Hidden Brain

Have you ever opened your computer with the intention of sending one email — only to spend an hour scrolling through social media? Maybe two hours? In this episode, we examine the strategies media companies use to hijack our attention so they can sell it to advertisers.

Unpredictable things happen to us all the time. In the process of getting back on your feet, you may realize that something's different. On this Radio Replay, we mark the new year with two of our favorite stories of loss and the change it brings.

There are some topics about which it seems no amount of data will change people's minds: things like climate change, or restrictions on gun ownership. Neuroscientist Tali Sharot says that's actually for good reason. As a general rule, she says, it's better to stick to your beliefs and disregard new information that contradicts them. But this also means it's very difficult to change false beliefs. In this favorite episode from earlier this year, we look at how we process information, and why it's so hard to change our views.

Chaos is a part of all of our lives. Sometimes we try to control it. And other times, we just have to live with it. On this week's Radio Replay, we explore different strategies for coping with chaos.

All social classes have unspoken rules. From A-list celebrities to teachers, doctors, lawyers, and journalists — there are social norms that govern our decisions, whether we realize it or not. This week on Hidden Brain, the invisible qualities that all celebrities have in common, and how our interest in them builds because of cues we get from one another. Later in the episode, we look at another elite group: the yoga-loving, Whole Foods-shopping, highly-educated group that researcher Elizabeth Currid-Halkett calls the "aspirational class."

Many parents think they can shape their child into a particular kind of adult. Psychologist Alison Gopnik says the science suggests otherwise. She thinks we'd all be better off if we had a different understanding of the relationship between parents and kids.

In this week's Radio Replay, we bring you stories of fakes, phonies, and con men — and the people who fall for the false worlds they create. First, the tale of a middle-aged man who impersonates a series of women and gets thousands of men to fall in love with his creations. Then, we'll hear about a painter who tricks the world's greatest art experts into believing they're looking at masterpieces.

The desire to find our tribe is universal. We like to know who we are and where we belong. This fascination has led to a thriving industry built on the marketing and sale of personality tests. These tests offer individuals — and, increasingly, employers — quick and easy insights that can be used to make some of life's biggest decisions. But most fail to stand up to scientific scrutiny. This week, we delve into the world of personality testing, and explore the many different ways we assess personality and potential — from the Chinese zodiac to Harry Potter houses to the Myers-Briggs test.

What price do we pay for the constant interruptions we get from our phones and computers? And is there a better way to handle distraction? In this week's Radio Replay we bring you a favorite conversation with the computer scientist Cal Newport. Plus, Shankar gets electrodes strapped to his head to test a high-tech solution to interruptions.

How do you spend your money? On shoes, cars, coffee, fancy restaurants? You might think you use money just to, you know, buy stuff. But as Neeru Paharia explains, the way we spend often says a lot about who we are, and what we want to project. We use money to express our values — by going to the local coffee shop instead of Starbucks, or by boycotting — or buycotting — Ivanka Trump shoes. In this April 2017 episode of Hidden Brain, we explore the way we use money to tell stories about ourselves, and to ourselves.