that that relationship,[00:16:32] dane: [00:16:32] that's a good result. It's clear, right? Self-respect and an a partner that meets them all the way. Yeah. So now you put together iPhone videos and you hold your iPhone in your car and we'll give you some scripts, templates to follow.[00:16:48] But you could just as simply Google effective video advertising templates and look for them and plug your thing in. Cause once you understand the entrepreneur's mind is customer result and then mechanism can be learned outsourced. You just figure out what the mechanism is and learn it and then you're just like so abundant.[00:17:05] And this is a very felt sense of massive abundance because. You're no longer limited to your skill of expertise. So you've got a video and it says, are you a compulsive data? Right? Cause you're scared of someone seeing who you really are and you're actually compulsively dating when you really want to find one crate.[00:17:27] Girl. Well, I've identified actually three things that if you remember focused on and doing build, you can stop compulsively dating all together and I wanted to teach them to you for free on the phone. If you qualify to talk to me, click on this link to schedule a time with me and I'll be happy to serve you.[00:17:45] Now that's a YouTube video. And you've recorded on your iPhone, you log into YouTube, you Google how to run a YouTube ad. You figure that out. I said, I don't actually know how to run a Google YouTube ad. I would figure it out as I go. So [00:18:00] now you've got customer and result and these three things that we just made up in the video, right?[00:18:04] The three things to fix compulsive dating. Now you've got to run that ad and you're going to run it right in front of the pickup artist videos on YouTube. You're going to run them in how to sleep with women videos. You're going to run them and how to pick up girls at the bar, and you're going to wake up a few guys out of their trance to earn approval through sleeping with women and stuff, and maybe that's their path.[00:18:30] But you'll probably wake up a few of these men to speak with you. What's going on in your head? I was just landing.[00:18:36] Chelsea: [00:18:36] I mean, I know what you're saying. It's not like I haven't thought about that. Right. And this is part of like maybe a per more personal thing for me in like this current structure of life that I live at the bottom of the ocean.[00:18:49] So I think what, anything, what you've shared with me today. Is you're helping me understand that I actually have to, if I want to be more visible and I want to be able to get clients and that kind of wavelength, I need to shift the way that I hold what I do in terms of vocabulary, in terms of the way that I talk about it.[00:19:10] Because you're right, the expert language is actually the thing that's keeping me in a box that's not allowing me to actually connect with potential clients. In a deeper way, and it's also limiting me. And it's also an excuse I've used.[00:19:23] dane: [00:19:23] What's the one thing, if you would only pick one, that you'd want to talk to them about the clients, the clients you speak with when you speak with them instead of expert language, what would you talk to them about?[00:19:32] Like what do they care about?[00:19:34] Chelsea: [00:19:34] Effectiveness,[00:19:35] dane: [00:19:35] results, results. They don't really care about something effective. I mean, they would, if it gets a result like[00:19:40] Chelsea: [00:19:40] you want to be for me is the same thing. But I understand what you're saying. Yeah.[00:19:43] dane: [00:19:43] Results. Okay. Well, it may not be the same for a customer, right? I mean, effective and then you use it.[00:19:50] If it is, you use it because I'm more interested in what works and making sure you use results or effectiveness. But in terms of customer mechanism result.[00:20:00] [00:20:00] Chelsea: [00:20:00] Yeah, that is a three part system that I like. It's interesting. I know intuitively, but because you're actually putting labels on it and I can see it in a format and all of a sudden I'm like, Oh yeah, that makes sense.[00:20:11] It's very fascinating to me. I come from two parents that are CEOs. Like it's not a foreign concept for me to go into business land, but that is so simple that my very artistic mind is even like, Oh yeah, we can do that. Like, why haven't we done that?[00:20:28] dane: [00:20:28] That's so cool. Next thing is, so you have six segments now you have, so you have customer mechanism result.[00:20:36] Now you have customer pain solution mechanism offer. So compulsive datings customer pain is low self-respect, empty shallow connections on fulfilling relationships. Solution is high quality women. They can connect with mechanism, whatever that is, offer three months coaching at X price. Customer pain solution mechanism offer.[00:21:08] So let's do it for one of them because. We just created one advertising campaign on YouTube based on customer result. Right? You could do one for each and really, really grow your visibility, and you might have to try five to 10 different ads for one to land. Yeah. Cool. So what's one of the ones that speaks to your heart that you'd like to run through?[00:21:31] The example.[00:21:35] If you'd like to learn how to make money and you need a path to do it, visit start from zero.com and you'll see a whole context of how you can actually get started. There's a three phase process that you can go through. If you're a beginner, intermediate, or advanced, go there. It'll tell you exactly what to do, where to go, and how to get started, and you don't need money for some of the options.[00:21:57] And if you do have money, you can buy some of the other [00:22:00] options. It's all laid out for you with crystal. Clear clarity@startfromzero.com where do you go and what do you do? You'll find out there,[00:22:12] Chelsea: [00:22:12] I mean the one that keeps glaring at me is self hatred, just because that is actually a big one for a lot of people.[00:22:19] dane: [00:22:19] Great self hatred. I resonated with struggling with self hatred, so customer. Who's the customer demographic that this person is.[00:22:28] Chelsea: [00:22:28] He is 40 to 50 very successful and like knows that he can be and quote unquote should be accessing deep levels of joy and feeling and connection and is completely numbed out as no idea who he really is and just kind of goes through the every day wondering when it's going to[00:22:50] dane: [00:22:50] change.[00:22:51] So you just spoke your ad great. And it was recorded. So and keep that customer because they've got money. They're not going to waste your time. They're already successful. So they know how to take action with things. There's a lot of things embedded in that person that make them a great customer.[00:23:09] Successful with money is a very good customer cause you know, they take action, you know, they value their time. And you know, they're willing to spend. If someone's on successful and they don't have money, unfortunately, there's probably more to look at. It's a different pill to swallow. Oh yeah. So their pain, you mentioned.[00:23:27] So what's the solution?[00:23:28] Chelsea: [00:23:28] The solution is to move from the head into the body, which for me includes a lot of somatic work that includes working actually with establishing a connection to breath. That includes establishing a connection to source whatever they deem that to be. Whether that's[00:23:48] dane: [00:23:48] almost in mechanism.[00:23:49] Okay, what is solution?[00:23:51] Chelsea: [00:23:51] Solution is connection to self.[00:23:55] dane: [00:23:55] Good. So let's stay here. Being able to smile when they look at themselves in the mirror,[00:24:00] [00:24:00] Chelsea: [00:24:00] being able to smile. Period.[00:24:01] dane: [00:24:01] Customer, 40 50 successful pain, numb to life, self hatred. Don't know who they are. Disillusioned because they've achieved all this. And that solution is to be able to sincerely and wholeheartedly smile at their own image in the mirror at their own life they've created.[00:24:20] You can talk to your client and ask him, I say, what's his dream result? What does he want more than anything? And he might just say, I just want to feel my life again.[00:24:28] Chelsea: [00:24:28] Yeah. He wants to feel[00:24:30] dane: [00:24:30] it's a great solution. Be able to feel, so we went to the customer to find this out. We don't get to decide what works.[00:24:36] We just let what works work.[00:24:38] Chelsea: [00:24:38] It's like reverse psychology of the whole system. I see what you're doing. It's super cool. I just hadn't never thought about approaching it that way. I'm sure you're aware of.[00:24:49] dane: [00:24:49] I know. Yeah. We have over 15 millionaires that I've taught. They did it in like four years time, and a lot of them were employees, you know, and those are 15 that I can count.[00:24:59] I think there's more now and they're off doing their own thing. They're hard to get ahold of, but it's so free. They can't speak with me. And it only takes like these initial seeds to kind of like let them take off. It seems to be the missing thing. It is a big shock that I would have ever had anything to do with something like that and that I would have ever done something this with how much I doubted myself and how much I was scared when I was starting to be in this situation.[00:25:24] Now, I do often feel sort of unworthy of. The greatness that kind of comes through me, that I give to the world. Oh man, this is who am I to give this? And at the same time, it hardly stops me. There are elements that does, but our voices don't have to stop us is what I'm saying. I'm kind of saying this with listeners, so, so much for you, and I might actually be dodging your compliment.[00:25:48] I'll receive your compliment.[00:25:53] Chelsea: [00:25:53] Okay. Okay.[00:25:57] dane: [00:25:57] Took my well throughout, I was doing[00:26:01] [00:26:00] receiving compliments. You saw it here, folks. You saw what it's like to avoid one, so customer pain solution, be able to feel life again. Mechanism. Now you can do. I'll try and do it for you. So keep it simple and you see what you think mechanism is to use breaths, reestablish a connection with the body, and to stay with the body until it's free to live again.[00:26:24] Chelsea: [00:26:24] Well said.[00:26:25] dane: [00:26:25] Okay. And the offer, three months coaching.[00:26:28] Chelsea: [00:26:28] Yeah. Yay. There'll be more, but yeah, for now.[00:26:31] dane: [00:26:31] Well, I mean, it could be less. It could be two month coaching with five people at once.[00:26:34] Chelsea: [00:26:34] Yeah. But I found that at least the way that I work, three months is the minimum that I need to be able to have results as we were discussing results.[00:26:42] dane: [00:26:42] So when you said it could be more, what were you referencing?[00:26:44] Chelsea: [00:26:44] I was referencing that for, I mean, the amount of different containers that could come through that I can feel into that could be possible are many. So I mean, for the sake of this call, yes, that's currently where I'm operating, but that could be six months.[00:26:58] There could be years.[00:27:00] dane: [00:27:00] Cool. So this new customer is going to be another video. I'm picking video for you because you did acting. Comfortable on camera and you'll have a good presence with these videos. But if someone else wasn't like naturally, like someone want to be on camera, I might have them do like Facebook stories, like written stories on Facebook, but that's why I'm recommending this for you.[00:27:21] So it's not like, Oh, everybody go to YouTube videos. It's like. If you have an inclination to be on camera, do it. If you don't, don't, unless it's part of your mission and get over it to what you need to do to, you know,[00:27:32] Chelsea: [00:27:32] call me,[00:27:33] dane: [00:27:33] call Chelsea called folks. I help with this kind of thing. Okay, so now the video, it comes on and it's you like looking like you're talking to someone and it's like, okay.[00:27:43] You know, the great disillusion that with men and society today is to think that once they've achieved, once they've built the life, then things will get better. Then they'll feel. But what happens is we often are leaving our men behind because they ended up building these remarkable lives, but then they can't feel them.[00:27:57] And what's one of the hardest thing for a man to [00:28:00] realize. Is that underneath all the success there might be the smallest tinge of self hatred and self hatred can be at the root of a lot of things. And so I just have a compassion to wake up men to how beautiful they are. And if this speaks to you and you're ready to feel your life again, and you're ready to feel all the success you've built, I'd love to speak with you.[00:28:16] Click on this link to schedule a call with me. That's your YouTube ad. Yeah. Cool. But that one's a little bit different. It's like, I mean, you could do that straight on the camera speaking straight to it. That'd be a little easier with the iPhone. You could do it.[00:28:31] Chelsea: [00:28:31] That visual actually feels a lot better to me.[00:28:34] dane: [00:28:34] Yeah, sure it does. And if you wanted to test it with an iPhone and looking at it first cause it's quick, and then that works, and then you can beef it up and do the other one first. So you're optimizing for speed. Cool. Now, you mentioned at the beginning of the call block, maybe a block with this, and I asked if you wanted to get vulnerable and you said yes.[00:28:53] And then I actually felt that might not be needed to do some work with a block, but give you something so specific that you were able to take action with,[00:29:02] Chelsea: [00:29:02] dear. Right. It's not a block as much as it's lack of clarity on steps, which is what you just gave me.[00:29:08] dane: [00:29:08] That's good cause I was like, Oh, we're going to have to be vulnerable.[00:29:10] But then[00:29:11] Chelsea: [00:29:11] yeah, the vulnerable bits are already done. I feel for me, we're unraveled in here. It's just the actual tangible 3d like, Oh, this is how we live. Cool.[00:29:21] dane: [00:29:21] Good. Do you have any questions for me?[00:29:22] Chelsea: [00:29:22] No. I'm really excited to listen to this back, like reap all of this and to really put it into action. So thank you so much.[00:29:31] That simplicity is. Such a welcomed breath of fresh air. And especially for someone like me who does consider themselves way more of a healer. A lot of this stuff feels stuffy and doesn't feel like heart-centered. And even though I'm aware that as a business woman, I can't just like live in that like pushy Mimi space.[00:29:49] I need to like. Go in and do my work. The simplicity of that I keep saying, but it provides a platform for me to exist on that feels authentic, yet supports my business.[00:29:59] dane: [00:29:59] Wow. [00:30:00] Wonderful is all you're welcome. Good job today. So for years, people have been asking me, what's the big secret? How do I do this? And the answer is simple.[00:30:08] My life took off when I had mentors. Too many people try to do this stuff alone and get stuck and give up. Listen, if you haven't succeeded in business or entrepreneurship yet, it's simple. You haven't. Failed enough yet you haven't been around enough mentors yet. If you combine failure with mentorship, you will fly.[00:30:26] I had someone say, why are so many people so more successful than me? How come I can't get this right? And they said, well, how many times you failed? He's like, wow. A lot of times I'm like, have you failed more than 10 times? He said, no. I was like, you haven't failed enough yet. You haven't been around. A mentor is enough.[00:30:39] Yes, failure is how you learn. Michael Jordan has missed so many game winning shots. You've got to get out there and fail and how are you going to do that if you're all by yourself all alone, beating yourself. In your own thoughts. Listen, I'm going to give you access to my board of advisors, my board of advisors that I talk to sometimes every day.[00:30:57] I'm going to give you access to them every month, live for you to ask questions and get your mindset on straight. They're going to ask you questions that are hard for you to answer. Those are the kinds of people you want in your life. You're also going to get access to not only the board of advisors, but my entire community, the start from zero community, all the entrepreneurs that are practicing these things, building these businesses, you'll get access to.[00:31:19] That this community and this board of advisors and much more with the new program we launched called start from zero.com forward slash starters and you can see how you can get access to my board of advisors and ask them anything you want. Monthly, you'll get automated accountability to stay focused.[00:31:35] You get a community of other people all building businesses with the start from zero methodology. And guess what? You get kicked out of this community if you do not take action. So it is serious people. So if you'd like access to that. Information about that. Go to start from zero.com forward slash starters and it's about time that we get together and strengthen each other and fail together and pick each other back up together and [00:32:00] show each other each other's blind spots and ask the hard questions and drive each other to that golden finish line of a business that you don't have to work in a business that provides freedom.[00:32:10] So you can sit around on a Tuesday and watch HBO if you want. All right, start from zero.com forward slash starters.

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